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Taiwan Semi's $100 Billion Plan; Housing Is Hot

In this podcast, Motley Fool contributors Tyler Crowe and Matt Frankel discuss:

  • Taiwan Semiconductor's most recent earnings report.
  • The torrid pace of AI spending.
  • Lower mortgage rates are taking the cork off existing home sales and refinancing.
  • Insulation contractor TopBuild now does roofs.
  • Ferrero will acquire WK Kellogg.
  • Two stocks worth watching this earnings season

To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. When you're ready to invest, check out this top 10 list of stocks to buy.

Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »

A full transcript is below.

Should you invest $1,000 in Taiwan Semiconductor Manufacturing right now?

Before you buy stock in Taiwan Semiconductor Manufacturing, consider this:

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*Stock Advisor returns as of July 15, 2025

This podcast was recorded on July 10, 2025.

Tyler Crowe: Taiwan Semiconductor's earnings say full steam ahead for AI, and the housing market is getting some of its best news in a while. You're listening to Motley Fool Money. Welcome to Motley Fool Money. I'm Tyler Crowe, and joining me today is Motley Fool analyst Matt Frankel. Matt, thanks for being here.

Matt Frankel: Thanks for having me. It's always fun to be on with you.

Tyler Crowe: We do a lot of conversations. Offline and doing one here is going to be great. On today's show, the snacking industry is actually coming for the breakfast aisle. The housing market saw its first green shoots in a while. There's merger talk in the building supply industry, and Matt and I are going to give some earnings watches for the upcoming quarter. But we're going to start today's show with Taiwan Semiconductors because they just released their second quarter or June earnings earlier today. Taiwan Semiconductor manufacturing's revenues rose about 39% in the quarter, and TSMC CEO C.C. Wei said that AI chip demand still, they think is outstripping the current supply that they have, and the company has pledged to spend $100 billion ramping up manufacturing. Now, Matt, I'm probably not alone in being flabbergasted, every time I hear a projection about spending and CapEx related to AI. NVIDIA just passed the four trillion dollar market cap threshold a couple days ago, and it's still hard to wrap my head around. I think the easy question is, will AI spend, continue to grow? I think that's a little too easy. I want to ask you, do you see AI CapEx spending continuing at this rate?

Matt Frankel: Well, a 40% year over year growth rate is only sustainable for so long. This is an acceleration. It's worth mentioning. Last year, in 2024, Taiwan Semi reported 30% year over year revenue growth. This is a pretty big acceleration after an already very strong year. I think over the past 30 years, Taiwan Semi's revenue's grown at about 18% annualized rate. It's really picked up in the past couple of years because of all this AI spending. This is a massive business, especially for one that doesn't make any of its own products. It makes products on behalf of other companies. All of their customers, just to mention some on their customer list, Apple is their biggest one. But they also make chips for NVIDIA, AMD, Broadcom, Tesla there are a lot of companies they make chips for on a third party basis, and these are deep pocketed companies that are all committing a lot of money to AI investment. When you ask will this continue if you're asking over the next five years, I could see that growth rate actually being sustained. But if you're asking beyond, at some point, we're going to hit a peak, but I don't think we're there just yet.

Tyler Crowe: The interesting thing is a lot of the companies I follow are like in the construction industry related to AI, like all the electrical supply contractors and the builders and things like that. Their backlogs for AI data centers and all that stuff is still growing at really large rates. Their remaining performance obligations, their word for backlogs, have been growing at similar rates, which is also, to me, a leading indicator for a lot of this because you got to build the data center before you can put any chips in it. Beyond the same thing, beyond the five years, it starts to get really murky because we're 40% for five years straight is a lot, but certainly over the next 2-3 year window, it doesn't seem unrealistic to continue to keep doing this.

Matt Frankel: One of the really good ways to get ahead of demand is to look at what the data center industry is doing, and I'm glad you brought up building for that reason because so many data centers are being built right now. There's a lot of if you look at, Digital Realty Trust or Equinix's, construction activity, there's a lot going on, and it creates like a forward looking projection, if you will, because, the company will order a new data center, start building it. At some point later, it's going to be filled with chips and things like that. That's a really good forward indicator of how demand is doing.

Tyler Crowe: Let's put the rubber of the road here really quick regarding Taiwan Semi. It's a recommendation in the Hidden Gems dividend service and several other molecule services. After seeing these results and the current valuation that we're looking at for Taiwan Semi, do you still see the stock as a buy?

Matt Frankel: Given how quickly its revenue is growing, it trades for about 24 times forward earnings, there's not a lot to dislike about this company. That 1.2 trillion dollar valuation sounds high, but it really isn't when you look at how the business is doing.

Tyler Crowe: If we're looking at these numbers for 2, 3, 4 years, a company can grow into a 26 times forward earnings valuation or forward earnings valuation pretty quick. It's hard to see it being an awful investment from here at current valuations. Next up, mortgage rates are on the decline, and the housing market is responding quick.

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Tyler Crowe: The housing market has been looking for something, anything resembling good news lately. Finally, it got a little bit. The average rate for a 30 year mortgage in the United States has declined five weeks in a row, and it's now down to 6.77%. Now, that certainly isn't the sub 3% mortgages that we saw in the 2021 period, but it is a nice improvement from the greater than 7% mortgage rates we've seen so far this year, and I know I have been like mortgage rate shopping for quite some time. Matt, the housing market appears to be taking advantage of this situation much faster than we've seen other mortgage rate movements lately, and something you've been following is like housing volume is really picking up because of this.

Matt Frankel: You mentioned the other mortgage rate moves. This isn't the first time we've seen mortgage rates cool off from the highs, which is why this move is a surprise to a lot of people. Mortgage rates peaked at about 8% when inflation was really high. But even they've come down a little bit, then they go up, then they come down, they go up, and they have oscillated between 7.5% and like six and three quarters in recent times. All the other times it's happened, this is a key difference. All the other times it's happened, there hasn't been a lot of housing inventory. Now that's changed. There's a lot more inventory on the market with this decline. People who want to buy houses are taking advantage, just to name some of the statistics just last week alone, week over week, application volume was up more than 9%. Refinancing is 56% higher than it was a year ago. People who got mortgages in the 8% range are finding it valuable to refinance right now. Purchase applications are up 25% year over year on a seasonally adjusted basis. The numbers really look surprisingly strong, given that, you know, over the past week, the average mortgage rates down two basis points. It's not like it's been a sharp decline in the past week, but now buyers are suddenly coming into the market.

Tyler Crowe: Following the housing move for the past couple of years, it's been trying to poke somebody a stick and say, Come on, do something and it's funny to actually see it finally happening. Part of me wonders if it's a little bit mortgage and also our mortgage rates, excuse me, and a little bit of just like the people have been putting it off and using this as that time to start taking the lid off, especially with the buying season here in the spring and summer. Now, you and I and a couple other people, longtime Motley Fool contributors, analysts. We spend way too much time talking about housing, investing in housing, investing in real estate. There's some side channels that get a little unhinged. But with mortgage rates are declining, the probability of a rate cut actually looks to be in sight something that I have been hesitant to say for quite some time. There is pent up demand for homes. Matt, with this backdrop, what stocks in this particular market look interesting to you?

Matt Frankel: I've been saying the Home Builders forever, and so have you, but it's really tough to gauge the dynamics of Home Builders when existing homes are becoming more appealing than they had been for a long time. I won't say that. I'm really looking at rocket right now, RKT the largest lender. They're a very profitable company. I think refinancing in particular is a big opportunity. I mentioned refinancings up 56% year over year, and that's because rates fell to 6.77%. Imagine if rates fall to 6% or 5% in the next couple of years, Americans are sitting on $35 trillion in home equity that's the most ever, and a lot of it's just waiting to be tapped. A lot of people want to do big projects, but won't because it's expensive.

Tyler Crowe: Actually, the Refi number was the one that really stood out to me, as well. I didn't go to the mortgage originators, like Rocket. I actually went to the home repair and remodel industry because, again, this is everyone stared at their walls in 2020, 2021, did all those projects, and now it's been like three or four years. Everyone's starting to get that itch to do projects again and lower mortgage rates. A refinancing is a good opportunity to that. I've been looking at companies like Home Depot that have underperformed just about the time the interest rates started to climb a few years ago, we had that big pull forward in remodel activity and things like that. Home Depot and a lot of other building supply companies, and one company in particular is TopBuild. It's an insulation distribution and installation contractor specifically for insulation. That company just so happens to be the company we're going to be talking about next. Continuing on our theme of the housing market, home repair, building products, there's a company Top bill. They just mentioned it as a distribution installation contractor. They recently announced it's going to acquire Progressive Roofing. Matt, can you just give a quick breakdown of what this deal looks like?

Matt Frankel: Progressive Roofing, as the name implies, they're one of the largest commercial roofing installers in the United States. They make about 70% of their money from what's called reroofing, which is people like me needing a new roof and maintenance and 30% from new construction homes, both of which can get pretty nice tailwinds, if the real estate market keeps going as it's going. The deal is it's $810 million in cash. It looks like a great deal for TopBuild if if the market heads in the right direction. That's about nine times progressives EBITA over the past 12 months. They expect there to be some synergies, like whenever you acquire two businesses that have some overlap, you can usually combine some operations and things like that and get some cost savings. It looks like a strong acquisition. They're going to have to take on debt to do it. TopBuild has about 300 million in cash right now. Another roughly half a billion dollars will need to come up with through debt, but they have a really healthy balance sheet, about 1.4 billion in debt with $11 billion market cap business and highly profitable. I like this deal. I think this is not the last consolidation we're going to see in the industry in 2025.

Tyler Crowe: We've seen some more splashy things when it comes to acquisitions here. Brad Jacobs of XPO Logistics and United Rentals and a bunch of other we'll call it the boring economy guy who rolls up companies is getting into building supplies with QXO. It seems to be a hot activity lately as mergers acquisitions roll ups in this industry. TopBuild as I said, installation of insulation the real dirty work. Anybody that's done contracting work knows that insulation stinks as a job to do. But it's been a spectacular investment after it got spun out of Masco Corporation in 2015, several Motley Fool recommendation services. You and I have been following this company in this industry for quite a while. For TopBuild, much of its success has come from rolling up those small distributors and installation contractors across North America. It's been their calling card is going and buying out mom and pops who are maybe coming to the end of their time of wanting to run a business or some small regionals that success story of Bolt-on acquisitions. Now, roofing isn't insulation. Honestly, I'm a little anxious when a company makes an acquisition that is slightly tangential to what they're doing. Am I being a little too apprehensive here, because, I do tend to be a little bit more nervous than you.

Matt Frankel: Well, insulation and roofing are related parts of the building process. It's not like they're an insulation company, and they're acquiring a concrete manufacturer or something like that. It's a very related part of the business. But I do get your point. Some of the synergies I mentioned come from the fact that there's a lot of overlap in the processes. You generally don't put in a new roof without checking your insulation at the same time. There is a lot of overlap here. But no, I definitely get your point when companies start to step outside of their wheelhouse a little bit. It'll be worth watching, but it looks like the price is right, so they have some wiggle room to have a learning curve in there, if you will.

Tyler Crowe: I'm probably a little too nervous by nature, but I do have to admit, as I've looked at this deal, I think overall, we can talk about the business stuff. But more importantly, for me, I think management has developed enough of a track record that I'm willing to give them the benefit of the doubt right now or tie goes to the base runner, I guess, if you will. With the refinance market picking up so could activity in the roofing business along with installation. It might be a good time to be making this acquisition. Speaking of M&A, we're going to move on to our next store here, which is going from roofing to the breakfast aisle because that seems to be getting a hot market that also just happens to be getting a little bit sweeter. Earlier today, Ferrero Rocher or Ferrero International, the Italian private company has agreed to acquire WK Kellogg for about an enterprise value of 3.1 billion. WK Kellogg, of course, was the cereal business that was split out of Kellanova I believe it was either last year or a couple of years ago. It was a relatively recent split for the two companies where Kellanova wanted to focus on the snacking industry. WK Kellogg was going to take the cereals.

But Ferrero Rocher is very much a candy company, and it's interesting to see them going in this direction. It's about $23 per share for WK Kellogg in cash. About 31% premium Keeling's closing price today. Matt, what did you actually think about this deal? I know it's hard to really put a pin on private companies, especially an Italian one. We don't seem to have a lot of information on private Italian companies here in the US public markets. But we've seen tons of M&A activity and flirting with M&A activity. We saw Mondelez and Hershey talking about getting together early or late last year. Do you have any insights as to why you think there's so much talk and commotion in particular in the package food industry lately?

Matt Frankel: Well, in this particular case, there's a couple key takeaways. One is that Ferrero has been building out its US portfolio for some time. They acquired all of Nestle's US candy business a couple of years back, for example. You might have some of their products in your house right now and not know it. It's summertime. A lot of people keep those bomb popsicles in their fridge. That's a Ferrero product. They have a lot of brands that are very well known to Americans. Second, and this goes more to the broad package food industry that you were talking about. The definite trend is to not only diversify your product portfolio, but diversify it in a way toward healthier products. Now, I know a lot of Kellogg cereals, frosted flakes are not health food, but things like Kashi and raisin bran and rice krispies. We've seen a lot of the companies that specialize in sweets, like Coca-Cola, Pepsi, really diversifying to not necessarily health foods, but to more healthy brands that are that consumers seem to want more nowadays than their traditional products. I think it's a diversification maybe anticipate some changing tastes in the market to insulate themselves from being just a sweets company. That's a common trend that we've been seeing throughout the packaged food industry.

Tyler Crowe: Seems like it's an industry that has been struggling with debt, with trying to figure out a lot of what they're doing with their maybe some brands that are getting a little stale, trying to do some refreshes at the same time. For a lot of these snacking companies, really high cocoa prices haven't exactly helped them along the way when it comes to trying to make a lot of this work. A lot of dividend stalwarts have been really, I would say struggling to really grow the business, and we've seen it in their valuations of late. Honestly, with the package food company industry, I don't know if I'm that interested in any stocks right now, but it's certainly much more fascinating to watch with a lot of these portfolio reshufflings. Is there anyone in particular that is on your radar?

Matt Frankel: I honestly think Pepsi and Coca-Cola are the two standouts in the industry still and have done the best job of adapting to changing tastes over time out of all the package food companies. I'd probably give it to Pepsi because they have a lot more food than beverage.

Tyler Crowe: On our way out here, let's take a quick 30 seconds. Second quarter earnings is coming up. What are you watching?

Matt Frankel: Well, banks are the obvious answer just because they're reporting first, but they're also a really good proxy for just general consumer health. By looking at things like loan defaults, by looking at, trading volume trends, how volatile things have been there. There's a lot you can tell from bank earnings that have implications on pretty much every other company in the United States. That's really what I'm watching next week. Prologis is another company that reports early that we've talked about that is on my radar. They say they're nearing an inflection point. I want to see if we're there yet.

Tyler Crowe: This quarter, I'm actually going to be watching Home Depot for a lot of the reasons that we mentioned when we're talking about mortgage rates. Less for the actual earnings, but I really want to dive into the earnings transcript and see if some of this activity that we just talked about with Refi is translating into increased demand. If management thinks that this is a continuing trend or a little bit of a short term blip that we've been hoping would actually last longer than a couple of quarters here with the mortgage market. Matt, thank you so much for joining me today on Motley Fool Money. As always, people on the program have interest in the stocks they talk about and the Motley Fool may have formal recommendations for or against, so don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley Fool editorial standards and are not approved by advertisers. Advertisements or sponsored content are provided for informational purposes only. See our Fool advertising disclosure. Please check out our show notes. I'm Tyler Crowe. Thanks for listening. We'll see you tomorrow.

Matt Frankel has positions in Advanced Micro Devices, Digital Realty Trust, Prologis, and Shopify and has the following options: short January 2026 $135 calls on Shopify. Tyler Crowe has positions in Prologis. The Motley Fool has positions in and recommends Advanced Micro Devices, Digital Realty Trust, Equinix, Hershey, Home Depot, Nvidia, Prologis, Shopify, Taiwan Semiconductor Manufacturing, Tesla, and TopBuild. The Motley Fool recommends Broadcom, Nestlé, WK Kellogg, and XPO and recommends the following options: long January 2026 $90 calls on Prologis. The Motley Fool has a disclosure policy.

The curious rise of giant tablets on wheels

5 July 2025 at 11:00

Over the past few years, LG has set off a strange tech trend that’s been rolling onto devices sold across Amazon and other online electronics retailers.

In 2022, the company launched the StanbyME, which is essentially a $1,000 27-inch tablet running LG's smart TV operating system (OS), webOS, but lacking a tuner. LG's press release announcing the device described it as a “wireless private TV screen with a built-in battery” that is easily portable and ideal for watching shows and movies, in addition to  “video conferencing with family and coworkers and viewing online lectures.”

Today, the StanbyME competes against a slew of similar devices, including some from Samsung, but mostly from smaller brands and running Android.

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Why WK Kellogg Stock Soared Higher This Week

Key Points

  • WK Kellogg was added to multiple Russell Value indexes.

  • This led to an increase in the company's share price as the indexes picked up shares.

  • Kellogg may be an intriguing value stock, especially with its 3.7% dividend yield.

Shares of leading cereal maker W.K. Kellogg (NYSE: KLG) were up 10% this week as of market close Thursday, according to data provided by S&P Global Market Intelligence.

On Monday, the Frosted Flakes maker was added to the Russell 2000 Value, 2500 Value, and 3000 Value indexes, as well as the Russell Small Cap Completeness Value Index.

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Kellogg's addition means that these indexes acquired a significant portion of the company's shares this week, contributing to the price run-up.

More importantly, however, Kellogg's inclusion lends credence to the notion that it may be an intriguing value stock, as I wrote about last year.

WK Kellogg: Value investment or value trap?

WK Kellogg spun off from Kellanova in 2023 and now exists as a pure-play cereal-selling enterprise, powered by its Kashi, Froot Loops, Special K, Raisin Bran, and Frosted Mini-Wheats brands.

However, spending over 100 years together with Kellanova, Kellogg looks more like a turnaround stock as it battles to separate itself from its parent company.

A shopper stands in a grocery aisle while studying information on a box of cereal.

Image source: Getty Images.

While this is a lengthy process, Kellogg is making solid progress, including:

  • Implementation of its own enterprise resource planning system last quarter
  • Being on track to separate its distribution by mid-2025
  • Stabilizing margins as it modernizes its supply chain

Now, with a light at the end of the tunnel regarding these separation costs, Kellogg can focus on actually marketing its cereal.

Emphasizing cereals with simplified ingredients providing protein and fiber, the company aims to cater to consumers who prioritize healthier cereal options, whether for breakfast or as a snack on the go.

Currently paying a healthy dividend yield of 3.7%, Kellogg could be a steady passive income investment with upside potential if management succeeds in its ambitions to streamline operations following the separation.

Should you invest $1,000 in WK Kellogg right now?

Before you buy stock in WK Kellogg, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and WK Kellogg wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $692,914!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $963,866!*

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*Stock Advisor returns as of June 30, 2025

Josh Kohn-Lindquist has no position in any of the stocks mentioned. The Motley Fool recommends WK Kellogg. The Motley Fool has a disclosure policy.

The Smartest S&P 500 ETF to Buy With $500 Right Now

So you want to invest in the stock market, but you don't want to hand-pick specific stocks. Simply mirroring the S&P 500 (SNPINDEX: ^GSPC) market index can deliver fantastic results over the years, and you'll never lose a single night of sleep worrying about the rise or fall of any particular stock.

But you're working with a strictly limited budget of $500 this month, and the usual exchange-traded funds (ETFs) are a little bit too pricey. Vanguard S&P 500 ETF (NYSEMKT: VOO) traded at $549 per share on June 18. SPDR S&P 500 ETF (NYSEMKT: SPY) costs $597 per stub, and the iShares Core S&P 500 ETF (NYSEMKT: IVV) goes one tiny step further to $599.

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Sure, you can save up a bit more before buying these high-quality ETFs, or use the fractional share feature of your favorite stock brokerage to pick up 83% of an iShares or SPDR share for less than $500. But you actually have one more option. Meet the SPDR Portfolio S&P 500 ETF (NYSEMKT: SPLG) -- a fourth pure-play S&P 500 index fund that costs just $70 per share today.

How SPLG stacks up against the classics

This fund is exactly the same thing as one of the classic S&P 500 index ETFs. They hold the same 503 stocks, reflecting the components of the S&P 500 index. The weightings are identical. Their management fees are slightly different, with an annual expense ratio of 0.09% for the more famous S&P 500 ETF and 0.02% with the lower-priced Portfolio fund. But both offer the same performance as the underlying S&P 500 index, for all intents and purposes:

^SPX Chart

^SPX data by YCharts

The subtle differences that matter

The SPDR fund managers at State Street (NYSE: STT) agree that these funds are very similar. They underline the fact that the higher-priced fund happens to be the largest and most heavily traded ETF on the market, making it the obvious choice when you're looking for top-notch liquidity. The bid-ask spreads are also lower for this fund, as a direct effect of the unbeatable liquidity and higher price -- bid-ask gaps a couple of pennies apart make a bigger percentage-based difference to a lower-priced ETF.

With lower annual fees and higher price-spread trading costs, the Portfolio fund is arguably the superior choice for long-term holdings. On the other hand, the classic SPY ticker (or its VOO and IVV cousins) offers ever so slightly lower costs for more frequent trades. In other words, the ETF that's easier to trade with a smaller budget brings higher trading costs over time. It's the Sam Vimes "boots" theory of socio-economic unfairness at work.

But there are a couple of awesome upsides this time. State Street makes up for the less efficient economics by charging lower management fees. And the resulting differences are incredibly small.

Smiling at the phone with a fist-pump.

Image source: Getty Images.

Small budget, smart move

All things considered, I think the Portfolio fund is a winning concept for people with modest investment budgets. For example, my daughter recently opened her first brokerage account with a SPDR Portfolio S&P 500 position that fit her budget just right. Fractional shares weren't an option, and it's probably better to get started quickly rather than saving up for a more expensive ETF.

That position has already posted a double-digit percentage gain in less than three months, and she's off to a good start with a lifetime of intelligent money management.

The SPDR Portfolio ETF may not be the perfect fund for your portfolio, and many investors clearly prefer the higher-priced version. But you should know about it, just in case this lower-priced option ever meets your specific needs. Today, $500 won't quite buy you a full-priced S&P 500 index fund, but you can get 7 SPDR Portfolio shares with that budget.

Should you invest $1,000 in SPDR Series Trust - SPDR Portfolio S&P 500 ETF right now?

Before you buy stock in SPDR Series Trust - SPDR Portfolio S&P 500 ETF, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and SPDR Series Trust - SPDR Portfolio S&P 500 ETF wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $659,171!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $891,722!*

Now, it’s worth noting Stock Advisor’s total average return is 995% — a market-crushing outperformance compared to 172% for the S&P 500. Don’t miss out on the latest top 10 list, available when you join Stock Advisor.

See the 10 stocks »

*Stock Advisor returns as of June 9, 2025

Anders Bylund has positions in SPDR Series Trust-SPDR Portfolio S&P 500 ETF and Vanguard S&P 500 ETF. The Motley Fool has positions in and recommends Vanguard S&P 500 ETF. The Motley Fool has a disclosure policy.

Microsoft’s Xbox app is now available on LG smart TVs

23 April 2025 at 16:00

Microsoft revealed earlier this year that LG TVs would get access to Xbox Cloud Gaming, and now the Xbox TV app is rolling out to select LG smart TV models starting today. The Xbox app will let LG TV owners stream Xbox games directly to their TVs, and use a wireless controller to play them.

The Xbox app will be available for LG’s 2022 OLED TVs, select 2023 smart TVs, and newer models and smart monitors that are running webOS24 or higher. It will also soon be available for LG’s portable StanbyME screens. The Xbox app is built into the LG gaming portal on the latest 2025 LG TVs, but for older models you’ll have to head into the LG app store and download the Xbox app.

LG’s 2022 OLED TVs and select 2023 smart TVs will also need the latest firmware upgrade to run the Xbox app, and you’ll have to connect a Bluetooth-enabled controller and subscribe to Xbox Game Pass Ultimate to stream Xbox games to your TV.

Microsoft first launched its Xbox TV app on Samsung’s range of smart TVs in 2022, before expanding it to older models a year later. The app looks very similar to the web version of Xbox Cloud Gaming, and aims to provide a console-like experience without the need to purchase an Xbox Series S / X device. The Xbox TV app is a big part of Microsoft’s strategy to expand Xbox to multiple devices and make it clear that it thinks every screen is an Xbox now.

LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions

16 April 2025 at 20:14

LG TVs will soon leverage an AI model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them.

The upcoming advertising approach comes via a multi-year licensing deal with Zenapse, a company describing itself as a software-as-a-service marketing platform that can drive advertiser sales “with AI-powered emotional intelligence.” LG will use Zenapse’s technology to divide webOS users into hyper-specific market segments that are supposed to be more informative to advertisers. LG Ad Solutions, LG’s advertising business, announced the partnership on Tuesday.

The technology will be used to inform ads shown on LG smart TVs’ homescreens, free ad-supported TV (FAST) channels, and elsewhere throughout webOS, per StreamTV Insider. LG will also use Zenapse's tech to “expand new software development and go-to-market products," it said. LG didn’t specify the duration of its licensing deal with Zenapse.

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