• Shannon Liu Shair and her husband started saving for college for their children when they were born.
• She puts money into 529 plans and custodial Roth IRAs for both of them.
• The 529 plans have around $100,000 each, and she plans to grow them to $200,000 by college time.

This as-told-to essay is based on a conversation with Shannon Liu Shair, a 38-year-old estate planning attorney in the San Francisco Bay Area, California. It has been edited for length and clarity.

As an estate planning attorney at Liu Shair Law, I work with families to plan for the future and establish their legacy. Many of my clients have children, and their primary goal is to ensure their children are provided for through college and beyond.

In addition to understanding each client's goals, I ask how they've already invested and saved for their family. This is something that's deeply personal for me, too, as my husband and I have faced the same questions.

These conversations in my work and my own life have given me a unique perspective on how to get started and stay committed. It helps my clients to have someone they can trust with their sensitive information who also "gets it."

Saving and investing for our kids was not instant or overnight; it's taken years of learning and contributing. First, we had to make sure our own retirement and savings were healthily funded.

Here's how I set up my kids for financial success.

I started 529s for each of my two kids when they were born

529s are special accounts that allow you to save tax-free for education expenses. My parents did the same for me before I was college-age. Not needing to worry about finances, loans, and tuition made it much easier for me to focus on my studies.

We set up these accounts because we want our kids to have flexibility. I want them to be able to comfortably search for their ideal job fit since they already have a savings cushion.

My husband and I have saved over $100,000 in each of their 529s. I fund their accounts so that they'll be similarly situated based on the year they attend college.

Every state has its own 529 providers. I decided to use California's plan, Scholar Share, because it was easy to set up. I want to save 100% of what is expected for a public university in California. The target goal for each of the 529s is $200,000.

We don't have a specific backup plan for the money if one of the kids doesn't attend college, but up to $35,000 can be diverted to a Roth IRA. Additionally, the funds can still be withdrawn (with a penalty on earnings), which is not an issue for us.

We could also change the beneficiary to a different family member (e.g., hypothetical grandchild). I'd rather be over-prepared financially than under-prepared and have to scramble to figure things out.

I also set up custodial Roth IRAs for them

Custodial Roth IRAs are retirement accounts in which a child can deposit earnings from a job while they're minors, allowing them to start their retirement savings early. I've saved five figures in each of their custodial Roth IRAs.

For business owners, there are ways to employ your kids to set up a Roth IRA legally. Now that my kids are 10 and 8, they've been able to help me with shredding paperwork and other small tasks. They know that they're earning money for the work that they contribute to my business.

Anyone can set up a 529 for their loved ones, but custodial Roth IRAs are only available if a child has earned income. If someone is not a business owner and their child is old enough, the child can work and still have a custodial Roth IRA. The work can be with an established business, or even helping others in the community with babysitting and other chores.

They also have their own bank accounts

Their UTMA bank accounts are kept leaner, in the hundreds of dollars. UTMA bank accounts hold money that your child owns, and an adult is the custodian until the child becomes an adult. A portion of birthday money or gifts goes into the UTMA account.

Birthday and Christmas gifts in cash are typically from grandparents or other family members. Because these gifts are not earned income, the "save" goes to UTMA accounts and not to their Roth IRAs.

I don't have a set savings strategy. I add funds when I have more money in my account.

There are 2 things I could've done differently

I could do better at automating a monthly amount to ensure consistency and streamline the process.

Another thing I could've done differently is deeper research into 529 providers. I'm OK with our California provider, but researching more couldn't hurt. 529s can have differences, such as the types of investments available, the funds set up, the minimum amount required to get started, or the maintenance fees.

I tell my clients it's a good idea to teach financial acumen at a young age so their children don't spend their savings inappropriately. Our kids know how much is in their retirement accounts because I want them to learn cause and effect.

They used to get annoyed about helping me with the administrative tasks, but since I've educated them, they understand these funds will help alleviate stress when they enter the job market.

My advice to parents is to see this as a long game

There will be dips, and people need to understand the time value of money and compounding. If they move things around or make big shifts every time there's a decline in the market, it could be counterproductive and go against their goals.

For 529s, I've taken a more passive approach and use age-based funds (enrollment-year portfolios) rather than risk-based portfolios or guaranteed investment options. I have not changed the fund allocations during market shifts.

If you're just getting started or aren't in a position to make big contributions, saving even a few dollars a week or a month is better than nothing. It makes a difference. It's especially helpful if your children are young and time is on your side.

• We started our family young and quickly realized the importance of planning for our child's future.
• Despite more immediate financial pressures, we prioritize our child's 529 savings plan.
• We are now committed to long-term financial planning and legacy building.

In 2021, my husband and I were only one year into postgraduate life and very new to marriage. At the time, our financial literacy left a lot to be desired, and being new parents only complicated all of this.

As our son grew month after month, we started thinking more seriously about his future and that of our family.

The phrase heard so often, "The days are long, but the years are short," started to feel very real as we navigated the first year with our son. We knew that while the day-to-day may feel overwhelming, many years from now, we'll look back and wonder if we had made the most of the years that flashed before us in a blink.

That's when I knew it was time to start saving for my son's future.

We chose a 529 plan

Our knowledge of financial planning for the future was limited. Being a researcher by nature, I scoured the internet, listened to podcasts, and spent more time than I'd like to admit playing with projection calculators. This carried on for months, and when our son was nearly a year old, I opened a 529 account in his name.

I chose this route for a few reasons: tax-free growth and withdrawals, the freedom to apply the funds to trade schools and more alternative paths of education, and the ability to use the funds for his K-12 schooling.

We've contributed to our now four-year-old son's 529 college savings plan every month since, even when it's not been easy. It's not a flashy or exciting decision, and it's not one that we made because we simply have piles of extra money lying around.

Like most parents of young kids, we're juggling the usual financial pressures: a mortgage and costs of homeownership, a car payment and vehicle maintenance, high grocery costs, and the real, ongoing expense of raising a child in today's economy.

But this particular choice to invest regularly in our child's future, even when other needs compete for our dollars, has become a cornerstone of our family's financial mindset.

Our small contributions still add up

At first, the contributions were small — $25 here, $50 there —whatever we could manage in those early months.

But gradually, I stopped seeing it as a "nice-to-have" and started treating it like a non-negotiable. Today, it's baked into our monthly budget, right alongside the mortgage and the utility bills.

We know we won't be able to cover every dollar of our son's future training and education, and that's OK. The point isn't perfection. It's preparation.

Now and as he grows, we will be intentional about modeling the value of hard work and financial stewardship. He'll know that while we've saved and planned ahead for him, he will also have a role to play in his education —through effort, responsibility, and ownership of his own goals.

Preparing for his future is part of our legacy

It's hard to think long-term when short-term costs are constantly staring you in the face. And yet, I believe that choosing to save for our child's future, even when it requires trade-offs today, is a powerful act.

More than a financial decision, it's one rooted in legacy. What does it really mean to raise kids while also building a life shaped by purpose, stewardship, and vision? For me, it looks like this: planning for the future while still being present, setting systems in place that reflect our values, and staying the course — even when things aren't perfect.

Of course, there are seasons when saving takes a backseat to survival. I know what it's like to weigh the cost of diapers against car repairs or a new HVAC system. But I've also learned that progress requires consistency and a willingness to begin, even if it's small.

So every month, we keep showing up for our future and that of our son. Quietly, steadily, and with a lot of heart.

One day, when he's old enough to ask why we made the choices we did, I hope he'll see that we believed in his potential, that we thought ahead, and that we made room for his future in the middle of our very full present.

Because to us, that's what legacy really is: not grand gestures, but intentional ones.