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Apple's shopping list, and how to get a job offer from Meta

Apple Chief Executive Officer Tim Cook reacts to the crowd during the launch of the new Apple Inc. store in New Delhi, India
Apple CEO Tim Cook enjoying himself at a store.

Kabir Jhangiani/NurPhoto/Reuters

Is it just me, or does this summer feel super busy? New AI models are launching all the time. M&A dealmaking is unusually active. Funding rounds are getting done. How's your summer going? Let me know (if you have time!).

Agenda

Central story unit

US President Donald Trump speaks as Apple CEO Tim Cook stands, as they present Apple's announcement of a $100 billion investment in U.S. manufacturing, in the Oval Office at the White House in Washington, D.C., U.S., August 6, 2025.
Apple CEO Tim Cook at the White House with President Donald Trump

Jonathan Ernst/REUTERS

Who's on Apple's AI shopping list?

If you're a Big Tech CEO, what's the worst way to spend a summer day? Attending a White House event as President Donald Trump rants about Jeffrey Epstein coverage while you stand there, waiting. That's gotta be up there.

I'm guessing Tim Cook had better things to do than go through this ordeal on Wednesday. He was there to stop Trump from crushing the iPhone with bigly tariffs. Much higher on his to-do list: getting Apple back in the AI game. An AI update to Siri is delayed, and the company has lost AI talent to rivals.

What happens when a huge, cash-rich company has its back against the wall? One common outcome is a flashy, strategic acquisition. These deals make a statement, and (if they work) they can catapult a company into new sectors or technologies by quickly amassing talent and intellectual property, along with new users and customers.

On a recent call with analysts, Cook dropped a major hint that this is what Apple might do in AI. "We're very open to M&A that accelerates our road map. We are not stuck on a certain size company," he said.

Apple's biggest acquisition was $3 billion, so I took Cook's "size" comment as a particularly strong hint that the company could go large here.

So, which AI startups could be on Apple's shopping list? Ben Bergman, Rebecca Torrence, and I spent this week asking bankers, venture capitalists, and analysts which M&A targets might make sense. Check out the full list below, but one that came up several times was Thinking Machines Lab, a startup run by former OpenAI CTO Mira Murati.

"It would be game-changing for Apple to partner with an independent, leading AI lab like Thinking Machines," said Sarah Guo, a leading venture capitalist who's backed many startups in the field, including Murati's company. "They have massive threats and opportunities across the Apple experience."

Radically improving Siri experiences with Apple's mobile data, using memory and personalization, is a huge opportunity, even if Siri has failed to keep up with the breakneck pace of AI capabilities to date, Guo noted, while stressing that Apple should partner with Thinking Machines, rather than buy the startup.

You know what they say in Silicon Valley, though. Partnerships can be a prelude to a deal.

READ MORE

News++

Other BI tech stories that caught my eye:

Eval time

My take on who's up and down, including updates on tech jobs and compensation.

UP: You know who really knows how to take a victory lap? Palantir CEO Alex Karp. Shares of the defense tech company surged this week after it smashed through Wall Street expectations. The stock is up almost 600% in the past year.

DOWN: Airbnb slumped this week after issuing guidance that disappointed Wall Street. This stock has lost at least 15% since Brian Chesky took the company public in late 2020. So much for "Founder Mode."

TECH JOB UPDATE:

In BCG's 2025 "AI at Work" survey, employees and managers showed a significant divide in how generative AI is integrated into their work. While 85% of leaders and 78% of managers use GenAI regularly, only 51% of frontline employees reported similar use.

Number of overseas stores by year for MINISO, Pop Mart and Haidilao.

Concerns about job displacement due to AI remain high. However, this also differs depending on seniority. Forty-three percent of managers and leaders in BCG's survey expect their jobs will certainly or probably disappear in the next decade. For frontline workers, that number was notably lower at 36%, BCG found.

Bar Chart

From the group chat

Other Big Tech stories I found on the interwebs:

  • OpenAI just gave out juicy bonuses to fend off recruiters (The Information)
  • OpenAI can probably afford it. The startup could be worth $500 billion in the secondary market (Bloomberg)
  • AI labs use everyone else's data without permission, but they get grumpy when it happens to them (Wired)
  • Uber under-reported sexual assault and misconduct complaints (The New York Times)
  • Elon's big, new pay day (NYT)

AI playground

This is the space where I try an AI tool, or sometimes feature reader experiences. What should I do, or use, next week? Let me know.

This week, I chatted to BI reporter Katherine Li, who's been trying out Study Mode, a new version of ChatGPT for education.

Q: What were the main differences between Study Mode and the main ChatGPT tool?

Study Mode felt more proactive and conversational. When I asked if I should buy a car and briefly described my life, it introduced the concept of "being car poor" without me asking. Regular ChatGPT doesn't do that. Study Mode also gave concise bullet points instead of big paragraphs, which made things clearer and left less room for error. It also asked how I felt about the topic, not just practical things like budget or commute. For example, it asked if I'd feel anxious without a car or if I'd miss my family. When I mentioned my Uber and grocery spending, it offered a "budgeting exercise," like a thought experiment. Traditional ChatGPT would just crunch numbers if you gave it a figure.

Q: What tasks is Study Mode good for, versus the main ChatGPT?

Regular ChatGPT is fine for tasks like summarizing transcripts or proofreading a cover letter. But Study Mode shines when you want a complicated subject explained clearly, with relevant new concepts, pros and cons, and exploratory thinking. It doesn't give you a final product; it helps you create your own.

Q: Is Study Mode better for student learning?

Definitely. It explains concepts deeply and visually. Some charts reminded me of my old IB economics textbook. It balances ideal advice (like saving 20% of income) with realistic data (most Americans save 8% or less). It also has features like quizzes I haven't tried yet, which could be great for learning Spanish or exam prep. But it's no substitute for a human teacher's emotional connection.

Q: Any tips for Tech Memo readers using Study Mode?

Be open-ended. Don't just ask for facts β€” ask why something works, what alternatives exist, or how designs function. Like a good classroom, it's about curiosity.

User feedback

I love hearing from readers. What do you want to see more of, or less of?

Specifically, though: This week, I want to hear back about how work has interrupted your summer chillin' plans. The most gruesome stories = the best. Let me know: [email protected]

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at [email protected].

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  •  

Apple's 'BlackBerry Moment'

blackberries

Alex Coan / Shutterstock

  • Apple risks a 'BlackBerry Moment' if it doesn't embrace AI, a usually bullish analyst warns.
  • BlackBerry's decline was due to its failure to pivot fast when a new tech wave arrived.
  • Apple may be facing similarly difficult choices, as generative AI remakes the tech industry.

Do you remember the BlackBerry? If you're younger than 30, you probably think I'm talking about the fruit.

Nope. The BlackBerry was by far the most popular smartphone 20 years ago. Back in the mid-2000s, everyone used and loved its QWERTY keyboard and the ability to get emails instantly. Gasp!

They were actually really cool. I loved mine, and I was late to trade it for a new device called the Apple iPhone. You may have heard of this one!

BlackBerry was among the most valuable companies in the world and the pride of Canada, where it was founded. The stock peaked at more than $140 in May 2008, then plunged as consumers adopted the iPhone en masse over the ensuing years. BlackBerry shares trade at about $3.65 these days. That's epic value destruction of more than 97%.

What went so wrong? BlackBerry had an amazingly profitable existing business. Competing with Apple would have meant throwing away this formula for success and probably cratering revenue and income. It's very hard for a public company to pivot radically like this. Shareholders don't like it β€” they want steadily growing income, not wild swings and big risky bets.

So, BlackBerry stuck to its guns for a few years, and by the time it had to change, it was too late: Everyone was already addicted to their iPhones, not their "CrackBerries" (as BlackBerries used to be called).

Apple won the mobile revolution, hands down. Its stock has risen more than 3,000% since May 2008, and is now worth $3.33 trillion.

A new tech revolution has begun, though. Generative artificial intelligence is remaking the industry in radical ways, and there's concern among some on Wall Street that Apple could be facing its own "BlackBerry Moment" now.

This catchy phrase was in the title of a new research note on Friday by Dan Ives, a tech analyst at Wedbush Securities.

In a striking departure from his typically bullish tone, Ives issued a stark warning to Apple: Move aggressively into AI or risk becoming the next BlackBerry.

While rivals such as OpenAI, Microsoft, Google, Meta, and Amazon surge ahead in AI innovation, Ives said Apple is "on a park bench drinking lemonade," watching, rather than getting in the race.

With 2.4 billion iOS devices and 1.5 billion iPhones in circulation, the company holds an unparalleled platform, but it risks squandering that lead without a bold AI play, Ives wrote.

The analyst outlined three strategic imperatives for Apple to avoid a BlackBerry moment:

  • Acquire Perplexity: The AI-native search engine startup could serve as a cornerstone of a revitalized Siri. Ives called Perplexity's tech "some of the most impressive in the AI world" and argued a +$30 billion acquisition would be a small price relative to Apple's potential AI monetization upside. ("We are unaware of any M&A discussions that involve Perplexity," a spokesperson for the startup said.)
  • Bring in AI Talent from the Outside: Apple's innovation pace has stagnated, Ives said, comparing recent product launches to reruns of "Back to the Future." He urged Apple to shake up its executive ranks with outside AI leaders, warning that the current team, including Tim Cook, is running in place.
  • Double Down on Google's Gemini: Despite regulatory headwinds, Ives believes Apple must fully embrace Google's Gemini AI chatbot for deep integration into the iPhone ecosystem. OpenAI is not a viable long-term partner, he said, and time is running out for Apple to place its bets.

When Apple fanboys get upset at their beloved company, it's time to pay close attention.

The message is clear: Cupertino must stop watching the AI party from afar and start leading it. (I asked Apple for comment on all this on Friday. It didn't respond.)

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at [email protected].

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  •  

ChatGPT can find and book an Airbnb for you now

A silhouette of someone using a phone in front of an Airbnb logo
Airbnb now lets users order on-site services like hair and makeup appointments.

Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

Tara Viswanathan, cofounder of AI-powered construction startup Unlimited Industries, recently put OpenAI's agentic capabilities to the test and was impressed by the results.

In a post on X, Viswanathan described how she used ChatGPT (Pro version) to find an Airbnb for an October event. This was her prompt:

"I want to find an Airbnb for [event] in [city / neighborhood] in October this year. I want it for at least that Wednesday through ideally the next Monday. And I want a super nice modern spot that is ideally walkable to the event. Tell me about the area nearby. And ideally it's walkable to coffee shops and things like that too. And I want it to have at least four bedrooms."

She also helped ChatGPT do preparatory work by getting the chatbot to absorb information about her preferences upfront.

"What are some core things that you need to know about me so that you can execute on more complicated tasks accurately?," she wrote to ChatGPT. "Different types of preferences or styles, things like that. Give me a list of questions that I can answer so you can remember. And give me multiple choice answers to make it easy for me."

That resulted in Viswanathan sharing likes and dislikes on topics such as food/meals, hotels, travel, and communication, helping the ChatGPT agent conduct more bespoke research on her behalf.

The AI delivered a spot-on recommendation within about 10 minutes, versus more than an hour if she'd done this online research herself.

"I'm very picky about where I stay," she wrote. "The benefit is less about the time savings and more about the peace of mind knowing it's going to handle it. Insane."

Some travelers love organizing trips more than actually going on them. For everyone else, Viswanathan's experiment offers a compelling glimpse of the future: A proactive AI concierge that knows you well enough to get travel recommendations right the first time.

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at [email protected].

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  •  

Welcome aboard the 'AI crazy train'

Ozzy Osbourne with a bat between his teeth
Ozzy Osbourne with a bat between his teeth

MAGO/MediaPunch via Reuters

There's a fear in investing when a sector swells rapidly. Booming stock prices and aggressive spending feel great, until things inevitably cool off. Then comes the reckoning: Who overdid it in irreversible ways?

Big Tech is in an AI arms race, each company trying to outspend the others on data centers, GPUs, networking gear, and talent. Engineers can be let go. But the infrastructure? That's permanent. If the AGI dream fades, you're stuck with massive, costly assets.

So when Google announced it would hike capex by $10 billion to $85 billion in 2025 eyebrows went up. Most of it is for things you can't walk back: chips, data centers, and networking.

Google is "jumping aboard the AI crazy train," Bernstein Research analyst Mark Shmulik wrote, referencing a song by the late bat biter Ozzy Osbourne.

Meta's Mark Zuckerberg brags about Manhattan-sized data centers. And Elon Musk keeps hoarding GPUs. While Sam Altman is building mega-data centers with partners. JPMorgan dubbed this "vibe spending," warning OpenAI might burn $46 billion in four years.

It's no shock when Elon, Zuck, and Sam flex on capex. But Google? That's surprising. "Google doesn't do this," Shmulik said. The company has been viewed as measured in recent years, prioritizing investment intensity with care. Not anymore.

Now investors want to know: Will these swelling bets pay off?

There are promising signs. Since May, Google's monthly token processing (the currency of generative AI) has doubled from 480 trillion to nearly a quadrillion. Search grew 12% in Q2, beating forecasts. Cloud sales surged 32%. CEO Sundar Pichai said Google is ramping up capex to support all this growth.

But it's still a huge gamble. "Does the current return on invested capital seen in both Search and Cloud hold up at higher [capex] intensity levels," Shmulik asked, "or is the spend a very expensive piece of gum trying to plug an AI-sized hole?" He leans optimistic.

Still, Google shares rose just 1% after these results. Not exactly a resounding endorsement.

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at [email protected].

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  •  

ChatGPT was a homework cheating tool. Now OpenAI is carving out a more official role in education.

Sam Altman, CEO of OpenAI, gives remarks during a discussion at the Federal Reserve Board of Governors' "Integrated Review of the Capital Framework for Large Banks Conference, at the William McChesney Martin Jr. Federal Reserve Board Building in Washington DC
Sam Altman, CEO of OpenAI, talking recently in Washington.

Reuters/Aaron Schwartz/Sipa USA

  • OpenAI partners with Instructure to integrate AI into classroom instruction.
  • Instructure's Canvas app will use AI to enhance teaching and student engagement.
  • AI tools will assist in creating assignments, assessing students, and managing admin tasks.

When ChatGPT took the world by storm in 2023, students frequently used the AI chatbot to cheat on homework assignments. Two years later, OpenAI, the company behind ChatGPT, is taking a more official role in education.

On Wednesday, OpenAI and edtech company Instructure announced a partnership that brings generative AI into the heart of classroom instruction.

Instructure is the company behind Canvas, a learning app that's used by thousands of high schools and many colleges. If you're a parent, like me, you've probably seen your kids checking for homework assignments and grades in this app on their phones.

Going forward, AI models will be embedded within Canvas to help teachers create new types of classes, assess student performance in new ways, and take some of the drudgery out of administrative tasks.

For students, this provides a way to use AI for school work without worrying about being accused of cheating, according to Melissa Loble, chief academic officer at Instructure.

"Students actually do want to learn something, but they want it to be meaningful and applicable to their lives," she added in an interview. "What this does is it allows them to use AI in a class in an interesting way to help them be more engaged and learn more."

The edtech market is crowded, and many players are integrating generative AI into workflows. Last year, Khan Academy, a pioneering online education provider, launched Khanmingo, an AI powered assistant for teachers and students that uses OpenAI technology.

The LLM-enabled assignment

At the center of the Canvas transformation is a new kind of assignment. Instructure calls it the LLM-Enabled Assignment. This tool allows educators to design interactive, chat-based experiences inside Canvas using OpenAI's large language models, or LLMs.

Teachers can describe their targeted learning goals and desired skills in plain language, and the platform will help craft an intelligent conversation tailored to each student's needs.

"With Instructure's global reach with OpenAI's advanced AI models, we'll give educators a tool to deliver richer, more personalized, and more connected learning experiences for students, and also help them reclaim time for the human side of teaching," said Leah Belsky, VP of Education at OpenAI.

Instructure and OpenAI are aiming for a learning experience that better fits how students interact with technology these days β€” one that mirrors conversations with ChatGPT, but grounded in academic rigor.

For instance, a teacher could conjure up an AI chatbot in the form of John Maynard Keynes, powered by OpenAI GPT models. Students can chat with this AI economics avatar and ask questions such as what might happen if more supply is added to a particular market.

AI in student assessment

As students work through these AI-powered experiences and prompts, their conversations are compared with the teacher's defined objectives and funneled back into the Gradebook, offering real-time insights into student understanding. This gives educators more insight to evaluate the learning process, rather than just students' final answers.

In Canvas, the Gradebook is a centralized tool that helps instructors track, manage, and assess student performance across assignments, quizzes, discussions, and other activities within a course.

Having OpenAI models involved in the assessment process may raise eyebrows among some educators and parents. However, there will always be a human in the loop, and teachers will have full control over assessments and grades, according to Loble.

Help with scheduling and parent questions

Instructure has also developed an AI agent that helps teachers tackle heavy admin tasks in Canvas. For instance, if Porsche broke her ankle riding her horse and she asks for more time to do homework, her teacher can ask the digital agent to go into the app and bump deadlines for Porsche and all her relevant classes.

This AI agent can even help teachers respond to parent questions. Why did Porsche get a B on her economics test? Her parents might want to know at 10 p.m. on a Tuesday. The Canvas agent can summarize parent questions like these for teachers, potentially spotting similarities and trends within the messages. The teacher can then ask the agent to write a response to the relevant parents.

Again, a human is always in the loop: In this case, the teacher would check the agent's message and edit or re-write it before sending.

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at [email protected].

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A former Google veteran used vibe coding to test a cat-purring app. It was fun, but wasn't purrfect.

A white fluffy cat in a bag.
A white fluffy cat in a bag.

Prapass Pulsub/Getty Images

This is the space where I usually try an AI tool. This week, though, I'm featuring an experience shared by a Tech Memo reader who got in touch after last week's installment about AI coding services such as Replit, Cursor, and Bolt.new.

This person worked at Google for more than two decades, so they know their software! They recently tried out Replit, following Google CEO Sundar Pichai saying he's been messing around with this tool.

"Like Sundar, I've also tried Replit to test out a cat purring app I had (lol). I poked around on some other options, but I liked Replit because it took the query and really built an app for you (even on the free test version). So based on a query alone and answering some questions (e.g., do you want people to be able to log in and save their cat?), you had an app. And it would work! You could launch it if you were really interested and happy with it.

"The limitations came with fine-tuning the app from there, as it seemed to get confused (and use up your credits) if you asked it for changes, e.g., change how the cat looked. It also was a pretty rough product; ultimately, if you wanted more than a proof of concept, you'd probably want to delve into the software code and change things yourself versus relying on queries.

"Over time, I think they'll fine-tune these things and I love how it makes it easy to prototype ideas. It really lowers the upfront cost of testing ideas."

Thank you, dear reader, for getting in touch. I have also been messing around with an AI coding tool. I chose Bolt.new, partly because I recently met the cofounder of the startup behind this service, Stackblitz's Eric Simons (another Tech Memo reader, btw). Next week, I'll share some thoughts about Bolt. I've been building something with my daughter Tessa and we can't wait to show you!

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What WWDC tells us about the future of Apple and the iPhone

Tim Cook
JUNE 09: Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference (WWDC) on June 09, 2025 in Cupertino, California.

Justin Sullivan/Getty Images

WWDC was a bit of a bust. Apple's Liquid Glass design overhaul was criticized on social media because it makes some iPhone notifications hard to read. A few jokers on X even shared a screenshot of YouTube's play button obstructing the "Gl" in a thumbnail for an Apple Liquid Glass promo. Need I say more?

The more serious question hanging over this year's WWDC was not answered. When will Siri get the AI upgrade it desperately needs? Software chief Craig Federighi delivered the bad news: It's still not ready. That knocked roughly $75 billion off Apple's market value. The stock recovered a bit, but it's still badly lagging behind rivals this month.

Tech stock chart

Andy Kiersz/BI; Google Finance

Google, OpenAI, and other tech companies are launching powerful new AI models and products at a breakneck pace. Apple is running out of time to prove it's a real player in this important field. Analyst Dan Ives is usually bullish, but even he's concerned. "They have a tight window to figure this out," Ives wrote, after calling this year's WWDC a "yawner."

AI is complex, expensive, and takes a long time to get right. Apple was late to start building the needed foundational technology, such as data centers, training data pipelines, and homegrown AI chips. By contrast, Google began laying its AI groundwork decades ago. It bought DeepMind in 2014, and this AI lab shapes Google's models in profound ways today.

When I was at Google I/O last month, one or two insiders whispered a phrase. They cautiously described an "intelligence gap" that could open up between the iPhone and other smartphones. Many Android phones already feature Google's Gemini chatbot, which is far more capable than Siri. If Apple's AI upgrade takes too long, this intelligence gap could widen so much that some iPhone users might consider switching.

At I/O, these insiders only whispered this idea. That's because it will take something pretty dramatic to get people to give up their iPhones. This device has become a utility that we can't live without β€” even for the few days (weeks?) it might take to get used to an Android replacement.

Still, if Apple doesn't get its AI house in order soon, this intelligence gap will keep growing, and things could get really siri-ous.

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What will Jony Ive's ChatGPT device be? We rounded up the best guesses on what he's cooking up for OpenAI.

Here's Jony Ive
Former Apple design chief Jony Ive sold his hardware startup io to OpenAI for nearly $6.5 billion.

BI Illustration

  • Former Apple design chief Jony Ive and OpenAI CEO Sam Altman are building a mystery ChatGPT device.
  • The interwebs have come alive with gadget guesses, renders, and memes.
  • OpenAI is trying to challenge Apple and Google by redefining AI interaction with new hardware.

Let's get something out of the way first: very few people really know what former Apple design chief Jony Ive and OpenAI CEO Sam Altman are building.

That hasn't stopped the internet from bursting at the seams with wild guesses, gorgeous renders, speculative hot takes, and a healthy dose of meme-fueled imagination.

So, what is this mystery device that Ive is cooking up for OpenAI's ChatGPT? A screenless wearable? A next-gen smart assistant? A pocketable AI oracle? A glorified paperweight?

Here's our roundup of the best guesses β€” serious, speculative, satirical, and everything in between. Thank you to my Business Insider colleagues for contributing to this Friday's fun.

Serious Guesses: Industry Analyst Weighs In

OK fine. We'll start with some serious ideas.

TF International Securities analyst Ming-Chi Kuo is a credible source in the tech hardware and supply-chain space, especially when it comes to Apple. His take on the Ive-OpenAI gadget is valuable:

  • Form Factor: Think small. Maybe iPod Shuffle-sized. Portable, minimal, and delightfully Ive-ish.
  • Wearable: One of the use cases includes wearing it around your neck. Shades of sci-fi, Star Trek, or perhaps a Tamagotchi on steroids?
  • No Screen: It will have cameras and mics for environmental awareness but no display. The idea is to not add another screen to our lives.
  • Companion Device: It will connect to your smartphone or laptop for processing and visual output.
  • Production Timeline: Mass production is expected in 2027, giving us plenty of time for more leaks, renders, and conspiracy theories.

Kuo suggested on X that the announcement was timed to shift attention away from Google I/O. OpenAI positioned this as a new hardware-software narrative, riding the trend of "physical AI."

He also referenced a great quote from former Apple fellow Alan Kay: "People who are really serious about software should make their own hardware." That's exactly what Altman and OpenAI are trying to do here.

Clues from Altman and WSJ

Sam Altman
OpenAI CEO Sam Altman.

Kim Hong-Ji/REUTERS

The Wall Street Journal reported this week that Altman offered OpenAI staff a preview of the devices he's building with Ive:

  • The device was described as an AI "companion." Altman wants to ship 100 million of them on day one.
  • It will be aware of its surroundings and fit in your pocket or sit on your desk.
  • It's not a phone or smart glasses. Ive reportedly wasn't keen on a wearable, though the final design may still flirt with that concept.
  • Altman said the device should be the third major object on your desk, alongside a MacBook and iPhone.
  • There will be a "family of devices," and Altman even floated the idea of mailing subscribers new ChatGPT-powered computers.

They aim to shift away from screen-based interaction and rethink what AI companionship really means in a day-to-day human context.

Renders, memes, and vibes

The brilliant designer Ben Geskin imagined several cool form factors on X, including this circular disc.

io pic.twitter.com/bcpyixWcle

β€” Ben Geskin (@BenGeskin) May 23, 2025

Geskin's ideas blend Apple-grade minimalism with futuristic whimsy, perfectly on brand for Jony Ive.

  • Some smart glasses, because of course.
  • A dangly dongle, equal parts techie and jewelry.
  • Square/rectangular objects with eerie elegance.

What form factor do you think makes the most sense for OpenAI’s first AI device? I’m all in for glasses πŸ‘“ https://t.co/1dTUhuJ1uW pic.twitter.com/FG2Rw8WNFn

β€” Ben Geskin (@BenGeskin) May 21, 2025

Echoing Geskin, another user on X proposed a disc-shaped device, sleek enough to pass as a high-end coaster or futuristic hockey puck. Think of it as an AI desk companion, quietly listening and gently glowing.

Got the scoop on Jony Ive is cooking over at OpenAI. πŸ˜… pic.twitter.com/Q3pkRVTg4q

β€” Basic Apple Guy (@BasicAppleGuy) May 22, 2025

One BI colleague mentioned a smart ChatGPT lamp, possibly inspired by "The Sopranos" episode where the FBI bugs Tony's basement. Funny, but not impossible. After all, a lamp fits Altman's desk-friendly criteria.

The Sopranos Tony Soprano pool
Tony Soprano in HBO's long-running mob drama "The Sopranos."

Anthony Neste/The LIFE Images Collection/Getty Images

Another X user joked that the device could resemble those emergency pendants worn by older adults β€” "Help! I've fallen and I can't get up!" β€” but with ChatGPT instead of a nurse. A brutal meme, but it raises a valid point: If the device is meant to be always-on, context-aware, and worn, why not market it to older users, too?

Although, if this is for the olds, should it use Google Gemini instead? Burn!

The first AI pendant pic.twitter.com/mRZcEmE5My

β€” @levelsio (@levelsio) May 23, 2025

X user Peter Hu proposed an AI-powered nail clipper. Yes, it's absurd, and no, it doesn't make sense. But the design? Low-key fire.

The Open AI nail cutter was a personal request from me

Thanks Jony Ive pic.twitter.com/0QwHlvNof8

β€” Peter Hu (@VeltIntern) May 23, 2025

Here's mocked up a vape pen with a ChatGPT twist. Inhale wisdom, exhale existential dread.

Holy shit, an AI vape.

Jony Ive has done it again. pic.twitter.com/t5kgu7vZHZ

β€” tweet davidson (@andykreed) May 23, 2025

Some of the most surreal concepts look like direct plugs into your skull. There's a "Matrix" or "Severance" vibe here, suggesting a future where ChatGPT lives in your head like a helpful parasite.

Jony Ive & Sam Altman’s new Open AI device pic.twitter.com/eRM0uPyASA

β€” Gigi B (@GBallarani) May 23, 2025

This one below is cute!

The new revolutionary AI device by Jony Ive. pic.twitter.com/6JsWz8rSvV

β€” Borriss (@_Borriss_) May 22, 2025

I asked ChatGPT to take a guess. The answer was not impressive. No wonder OpenAI paid $6.5 billion for Ive's hardware design startup.

ChatGPT guesses what device Jony Ive is designing for OpenAI
ChatGPT guesses what device Ive is designing for OpenAI.

Alistair Barr/ChatGPT

This last one is a Silicon Valley insider joke. It's also a warning that it's extremely hard to replace smartphones as the go-to tech gadget. It's a riff on the Humane pin, an AI device that bombed already.

SCOOP: Leaked photo of OpenAI’s new hardware product with Jony Ive. It looks to be a stamp-sized AI device with a camera that pins to a shirt and a user can interact with by voice or e-ink. More to come. pic.twitter.com/RXMPFXnmbS

β€” Trung Phan (@TrungTPhan) May 22, 2025

Can OpenAI compete with Apple and Google?

This device matters beyond its shape because of what it represents. Right now, Apple and Google dominate the interface layer of computing through iOS and Android devices. If OpenAI wants to define how people interact with ChatGPT, it needs a hardware beachhead.

Humane's AI pin tried and failed. The Rabbit R1 got roasted. The jury's still out on Meta's Ray-Bans. Can Ive and Altman actually crack the code?

Knowing Ive, we'll probably be surprised no matter what. The real product could be something no one predicted.

The race to define the next major computing interface is officially on. With Ive and Altman teaming up, OpenAI is making a major bet that how we interact with AI is just as important as what AI can do.

When the curtain lifts, and Ive whispers "aluminium" in a design video, jaws will probably drop, and competitors will scramble.

Until then, keep your renders weird, your guesses wild, and your brain tuned in to BI. We'll be here to cover every hilarious, ambitious, and brilliant twist along the way.

See you in 2027.

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Duolingo CEO says there may still be schools in our AI future, but mostly just for childcare

Luis von Ahn
Luis von Ahn, CEO of Duolingo

Duolingo

  • Luis von Ahn envisions AI transforming education, making it more scalable than human teachers.
  • Schools may focus mostly on childcare duties while AI provides personalized learning, he said.
  • Regulation and cultural expectations may slow AI's integration into education systems.

What happens to schools if AI becomes a better teacher?

Luis von Ahn, CEO of Duolingo, recently shared his vision for the future of education on the No Priors podcast with venture capitalist Sarah Guo, and it centered on AI transforming the very role schools will play.

"Education is going to change," von Ahn said. "It's just a lot more scalable to teach with AI than with teachers."

That doesn't mean teachers will vanish, he emphasized. Instead, he believes schools will remain, but their function could shift dramatically. In von Ahn's view, schools may increasingly serve as childcare centers and supervised environments, while AI handles most of the actual instruction.

"That doesn't mean the teachers are going to go away. You still need people to take care of the students," the CEO said on the podcast. "I also don't think schools are going to go away because you still need childcare."

In a classroom of 30 students, a single teacher can struggle to offer personalized, adaptive learning to each person. AI, on the other hand, will be able to track individual performance in real time and adjust lesson difficulty based on how well each student is grasping the material, according to von Ahn.

Imagine a classroom where each student is "Duolingo-ing" their way through personalized content, while a teacher acts as a facilitator or mentor. "You still need people to take care of the students," he noted, "but the computer can know very precisely what you're good at and bad at β€” something a teacher just can't track for 30 students at once."

Education is slow to change, so this may take many years, von Ahn explained, noting that regulation, legacy systems, and cultural expectations all serve as drag forces. Still, he sees a future where AI augments or even supplants parts of formal education, especially in countries that need scalable education solutions fast.

It's a provocative vision, one that raises deep questions about the future of learning and what we expect from education in an AI-driven world.

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