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Facebook's new downvote button is just a test
Meta
- Facebook is testing a downvote feature for comment sections. It's designed to cut down on spam.
- It would allow you to downvote comments that aren't "useful."
- Facebook has tested a dislike or downvote button before, but it never stuck. Will this be different?
Mark Zuckerberg has vowed to make Facebook great again, and Meta announced a tiny new feature that might be a step toward that goal.
As part of a series of features and policies aiming to cut down on spammy content, Facebook is testing a "downvote" button for comment sections. This would allow people to anonymously downvote comments that they deem less "useful."
This wouldn't be the first time something like this has come up. For nearly as long as the "like" button has existed (since 2009), the masses have yearned for a "dislike" button. Meta has toyed around with testing a feature like this, but ultimately has never done it.
Back in 2016, Facebook added the extra "reaction" emojis (smiling, laughing, hugging, loving). Geoff Teehan, a product design director at Facebook at the time, wrote a Medium post in 2016: "About a year ago, Mark [Zuckerberg] brought together a team of people to start thinking seriously about how to make the Like button more expressive."
Teehan explained why they went with additional reactions instead of just a "thumbs down" emoji:
We first needed to consider how many different reactions we should include. This might seem like a pretty straightforward task: Just slap a thumbs down next to the Like button and ship it. It's not nearly that simple though.
People need a much higher degree of sophistication and richness in what choices we provide for their communications. Binary 'like' and 'dislike' doesn't properly reflect how we react to the vast array of things we encounter in our real lives.
In 2017, Facebook also tested out a "thumbs down" reaction button for Messenger. This would've been similar to the Apple iMessage reactions that launched in the fall of 2016 and included a thumbs-down emoji.
Instagram has also considered something like this. In February of this year, Instagram head Adam Mosseri posted about a test of downvoting Instagram comments:
But will people understand what the downvote arrow actually means? Will they use it on comments that are extraneous and actually not "useful," or will they use it to try to crush comments they don't agree with or don't like?
I asked Meta about this, and a spokesperson told me that, unlike past tests of a dislike or thumbs-down button, this test will explicitly tell users that it's about being useful —a little text bubble below the button will say, "Let us know which comments aren't useful."
The test is still just a test. It might not actually end up being rolled out. Personally, I think that less-useful comments are less of a burning issue than some of the other AI-slop stuff on Facebook. (Facebook is working on combating some of that, too.) But hey, that's just my questionably useful comment.
