Disney just released the first trailer for Tron: Ares, the long-planned Tron: Legacy sequel. The minute-and-a-half trailer doesn’t say much about the story but shows plenty of the movie’s visuals, which look dark, moody, and filled with the series’ signature light trails.

The trailer opens in the physical world at night, as Jared Leto’s Ares, a Program made physical, flees from police on a light cycle, slicing one in half using his light trail as a weapon. The shots that follow show a massive airship hovering over the real-world city, visible only by the red light strips on its outside. The rest has people looking on in horror at the airship, dogfights between human aircraft and fighters from the Tron digital world, and what looks like a clip of Ares being given his physical body.

All of that is set to the music of Nine Inch Nails, which is handling the soundtrack this time around. It ends with a voiceover from Jeff Bridges, reprising his role as Kevin Flynn and saying, “Ready? There’s no going back.” The movie hits theaters on October 10th.

Disney included the poster above in an email to The Verge announcing the trailer’s release. In a YouTube video from Thursday’s CinemaCon presentation about Ares, Leto said his character is “a highly advanced program” who has entered the real world on a “do-or-die mission to fulfill his directive,” and promised that the movie “will hit you right in the grid … wherever that is.” In addition to Leto and Bridges, Tron: Ares is directed by Joachim Rønning and its stars include Gillian Anderson, Greta Lee, Evan Peters, Hasan Minhaj, Jodie Turner-Smith, Arturo Castro, and Cameron Monaghan.

• For my family's first trip to Disney World, we splurged on all-inclusive packages and extras.
• We thought doing this would prevent us from having more arguments about spending.
• Instead, my husband and I acted like monsters, obsessed with getting our money's worth on the trip.

Money has always been a minefield in my marriage.

My husband compares prices on toothpaste and won't toss a tube until every last drop has been squeezed from its lifeless body. I, on the other hand, operate on, ahem, vibes.

This difference in spending styles is especially pronounced when we travel. On vacation, I don't want to agonize over whether a $17 cocktail is worth it — I just want a lychee martini in my bloodstream as soon as possible.

And, more often than not, instead of having honest discussions about vacation spending, my husband and I just avoid them.

So when we planned our first-ever Disney World trip over February break, we thought we had cracked the code: Go all-inclusive.

We booked a room at Disney's Contemporary Resort and opted for the Disney Dining Plan. The idea was that if everything was prepaid, there'd be no decisions left to argue about.

Going all-inclusive quickly turned us into theme-park economists

At first, our plan totally worked! We tapped our MagicBands without a second thought to bickering over $12 Mickey-shaped pretzels.

When our 3-year-old had a full-scale meltdown at Chef Mickey's character dinner, we didn't feel the sting of wasted money — we just laughed and accepted that oversized cartoon heads on human bodies are, objectively, the stuff of nightmares.

But while the all-inclusive plan helped us avoid fights, it also unleashed something unexpected: the unrelenting need to maximize.

Suddenly, we weren't just skipping the money bickering — we were fully committed to extracting every ounce of value from our prepaid adventure.

This is how we found ourselves at 7 p.m., dragging two very sleepy children back into Magic Kingdom because, dammit, we paid for those full-day passes.

That's also how we ended up on The Little Mermaid ride, each adult cradling a completely unconscious child, whispering to ourselves, "This is the magic."

By day two, our warped logic had fully taken over. Did we need to be there for rope-drop at Epcot after staying out late for the Magic Kindom fireworks? No. But we could, and it was included, so we must.

Ironically, the very thing meant to reduce stress drove us into full-blown vacation optimization mode.

Fortunately, there are ways to find the sweet spot for sanity

By the time we left, my husband and I were both relieved and deeply aware of our own absurdity.

Yes, the all-inclusive plan helped us avoid our usual debates over spending, but it also made us act like we were strategizing for a corporate retreat rather than enjoying a vacation.

If you and your partner approach spending differently, especially on vacations, here are a few things I've learned:

Agree to a budget ahead of time — but allow some flexibility

Before you book anything, have the hard conversations upfront and decide on a spending plan together.

If one person needs a clear budget to feel comfortable, set that one in advance. If the other (hi, it's me) wants some spontaneity, build in a little wiggle room for guilt-free indulgence.

For example, next time, we'll establish some "no-questions-asked" splurge zones so our family can chug every mug of LeFou's Brew at Gaston's Pub without thinking too much about how it's basically just apple juice with a lot of ice.

Give kids their own spending budget

Walking the parks, it's easy to go overboard every time your kid begs for yet another $35 light-up fairy wand (especially knowing you could get almost the same thing back home at the dollar store).

For our younger kids, we told them they could each pick one souvenir under $40. My friend with older children actually gives them cash to buy whatever they want within that amount. Anything they don't spend is theirs to keep.

This is a sensible way to curb impulse buys on things you know are overpriced without having to argue.

Consider prepurchasing souvenirs

Another friend takes this a step further — she buys Disney-related toys on sale before they leave, hides them in her luggage, and surprises the kids with them throughout the trip.

It's a genius compromise between splurging and budgeting.

Remember not every expense needs to be optimized and that time itself is a valuable asset

An all-inclusive package can be great if it prevents constant cost calculations, but don't let it force your schedule.

Sometimes the best use of your vacation budget is simply resting — lounging in the shade with a Frozen ice cream shaped like Olaf's head.

Time is its own kind of currency, and spending it well is just as important as spending money wisely.

Balance efficiency with actual enjoyment

Yes, Disney is expensive, and yes, you'll want to make the most of yor trip — but the goal is still to have fun, not to create a perfectly executed itinerary.

Your kids won't remember if you got your money's worth on lunch. However, they will remember if you were relaxed enough on the Buzz Lightyear Space Ranger ride to enjoy shooting that infrared laser cannon at Buzz's arch-nemesis. (And hopefully, they'll forget the expletives you uttered every time you missed).

Next time, we'll shoot for a balanced trip

On our next Disney trip — note that we need at least two to four years to recoverfrom this one — we'll aim for a middle ground.

Maybe we'll book a resort for the perks but pay for meals à la carte. Perhaps we'll accept that not conquering every ride is OK if it means we're actually soaking up moments instead of sprinting between them.

Because, in the end, the best vacation strategy isn't about spending more or less. It's about making room for the magic to happen without turning "magic" into another item on your to-do list.

… and it's about triple-checking that your "all-inclusive" includes babysitting for at least one night, so you can focus on what's really important: ditching your kids to ride Space Mountain.

• Trump's new tariffs could hurt Amazon and Meta due to their reliance on Chinese advertisers.
• Advertisers are expected to take refuge in performance advertising and TV sports.
• Analysts laid out scenarios for how ad and media companies could be affected.

Amazon and Meta could be big losers from President Donald Trump's new tariffs, ad industry analysts and insiders said.

Trump announced a baseline 10% tariff on products coming from all countries outside the US, but the tax is higher for certain ones. Those include China, which effectively faces a 54% tariff. Tech stocks fell sharply on the news.

Amazon and Meta get a lot of business from Chinese advertisers that are trying to reach American shoppers, and they could pause advertising or lose business.

"Retail media and digital media will be significantly impacted by these tariffs, especially because products shipped from China and Vietnam are meaningful to Meta and Amazon," Brian Wieser, a veteran advertising analyst, wrote in a note.

He estimated around $10 billion of Meta's US revenue comes from advertisers outside of US, mostly from China, and cited research showing China represents half of Amazon's top sellers on its marketplace in the US, which is likely its biggest ad driver.

Eric Haggstrom, director of market intelligence at Advertiser Perceptions, said the most immediate impact would be on quick-turn products like apparel and home goods.

"The biggest losers you're going to see right now are companies based on Chinese-based advertising: social media and retail media," he said.

Ad analysts stressed that tariffs would affect every product category and ad seller because of the global nature of many supply chains. Apple, notably, will likely get hit hard because China is its biggest manufacturing hub. But the situation is so fluid that it's impossible to predict with any certainty at this point.

"There's no sector that doesn't get hit by this," Wieser said.

Others argued that Amazon, Meta, and search ad-driven Google would be resilient because of their scale, measurability, and ability to drive outcomes.

"The retail media outlets are going to continue to win," said Nadja Bellan-White, CEO of M+C Saatchi Group, adding that advertisers' expectations for performance guarantees will be greater than ever. "They want to know if they spend X amount, they're going to get X result."

NewStreet Research analysts wrote that Pinterest, Reddit, and Snap would be the most challenged from an ad standpoint because they have smaller user bases than the likes of Meta. Reddit, for example, has strong user communities but a specific vibe that takes extra work for an advertiser to fit into. Big advertisers could retreat to the platforms they are most familiar with.

The tariffs upheaval comes as the ad industry prepares for its biggest showcase of the year, the television upfronts, when TV giants try to lock in large chunks of ad inventory.

"Advertisers are still going to want to lock in dollars when they need to run ads tied to product launches," Haggstrom said. "Advertisers want to make sure they are able to place their advertising at the right time. But these negotiations might take longer due to the whole economic and fiscal situation. This is a pretty major shock."

Live sports is driving a lot of the TV market because of its big, reliable, and ad-friendly audience, which could benefit players like Disney and NBCUniversal.

Sports is the watchword for advertisers as they worry about political backlash, longtime ad industry player Michael Kassan said.

"It's the safest place to be," he said.

Another view is that advertisers could be hesitant to lock themselves into big TV buy and could shift spending to always-available digital channels.

How Disney, Netflix, and WBD could be impacted

As for other media and entertainment companies, economic weakness that results from the tariffs could hurt those that rely on consumer spending, Morningstar analysts wrote. Most of those companies also make money from advertising and could see some slowdown there.

Media and entertainment stocks nosedived on the tariffs news.

Disney's parks and experiences generate most of its profit, and a recession would likely depress tourism and reduce attendance in that business. Disney's improving streaming business could make up for weakness in its experiences, though, the Morningstar analysts wrote.

Warner Bros. Discovery also has had recent streaming success that could provide a buffer, but it still has a big debt burden that could make it vulnerable if the credit markets tighten, the analysts wrote.

Netflix doesn't have the Disney-like moat of experiences to protect it, but it has a service that has reached utility-level status. That makes it unlikely that subscribers would cancel in droves, Morningstar analysts wrote.

Bernstein analysts, however, wrote that Netflix's growth abroad could slow if Europe imposes retaliatory tariffs. Netflix is the top streaming video service in the five largest European markets.

The company that remains the biggest wildcard: TikTok.

Some advertisers are embracing its ability to drive outcomes, thanks to steps it's taken to make it easier for marketers to manage and measure ad campaigns, NewStreet Research analysts wrote. However, other advertisers continue to hold back because of its potential for a ban or sale. Adding to the murkiness, its future could be tied to the tariffs, with Trump suggesting he could try to use them as a bargaining chip to get China to allow a sale of the app.