On July 10, 2025, Stewart Murray Lee (Head of People & Strategy) executed an open market sale of 50,000 shares of New Horizon Aircraft Ltd.(NASDAQ:HOVR), with the transaction disclosed in a Form 4 filing dated July 15, 2025.

Transaction summary

Metric	Value
Shares Traded	50,000
Transaction Value	$89,050
Post-Transaction Value	$387,180, as of July 15, 2025.
12-month Performance	196%, as of July 15, 2025.

Key questions

What proportion of the insider's holdings was sold in this transaction?
The transaction represented approximately 16.8% of Lee Stewart Murray's holdings, leaving 248,194 shares after the sale.

What is the current market context for New Horizon Aircraft Ltd?
As of July 18, 2025, shares were priced at $1.74 a share. In the 12 months ended July 19, 2025, the company delivered a 190.6% total return, reflecting significant appreciation over the past year.

What is the significance of this transaction relative to recent activity?
This is the insider's first reported sale following a period of predominantly buying activity and accelerating trade frequency, with five trades in the last 30 days and six in the last 90 days.

Company overview

Metric	Value
Market capitalization	$65.10 million
Employees	20
Revenue (TTM)	$0
Net income (TTM)	$10,114,000

Company snapshot

• Develops hybrid electric vertical takeoff and landing (eVTOL) aircraft, including the Cavorite X7, targeting the regional air mobility market.
• Operates a research and development-driven model focused on engineering and prototyping.

New Horizon Aircraft Ltd. is an early-stage aerospace engineering company specializing in hybrid eVTOL aircraft for regional air mobility. Its focus on the Cavorite X7 positions it to compete in the emerging advanced air mobility sector.

Foolish take

New Horizon Aircraft was founded in 2013. It was acquired by Astro Aerospace in 2021, was taken private a year later by its own shareholders, and eventually went public on the Nasdaq stock exchange in January 2024 through a SPAC merger.

Horizon Aircraft, as the company calls itself, is building a hybrid electric eVTOL that can quickly move people and goods within a region of 50 to 500 miles. Cavorite X7 is a 7-seater aircraft that can take off and land vertically similar to a helicopter but can fly faster, farther, and more efficiently. Emergency medical services, disaster relief, critical supplies to remote communities, military missions, and luxury travel are the key use cases for eVOTL aircrafts.

The eVOTL market has strong growth potential. Grand View Research, for instance, predicts the eVOTL aircraft market in the U.S. to grow at a compound annual growth rate of 53% from 2024 to 2030.

Horizon Aircraft currently has a full-sized prototype aircraft under construction but it doesn’t expect to deliver its first aircraft “until 2027, at the earliest, if at all.” It will take years for the Canada-based company to obtain a type certificate, production certificate, and airworthiness certificate for the Cavorite X7 from Canada’s civil aviation authority, without which it cannot sell planes commercially. The eVOTL stock, meanwhile, has surged 190% in one year and has a market cap of $65 million, as of this writing.

Glossary

Open market sale:When an insider sells company shares on a public stock exchange, not through private arrangements.
Form 4 filing:A required SEC document disclosing insider trades in a company's securities.
Insider:Company executive, director, or major shareholder with access to non-public information.
Insider's trade sizes:The number of shares an insider typically buys or sells in each transaction.
Post-transaction:The status or amount of holdings after a specific trade has been completed.
Total return:The investment's price change plus all dividends and distributions, assuming those payouts are reinvested.
eVTOL:Electric Vertical Takeoff and Landing aircraft, capable of taking off and landing like a helicopter using electric or hybrid power.
Regional air mobility:Air transportation solutions for short to medium distances, often using innovative aircraft.
Prototyping:Creating early models of a product to test concepts and designs before full-scale production.
TTM:The 12-month period ending with the most recent quarterly report.
Advanced air mobility:New aviation technologies enabling efficient, flexible, and often urban or regional air transport.

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Neha Chamaria has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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Shares of Apple (NASDAQ: AAPL) are currently 26% below their peak from December last year (as of April 10), a drop that has been spurred by ongoing tariff announcements. As of this writing, there is a huge 145% tariff that's implemented on goods leaving China for the U.S. If this remains in place, it could harm Apple, because 80% of its production is still based in China, according to estimates from Evercore.

For consumers, the result could be much higher prices. If the increased costs are eaten by Apple, on the other hand, its profitability will definitely take a hit. There remains a lot of uncertainty about how things will play out.

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Despite the potential effects, which are commanding all the attention these days, Apple has proven to be successful in another area that highlights growing diversification in the business model. Here's what investors need to know.

Apple's push into financial services

In fiscal 2024 (ended Sept. 28, 2024), Apple generated $391 billion in revenue, of which 75% came from the sale of products. This includes its popular iPhone, Mac, and iPad lineups.

But the company's services division is an up-and-coming money-maker, growing revenue 13% in the latest fiscal year, much faster than the overall business. It represents the other 25% of Apple's total sales.

Within services, Apple is making a bigger push into the financial services realm, where it appears to have developed a strong foothold.

In 2014, the company launched Apple Pay, its digital wallet solution that lets users connect credit and debit cards to use for transactions in-store and online. More than 90% of retailers in the U.S. accept Apple Pay, which has more than 600 million global users and handles trillions of dollars in payment volume. This is undoubtedly becoming a widely used checkout option.

Apple Card was launched in 2019. This is a credit card that gives consumers up to 3% cash back with no fees whatsoever. Apple partnered with Goldman Sachs to handle the program. The credit card portfolio has 12 million customers (data from early 2024) and $20 billion in balances.

Valuable for partners

It was reported that Visa offered the tech titan a cool $100 million to end its relationship with Mastercard, the current card network for Apple Card. American Express is also in the mix. What's more, issuers like JPMorgan Chase, Capital One, Synchrony Financial, and others are reaching out to Goldman Sachs, offering to take over the $20 billion in balances and to handle the program.

It makes sense why these heavyweights in the financial services industry would be trying so hard to be Apple's partner. Apple generates enormous amounts of revenue, and its customers are generally known to be more affluent than average. Consequently, there is a lot of buying power here, which can lead to revenue opportunities for banks and payment networks.

Apple might be facing some headaches due to tariffs and how they can affect its device sales. But its payment and credit card offerings continue to shine brightly. Partners are jockeying for position.

Should you buy Apple stock on the dip?

This gets to the discussion of whether or not Apple shares are a smart buy right now, especially since they are 26% below their record high. The price-to-earnings ratio is better than it was in December -- it's now at a 30.2 multiple.

However, I'm not convinced the tech stock can produce a return over the next five years that can outperform the broader market. Not only is the valuation still elevated, Apple's growth prospects aren't that robust. Plus, there is the unfortunate overhang of the tariff situation.

This is a fantastic business. But investors should pass on buying shares.

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American Express is an advertising partner of Motley Fool Money. JPMorgan Chase is an advertising partner of Motley Fool Money. Synchrony Financial is an advertising partner of Motley Fool Money. Neil Patel and his clients have no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Goldman Sachs Group, JPMorgan Chase, Mastercard, and Visa. The Motley Fool has a disclosure policy.