The Polkadot(CRYPTO: DOT) cryptocurrency is going through some pretty exciting changes these days. The Web3 Foundation's official crypto coin is becoming a distributed supercomputer, ready to provide a wide variety of apps and services. Yet, the coin price keeps falling.
Should you pick up a few Polkadot coins while they're available for less than $5 apiece? I think that's a good idea, and here's why.
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Polkadot's big internet ambitions
First things first. Polkadot was designed to support a Web3 future. The social networks and paywalls of the Web2 world were unstoppable over the last 20 years. These days, a lot of web users are getting tired of this aging structure, looking around for new ideas. The Web3 idea is one alternative, bringing more personal freedom and giving content creators more control over their creations. In this system, gigantic hubs of advertising and social media connections are replaced by decentralized services. And Polkadot's app-building ecosystem provides a handy platform to get all the Web3 ideas done in the real world.
It's still a futuristic ideology with just a handful of early success stories. But in the long run, Web3 apps could take over your online community connections, your day-to-day financial management processes, and your favorite channels for text, video, and audio infotainment. The tools won't even run in the centrally managed cloud you know and love today, but in a new global network of blockchain-based systems. When tweaked just right, the crypto world's smart contracts can run any kind of program and perform all sorts of services. And that's what Polkadot is doing, with the help of many other cryptocurrency systems.
Image source: Getty Images.
Meet JAM: The next big step in Polkadot's evolution
So far, Polkadot is mostly known for its ability to interact with other blockchain networks. This coin's smart contracts can tap into Bitcoin's (CRYPTO: BTC) monetary value storage, Ethereum's (CRYPTO: ETH) sophisticated contracts, and Chainlink's (CRYPTO: LINK) real-world data reports, just to name a few.
It's also known as a complicated and cumbersome system, but that's changing in 2025. Polkadot's central blockchain will soon be replaced by a more flexible and standards-based system known as JAM (the Joint-Accumulate Machine, if you're curious). This is actually a virtual machine in the blockchain universe. It can compile and run any code for bog-standard central processors, because it's a software-driven and full-featured RISC-V processor.
For example, Polkadot co-founder Gavin Wood has made it a habit to show off old-school computer games running on a test version of JAM. His personal laptop is good enough to make that work, but the full JAM upgrade will run on hundreds of server-class computers around the world. Imagine what this on-demand supercomputer can do for the Web3 vision.
Don't expect instant fireworks
JAM is coming up, probably in the second half of 2025. It won't cause an immediate frenzy in the Polkadot community, because it takes time for people to use new tools. Then the tools must create useful apps, which in turn need to find a target audience of actual users. So it's not a magic wand that will make Polkadot's developer community's dreams come true in a heartbeat, and it won't lift Polkadot's usage-based coin price right away.
But this is a much-needed step toward a true Web3 version of the online world. In the long run, I expect Web3 alternatives to disrupt the online experience as you know it today. Web2 leaders such as Meta Platforms(NASDAQ: META), Spotify(NYSE: SPOT), and TikTok will either join the Web3 revolution or put up roadblocks instead. I can't wait to see how true innovators like Netflix(NASDAQ: NFLX) and Alphabet(NASDAQ: GOOG)(NASDAQ: GOOGL) will find their place in the Web3 era.
Take it easy out there, Polkadot investors
I could be wrong, of course. Web2 may stick around for another decade or two, as the current leaders focus on protecting the old social media world. Other cryptocurrencies can also support Web3-worthy apps, though they'll need to overcome Polkadot's built-in advantages first.
So I'm not betting the proverbial farm on Polkadot coins. I simply recommend any investor who agrees with the Web3 project's ideas to pick up a few Polkadot coins while they're cheap.
This cryptocurrency is only worth $6.6 billion today, which is a far cry from the trillion-dollar titans you see ruling today's Web2 structure. The coin price could multiply by 10 or 100 and still look small next to Meta and Alphabet. In short, Polkadot can be a big long-term winner even if it never matches the Magnificent 7 group's trillion-dollar market caps. I think that's worth a modest position in your long-term crypto portfolio.
Should you invest $1,000 in Polkadot right now?
Before you buy stock in Polkadot, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Polkadot wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider whenNetflixmade this list on December 17, 2004... if you invested $1,000 at the time of our recommendation,you’d have $657,871!* Or when Nvidiamade this list on April 15, 2005... if you invested $1,000 at the time of our recommendation,you’d have $875,479!*
Now, it’s worth notingStock Advisor’s total average return is998% — a market-crushing outperformance compared to174%for the S&P 500. Don’t miss out on the latest top 10 list, available when you joinStock Advisor.
Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Anders Bylund has positions in Alphabet, Bitcoin, Chainlink, Ethereum, Netflix, and Polkadot. The Motley Fool has positions in and recommends Alphabet, Bitcoin, Chainlink, Ethereum, Meta Platforms, Netflix, and Spotify Technology. The Motley Fool has a disclosure policy.
By now, my hunch is that you've caught on to some of the major things influencing the stock market this year. As a refresher, mixed economic data, uncertainty surrounding policies from the Federal Reserve, and of course President Donald Trump's tariff agenda have combined to make a series of clouds shading what direction the markets might move next.
But even amid all of this uncertainty, some industries have proven resilient throughout the year. Within the broader technology sector -- which itself has had a tough year so far -- the communication services industry has held up relatively well. If you're unfamiliar with communication services, these are businesses that touch areas such as advertising, entertainment, and internet content consumption.
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When you think about these categories, my guess is your mind rushes straight to Netflix -- and for good reason. As of the closing bell on June 5, shares of Netflix have gained 40% so far this year. That absolutely crushes the breakeven returns of the S&P 500 and Nasdaq Composite.
While Netflix remains a quality business, there is another streaming stock that has been quietly outperforming the competition. With shares up nearly 60% year to date, Spotify Technology(NYSE: SPOT) might be a company to put on your radar.
Below, I'll detail why streaming stocks have outperformed the broader market this year. From there, I'll cover why I think Spotify could be Wall Street's next big stock-split stock and explain how this process works for investors.
Why are streaming stocks crushing the market in 2025?
Perhaps the biggest factor weighing on growth stocks at the moment is how President Trump's tariff policies will shake out. Tariffs are taxes that are placed on goods imported or exported from the country. Usually, tariffs are used as a negotiation tactic in order to change policies with trade partners. While there can be strategic value to implementing tariffs, they can also lead to periods of higher costs (inflation) for businesses.
Unlike many companies in the technology landscape, streaming businesses don't have much to worry about when it comes to tariffs. For the most part, streamers rely on the consumption of digital content such as movies, television, music, or audiobooks. Given these companies don't have much in the way of physical manufacturing or rely on imported or exported goods, streaming is a relatively tariff-resistant business -- making them particularly attractive investments right now.
Image source: Getty Images.
Why I see Spotify as a prime stock-split candidate
The chart below illustrates Spotify's stock price since its initial public offering (IPO). As investors can see, shares of the streaming giant are hovering near all-time highs.
Sometimes when a stock price starts to rise in an exponential fashion, investors will shy away from buying. Said another way, a high share price can be perceived as an expensive stock and investors will begin looking for alternatives.
Considering that Spotify has never split its stock, combined with its climbing share price, I see the company as an interesting stock-split candidate.
How do stock splits work?
Stock splits are a simple form of financial engineering. For argument's sake, let's say Spotify announced a 10-for-1 stock-split. How would this work? Essentially, Spotify's share price of $710 would be split tenfold. In other words, Spotify's split-adjusted stock price would be about $71. At the same time, however, the company's outstanding shares would rise by tenfold.
Given the stock price and the outstanding shares change by the same multiple, the market capitalization of Spotify would remain unchanged.
Should you buy Spotify stock right now?
If the valuation of the company doesn't change, what is the point of a stock split? As I alluded to above, when share prices go higher investors often perceive the stock as expensive -- regardless of what valuation multiples might suggest.
Given a stock split results in a seemingly lower (or less expensive) share price, they often result in a new cohort of investors pouring in and buying the stock. Ironically, this activity can actually fuel the market cap of the company higher on a post-split basis. This means that even if you own more shares at what appears to be a lower share price following a split, you might actually be investing in the company at a higher valuation.
With that in mind, let's explore whether Spotify is a good stock to buy right now -- regardless of whether or not the company chooses to split its stock.
Per the comparable company analysis pictured above, Spotify trades at a notable premium compared to other streaming and entertainment companies on a forward earnings basis.
In my view, Spotify is a pricey stock right now and the current momentum in share price has led to some notable valuation expansion. Normally, I would not chase at these levels -- as I'd view the stock as overvalued. However, given how sensitive the capital markets are right now on the tariff rhetoric and Spotify's proven resiliency in this environment, I'd consider scooping up shares on any dips that might occur.
In the long run, I see Spotify as a best-in-class opportunity in the streaming landscape and a stock deserving of a premium.
Should you invest $1,000 in Spotify Technology right now?
Before you buy stock in Spotify Technology, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Spotify Technology wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider whenNetflixmade this list on December 17, 2004... if you invested $1,000 at the time of our recommendation,you’d have $669,517!* Or when Nvidiamade this list on April 15, 2005... if you invested $1,000 at the time of our recommendation,you’d have $868,615!*
Now, it’s worth notingStock Advisor’s total average return is792% — a market-crushing outperformance compared to173%for the S&P 500. Don’t miss out on the latest top 10 list, available when you joinStock Advisor.
Adam Spatacco has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Netflix and Spotify Technology. The Motley Fool has a disclosure policy.
When web services shut down and have time to put up a blog post about it, there's typically some real understatement in their explanation of "why." Bookmarking service Pocket's goodbye post truly delivers on this front, noting almost off-handedly that "the way people use the web has evolved." Yes, you might just say that.
Both Pocket and another browser add-on, Fakespot, are being shut down by Firefox maker Mozilla in early July. In a post about the closures, Mozilla cites the need to "invest our time and resources so we can make the biggest impact." Pocket's saving and curation powers will be implemented into Firefox, while Fakespot's analysis of online shopping reviews "didn't fit a model we could sustain."
Pocket started in 2007 as Read It Later, a way to bookmark web articles for later reading. It's not just the focus on published text articles that now seems quaint but also the idea that there was a finite amount of web material you would get back to and would have the time to do so. Those who do want that nice-sounding media experience can cobble it together in most modern browsers, which have built-in tools for managing bookmarks, distinct "reading lists," and even creating stripped-down "readable" versions of articles.
Warren Buffett doesn't make many mistakes when it comes to investing, as evidenced by his supreme long-term track record in public markets. He and the team at Berkshire Hathaway(NYSE: BRK.B) seem to have made a mistake by investing in SiriusXM(NASDAQ: SIRI) -- at least, so far. The automotive satellite radio provider is down over 60% in the last five years, while the broad market indices have soared.
Today, the stock trades at a price-to-earnings (P/E) ratio of 8 and a dividend yield of 5%. Does Berkshire Hathaway see something in SiriusXM that the rest of the market is missing? Let's dive in further and investigate this fallen internet stock and see if it is a buy for your portfolio today.
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Declining revenue, competitive threats
SiriusXM made its money selling satellite radio subscriptions in conjunction with automotive purchases. Today, this business is facing multiple headwinds with the rise of Spotify, Apple Music, and YouTube taking share from satellite radio for talk and music. Its subscribers stood at 32.86 million last quarter, which is below its user count at the end of 2018.
Lower subscriber figures have led to declining revenue, with sales now off 4.4% from all-time highs last quarter. This is coming at a time when the streaming music services such as Spotify are growing like gangbusters, which are putting a world of hurt on SiriusXM's business. With the rise of Google and Apple Car Play, users can stream the same applications in vehicles that they use on their phones, which has disrupted SiriusXM's competitive edge.
It has tried to fight back with a stand-alone SiriusXM streaming application, acquiring rights to podcasts, and even acquiring Pandora Radio back in the day. It has not lived up to expectations, with this other segment seeing a 2% decline in revenue year over year last quarter. Management is guiding for $1.15 billion in free cash flow this year, but that is still well below all-time highs set a few years ago. If revenue keeps sliding, free cash flow will eventually disappear.
Image source: Getty Images.
Perhaps it wasn't a Buffett investment?
Just because a stock is owned by Berkshire Hathaway does not mean it was a Warren Buffett investment. The company has two investors -- Todd Combs and Ted Weschler -- who manage billions of dollars of investments. One of these investors may be the purchaser of SiriusXM stock instead of Buffett, who at this point only dabbles in investments that can move the needle for the trillion-dollar market-cap stock.
At a market cap of just $7 billion, SiriusXM is not going to be a meaningful contributor to Berkshire Hathaway's stock portfolio even if it goes up by 10 times. The company owns $2.8 billion worth of SiriusXM stock. If that stock is worth $28 billion someday, that is barely 2% of Berkshire's market value. A 10 times move upwards is highly unlikely too.
With a dividend yield of 5%, you might think SiriusXM stock is a buy just because Berkshire Hathaway owns it. In this case, following Berkshire Hathaway blindly has led an investor to lose money.
The problem with SiriusXM is not just its declining subscribers and declining revenue. It is the huge debt load carried on its balance sheet. The company has over $10 billion in long-term debt vs. its $1.1 billion in projected 2025 free cash flow. Free cash flow will decline if revenue keeps sliding. The debt is mostly due before 2030, meaning that SiriusXM is going to have to scramble to pay back these loans or refinance at higher interest rates. Either way, this is not good for shareholders.
SiriusXM is a stock with declining revenue and heavy indebtedness in a declining industry. Even with a high dividend yield of 5%, it is best to stay away from this stock. It's unclear what Berkshire Hathaway sees in this business.
Should you invest $1,000 in Sirius XM right now?
Before you buy stock in Sirius XM, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Sirius XM wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider whenNetflixmade this list on December 17, 2004... if you invested $1,000 at the time of our recommendation,you’d have $617,181!* Or when Nvidiamade this list on April 15, 2005... if you invested $1,000 at the time of our recommendation,you’d have $719,371!*
Now, it’s worth notingStock Advisor’s total average return is909% — a market-crushing outperformance compared to163%for the S&P 500. Don’t miss out on the latest top 10 list, available when you joinStock Advisor.
Brett Schafer has positions in Spotify Technology. The Motley Fool has positions in and recommends Berkshire Hathaway and Spotify Technology. The Motley Fool has a disclosure policy.
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and PayPal wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider whenNetflixmade this list on December 17, 2004... if you invested $1,000 at the time of our recommendation,you’d have $623,685!* Or when Nvidiamade this list on April 15, 2005... if you invested $1,000 at the time of our recommendation,you’d have $701,781!*
Now, it’s worth notingStock Advisor’s total average return is906% — a market-crushing outperformance compared to164%for the S&P 500. Don’t miss out on the latest top 10 list, available when you joinStock Advisor.
Ricky Mulvey: The ships are slowing down. You're listening to Motley Fool Money. 'm Ricky Mulvey joined today by Jason Moser, the man who can do it all by himself. Jason, thanks for being here, man.
Jason Moser: Thank you for having me, Ricky. How's everything going?
Ricky Mulvey: It's going pretty well. I'm going to Casa Bonita tonight, which I feel like is a real introduction to Denver, and I will tell you about what that is maybe after the show, because we got a lot of news to break down.
Jason Moser: Yes, we do.
Ricky Mulvey: Let's get to this story. We have a lot of earnings going on, but I think this macro story is worthy of investors attention. Gene Seroka is the executive director of the Port of Los Angeles, and anytime you start getting port directors going on cable news, it's usually not a great sign for the economy, JMo. He went on CNBC's Squawk Box, and he said that he expects cargo volume to be down by more than a third next week, compared to last year, and that a number of major American retailers are stopping all shipments from China based on the tariffs. To lay out the law, who's getting hurt by this?
Jason Moser: Maybe the better question is, who isn't getting hurt by this? Because it does seem like something that is going to hurt an awful lot of folks covering the spectrum there. I think, generally speaking, small businesses stand out as ones getting a bit more hurt by this, at least in the near term. They tend to not have the same financial resources and are a little bit more dependent on imports and whatnot. I think large companies like Walmart, your Costcos of the world, they're able to shoulder the burden more just because of their scale. Now, with that said, I will say Walmart is particularly levered to China, for example. It's estimated that 60-70% of Walmart's globally sourced products actually come from China. Even more noteworthy, I think there is market research that suggests that figure could be closer to 70-80% for merchandise sold in the US so they're not immune, but they have the ability to shoulder that burden. They can handle it and bye their time as all of this tariff stuff plays out. I think ultimately that really points to the biggest question mark in regard to all of this is just when is this going to ultimately be resolved? And that is still just very unclear, but there's just no question, small businesses are going to feel the brunt of this very quickly.
Ricky Mulvey: Well, I think there will at least be an inflection point when these decreased shiploads lead to empty shelves in physical stores and on online stores like Amazon. I've noticed that these looming tariffs have absolutely impacted my shopping habits. Are you doing any pre tariff shopping in the Moser household right now?
Jason Moser: I have not yet, but it is still early. Now, when I start seeing Chewy telling me that our dog and cat food is out of stock and that shipment's not coming, then I know I've got serious problems because I have three dogs and a cat that won't stand for that, and I can't explain it to him either. But as of now, listen, I've got a garage full of toilet paper and paper towels so I think we at least have the necessities for now.
Ricky Mulvey: You've got a big yard, and you just might need to learn how to hunt in order to provide for your dogs. I've noticed it over here, I just bought a set of AirPods because I'm like, Oh, these are made in China and better get them while I can, first of all, get them and while they're on sale. I've been stocking up on clothes just because I don't know what's going to happen to the shelves. I don't know if my size is going to be impacted, but yeah, it's absolutely impacted my shopping habits, Apollo's chief economist Torsten Slok released a presentation earlier this month, and he laid out a timeline for tariffs, and there's a slide with the spicy title for a PowerPoint slide, the voluntary trade reset recession. Points out early mid May, that's when you start seeing those containerships come to a stop. Then in mid to late May, that's when trucking demand also comes to a halt a fewer trucks are taking things off containerships. Then right in that late May, early June window, that's when you're going to see empty shelves and companies responding to lower sales. What do you think about that timeline?
Jason Moser: I think it's certainly a potential outcome in theory. Now, if that happens, I think there will be massive political consequences. We have to look at this and say well, This is self inflicted. We started this, and it's a matter of trying to figure out, ultimately what the goal is here, and I think that is still unclear, and we're operating just on this day to day headline economy, so to speak. My hope is that this is a worst case scenario and that cooler heads prevail sooner rather than later. But listen, we're just getting ready to start May here, very soon so that's not far off and if that happens, clearly, the consumer will have their say.
Ricky Mulvey: Let's take a look at PayPal reported this morning, and JMo is an investor in this company. I'm pretty happy to own a company that's not making big moves on earnings right now. I'll take some stability that seems to be what PayPal is offering, revenue up 2% on a currency neutral basis. Transaction margin dollars, which is just direct transaction revenue minus transaction expenses. Think things like payment processing, and PayPal likes that is a core measure of its profitability. That was up 7% to about $3.7 billion. Free cash flow, and adjusted free cash flow, both down from last year by about 45% in a quarter respectively. There's some cash flow questions, some operating profitability targets happening. What are your big takeaways from the quarter?
Jason Moser: Yeah, I think it was an OK quarter. It was right in that meaty part of the curve, as George Costanza might say. Not showing off, not falling behind. It was their fifth consecutive quarter of profitable growth, which I think is really encouraging for Alex Chriss. As you mentioned, revenue growth was really non existent, but I wouldn't really look into that as much. I think what we're seeing with PayPal, they're doing a very good job of bringing things down to the bottom line. We saw GAAP earnings per share, up 56%, non GAP earnings per share, up 23%, and really just flew past the guidance that they offered from a quarter ago. I think when you look at the metrics that really matter for the business, things like total payment volume that was up 3%. $417 billion going through those networks there. This is up 4% currency neutral, payment transactions and payment transactions per active account saw a little bit of a decrease, but that's in regard to the payment service provider part of PayPal so, ultimately, those numbers actually excluding that payment service provider part of the business were up as well, and active accounts grew 2% to 436 million.
Remember, they went through just a period not too long ago of trying to call a lot of those inactive accounts that really aren't using the service, so to speak. But returned 1.5 billion dollar to shareholders with share repurchases, which I think was very encouraging. In regard to cash flow, I think the one thing with cash flow with PayPal, it's going to ebb and flow a little bit, particularly because of the buy now pay later side of the business, that fell a little bit, just because of some timing stuff between originating some European buy now pay later receivables and then the ultimate sale of those receivables so I wouldn't read too much into that. This is still a business that generates a ton of cash.
The one thing that stood out to me, though in the quarter that I just can't help but wonder what the future holds for this, because PayPal is building out this little ads part of the business right now, PayPal ads, and they're making some progress. I don't know is this a sneaky ad play? It could be, they're starting to introduce programmatic advertising, and they're starting to launch offsite ads, which ultimately those are ads that are generated from all of this data that PayPal and Venmo and those properties get. that's the beauty of this company. They generate a ton of data because of the consumers that use these services so it reminds me a little bit of Amazon back in the day. If you remember with Amazon, several years back, we knew they were getting into advertising, but didn't really know if it was going to be anything material so it was starting from nothing. But you fast forward to today, Amazon is generating they're on a $70 billion run rate for their advertising business alone. Now, I'm not saying that PayPal could get to that scale. But I do think PayPal could get to meaningful scale relative to its business, and that is very high margin revenue. I think that's going to be something fun to follow with this company as time goes on, particularly as they're launching this offsite advertising business.
Ricky Mulvey: I think one of my big questions then for PayPal's future is the buy now pay later initiative. You see here, Alex Chriss, touting the growth in that in that people are when they use buy now pay later, they're making more transactions. But if we're skidding into a self induced recession, there may be consequences for that, and on a personal level, I'm not super thrilled about buy now pay later. I understand it's part of the business. But speaking strictly as an investor is a growth lever. If you're looking at the growth in that and you're also seeing credit card delinquencies going up, maybe that's not a great thing for that part of PayPal's business.
Jason Moser: I think that's a very valid point. Buy now pay later is just credit card ultimately in another form and you have to count on the fact that some of those loans, so to speak, are not going to pan out, and they're going to write off delinquencies and non payments there. We are seeing consumers relying more and more on buy now pay later for. Buy now pay later, it's a clever product for things that maybe aren't necessities, but when you start seeing data that shows consumers are using buy now pay later for things like their groceries, that's where you start wondering what is the real condition or what is the real state of the consumer? And when you see consumers resorting to BNPL for necessities like groceries, that starts to raise at least some yellow flags in the near term.
Ricky Mulvey: What do you think about CEO Alex Chriss reaffirming the full year guidance? We talked about the macro pressures that will have an impact on this company. A lot of PayPal transactions are consumer spending. If you're in the office of the CEO, what are you telling him? Are you telling him to pool lower guidance? What's going on with that?
Jason Moser: I wouldn't tell him to pull guidance necessarily. I think that what we've seen with Chriss over the couple of years that he's been with the company at this point, he seems to at least like to underpromise and overdeliver I like that. Now, some people will call that sandbagging. I don't care, whatever you want to call it, it's fine on me. But he sets the bar fairly reasonably so he's not setting these super high aspirations, and we know how that works. You set the bar high, eventually, you miss it, and the market really punishes you. But if you set the bar just not low, but just right there in that mid range, that goldilocks range you can hit those targets, you can continue to grow at modest rates, and you're not disappointing the market in the near term. You're not really thrilling everybody in the near term either, but at least you're able to hit those targets and keep on moving the business in the direction that you intend. I don't mind them maintaining that guidance because it does seem like they are offering relatively modest expectations. But as we know, and we're seeing as the headlines change day to day, things can materialize very quickly so it'll be something to keep an eye on for sure.
Ricky Mulvey: Let's go to Spotify real quick. Monthly active users growing 10% for the company. Premium subs grew 12%, but the analysts did not like the user growth projections. That's why the stock is getting punished a little bit. CEO Daniel Ek quickly on the conference call saying we could be impacted by tariffs, but people still want to be entertained. They want to learn stuff they want to listen to music. Before we get into the meat of this conversation, JMo, we have a content partnership with Spotify. The Motley Fool actively recommends the stock, I own the stock. How's that for bias? I also want their algorithm to promote this podcast, as well. I'm speaking from a pretty biased perspective but still, in my view, a pretty strong company when you're looking into the actual business results, anything there stand out to you from Spotify's quarter.
Jason Moser: The stock has been on a heck of a run here recently so a little pullback is understandable. There was a bit of a miss on operating income there, and that was due to what they were calling social charge, what they call social charges, which are ultimately payroll taxes associated with employees salaries and benefits in other countries. But to me, this is still just such a strong business. You see the growth in the users, whether it's premium or ad supported. It's amazing to see what this business has become, and it's evolving so far beyond being like a music streaming app. I think that when you consider that you consider the fact that Spotify has such strong market share in the entertainment industry at large, to me I understand there are some macro concerns there in the near term, but I think when you look at it, at the end of the day, Spotify and things like Netflix, those are the subscriptions that consumers will probably cut last. The value-focused consumer is looking for value and understanding what are they getting for their dollar. That monthly charge for Spotify or for something like Netflix, given how much we all use those, they, I think, give this company a resiliency that probably more don't have.
Ricky Mulvey: We'll leave it there. Jason Moser, thanks for being here. Appreciate your time and your insight.
Jason Moser: Thank you.
Ricky Mulvey: Hey, it's Ricky, and I want to shout out another podcast called Radical Candor. Based on the New York Times best selling book, Radical Candor talks about how to be a great boss without losing your humanity. Kim Scott, Amy Sandler and Jason Rozov deliver actionable insights each week to help you improve your career and relationships. They have other business experts, including Guy Kawasaki and Steven Covery to stop in and share how they use Radical Candor concepts and their work. Their guidance will help you move beyond ineffective flattery and brutal criticism toward guidance that drives real growth and development. Listen every Wednesday for new episodes wherever you get your podcasts and see how you can apply Radical Candor in your life.
Are you feeling a little concentrated? Up next, Robert Brokamp joins me to discuss some ways to diversify your portfolio. This year has been a reminder that stocks can be volatile. In 2023 and 2024, investors were treated to 20% plus returns in the S&P 500. This year, both the NASDAQ and the Russell 2000 were in bear market territory, and the S&P 500 got pretty close. That's if we define a bear market is a drop of 20% or more from all time highs. A drop that in and of itself is the cost of doing business in the stock market, even if the reason this time is, well, you can decide for yourself. Still, it's a good time to ask some questions. If you're near retirement, are you too concentrated in tech stocks? This is a question that even indexers should ask since about one-third of the S&P 500's market value lies in just seven companies. Should I follow the lead of institutional investors spreading their bets outside of the United States, or even Berkshire Hathaway, which now has the most cash on the books of any company Bro ever? All of this is to say, how can I diversify my portfolio to take some of the bite out of bear markets?
Robert Brokamp: Well, there are plenty of investments that may add some balls to your portfolio, and we're going to talk about the most popular candidates. But I first want to talk a little bit about diversification in general. We're going to talk about what diversifies a portfolio for what I see as the typical Motley Fool investor who owns stocks primarily in the S&P 500, which, as you mentioned, Ricky, has a tilt toward growth leaning tech-oriented, tech adjacent companies, and a lot of our listeners also own those companies outright. That's the starting point here. I do want to emphasize that diversification is somewhat of a double-edged sword. You often have to own a diversifying asset through many stretches of, frankly, pretty mediocre ho-hum performance in order to eventually get the payoff. Then as I talk about these various things, I do think it's important that when you're looking for a diversifier, it's helpful to know how they perform basically during past market downturns, and over the last 25 years, there's been a good range of examples to see how investments perform during different types of bear markets. We had longer ones such as the dotcom crash and the Great Recession of 2007-2009. Market dropped more than 50% then. I took more than five years for the market to recover. But then we've also had shorter ones like the pandemic panick and 2022. With all that said, here are some diversifiers to consider, and I'm going to give each a letter grade.
Ricky Mulvey: What's the grade then for the dividend payers?
Robert Brokamp: I'm going to give dividend payers A, B, and here I'm talking about a diversified mix of companies that have paid a consistent and growing dividend for many years, and many have an above average yield. With the current yield on the S&P 500 being 1.3%, it doesn't take much to have an above average yield. It's not necessarily the dividends themselves that make these good diversifiers, though, getting a reliable stream of income is nice, especially since historically that stream will outpace inflation, it's that these types of companies tend to be more value-oriented, a little less volatile than the overall market, and score high on other factors such as quality, which is dined by different people in different ways. But basically comes down to a company that is profitable. The earnings growth is less volatile and they have a strong balance sheet, meaning not a lot of debt. I recently looked at the returns of the 10 biggest dividend focus ETFs, and they're all down this year, but not as much as the overall market. In 2022, when the S&P 500 was down almost 20%, NASDAQ was down more than 30%. The losses in these ETFs were in the single digits, and a couple actually made money. That's it. The diversification among dividend payers is important. During the Great Recession, some of the best dividend payers were financial stocks, and they got walloped. You definitely want a diversified portfolio of dividend payers.
Ricky Mulvey: Our colleagues, Matt Argersinger and Anthony Shavon, who run our dividend investing in service would also tell you that dividends are great for companies to pay because they make them a little bit more disciplined on capital allocation decisions when they're not maybe pursuing growth at all costs, and they have to return a little something to their shareholders. Another idea, international stocks, getting outside the United States. Bro, how are you feeling about these? What's the grade right now?
Robert Brokamp: I'm going to give them a C plus, which doesn't sound great, though, I think most people should have a little bit of international exposure. I'm giving them a C plus because, frankly, over the past 15 years, it's been tough to argue for international stocks. US stocks have outperformed them by some measure, it's a historical amount. But looking longer-term, there are many long-term periods, several years, even a decade or more, when international stocks outperform US stocks. You could saw it in parts of the '70s, the '80s, and the early 2000s, and looking very short-term, the total non-US stock market is actually up 8% so far this year, while US stocks are down, developed market stocks are doing even better, returning almost 11%. I do think there's something special about the American economy, and it explains why US stocks have outperformed the vast majority of other national stock markets over the last century or so, which is why I'm giving international stocks a C plus when it comes to diversification. But there's no question that there are long stretches when international stocks will do well, and they're certainly a lot cheaper these days than US stocks when you look at P/E or dividend yield or anything like that, which is why I personally have between 15 and 20% of my portfolio overseas.
Ricky Mulvey: The next one is a big one. We could be talking multifamily REITs, rental properties, office buildings. We could be talking about the Vanguard entire real estate index fund, but I'll make it easy for you, Bro. How are you feeling about real estate?
Robert Brokamp: As you hinted at, there are all real estate, so I'm going to give it a range of grades from C plus to B plus, depending on the type of real estate. A few weeks ago, we did an episode on what happens to different types of assets during a recession. We cited research which actually found that home prices actually hold up well. In fact, they tend to do better during bear markets and stocks than during bull markets with the very notable exception, of course, a 2007-2009 recession when both the economy, the stock market, and home prices collapsed. But usually, over the long-term, residential real estate, whether it's your own home or perhaps investing in rentals, can provide some excellent diversification. Now, you hinted at REITs, real estate investment trust. These are stocks and companies that own and operate real estate. It can be all real estate: apartment buildings, medical facilities, office facilities, storage, and they can be a good portfolio diversifier as well, though, like international stocks, man, they have lagged the S&P 500 for a good while now. Their diversification benefits can be mixed. They did very well during the dotcom crash and the ensuing recession, but also they were part of the real estate bubble, and boy, they got pummeled in 2008. As a starting point, I think it makes sense to have maybe a 5% allocation to REITs, and you can use that Vanguard ETF that you suggested. That's what I choose, especially if you're close to in retirement since they have above average yields, but they're still moderately to highly correlated to the overall stock market, so the diversification benefits are going to be mixed.
Ricky Mulvey: This next one has been on a run. Two investments over the past 12 months. One of these has returned about 7%. The one that I'm talking about now has returned 42%. Bro, this is the comparison between what the S&P 500 has done over the past year and gold.
Robert Brokamp: It's been quite remarkable. I'm going to give gold a diversifying grade of C plus, though I could easily be moved to a B minus on this. Gold has been in the news a lot lately because, as you pointed out, the return has been exceptional. It's up 26% so far this year, based on the performance of the SPDR Gold Shares ETF, and as you may have seen on social media, it's actually returned about the same as the S&P 500 over the past 20 years, almost identical. Why am I giving it a C plus? Well, first of all, part of it is just philosophical. We at the full believe in owning businesses with products, services, innovations, they generate a growing stream of cash. Gold, on the other hand, just a piece of metal, pass some decorative industrial uses, but mostly you're just betting that someone will be willing to pay a higher price for it in the future, not because it's going to be generating more cash in the future, but you're just hoping that there'll be more demand. Gold has gone through some really long stretches of lousy performance. It did really well in the 1970s due to the high inflation, peaked in 1980, went the other direction, and it took around 25 years to get back to its 1980 peak. All that said, it is true that gold has done well during bear market in stocks. We're seeing that this year, saw in 2022, 2008, and in two of the three bad years during the dotcom crash. It's fine to own some Gold as a hedge against bear markets, which is why I own little myself. I own some of that SPDR Gold Shares ETF.
Ricky Mulvey: By the time you notice it's outperforming, maybe that means you're a little late to the party on gold, Bro? It is you're betting on someone to pay more for it than you are today. However, gold has been around for thousands of years that people have been accepting it is a store of value. A little bit more of a track record there than something like crypto or even the tulip bulbs I was trying to sell you before we were recording. Let's get to crypto, because this is one that is interesting, and some investors still see it as a store of value. Let's talk for hours about Bitcoin as a digital gold in this economy we live in.
Robert Brokamp: We could talk for hours. In terms of a grade, I'm giving this one incomplete. I'm going back to my teaching days. I just feel like I can't give it a grade right now because it's just too soon to say what diversification benefit you're going to get from crypto. We'll talk mostly about Bitcoin, but as you know, there's so many varieties of it. It just doesn't have a long enough history for me. Bitcoin is flat for the year, which means it's doing better than in the stock market, so that's good news. But in 2022, it plummeted more than 60%. For me, the jury's still out. There's no question that it is gaining wider adoption, both in terms of by investors, by countries, and it's boosted by the availability of ETFs to make it easier to invest. I'm more comfortable investing in it than I would have been maybe three or four years ago. But the value of it as a diversifier is pretty much still unproven.
Ricky Mulvey: How about as a strategic reserve? Moving on. Let's get to alternatives, however you define them.
Robert Brokamp: This is a very broad category that can include really all investments that aren't commonly held by everyday investors. We're talking commodities, managed futures, currencies, hedge funds, private equity, and so on. For the most part, it's difficult or expensive for the regular investor to buy into these types of investments, and you're often not getting the cream of the crop. You're getting what's left over. Depending on how you invest in them, they keep illiquid and/or endure really long periods of bad or at least mediocre performance. For most people, I don't think they're necessary. However, I will add that the proponents of these types of investments do make some good points. Primarily, they say that a standard portfolio of stocks and bonds isn't as diversified as some people think because they often rely on a single factor like the overall economy or maybe just the movement of interest rates. We saw that in 2022 when interest rates skyrocketed and stocks and bonds fell. If you have the time and the inclination to research more about alternatives, you actually might find some things that strike your fancy. Just be prepared to pay higher fees to hold on to something that will behave very differently from a standard portfolio, which, I guess is the whole point.
Ricky Mulvey: The next one is Uncle Warren's one of his favorites right now, and that is just cash, Bro.
Robert Brokamp: Cash is boring, but I'm going to give it at an A, front of the class. I won't belabor this, cash is king or queen when times get tough. It's the only investment that you can feel reasonably sure won't drop in value. Just make sure you're putting in the effort to get the highest yields possible, which these days is close to or around 4%, and you're going to have to accept the fact that returns will never be great. When you invest in cash, you're making a trade-off. You're choosing lower return certainty over the unpredictable possibility, and you can even say historical probability that you'd earn a higher return in stocks given enough time. But for money you need in the next few years that you want to make sure holds up in value, it's hard to beat cash.
Ricky Mulvey: Another way you can take your money out of the stock market is to put it in bonds. Bro, there are some higher-yielding bond funds that look pretty attractive to me.
Robert Brokamp: This is why I'm giving this a range of grades, actually, from C minus to A. Because when it comes to bonds, the returns will depend on the issuer, the duration, meaning short or long-term, shorter-term bonds are going to be less volatile, longer-terms are much more volatile and how you own them, individual bonds versus bond funds. But let's start with the safest and move on to the riskiest. US treasuries are considered very safe, maybe not as safe as they were like five years ago, Fitch and S&P have downgraded them, and Moody's made some announcement recently about they might be doing some things as well, but they're still considered the safest investments in the world. Investment grade corporates are considered safe. Not super safe, but safe. Then you have below investment grade corporates, otherwise known as junk, and they're very risky. This is where you get the higher yields. You'll get much higher yields from junk bonds and somewhat higher yields from corporates, but you got to understand that they will often go down during recessions, and junk bonds really go down.
I'm going to talk about 20% or more during the tough times. Bonds are holding up pretty well this year, by the way, returning around 3%, but they've been disappointing over the past several years. In fact, it's really been one of the worst stretches for bonds in US history. I would say the future looks brighter, but if you want more certainty from bonds, explore investing in individual bonds because you know exactly how much interest you're going to get. How much you're going to get back when the bond matures at maturity date, assuming the issuer is still in business, of course. I would also explore what are known as either target date bond funds or defined maturity bond funds. These only owned bonds that mature in the same year. That way you have a little bit more certainty about what they'll be worth when that year arrives. The two biggest issuers of these ETFs are iShares and Invesco.
Ricky Mulvey: Bro, junk bonds are how I started my casino chain. Let's wrap it up with annuities.
Robert Brokamp: Yes, annuities. Not everyone's favorite topic, but let me explain. I'm going to give these an A for the right people. When I mean annuity, I'm saying anything that sends you a regular check in retirement for the rest of your life. In the original versions of annuities, you'd get that check or that payment every year. You'd get it annually, which is why they're called annuities. We all get some of this. By this, I'm talking about Social Security. Yes, Social Security is in trouble. People in their 50s and younger may not get everything they're promised, but you'll get most of what you're promised, and you'll get that check every month, regardless of what's happening in the stock and bond markets, it adjusts for inflation. It's partially tax-free. I think if you can maximize your Social Security benefit to some degree, that is a great diversifier in retirement. Same principle if you're getting a defined benefit pension, the traditional pension. If you can maximize that, that's good. Now, you can buy more, actually buying annuity from an insurance company. But the only annuity that appeals to me personally it's called a single premium Immediate annuity. You hand over a lump sum, say, $100,000, and you'll get $68,000 a year for the rest of your life. You give up a lot of liquidity, so don't do it without understanding the loss of liquidity when you do that. If you choose to go that way, you take that money from the portion of your portfolio that would otherwise have been taken from the bond part of your portfolio.
Ricky Mulvey: Very good. Robert Brokamp, appreciate being here. Thanks for your time and insight.
Robert Brokamp: My pleasure, Ricky.
Ricky Mulvey: As always, people on the program may have interests in the stocks they talk about in the Motley Fool may have formal recommendations for or against, don't buy or sell stocks based solely on what you hear. All personal finance content follows Motley Fool editorial standards and are not approved by advertisers. The Motley Fool only picks products that would personally recommend to friends like you. I'm Ricky Mulvey. Thanks for listening. We'll be back tomorrow.
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Jason Moser has positions in Amazon and PayPal. Ricky Mulvey has positions in Chewy, Netflix, PayPal, and Spotify Technology. Robert Brokamp has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Amazon, Berkshire Hathaway, Bitcoin, Chewy, Costco Wholesale, Moody's, Netflix, PayPal, Spotify Technology, and Walmart. The Motley Fool recommends the following options: long January 2027 $42.50 calls on PayPal and short June 2025 $77.50 calls on PayPal. The Motley Fool has a disclosure policy.
A million bucks. It's something many investors want, but it's not so easy to get your hands on it. Yet, with the right stocks and a long-term buy-and-hold strategy, a $1 million portfolio is within reach for many investors. Let's examine two stocks that could help investors reach this elusive goal.
Image source: Getty Images.
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Learn More »
Spotify
Spotify Technology(NYSE: SPOT) has been a safe haven in a tough year for the stock market. While the major indexes are down anywhere from 10% to 18% year to date, Spotify's stock remains green so far in 2025. Shares of the audio streaming giant are up about 25% as of this writing.
And while its outperformance relative to the major indexes is an important part of its appeal, investors shouldn't overlook the company's excellent fundamentals. As of its most recent quarter (for the three months ended on Dec. 31, 2024), Spotify continued to turn in fantastic growth metrics, including:
Much like Netflix did years ago, Spotify is now making the transition from a promising upstart into a lucrative juggernaut. The company has boosted its profit margin by cutting costs and raising prices.
Part of the reason the stock has responded so well this year is that Wall Street understands that Spotify -- like Netflix -- has a dedicated subscriber base that will stick around even with occasional price hikes. So, for investors looking for a potential millionaire-making stock, Spotify is a name to consider.
Palantir Technologies
If I told you that Palantir Technologies (NASDAQ: PLTR) was one of the top-performing stocks in the S&P 500 this year, it might come as a surprise. After all, technology stocks have taken it on the chin so far in 2025. Nevertheless, Palantir -- with its 24% year-to-date gain -- is among the top 10 best-performing stocks in the S&P 500.
And why is that? In a nutshell, Palantir's stock continues to advance thanks to the enormous tidal wave of demand for its AI-powered platform. Its customers run the gamut from travel giants like Delta Air Lines and United Airlines to retail businesses like Lowe's Companies and Walgreens.
And there's a reason these companies want Palantir's technology; it's saving them money and making them more profitable. For example, Luis Mesen, an executive for United, said, "We deployed [Palantir's] Chime late last year...we've already saved almost 300 delays, 20 cancellations...this represents millions of dollars of cost avoidance."
Because of real-world examples like this, Palantir's customer base and revenue are both rising quickly. In the company's most recent quarter (for the three months ended Dec. 31, 2024), it generated $552 million in sales, up 52% from a year ago.
The AI revolution rolls on, with Palantir being one of the top beneficiaries. Investors looking for a stock with millionaire-making potential should take notice.
Should you invest $1,000 in Palantir Technologies right now?
Before you buy stock in Palantir Technologies, consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Palantir Technologies wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider whenNetflixmade this list on December 17, 2004... if you invested $1,000 at the time of our recommendation,you’d have $566,035!* Or when Nvidiamade this list on April 15, 2005... if you invested $1,000 at the time of our recommendation,you’d have $629,519!*
Now, it’s worth notingStock Advisor’s total average return is829% — a market-crushing outperformance compared to155%for the S&P 500. Don’t miss out on the latest top 10 list, available when you joinStock Advisor.
Jake Lerch has positions in Spotify Technology. The Motley Fool has positions in and recommends Netflix, Palantir Technologies, and Spotify Technology. The Motley Fool recommends Delta Air Lines and Lowe's Companies. The Motley Fool has a disclosure policy.
Many business owners feel stuck with HubSpot because they worry about losing their content, breaking their SEO rankings, or disrupting their email marketing. These are valid concerns – I had the same worries when I decided to migrate one of my HubSpot sites to WordPress.
The good news is that moving from HubSpot to WordPress is completely doable with the right approach. All you need is to follow the right steps in the right order.
Let me show you exactly how to move your site from HubSpot to WordPress while protecting your content, preserving your SEO rankings, and keeping your sanity intact.
Why Move Your Blog From HubSpot to WordPress?
Most people start using HubSpot because it is a powerful customer relationship manager (CRM) with marketing automation.
They tend to be really happy with it as a CRM, which doesn’t surprise me, as I love it myself. I even recommend it! See my detailed HubSpot review for more information.
However, what often happens is people start using the default blogging feature in HubSpot simply because it’s convenient. Then, they end up feeling limited.
I’ve worked with clients who started blogging on HubSpot and eventually felt the same way.
Now, I’ll be honest. HubSpot’s content management system is useful for landing pages and integrated marketing campaigns. But for blogging specifically? WordPress comes out on top.
Just making a simple design tweak or changing the layout of a post on HubSpot can feel like navigating a maze.
WordPress, on the other hand, is built for content. It started as a blogging platform and evolved into a powerhouse.
So, if blogging is a core part of your strategy, and you’re feeling a bit constrained by HubSpot, then WordPress can be super refreshing. You’ll get greater simplicity but more flexibility, more design control, and a whole lot more options to grow your blog the way you want.
Worried you won’t get to keep using all of HubSpot’s other powerful CRM features? The good news is that WordPress integrates seamlessly with the platform, so that won’t be an issue.
What to Expect When Migrating From HubSpot to WordPress
With any significant change, it’s helpful to know what lies ahead. Here is a brief roadmap of the journey we will take together:
First, we’ll get prepared. Imagine it as the preparation phase when you export your content from HubSpot and set up your new WordPress environment.
Then comes the actual migration. We’ll guide you through moving your valuable blog posts and important pages, and all the images that make your blog visually engaging.
Next, we’ll focus on maintaining your SEO. This is like making sure your mail is properly forwarded when you move. We’ll help you set up permalinks and redirects to avoid broken links and maintain your search engine rankings.
Finally, we’ll cover post-migration tasks. Think of this as settling into your new WordPress home. We’ll recommend some essential plugins and learning resources to help you get the most from WordPress.
All that said, you’re probably ready to move your site from HubSpot to WordPress! Here’s how you can do it step by step:
I’ll walk you through the entire process so you’ll be able to follow along even if you’re a beginner. But, if you change your mind at any time, you can always jump to the alternative option – which is getting help from the professionals.
Step 1. Export Your HubSpot Blog Content
Before you even think about touching anything in HubSpot, the first thing you’ll need to do is export your essential content. Later in this tutorial, you will import this content into WordPress.
It’s also wise to back up the link structure of your website. I’ll show you how to do both.
Exporting Your HubSpot Blog Content
The most important step in your WordPress migration is exporting your HubSpot blog content. Luckily, HubSpot makes it pretty easy to export your blog posts in a way you can import into WordPress.
Simply go to your HubSpot account and find your blog content at Content » Blog.
Now look for the ‘Export blog posts’ option on the ‘Actions’ drop-down menu.
This option will let you export your posts as a .CSV or Excel (XLS or XLSX) file. I personally like using the .CSV option because it can be easily imported into WordPress.
Once your blog has been exported, you will receive a link to the .CSV file in your email. You will have 90 days to download the file before it expires.
Exporting your blog posts like this is a great starting point because you can easily import them into your new WordPress website.
However, the export only includes your blog content, and not other pages like landing pages or sales pages. Later in this article, I’ll show you how to recreate those pages manually.
Backing Up Your Link Structure
Backing up your blog’s link structure is super important for SEO.
For this, you’ll need to gather a list of all the web addresses (URLs) from your HubSpot blog. This is important because we’ll use this list to create redirects. Redirects help maintain the SEO benefits you’ve built up over time, even after moving to WordPress.
For this, I like using a browser extension called Link Klipper, because it’s super handy. It’s also free and works with Chrome and compatible browsers.
To get started, install Link Klipper. Then, go to your HubSpot blog homepage. Click the Link Klipper icon in your browser toolbar and choose ‘Extract All Links.’
This will quickly grab all the links on that page and download them as a .CSV file. When you open this file in Excel or Google Sheets, you will see a list of your blog URLs.
Now, I recommend using Link Klipper as a quick and easy way to grab URLs. However, you can also use an online sitemap generator like XML-Sitemaps.com. This tool crawls your website and creates a list of URLs, which you can then export.
Sitemap generators can sometimes find more URLs than Link Klipper, as they crawl your entire site structure. XML-Sitemaps will generate the usual XML sitemaps, but also create a text file called urllist.txt containing all the URLs that you can easily use when creating redirects.
With your blog content, pages, and URLs exported, you’ve done a great job! You have a safety net and a set of files that can be imported into WordPress.
Step 2. Installing and Setting Up WordPress
You need hosting to run a WordPress website. It’s non-negotiable since it provides your site with the resources it needs to be online.
A good hosting provider is like a reliable landlord – you want them to be dependable and keep things running smoothly.
In short, WordPress hosting is where all your WordPress content and files will live. It’s what makes your blog accessible to the world.
Now, you might be thinking, ‘Can’t I just install WordPress on my current HubSpot hosting?’ Unfortunately, no. HubSpot is a closed platform. You can’t install WordPress on HubSpot.
So, you’ll need to get new hosting specifically for your WordPress blog. If you’re new to WordPress or just want a straightforward experience, I recommend Bluehost.
Right now, they’re offering a deal for WPBeginner readers that includes a free domain name and a huge discount on hosting. You can get started for just $1.99 a month.
Alternatives:Hostinger and SiteGround are also popular hosting providers. They have good reputations and offer different features and price points. It’s worth checking them out if you want to compare.
For this guide, just to show you the general process, I’ll use screenshots from Bluehost. But honestly, the steps for most good WordPress hosts are pretty similar.
You can get started by visiting the Bluehost website and clicking the ‘Get Started Now’ button.
You’ll land on a page showing different hosting plans. For a new blog, especially when you’re just migrating over, the Basic plan is usually perfectly fine.
Choose a plan that fits your needs by clicking the ‘Select’ button.
Next up, you’ll need to set up a domain name. This is your blog’s web address, like www.yourblogname.com.
Now, you probably want to keep using the same domain name you were using with your HubSpot blog, right?
The good news is that you can! Just choose the option that says ‘Use a domain you own’ and type in your current domain name.
Or, if you’re starting fresh with a new domain name, then you can choose to register a new one. This will be free for the first year.
Now, follow the steps to enter your account details and payment info and complete the purchase.
After you sign up, Bluehost (and most WordPress hosting providers) will send you a welcome email with your login details. Keep this email safe! You’ll need it to access your hosting account.
Now, here’s where picking a good WordPress hosting provider pays off.
When you log in to your Bluehost account for the first time, they will automatically install WordPress for you. I love how this streamlines setting up new WordPress websites.
From your Bluehost account page, go to ‘Websites’ then click ‘Edit Site.’
That should take you right into your brand-new WordPress dashboard.
Want a more thorough walkthrough of installing WordPress? My team has created a super detailed WordPress installation tutorial if you’re curious.
Step 3. Setting Up WordPress Theme
Alright, WordPress is installed. Now for the fun part: making it look like your website. That’s where themes come in.
WordPress themes are ready-made design blueprints for your blog. They control everything visual, like the colors, the fonts, and how your blog posts are laid out. It’s like choosing the style of your new house.
WordPress has a huge collection of themes. Seriously, thousands upon thousands. Free themes, paid themes, themes for every niche imaginable.
But having too many choices can be a bit paralyzing. To help you narrow down the options, my team has created a helpful guide on selecting the perfect WordPress theme.
In my experience, clean, uncluttered designs tend to work best. They look professional, they’re easy for readers to navigate, and they put the focus on your content – which is the most important thing.
Once you’ve chosen and installed a theme, you’ll be ready for the next big step: actually moving your content from HubSpot into WordPress.
Step 4. Importing Your HubSpot Blog Content
This step is like unpacking your moving boxes and arranging your furniture in your new WordPress home. It’s where your blog really starts to take shape.
At this point, you’re going to take the HubSpot content you exported earlier and import it into WordPress. To do that, I’m going to use a plugin called Import any XML, CSV or Excel File to WordPress.
First, you need to install and activate the plugin in your WordPress dashboard. If you need help, see our guide on how to install a WordPress plugin.
Once the plugin is activated, navigate to the All Import » New Import page in your WordPress dashboard. Once there, you should click the ‘Upload a file’ button.
Now, you’ll be asked to choose your import file. Remember the .CSV file you exported from HubSpot in step 1? You need to select it now and then click the ‘Import’ button.
The plugin will automatically detect the type of content you’re importing (usually “Posts” for blog posts). It’s pretty smart like that.
Next, click the ‘Continue to Step 2’ button. You will be shown a preview of the import file and can browse through a spreadsheet view of your posts, one at a time.
Once done, click ‘Continue to Step 3’ at the top or bottom of the page.
Now comes the important part: mapping fields. This is where you tell the plugin how the columns in your .CSV file correspond to fields in WordPress. Don’t worry, you only need to do this step once, not for each post.
For example, you’ll want to drag the column from your import file that contains your blog post titles to the Title field in WordPress.
You can do the same for the post content, tags, and any other data you exported from HubSpot. It’s like matching up labels on boxes when you’re unpacking – you want to put everything in the right place.
Once you’ve mapped all the fields, click ‘Continue to Step 4’ at the bottom of the page.
Next, you’ll be asked to set a unique identifier for your posts. This is used internally by WordPress to keep track of your imported content.
Just click the ‘Auto-detect’ button and the plugin will handle this for you.
Finally, click ‘Confirm & Run Import.’
The plugin will now start importing your content. The time it takes will depend on how much content you’re importing. For a large blog, it might take a few minutes.
Once it’s done, the plugin will show you an ‘Import Complete!’ message.
Now, you can navigate to Posts » All Posts in your WordPress dashboard. You should see your HubSpot blog posts there! Check them out to make sure all your blog posts are imported correctly.
Step 5. Recreating HubSpot Landing Pages in WordPress
Let’s talk about those special pages you might have built in HubSpot – landing pages, sales pages, or other custom pages.
Unfortunately, these often don’t transfer perfectly with a simple import like blog posts do. HubSpot’s page structure and design elements are quite different from WordPress.
So, the best approach for these pages is to recreate them in WordPress. It might sound like extra work, but it gives you the most control over the final result and makes sure everything looks right.
Now, while you could try to rebuild these pages using the standard WordPress block editor, it’s worth considering a dedicated page builder for landing pages.
The block editor is great for creating regular content pages and blog posts. It uses a system of blocks that you can easily add and arrange to build your page. However, for more complex layouts, a page builder plugin like SeedProd offers more advanced features and flexibility.
SeedProd is a drag-and-drop page builder specifically designed for creating landing pages, sales pages, and other marketing-focused pages. It offers a more visual and intuitive way to design intricate layouts without needing to write code.
Whenever I’ve used SeedProd, I’ve found it to be very user-friendly, even if you’re not a design expert. It has a visual interface, tons of pre-designed templates, and all sorts of elements you can just drag and drop onto your page.
Once SeedProd is active, you can go to SeedProd » Landing Pages in your WordPress menu and then click ‘Add New Landing Page.’
SeedProd will then show you a library of templates.
Browse through them and pick a template that looks similar to the HubSpot landing page you want to recreate.
Don’t worry about getting it exactly the same at this stage, you can customize everything later.
Next, give your new page a name and set the URL slug.
Click the ‘Save and Start Editing the Page’ button to open the SeedProd page builder.
Here’s where the fun begins! You’ll see a visual drag-and-drop interface. You can click on any element on the template and edit it – change text, images, colors, fonts, everything.
On the left-hand side, you’ll find a panel with all sorts of elements you can add to your page – headings, text blocks, images, videos, buttons, forms, and much more. Just drag and drop them onto your page to build your layout.
Take your original HubSpot landing page as a reference. Section by section, element by element, recreate it in SeedProd.
Want to explore other page builder options? Thrive Architect is another excellent page builder plugin for WordPress, and it’s also very visual and drag-and-drop based.
Thrive Architect is particularly strong if you are heavily focused on marketing and sales pages. It’s built by the team behind Thrive Themes, which is known for its conversion-focused tools. It excels at creating high-converting sales pages, opt-in pages, and webinar registration pages.
If your primary goal is to build pages specifically designed to drive conversions and sales, Thrive Architect is a powerful alternative to consider.
Yes, recreating your HubSpot landing pages in WordPress takes a bit of hands-on work. However, it’s the most reliable way to bring those important pages over properly.
And the great news is, using a page builder like SeedProd makes the process much smoother and allows you to build even more powerful and customized landing pages in WordPress.
Step 6. Importing Your HubSpot Images to WordPress
You might notice that after importing your content, your images are still being hosted on HubSpot’s servers. You’ve copied the text over, but the images are still living at their old address.
We need to bring those images into your WordPress Media Library. Why? Because it’s much better to host your images directly within your WordPress website. It’s more reliable, often faster, and gives you more control.
Imagine if HubSpot changed its image hosting structure or, worse case, you decided to close your HubSpot account completely down the line. Your images could disappear!
Note: You may notice that this plugin is outdated, but I tested it for this tutorial, and it was working fine. For details, see this guide on whether you should use outdated plugins.
Once activated, you need to trigger the bulk image import using the WordPress bulk edit feature. Don’t worry, you’re not actually editing anything, but just using the bulk edit to tell WordPress to re-process your posts and pages.
Head over to Posts » All Posts in your WordPress dashboard. Select all the posts where you imported content from HubSpot. You can usually do this by checking the checkbox at the very top of the post list.
Then, in the ‘Bulk actions’ dropdown menu, choose ‘Edit’ and click the ‘Apply’ button.
A bunch of bulk edit options will appear. Don’t panic! You don’t need to change anything here. Just click the blue ‘Update’ button at the bottom.
What this does is tell WordPress to re-save all the selected posts. And that action triggers the Auto Upload Images plugin to kick in.
The plugin will scan the content of each post, look for external image URLs (pointing to HubSpot), and then automatically download each image and import it into your WordPress Media Library.
It will then update the image URLs in your posts to point to the newly imported images in your Media Library.
Next, you need to repeat this exact same process for your Pages. Simply go to Pages » All Pages, select all your pages, choose ‘Edit’ in bulk actions, apply, and then just click ‘Update’.
After you’ve done this bulk update for both your posts and pages, go to Media » Library in your WordPress dashboard. You should see all those images from your HubSpot blog and pages in your WordPress Media Library!
Step 7. Pointing Your Domain Name to Your New WordPress Website
If you were already using a custom domain name for your HubSpot blog (like yourblogname.com), then you definitely want to keep using that same domain for your WordPress blog.
Why? Branding, for starters. You want people to find you at the same address. But also, and maybe even more importantly, for SEO.
Search engines have already associated your domain name with your content and authority. Keeping the same domain helps you maintain your search engine rankings.
To make this happen, you need to adjust your domain name settings. Specifically, you’re going to change something called nameservers.
Nameservers are like the internet’s phonebook for domain names. When someone types your domain name into their browser, the nameservers tell the internet where your website is hosted.
Right now, your domain name is likely pointing to HubSpot’s servers, where your HubSpot blog was hosted. We need to update it to point to your new WordPress hosting account.
Your WordPress hosting provider (like Bluehost, Hostinger, or SiteGround) will give you the nameserver information you need. It usually looks like a pair of addresses, something like:
Your hosting provider will have the exact nameservers you need to use.
I usually find this information in my hosting account dashboard, but you can also check the welcome email they sent you when you signed up. If you’re not sure, then their support team can help you out. See the tips in my guide on how to contact WordPress support.
Okay, so where do you actually change these nameserver settings? That’s at your domain name registrar. This is the company where you registered your domain name in the first place.
Sometimes, your domain registrar is the same company as your hosting provider. But often, they are separate. Common domain registrars include companies like Domain.com, Network Solutions, or Namecheap.
You’ll need to log in to your account at your domain registrar. Find the settings for your domain name. Look for something like ‘DNS Settings’, ‘Nameservers’, or ‘Domain Management’.
For example, if your domain is registered with Bluehost, then the nameserver settings in their domain management area will look something like this:
The exact steps vary depending on your domain registrar. But the general idea is always the same: you need to replace the old nameservers (the ones pointing to HubSpot) with the new nameservers provided by your WordPress hosting company.
Once you’ve updated your nameservers, it takes a little while for these changes to spread across the internet. This is called DNS propagation.
DNS propagation can take anywhere from a few hours to, in rare cases, up to 48 hours. During this time, some people might still see your old HubSpot blog, while others might start seeing your new WordPress blog. This is totally normal, don’t worry!
After DNS propagation is complete, when users enter your domain name into their browsers, they will be automatically directed to your WordPress site at its new hosting location.
Step 8. Setting Up Permalinks and Redirects
You’re in the home stretch now! You’ve moved your content and images and pointed your domain to your new WordPress blog. But there’s another really important step for a smooth migration: setting up permalinks and redirects.
Your HubSpot blog probably had its own way of creating URLs. WordPress, naturally, has its own system too, called permalinks.
And here’s the thing. It’s highly likely that your old HubSpot URLs are different from how WordPress creates URLs by default.
Without proper URL redirection from your old HubSpot blog to your new WordPress site, visitors following the old blog post URLs will encounter 404 errors. These broken links not only frustrate users but also negatively impact your search engine rankings since Google penalizes sites with too many broken links.
To fix this issue, you need to do two key things:
Set up SEO-friendly permalinks in WordPress so your new URLs are clean and readable.
Set up redirects to automatically send visitors from your old HubSpot URLs to the correct pages on your new WordPress site. It’s like setting up a forwarding address when you move house.
Let’s start with permalinks.
Setting Up WordPress Permalinks
WordPress gives you control over how your website addresses (URLs) are structured. This is managed through permalink settings.
While you can choose any permalink structure, for the sake of this example, let’s choose ‘Post name’.
‘Post name’ permalinks create clean, easy-to-understand URLs that clearly include the title of your page or blog post. It incorporates keywords from your title, providing an additional SEO advantage and making it readable for people.
For example, instead of a URL that looks like this, which gives no context at all
yourblog.com/?p=123
You get something much nicer and more informative, like:
yourblog.com/your-blog-post-title
See the difference? The second option is much clearer.
Setting this up is quick and easy. In your WordPress dashboard, go to Settings » Permalinks.
You’ll see a section called ‘Common Settings.’ Find the option labeled ‘Post name’ and select it.
Then, just scroll down to the bottom of the page and click the ‘Save Changes’ button.
Done! Permalinks are set up. From now on, WordPress will use the post name structure for all your new blog posts and pages.
Setting Up Redirects From Your Old HubSpot URLs
Now for the redirects, which are extremely important for a smooth migration. Remember that list of old HubSpot URLs you grabbed using Link Klipper way back in the export step? We’re going to put it to good use.
To set up redirects in WordPress without pulling your hair out, I recommend the Redirection plugin. It’s free, it’s powerful, and it makes setting up redirects straightforward.
The first step is to install and activate the Redirection plugin. If you need help, then see our guide on how to install a WordPress plugin.
Once activated, you’ll find the Redirection plugin settings under Tools » Redirection.
In the Redirection plugin interface, you’ll see fields for Source URL and Target URL.
Source URL is where you enter your old HubSpot URL. But here’s a little trick: you only need to enter the part of the URL after your domain name. For example, if your old HubSpot blog post URL was https://your-hubspot-blog.com/blog/my-awesome-post, then you’d just enter /blog/my-awesome-post.
Target URL is where you enter the new WordPress URL for the same content. Again, just the part after your domain name. So, if your new WordPress URL for that post is https://your-wordpress-blog.com/my-awesome-post/, then you’d enter /my-awesome-post/.
Make sure the ‘301 – Moved Permanently’ option is selected for the Redirect Type. Using a 301 redirect is important for search engine optimization, or SEO. It signals to search engines that your content has moved permanently to a new address, and it helps you preserve link equity.
Link equity is the SEO ‘value’ or authority your old pages have built up over time, and 301 redirects help transfer that valuable equity to your new WordPress pages, maintaining your search engine ranking.
Finally, click the ‘Add Redirect’ button to save your redirect.
Now, you need to go through your entire list of old HubSpot URLs and repeat these steps for each one. Yes, it can take a bit of time, especially if you have a lot of blog posts. But it’s essential for a smooth transition.
Once you’ve added all your redirects, test them! Type your old HubSpot URLs into your browser and make sure they correctly redirect you to the right pages on your new WordPress site.
Alternative: Using All in One SEO (AIOSEO) for Redirects
Now, if you’re thinking about SEO seriously (and you should!), you might want to consider All in One SEO (AIOSEO). I use this plugin on my own websites, and it’s fantastic.
Yes, it’s a premium plugin, but it’s packed with SEO features to help your blog rank higher – and it includes a really handy Redirection Manager that lets you set up full site redirects.
What I really appreciate is that AIOSEO is an all-in-one SEO powerhouse. Instead of juggling separate plugins for redirects, sitemaps, schema, and everything else SEO-related, AIOSEO puts it all in one place.
Plus, its Redirection Manager is quite powerful and makes setting up even complex redirects straightforward. It’s a real time-saver and keeps my SEO workflow streamlined.
Step 9. Add Your HubSpot CRM to WordPress
Now, if you’re like many HubSpot users, then you’re probably using HubSpot CRM to manage your leads and customer interactions. Good news! You can easily connect your new WordPress blog to your existing HubSpot CRM.
Think of it as keeping the best of both worlds – the flexibility of WordPress for your blog and the robust CRM capabilities of HubSpot.
The official HubSpot plugin lets you connect your WordPress site to your HubSpot account and unlock a bunch of useful features right within your WordPress dashboard.
With the HubSpot plugin, you can:
Capture leads from your WordPress site: Easily add HubSpot forms to your WordPress pages and blog posts to capture contact information.
Track website visitors: The plugin adds HubSpot tracking code to your WordPress site, showing how visitors interact with your content and identifying potential leads.
Access HubSpot CRM tools from WordPress: Get quick access to your HubSpot contacts, deals, and tasks directly from your WordPress admin area.
Use live chat: Embed your HubSpot live chat widget on your WordPress site to engage with visitors in real time.
Analyze your marketing performance: View HubSpot analytics dashboards within WordPress to monitor your blog’s performance and lead generation efforts.
Once activated, the plugin will add a new HubSpot menu to your WordPress admin sidebar. This will take you to the setup wizard, where you can click the ‘Sign in here’ link at the top.
Once you have signed in, simply follow the prompts to connect the plugin to your existing HubSpot account.
After connecting, you can explore the HubSpot plugin settings to customize features like form embedding, live chat, and tracking options.
And that’s it! You’ve now integrated your WordPress blog with HubSpot CRM. You can now manage your blog content in WordPress while still making the most of HubSpot’s powerful CRM and marketing tools.
One of the best things about using WordPress is that you can easily extend your site’s features with plugins.
There are thousands of WordPress plugins available, both free and paid.
At WPBeginner, we put together a guide on how to pick the best plugins for your website. It’s worth a read to learn how to evaluate plugins and pick the right ones for your specific needs.
But to get you off to a flying start, here are a few top plugins we often recommend for almost every new WordPress blog:
WPForms is a fantastic plugin for creating all sorts of forms – contact forms, surveys, order forms, and more. I use WPForms on my own websites and love how user-friendly it is.
SeedProd is a drag-and-drop website builder that makes customizing your design a breeze. You can create custom page layouts beyond your theme’s standard options.
AIOSEO (All in One SEO) is one of the most popular and powerful SEO plugins for WordPress. It helps you optimize your blog for better search engine rankings.
MonsterInsights makes it easy to understand your blog traffic and visitor behavior. It connects WordPress to Google Analytics and shows you key stats in your dashboard.
OptinMonster is a powerful toolkit for growing your email list and boosting conversions. It helps you create popups, slide-in forms, and other opt-in forms to capture email addresses.
For even more plugin ideas and recommendations, be sure to check out our comprehensive list of essential WordPress plugins. It’s packed with plugins we use and trust.
Alternative: Get Professional Help to Migrate Your HubSpot Website
Okay, I’ve walked through all the steps to migrate your blog from HubSpot to WordPress. And you know what? For many of you, following these steps will be totally doable!
But let’s be real. Even with a detailed guide, moving a website from HubSpot to WordPress is still quite a technical project. And time-consuming.
Perhaps you’re not super comfortable with the website side of things. Or maybe you’re already juggling a million tasks and just want this migration done quickly, correctly, without headaches.
If that sounds like you, then WPBeginner can help. Our WordPress Website Design service team can design and build you a brand-new, custom WordPress website that’s perfectly tailored to your needs. They can handle the migration of your content from HubSpot, too.
If you’re curious to learn more about these services, or if you just have some questions, then you can easily chat with our support team on our Website Design Services page. They can give you all the details and help you figure out if professional migration help is the right path for you.
Bonus: Learning WordPress
You’ve made the move from HubSpot to the wonderful world of WordPress!
Now, you might be looking at your new WordPress dashboard and thinking, ‘Okay, this is different!’ And you’d be right. WordPress works in its own way, and it has a lot of features and options that might be new to you if you’re coming from HubSpot.
Luckily, I can recommend tons of completely free resources to help you become a WordPress pro in no time. Here are just a few that I think you’ll find super helpful:
WPBeginner Blog: This is the heart of WPBeginner. Think of it as your go-to library for everything WordPress. You’ll find thousands of easy-to-follow tutorials, guides, and articles.
WPBeginner Dictionary: WordPress has its own vocabulary! Our dictionary helps you understand all the WordPress terms and jargon.
WPBeginner Videos: Prefer to learn by watching? Our video tutorials walk you through common WordPress tasks step-by-step, visually.
WPBeginner YouTube Channel: Even more video help! Our YouTube channel is packed with WordPress tips, tutorials, and how-tos.
WPBeginner Blueprint: Curious about the tools and plugins we use here at WPBeginner? The Blueprint gives you a peek behind the scenes.
WPBeginner Deals: Who doesn’t love a good deal? In our Deals section, we gather exclusive discounts and coupons on WordPress themes, plugins, hosting, and more.
So, don’t feel overwhelmed by learning WordPress. With WPBeginner as your guide, you have all the resources you need right at your fingertips. Dive in, explore, and start enjoying the power and flexibility of WordPress!
In a week of market volatility, the adtech sector was on fire this week after a down week to start April. The recovery is no surprise, as investors got a bit of good news from the Trump administration -- at least relative to what we knew a week ago.
According to data provided by S&P Global Market Intelligence, shares of AppLovin(NASDAQ: APP) were up as much as 19.9%, Reddit(NYSE: RDDT) jumped 17%, and Spotify(NYSE: SPOT) was up 12.7%. The stocks were up 13.9%, 15.1%, and 8.4%, respectively, for the week on Friday at 3:10 p.m. ET.
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Tariffs delayed
The announcement on Wednesday that tariffs on most countries around the world would be delayed by 90 days was met with wild enthusiasm by the market. Stocks shot up across the board, and that included a lot of tech companies and those who benefit from consumer spending and advertising, like AppLovin, Reddit, and Spotify.
To be clear, the news isn't all good. The 10% tariff across the board is still in place, and the tariff on goods from China is 125% or more, depending on the time of day. Compared to the start of the month, tariffs are up, but the market is happier today than it was a week ago.
Advertising wins?
If a recession, which seemed extremely likely on a week ago, is avoided, it would be a boost to advertising companies, because consumers will be spending on more goods, and so will advertisers. That's part of the reason these companies rose so much this week.
But there may still be headwinds. The companies advertising on these platforms have costs, and if their costs are going up because of tariffs, it may leave less money for customer acquisition on advertising platforms. On top of that, there's still a very real possibility of a recession this year.
Higher costs across the board
The other two factors to layer in are rising interest rates and a falling dollar. A lower dollar makes it more costly to import goods from other countries -- and that's on top of the tariff impact.
Higher interest rates make it more costly to do everything from borrowing to start a business to buying a home. Higher rates are generally an indicator of slower growth, so that could be a headwind for the market.
More uncertainty ahead
While this week was generally positive compared to last week, investors aren't out of the woods yet. It's not yet clear if the 90-day pause on wider tariffs will lead to deals, or if higher costs are only put off for a few months. Then there's the China tariffs, which are currently at 145%, but seem to change by the minute.
The market doesn't know what to expect, and that's part of the problem. What we do know is that consumer sentiment is falling, and it's likely we will see inflation pick up later this year. That alone could be a reason for caution for companies counting on higher advertising spending to grow their revenue in 2025.
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Travis Hoium has positions in Spotify Technology. The Motley Fool has positions in and recommends AppLovin and Spotify Technology. The Motley Fool has a disclosure policy.
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