The Federal Trade Commission is reportedly pitching a merger condition that would forbid advertising agencies from boycotting platforms based on political content, in a move that could benefit Elon Musk's X social network and President Trump's own Truth Social platform.
As the FTC reviews a proposed merger between Omnicom Group and Interpublic Group, two large ad agencies, The New York Times reported yesterday that a "proposed consent decree would prevent the merged company from boycotting platforms because of their political content by refusing to place their clients' advertisements on them, according to two people briefed on the matter."
This is one of several moves the FTC has reportedly made to discourage ad boycotts that have riled conservatives. The FTC currently has only Republican commissioners because President Trump fired both Democrats, who allege in a lawsuit that the firings were illegal. Trump also declared sweeping executive power over the FTC and other agencies that were created to operate independently from the White House.
Meta thinks there's no reason to carry on with its defense after the Federal Trade Commission closed its monopoly case, and the company has moved to end the trial early by claiming that the FTC utterly failed to prove its case.
"The FTC has no proof that Meta has monopoly power," Meta's motion for judgment filed Thursday said, "and therefore the court should rule in favor of Meta."
According to Meta, the FTC failed to show evidence that "the overall quality of Meta’s apps has declined" or that the company shows too many ads to users. Meta says that's "fatal" to the FTC's case that the company wielded monopoly power to pursue more ad revenue while degrading user experience over time (an Internet trend known as "enshittification"). And on top of allegedly showing no evidence of "ad load, privacy, integrity, and features" degradation on Meta apps, Meta argued there's no precedent for an antitrust claim rooted in this alleged harm.
Your unwanted subscriptions were supposed to get easier to cancel until the FTC delayed the enforcement of its new rule.
Yana Iskayeva/Getty Images
Unwanted subscriptions were about to get easier to cancel with the FTC's new click-to-cancel rule.
But the commission just delayed its enforcement deadline by two more months.
Ex-FTC commissioner Lina Khan says the move lets firms "keep trapping people" in pesky subscriptions.
It was about to get easier to get rid of that pesky subscription you've been stuck paying for until the Federal Trade Commission delayed enforcement of its new click-to-cancel rule.
Former FTC chair Lina Khan, in a Thursday post on X, said that the enforcement delay will give firms more time "to keep trapping people in subscriptions."
Most consumers are familiar with the unwanted subscription rigamarole: It's painlessly simple to sign up online for a streaming service, gym, or other subscription, but when the time comes to stop monthly payments and unsubscribe, there's no way to do it digitally, and you're forced into the dreaded routine of navigating call center chatbots that only seem to operate during the middle of your workday.
The FTC's click-to-cancel rule was supposed to go into effect in its entirety this week, ending the nightmarish cycle and making it just as easy for consumers to cancel their subscriptions as it was to start them. But on Friday, the commission's leaders voted to extend its enforcement deadline by two more months.
"Having conducted a fresh assessment of the burdens that forcing compliance by this date would impose, the Commission has determined that the original deferral period insufficiently accounted for the complexity of compliance," read a statement from Chairman Andrew Ferguson, co-signed by commissioners Melissa Holyoak and Mark Meador, about the decision.
After the FTC approved the click-to-cancel rule, also known as the Negative Option Rule, in November 2024, businesses had more than six months to comply before enforcement was scheduled to begin.
The rule's requirement to remove statements that misrepresent the nature of a subscription took effect on January 14. Its enforcement provisions — requiring clear disclosures, user consent, and easy cancellation policies — were set to take effect on May 14. However, the FTC's latest decision pushes the enforcement deadline back by 60 days, to July 14.
"We object to the delay," former FTC commissioners Alvaro Bedoya and Rebecca Slaughter said in a joint statement posted to social media on Tuesday. "And were we allowed to exercise our duties as commissioners, we would have voted 'no.'"
Bedoya and Slaughter were the only two Democrats serving as FTC commissioners until March 18,when President Donald Trump fired them. The pair, whose terminations indicated their service at the FTC was "inconsistent" with Trump's policy priorities, have filed suit against the administration, alleging their firings violate a 1935 Supreme Court precedent that the president cannot fire FTC commissioners without cause, CNN reported.
Even if Bedoya and Slaughter had remained at the FTC, the conservative majority at the commission would be able to pass rules via a 3-2 vote. The decision to delay the click-to-cancel enforcement received a 3-0 vote, with all three Republican commissioners voting in favor of the deadline extension.
"The companies create these traps," Bedoya and Slaughter's statement continued. "They're the ones who made it so hard to get out. They didn't have to wait to make it easier to unsubscribe. But they did — they waited until the FTC told them to stop. Then, they still got six months to get their houses in order. Why do they get another two months to comply?"
Representatives for the FTC did not immediately respond to a request for comment from Business Insider.
The Federal Trade Commission voted Friday to delay enforcement of the Negative Option Rule — known widely as the “click-to-cancel” rule requiring that companies make it as easy to cancel a subscription as it was to sign up. The rule, which was first proposed in 2023, took aim at businesses selling physical and digital subscriptions […]
Adam Mosseri has been the head of Instagram since 2018.
Drew Angerer/Getty
Instagram has been throwing cash at content creators for years.
During the FTC v. Meta antitrust trial, Instagram's top exec, Adam Mosseri, revealed how much.
Mosseri said Instagram has "invested hundreds of millions" into creators.
Instagram has spent big bucks on wooing content creators.
Adam Mosseri, Instagram's top executive, took the stand on Thursday to testify during the ongoing FTC antitrust trial against Meta. The FTC has accused Meta of acting as a monopoly in personal social networking with its acquisitions of Instagram and WhatsApp.
Mosseri testified that the company has "invested hundreds of millions, maybe a billion or two, over the course of my tenure" on creators.
Mosseri said the money included both incentives as well as the physical infrastructure that makes it possible for the app to expand a creator's reach.
In 2018, Mosseri took over as head of Instagram after the app's original cofounders stepped down from the company. Since then, creators have gradually become more and more of a core focus for the Meta-owned company.
Instagram has launched (and shut down) a handful of creator monetization programs since 2020 to compete with other platforms like YouTube and TikTok, which also pay creators. Some programs, like Instagram's "Bonuses," that pay creators for content like reels or photos, are limited and invite-only. Earlier this year, Meta had offered some creators between $2,500 to $50,000 a month to post content to Instagram.
"We believe creators are becoming more and more relevant over time," Mosseri said at another point during his testimony. "We are just seeing more and more power shift from institutions to individuals across the industry."
At the Meta monopoly trial, Instagram co-founder Kevin Systrom accused Mark Zuckerberg of draining Instagram resources to stifle growth out of sheer jealousy.
According to Systrom, Zuckerberg may have been directly involved in yanking resources after integrating Instagram and Facebook because "as the founder of Facebook, he felt a lot of emotion around which one was better—Instagram or Facebook," The Financial Times reported.
In 2025, Instagram is projected to account for more than half of Meta's ad revenue, according to eMarketer's forecast. Since 2019, Instagram has generated more ad revenue per user than Facebook, eMarketer noted, and today makes Meta twice as much per user as the closest rival that Meta claims it fears most, TikTok.
The Federal Trade Commission now has three commissioners, and all of them are Republicans.
The FTC historically had a 3–2 partisan split, with the president's party having a one-seat advantage. But President Trump fired FTC Democrats Alvaro Bedoya and Rebecca Kelly Slaughter last month, and the Senate yesterday confirmed Trump nominee Mark Meador to the agency's third Republican spot.
The Senate vote was 50–46 and went along party lines. "I respect Mr. Meador's qualifications and his prior experiences... But I cannot support the confirmation of any additional members to the FTC until Commissioner Slaughter and Commissioner Bedoya are reinstated," Sen. Amy Klobuchar (D-Minn.) said yesterday. "President Trump's dismissal of Commissioners Slaughter and Bedoya is not only illegal; it hurts consumers and small businesses by undermining the independence of the Agency that Congress established to protect consumers from fraud, scams, and monopoly power. An independent FTC is critical for protecting consumers and has done so in a bipartisan manner for over 110 years."
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