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Threat of Meta breakup looms as FTC’s monopoly trial ends

28 May 2025 at 15:32

After weeks of arguments in the Federal Trade Commission's monopoly trial, Meta is done defending its decade-plus-old acquisitions of Instagram and WhatsAppβ€”at least for now.

The seven-week trial ended Tuesday, with the FTC urging Judge James Boasberg to rule that a breakup is necessary to end Meta's alleged monopoly in the "personal social networking services" market, where Meta currently faces sparse competition among other apps connecting friends and family. As alleged by the FTC, Meta's internal emails laid bare that Meta's motive in acquiring both Instagram and WhatsApp was to pay whatever it took to snuff out dominant rivals threatening to lure users away from Facebookβ€”Mark Zuckerberg's jewel.

Talking to Bloomberg, Meta has maintained that the FTC's case is weak, seeking to undo deals that the FTC approved long ago while ignoring the competition Meta faces from rivals in the broader social media market, like TikTok. But Meta's attempt to shut down the case mid-trial was rebuffed by Boasberg, who has signaled he will take months to weigh his decision.

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Zuckerberg stifled Instagram because he loves Facebook, Instagram founder says

23 April 2025 at 16:14

At the Meta monopoly trial, Instagram co-founder Kevin Systrom accused Mark Zuckerberg of draining Instagram resources to stifle growth out of sheer jealousy.

According to Systrom, Zuckerberg may have been directly involved in yanking resources after integrating Instagram and Facebook because "as the founder of Facebook, he felt a lot of emotion around which one was betterβ€”Instagram or Facebook," The Financial Times reported.

In 2025, Instagram is projected toΒ account for more than half of Meta's ad revenue, according to eMarketer'sΒ forecast. Since 2019, Instagram has generated more ad revenue per user than Facebook, eMarketer noted, and today makes Meta twice as much per user as the closest rival that Meta claims it fears most, TikTok.

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Β© San Francisco Chronicle/Hearst Newspapers / Contributor | Hearst Newspapers

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