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Amazon Prime Video subscribers sit through up to 6 minutes of ads per hour

Amazon forced all Prime Video subscribers onto a new ad-based subscription tier in January 2024 unless users paid more for their subscription type. Now, the tech giant is reportedly showing twice as many ads to subscribers as it did when it started selling ad-based streaming subscriptions.

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they don’t want to see commercials, they have to pay an extra $3 per month. One can also subscribe to Prime Video alone for $9 per month with ads or $12 per month without ads.

When Amazon originally announced the ad tier, it said it would deliver β€œmeaningfully fewer ads than linear TV and other streaming TV providers." Based on β€œsix ad buyers and documents” ad trade publication AdWeek reported viewing, Amazon has determined the average is four to six minutes of advertisements per hour.

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Why did Israel unleash hundreds of warplanes against Iran?

Israel launched 200 warplanes on some of Iran's core nuclear and missile programs in what's been dubbed the "Rising Lion" operation. Iran quickly retaliated by sending 100 drones into Israel, which the Israel Defense Forces said were mostly intercepted.

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Why Nintendo is more expensive than ever

For about 15 years, big-budget Nintendo games cost $60. In fact, that was the standard game price across the industry.

Meanwhile, Nintendo's consoles are generally cheaper than most competing gaming systems, such as the Xbox and the PlayStation. Its consoles have never cost more than $300 β€”Β until now.

At $450, the Switch 2 is Nintendo's priciest console. Mario Kart World is priced at $80 β€” the most expensive first-party title Nintendo has ever released. Some fans are outraged by the price increase. But some industry analysts say a price hike was overdue, considering the rising costs of game development and inflation, among other factors.

So why is Nintendo suddenly so expensive? And what does an $80 game mean for Nintendo and the entire video game industry?

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OpenAI’s Sora is now available for FREE to all users through Microsoft Bing Video Creator on mobile


OpenAIβ€˜s Sora was one of the most hyped releases of the AI era, launching in December 2024, nearly 10 months after it was first previewed to awe-struck reactions due to its β€” at the time, at least β€” unprecedented level of realism, camera dynamism, and prompt adherence and 60-second long generation clips. However, much of the luster has worn o…Read More
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Chaos erupts after thousands of Palestinians rush to grab aid in Gaza

A US aid agency backed by Israel has established distribution hubs in Gaza, but the UN is concerned this may forcibly displace Gazans and trigger chaos among a population on the brink of famine.

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TED’s app launches a short-form video feature ahead of potential TikTok ban

With TikTok still facing the possibility of a ban in the U.S., the popularity of short-form video content continues to grow. The latest company to enter this space is TED, the non-profit best known for its TED Talks featuring prominent figures like Bill Gates, Elon Musk, Jeff Bezos, and the late Pope Francis.Β  On Wednesday, […]
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