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Received before yesterdayAdweek

How Strategy, Data, and Amplification Supercharge Creator Marketing

6 June 2025 at 14:26
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

Meet Marketing’s Most Dynamic Duo: Connected TV and Social

6 June 2025 at 14:19
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk about how CTV and social media can work together to supercharge a brand’s awareness in the eyes of consumers.
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