Rhone has named Kepler its new media agency of record, replacing incumbent Ima‑Home following a competitive review.

Horizon Media has made three key executive hires—Krish Kuruppath, Jeremy Flynn, and Allan Johnston —to accelerate its AI-native product and data strategy.

The company has officially dropped the GroupM brand.

Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that “about 40% to 45% of our entire workforce” will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.