Shortly before he died earlier today (July 24) at the age of 71, Hulk Hogan was doing what so many out-to-pasture celebrities from the 1980s and 1990s do: He was […]

He made the Mick Jaggers and Robert Plants of yesteryear seem like basic cable.

In a world where you can’t control the camera—and definitely not social media—you have to be ready to steer the conversation.

The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.

Peloton has appointed Megan Imbres as its new chief marketing officer (CMO). It also promoted senior vice president of connected fitness software, Francis Shanahan, to chief technology officer, a newly […]

Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April 2024, the brand confirmed to ADWEEK. Since then, the direct-to-consumer (DTC) eyewear brand’s marketing […]

New Zealand Herpes Foundation and Natura also won in the Good category.

Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking too much credit for driving sales. 

Elsewhere, Indian Railways snagged the PR Grand Prix, while Vaseline earned the Social & Creator Grand Prix.

Fabletics has promoted Carly Gomez to chief marketing officer (CMO), filling the vacant role after Ilona Aman left for Athleta in December 2023. Gomez has been at the activewear brand […]

Airbnb has named Rebecca Van Dyck as its new chief marketing officer (CMO) as current global head of marketing Hiroki Asai moves into the new role of chief experience officer. […]

Rather than chasing trends, the brand is investing in belonging and letting its community guide what comes next.

The path to establishing category leadership.

Hard MTN Dew, the alcoholic version of Mountain Dew, is giving consumers the chance to become a father.

HOKA is bringing mountain trails to the heart of New York City. On Wednesday, the running brand unveiled its new Mafate X Far Out Experience, an immersive simulation inviting runners […]

The Publicis agency's appointment marks the end of the coffee brand's almost two-decade relationship with McCann.