Former Cloudflare executive John Graham-Cumming recently announced that he launched a website, lowbackgroundsteel.ai, that treats pre-AI, human-created content like a precious commodity—a time capsule of organic creative expression from a time before machines joined the conversation. "The idea is to point to sources of text, images and video that were created prior to the explosion of AI-generated content," Graham-Cumming wrote on his blog last week. The reason? To preserve what made non-AI media uniquely human.

The archive name comes from a scientific phenomenon from the Cold War era. After nuclear weapons testing began in 1945, atmospheric radiation contaminated new steel production worldwide. For decades, scientists needing radiation-free metal for sensitive instruments had to salvage steel from pre-war shipwrecks. Scientists called this steel "low-background steel." Graham-Cumming sees a parallel with today's web, where AI-generated content increasingly mingles with human-created material and contaminates it.

With the advent of generative AI models like ChatGPT and Stable Diffusion in 2022, it has become far more difficult for researchers to ensure that media found on the Internet was created by humans without using AI tools. ChatGPT in particular triggered an avalanche of AI-generated text across the web, forcing at least one research project to shut down entirely.

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On Monday, John Carmack, co-creator of id Software's Quake franchise, defended Microsoft's recent AI-generated Quake II demo against criticism from a fan about the technology's impact on industry jobs, calling it "impressive research work."

Last Friday, Microsoft released a new playable tech demo of a generative AI game engine called WHAMM (World and Human Action MaskGIT Model) that generates each simulated frame of Quake II in real time using an AI world model instead of traditional game engine techniques. However, Microsoft is up front about the limitations: "We do not intend for this to fully replicate the actual experience of playing the original Quake II game," the researchers wrote on the project's announcement page.

Carmack's comments came after an X user with the handle "Quake Dad" called the new demo "disgusting" and claimed it "spits on the work of every developer everywhere." The critic expressed concern that such technology would eliminate jobs in an industry already facing layoffs, writing: "A fully generative game cuts out the number of jobs necessary for such a project which in turn makes it harder for devs to get jobs."

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