• Some iconic rom-coms have shocking real-life age gaps between love interests.
• Iconic duos like Julia Roberts and Richard Gere and Emma Stone and Ryan Gosling aren't close in age.
• Bradley Cooper and Jennifer Lawrence are over 15 years apart and have played love interests.

You may not realize that a movie set in New York was actually filmed in Canada or that your favorite leading lady has a different hair color in real life.

And on-screen couples you thought were just a few months or years apart might have a bigger real-life age gap than you thought.

Here are some of the most surprising real-life age differences between love interests in popular romantic comedies.

"Silver Linings Playbook" love interests Bradley Cooper and Jennifer Lawrence are over 15 years apart.

In the film, Cooper plays a divorcé who falls for a widow, played by Lawrence.

It's unclear exactly how old the characters are supposed to be, but at the time of the premiere, Cooper was 37 and Lawrence was 22.

Meg Ryan and Billy Crystal, who famously starred in "When Harry Met Sally," are 14 years apart.

Although the characters are meant to be the same age as the film moves through 12 years of their lives, Crystal and Ryan are over a decade apart. 

The Nora Ephron classic first hit theaters in 1989, when Crystal was 41 and Ryan was 27.

Julia Roberts and Richard Gere, who starred in rom-coms like "Pretty Woman," are 18 years apart.

When the film premiered, Gere was 40 and Roberts was 22.

The two also starred opposite each other in "Runaway Bride" in 1999 when Gere was 49 and Roberts was 31.

Audrey Hepburn and Gregory Peck were 13 years apart when they starred in "Roman Holiday."

The cult-classic romantic comedy "Roman Holiday" starred Hepburn and Peck as love interests.

Hepburn was 24 and Peck was 37 when the film came out.

"While You Were Sleeping" stars Bill Pullman and Sandra Bullock are over 10 years apart.

In the 1995 film, Bullock played Lucy and Pullman was Jack. At the time of the premiere, Bullock was 30 (almost 31) and Pullman was 41.

Cameron Diaz and Dermot Mulroney, who are engaged in "My Best Friend's Wedding," are nine years apart.

In the film, the two play love interests in their late 20s. But when the film premiered in the summer of 1997, Mulroney was 33 and Diaz was 24.

Matthew McConaughey and Kate Hudson are over nine years apart, and they starred opposite each other in "How to Lose a Guy in 10 days."

When the 2003 film premiered, Hudson was 23 turning 24 and McConaughey had recently turned 33.

Frequent love interests Drew Barrymore and Adam Sandler are eight years apart.

Barrymore and Sandler have starred as love interests in a few films.

When their first movie together, "The Wedding Singer," premiered in 1998, Sandler was 31 and Barrymore was a week from turning 23.

They later worked together on "50 First Dates" in 2004 and "Blended" in 2014. 

Diane Keaton and Woody Allen, who played love interests in "Annie Hall," have a 10-year age difference.

When Keaton played the titular role of Annie Hall, she was much younger than her love interest, played by controversial filmmaker and actor Allen.

The film premiered in April 1977 when Allen was 41 and Keaton was 31.

Repeat movie love interests Ryan Gosling and Emma Stone have an eight-year age difference.

When Stone and Gosling first appeared together in "Crazy, Stupid, Love" in 2011, she was 22 and he was 30.

They went on to reunite for "La La Land" in 2016. 

Renée Zellweger is eight years younger than both of her love interests in "Bridget Jones's Diary."

Zellweger isn't that close in age to either of her love interests from "Bridget Jones's Diary."

Funnily enough, Hugh Grant and Colin Firth were born a day apart (Grant is older), and they were both a little over 40 when the film premiered in 2001.

Zellweger was about a week away from turning 32 at the time. 

Patrick Dempsey and Amy Adams, who starred in "Enchanted," are also more than eight years apart in age.

The musical romantic comedy featured Adams and Dempsey as unlikely love interests.

When the movie premiered in 2007, Dempsey was almost 42 and Adams was 33.

This story was most recently updated on July 10, 2025.

In some ways, Getty Images has emerged as one of the most steadfast defenders of artists' rights in AI copyright fights. Starting in 2022, when some of the most sophisticated image generators today first started testing new models offering better compositions, Getty banned AI-generated uploads to its service. And by the next year, Getty released a "socially responsible" image generator to prove it was possible to build a tool while rewarding artists, while suing an AI firm that refused to pay artists.

But in the years since, Getty Images CEO Craig Peters recently told CNBC that the media company has discovered that it's simply way too expensive to fight every AI copyright battle.

According to Peters, Getty has dumped millions into just one copyright fight against Stability AI.

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The world has been abuzz for weeks now about the inclusion of a journalist in a group message of senior White House officials discussing plans for a military strike. In that case, the breach was the result of then-National Security Advisor Mike Waltz accidentally adding The Atlantic Editor-in-Chief Jeffrey Goldberg to the group chat and no one else in the chat noticing. But what if someone controlling or hacking a messenger platform could do the same thing?

When it comes to WhatsApp—the Meta-owned messenger that’s frequently touted for offering end-to-end encryption—it turns out you can.

A clean bill of health except for...

A team of researchers confirmed that behavior in a recently released formal analysis of WhatsApp group messaging. They reverse-engineered the app, described the formal cryptographic protocols, and provided theorems establishing the security guarantees that WhatsApp provides. Overall, they gave the messenger a clean bill of health, finding that it works securely and as described by WhatsApp.

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Looking to boost your online store’s conversion rates? You’re not alone. When we first started selling products online, we noticed that many visitors would abandon their carts right at checkout.

The reason? They weren’t sure if they could trust our website with their payment information.

That’s when we discovered the power of trust badges. After adding them to our checkout pages, we saw an immediate improvement in sales. These small but powerful symbols help reassure customers that their transactions are secure and legitimate.

And fortunately, adding trust badges to your WordPress checkout pages isn’t complicated at all. Whether you’re selling physical products or digital downloads, this step-by-step guide will show you how to set up trust seals in WordPress.

You’ll learn which badges work best and where to place them for maximum impact. By the end of this tutorial, you’ll have everything you need to boost your store’s credibility and increase your sales.

Before we dive into the beginner’s guide, here are some quick links to help you navigate to the sections that you’re interested in:

What Are Trust Badges?

Trust badges are visual elements or icons designed to reassure visitors that your website or online store is secure, reliable, and credible. You have probably seen them on checkout pages, product pages, or even website footers.

They often include badges like ‘Secure Checkout,’ ‘Money-Back Guarantee,’ ‘Verified Seller,’ or ‘Free Shipping.’ These symbols act as subtle but powerful signals that help customers feel safe making a purchase from your store.

Trust badges are especially important for online stores because customers are sharing sensitive information like credit card details.

A well-placed trust badge, such as one showing your site uses SSL encryption or is backed by a reputable payment processor, can ease concerns and help to reduce cart abandonment.

Even small design choices, like adding a PayPal or Stripe logo, can have a big impact on customer confidence.

WordPress makes it easy to add trust badges using plugins, widgets, or even custom code.

Whether you run a WooCommerce store or sell digital products with Easy Digital Downloads, adding trust badges is a simple step that can directly affect your sales.

The Benefits of Using Trust Seals in Your Online Store

Adding trust badges to your WordPress site is about more than looking professional. It also gives your customers the confidence to take the next step.

When visitors trust your site, they are more likely to stick around, make a purchase, and even return for more.

Here are some key benefits of using trust badges on your site:

• ✔️Reduce Cart Abandonment: One of the biggest reasons customers abandon their carts is fear of fraud or security concerns. Displaying trust badges like ‘Secure Checkout’ or ‘SSL Secured’ reassures them that their information is safe.
• ✔️Boost Conversions: Trust badges directly impact your sales. When customers see that your store is verified or offers guarantees, they feel more confident buying from you. In fact, a study found that adding trust badges to checkout pages increased conversions by up to 42%.
• ✔️Build Credibility: Badges like ‘Verified Seller’ or those from well-known payment processors (like PayPal or Stripe) make your site look more credible.
• ✔️Encourage Repeat Purchases: When customers have a positive, trustworthy experience, they are more likely to come back. Badges like ‘Money-Back Guarantee’ or ‘100% Satisfaction Guaranteed’ tell buyers that you stand by your products and can build long-term loyalty.
• ✔️Improve Perceived Value: Trust badges also improve how customers view your products and services. A badge like ‘Free Shipping‘ has a psychological boost because users love the idea of getting more value without additional cost.

Types of Trust Badges That You Can Use

You must keep in mind that not all trust badges are created the same, and each serves a specific purpose to address different customer concerns. From security to shipping guarantees, the type of trust badge you use can make a big difference in how customers perceive your store.

Here are some of the most common types of trust badges used on WordPress sites.

Secure Checkout Badges

One of the biggest concerns for customers when it comes to online shopping is whether their personal and payment information is safe. This is where secure checkout badges come into play.

These badges, often displayed as a padlock icon or labeled with ‘SSL Secured,’ let shoppers know your site is using SSL encryption to protect sensitive data.

In WordPress, secure checkout badges can be automatically added if you are using a reliable SSL certificate.

Many hosting providers even include SSL for free.

Pairing this with a visible badge on your checkout page makes it clear to customers that their payment details are safe from hackers or breaches.

Payment Processor Badges

Another layer of reassurance comes from using payment processor badges. Logos from trusted payment providers like PayPal or Stripe tell customers that their transactions are being handled by well-known and secure systems.

For instance, we use a ‘PayPal Verified’ logo on the MonsterInsights checkout page. This immediately ensures customers that they have the option to pay securely through a trusted platform.

This simple addition can make all the difference when a hesitant shopper is deciding whether or not to complete their purchase.

Credit Card Logo Badges

Another idea for trust badges is to display credit card logo badges on your checkout page. These badges, like Visa, MasterCard, American Express, and others, let customers know that they can securely make payments using their preferred card.

It helps visitors feel more confident about sharing their payment information since they recognize these major payment brands. It is a simple way to show that your website supports safe and secure transactions.

We recommend placing these card logos where they are easy to spot, like near the payment options or checkout button.

Customer Satisfaction Badges

Customer satisfaction badges are a great way to boost confidence and encourage people to make a purchase. These badges signal to potential buyers that your store values their experience and offers reliable services.

For instance, Money-Back Guarantee is a customer satisfaction badge that reassures customers that if they are not happy with their purchase, they can get their money back.

Similarly, a Free Shipping Badge can instantly make your store more appealing. It is an easy way to increase conversions by highlighting a benefit that many customers look for when shopping online.

You can also add a Verified Seller Badge if you have a store on a platform like Etsy. This will allow you to show that your store is credible and trustworthy.

Client and Partner Logo Badges

Displaying your clients’ logos on your website is a powerful way to build credibility and trust.

When potential customers see that well-known brands or companies work with you or are using your product, it gives your business a stamp of approval.

For example, at OptinMonster, we show a list of logos of all the famous brands that are using our product.

Third-Party Endorsement Badges

Third-party endorsement badges are another tool for improving your credibility. They show that your business has been recognized or approved by an external organization or expert.

These badges act as independent validation that your products or services meet certain standards, making potential customers feel more confident about their purchase decisions.

For instance, seals from trusted organizations, like the Better Business Bureau (BBB) or security certification seals (like Norton or McAfee), can go a long way in reassuring customers that your site is safe.

If your business has won any industry awards or been featured in top publications, then you can also show these badges. They will serve as proof that experts or influencers in your field recognize your business’s quality and success.

Method 1: How to Add Custom Trust Badges to Checkout Pages in WooCommerce (Custom Code)

If you’ve already designed your WooCommerce checkout page and want to add trust badges to it, then this is the method for you. It’s also a free method if you don’t want to invest in a dedicated WooCommerce plugin like FunnelKit (Method 2).

We’re going to be working with custom code here, which can be a bit risky and even break your website. That’s why we’re going to use WPCode.

It is the best WordPress code snippets plugin on the market. After thorough testing, we have concluded that it is the easiest and safest way to add custom code. To learn more, see our WPCode review.

Note: Keep in mind that you will also need to add your own trust seal images to the WordPress media library. For details, see our guide on how to properly add images in WordPress.

First, you need to install and activate the WPCode plugin. For step by step instructions, see our tutorial on how to install a WordPress plugin.

Upon plugin activation, head over to the Code Snippets » + Add Snippet page from the WordPress dashboard.

Here, click the ‘Use Snippet’ button under the ‘Add Your Custom Code (New Snippet)’ option.

You will now be directed to a new screen where you must add a code snippet name. This name will only be for your identification and will not be shown to any users.

Then, choose ‘HTML Snippet’ as the ‘Code Type’ from the popup.

Go ahead and add the following custom code into the ‘Code Preview’ box:

<div class="wpcode-trust-badge" style="text-align: center;">
	<img src="/wp-content/uploads/2025/03/trust-badge.png" width="100" alt="Trusted" />
</div>

After that, be sure to replace the placeholder image URL with the URL of your trust badge image to display it correctly on the checkout page.

Keep in mind that you’ll need to upload the trust badge image to your WooCommerce store and retrieve its URL from the WordPress media library. If you’re unsure how to do this, check out our tutorial on how to get the URL of images you upload in WordPress.

You can add as many trust badge images as you like.

Now, scroll down to the ‘Insertion’ section and choose the ‘Shortcode’ option.

Then, toggle the ‘Inactive’ switch to ‘Active’ and click the ‘Save Snippet’ button.

Once you do that, WPCode will generate a shortcode that you will be adding to your WooCommerce checkout page.

Simply click the ‘Copy’ button and store the shortcode somewhere safe.

Now, open your store’s checkout page in the WordPress block editor.

Here, you need to choose a suitable place within the checkout block to display your trust badge, ensuring it’s highly visible to customers.

While the ‘Shortcode’ block isn’t available in this section, the trust badge shortcode will still work correctly when placed inside a ‘Paragraph’ block.

Finally, click the ‘Update’ or ‘Publish’ button to store your changes.

Now, visit your WooCommerce store to see the trust badges in action.

Method 2: How to Add Trust Badges to WooCommerce Checkout Pages (Plugin Method)

If you want to add trust badges to your WooCommerce checkout page without using custom code, then FunnelKit Funnel Builder is a great option.

It comes with professionally designed checkout templates that already include trust badges, helping you create a high-converting checkout experience with minimal effort.

Keep in mind that this version will involve creating an entirely custom WooCommerce checkout page. So, if you just want to add trust badges to your existing checkout page, then please go to Method 1.

We’ve tested FunnelKit a lot over the years, and it’s a great tool for improving your WooCommerce store. For details, see our complete FunnelKit review.

First, you need to install and activate the FunnelKit Funnel Builder plugin. For details, see our tutorial on how to install a WordPress plugin.

Once you’ve activated the plugin, you need to go to the FunnelKit » Store Checkout page and click the ‘Create Store Checkout’ button.

You can now choose from any of FunnelKit’s professionally designed checkout page templates.

To take a closer look at the trust badges for each template, simply click the ‘Preview’ button.

We’re using the Hific template, which has multiple trust badges related to security.

When you find a template you want to use, go ahead and click on the ‘Import This Funnel’ button.

Doing this will show a prompt on the screen.

Go ahead and click the ‘Activate’ button. Once you do that, type in the name for your store’s checkout page.

You will now be able to edit the checkout page according to your liking.

For step-by-step instructions, see our guide on how to customize checkout pages in WooCommerce.

Once you are done, head back to the Store Checkout page and click on the ‘Draft’ button.

Then, choose the ‘Publish’ option from the dropdown menu.

Now, visit your WooCommerce store to see the custom checkout page.

Here, you will see the trust seals at the bottom.

For more details on getting the most out of FunnelKit, see our guide on how to make a high-converting sales funnel in WordPress.

Method 3: How to Add Trust Badges to Checkout Pages for Digital Products

If you sell digital goods with Easy Digital Downloads (EDD), then it’s actually super easy to add trust badges to your checkout pages. You’ll just need to make sure that you first have a functional store for selling digital downloads in WordPress.

You’ll also need the WPCode plugin because it comes with built-in EDD locations that make it even easier to add trust badges to your store.

Important: Keep in mind that you will also need to add your own trust seal images to the WordPress media library. For details, see our guide on how to properly add images in WordPress.

First, you will need to install and activate the WPCode plugin. For details, see our guide on how to install a WordPress plugin.

Upon plugin activation, visit the Code Snippets » + Add Snippet page and choose the ‘Add Your Custom Code (New Snippet)’ option.

Then, select ‘HTML Snippet’ as the code type.

Now, simply add the following custom code into the ‘Code Preview’ box:

<div class="wpcode-trust-badge" style="text-align: center;">
	<img src="/wp-content/uploads/2025/03/trust-badge.png" width="100" alt="Trusted" />
</div>

Once you do that, make sure to add the URL of your trust badge image from the media library. If you’re not sure where to find it, then please see our guide on how to get the URL of images you upload in WordPress.

Then, scroll down to the ‘Insertion’ section and choose the ‘Auto Insert’ mode.

After that, you need to expand the ‘Location’ section and switch to the ‘eCommerce’ tab.

Next, scroll down to the ‘Easy Digital Downloads’ section and select the ‘After the Checkout Cart’ option. Now, your trust badges will automatically be added to your EDD checkout page.

If you’re using the free version of WPCode, then you’ll need to copy the WPCode shortcode and paste it into your checkout page. For details, see our guide on how to add shortcodes in WordPress.

Go ahead and toggle the ‘Inactive’ switch to ‘Active’ from the top.

Then, click the ‘Save Snippet’ button to store your settings.

Now, visit the checkout page in your digital downloads store.

Here, you will notice that the trust badges are showing in your chosen location.

Bonus Tips for Using Social Proof in Your Online Store

Using random icons on your checkout page won’t automatically boost conversions. Instead, you need the right trust signals in the right places.

Here are a few tips to get the most out of social proof in your WordPress store:

• 🎨Match the Badges to Your Store’s Design: Trust badges should stand out just enough to grab attention without clashing with your design. Avoid oversized, pixelated, or mismatched badges that make your checkout page look cluttered.
• 🔥Test and See What Works Best: Not all badges work the same for every store. Try different placements, designs, and messaging to see what resonates with your customers. A/B testing can help you find the perfect combination.
• ⭐Show more social proof with customer reviews. Showing positive reviews from happy customers can also convince shoppers to complete their purchases. For details, see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.
• 💰Show real-time purchase notifications. Showing users that other customers are buying your products can convince them to do the same. Learn how to do this in our guide on how to create a live sale notification in WooCommerce.

Related Guides for Boosting Sales in WordPress

• How to Reduce Stripe Transaction Fees in WordPress (Expert Tips)
• How to Create a Services Section in WordPress (Easy Ways)
• Important Online Payment Statistics, Data, and Trends
• How to Make Money Using AI (Easy Ideas)
• Best Homemade Things to Make and Sell Online (Expert Pick)
• WordPress Payment Processing: The Ultimate Guide for Beginners

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The post How to Add Trust Badges to Checkout Pages in WordPress (& Boost Sales) first appeared on WPBeginner.