Smartwatches do more than just track your steps and deliver phone alerts to your wrist. The best smartwatches go even further, giving you the ability to pay for a cup of coffee, take calls and connect to apps like Spotify all without whipping out your smartphone.

Chances are, if you’re reading this, you already know all of the benefits of a smartwatch. You’re ready to invest, or upgrade from an aging accessory, but we wouldn’t blame you if you if you didn’t know where to start. There are dozens of smartwatches available now, including GPS running watches, fitness trackers that look like smartwatches and multi-purpose devices. Plus, you’ll want to consider factors like durability, battery life and operating system before you spend a lot of money on a new wearable. We’ve tested and reviewed most major smartwatches available today and these are our top picks.

Table of contents

• Best smartwatches for 2025

• Stylish smartwatches: Fossil and more

• Factors to consider before buying a smartwatch

• Other smartwatches our experts tested

• Smartwatch FAQs

Best smartwatches of 2025

Stylish smartwatches: Fossil and more

Fossil

Yes, there are still companies out there trying to make “fashionable” hybrid smartwatches. Back when wearables were novel and generally ugly, brands like Fossil, Michael Kors and Skagen found their niche in stylish smartwatches that took cues from analog timepieces. You also have the option to pick up a “hybrid” smartwatch from companies like Withings and Garmin – these devices look like classic wrist watches but incorporate some limited functionality like activity tracking and heart rate monitoring. They remain good options if you prefer that look, but thankfully, wearables made by Apple, Samsung, Fitbit and others have gotten much more attractive over the past few years.

Ultimately, the only thing you can’t change after you buy a smartwatch is its case design. If you’re not into the Apple Watch’s squared-off corners, all of Samsung’s smartwatches have round cases that look a little more like a traditional watch. Most wearables are offered in a choice of colors and you can pay extra for premium materials like stainless steel for extra durability. Once you decide on a case, your band options are endless – there are dozens of first- and third-party watch straps available for most major smartwatches, and for both larger and smaller wrists, allowing you to change up your look whenever you please.

Factors to consider before buying a smartwatch

Compatibility

Apple Watches only work with iPhones, while Wear OS devices play nice with both iOS and Android phones. Smartwatches made by Samsung, Garmin, Fitbit and others are also compatible with Android and iOS, but you’ll need to install a companion app on your smartphone.

The smartwatch OS will also dictate the type and number of third-party apps you’ll have access to. Many of these aren’t useful, though, making this factor a fairly minor one in the grand scheme of things.

Price

The best smartwatches generally cost between $300 and $400. Compared to budget smartwatches, which cost between $100 and $250, these pricier devices have advanced operating systems, communications, music and fitness features. They also often include perks like onboard GPS tracking, music storage and NFC, AMOLED displays, and long battery life, things that budget devices generally don’t have.

Some companies make specialized fitness watches: Those can easily run north of $500, and we’d only recommend them to serious athletes. Luxury smartwatches from brands like TAG Heuer and Hublot can also reach sky-high prices, but we wouldn’t endorse any of them. These devices can cost more than $1,000, and you’re usually paying for little more than a brand name and some needlessly exotic selection of build materials.

Battery life

Battery life remains one of our biggest complaints about smartwatches, but there’s hope as of late. You can expect two full days from Apple Watches and most Wear OS devices. Watches using the Snapdragon Wear 3100 processor support extended battery modes that promise up to five days of battery life on a charge — if you’re willing to shut off most features aside from, you know, displaying the time. Other models can last five to seven days, but they usually have fewer features and lower-quality displays. Meanwhile, some fitness watches can last weeks on a single charge. If long battery life is a priority for you, it’s worth checking out the watch’s specs beforehand to see what the manufacturer estimates.

Communication

Any smartwatch worth considering delivers call, text and app notifications to your wrist. Call and text alerts are self explanatory, but if those mean a lot to you, consider a watch with LTE. They’re more expensive than their WiFi-only counterparts, but cellular connectivity allows the smartwatch to take and receive phone calls, and do the same with text messages, without your device nearby. As far as app alerts go, getting them delivered to your wrist will let you glance down to the watch face and see if you absolutely need to check your phone right now.

Fitness tracking

Activity tracking is a big reason why people turn to smartwatches. An all-purpose timepiece should function as a fitness tracker, logging your steps, calories and workouts, and most of today’s wearables have a heart rate monitor as well.

Many smartwatches' fitness features include a built-in GPS, which is useful for tracking distance for runs and bike rides. Swimmers will want something water resistant, and thankfully most all-purpose devices now can withstand at least a dunk in the pool. Some smartwatches from companies like Garmin are more fitness focused than others and tend to offer more advanced features like heart-rate-variance tracking, recovery time estimation, onboard maps and more.

Health tracking on smartwatches has also seen advances over the years. Both Apple and Fitbit devices can estimate blood oxygen levels and measure ECGs. But the more affordable the smartwatch, the less likely it is that it has these kinds of advanced health tracking features; if collecting those kinds of wellness metrics is important to you, you’ll have to pay for the privilege.

Music

Your watch can not only track your morning runs but also play music while you’re exercising. Many smartwatches let you save your music locally, so you can connect wireless earbuds via Bluetooth and listen to tunes without bringing your phone. Those that don’t have onboard storage for music usually have on-watch music controls, so you can control playback without whipping out your phone. And if your watch has LTE, local saving isn’t required — you’ll be able to stream music directly from the watch to your paired earbuds.

Displays

Most wearables have touchscreens and we recommend getting one that has a full-color touchscreen. Some flagships like the Apple Watch have LTPO displays, which stands for low-temperature polycrystalline oxide. These panels have faster response times and are more power efficient, resulting in a smoother experience when one interacts with the touchscreen and, in some cases, longer battery lives.

You won’t see significant gains with the latter, though, because the extra battery essentially gets used up when these devices have always-on displays, as most flagship wearables do today. Some smartwatches have this feature on by default while others let you enable it via tweaked settings. This smart feature allows you to glance down at your watch to check the time, health stats or any other information you’ve set it to show on its watchface without lifting your wrist. This will no doubt affect your device’s battery life, but thankfully most always-on modes dim the display’s brightness so it’s not running at its peak unnecessarily. Cheaper devices won’t have this feature; instead, their touchscreens will automatically turn off to conserve battery life and you’ll have to intentionally check your watch to turn on the display again.

NFC

Many new smartwatches have NFC, letting you pay for things without your wallet using contactless payments. After saving your credit or debit card information, you can hold your smartwatch up to an NFC reader to pay for a cup of coffee on your way home from a run. Keep in mind that different watches use different payment systems: Apple Watches use Apple Pay, Wear OS devices use Google Pay, Samsung devices use Samsung Pay and so forth.

Apple Pay is one of the most popular NFC payment systems, with support for multiple banks and credit cards in 72 different countries, while Samsung and Google Pay work in fewer regions. It’s also important to note that both NFC payment support varies by device as well for both Samsung and Google’s systems.

Other smartwatches our experts tested

Apple Watch Ultra 2

The Apple Watch Ultra 2 is probably overkill for most people, but it has a ton of extra features like extra waterproofing to track diving, an even more accurate GPS and the biggest battery of any Apple Watch to date. Apple designed it for the most rugged among us, but for your average person, it likely has more features than they'd ever need. If you’re particularly clumsy, however, its high level of durability could be a great reason to consider the Apple Watch Ultra 2.

Apple Watch SE

The Apple Watch SE is less feature-rich than the flagship model, but it will probably suffice for most people. We actually regard the Watch SE as the best smartwatch option for first-time buyers, or people on stricter budgets. You’ll get all the core Apple Watch features as well as things like fall and crash detection, noise monitoring and Emergency SOS, but you’ll have to do without more advanced hardware perks like an always-on display, a blood oxygen sensor, an ECG monitor and a skin temperature sensor.

Garmin Forerunner 745

Garmin watches in general can be great options for the most active among us. The Garmin Forerunner 745 is an excellent GPS running watch for serious athletes or those who prize battery life above all else. When we tested it, we found it to provide accurate distance tracking, a killer 16-hour battery life with GPS turned on (up to seven days without it) and support for onboard music storage and Garmin Pay.

Amazfit Bip 6

The Amazfit Bip 6, an $80 smartwatch from Zepp Health, didn’t quite make the cut. As a fitness tracker, it’s decent, but it’s a frustrating smartwatch. For workouts, the built-in GPS tracks runs and rides without your phone and, combined with the heart rate and blood oxygen sensors, collects a good amount of data to create accurate pictures of your exertion levels, cadence and pace. It’s remarkably lightweight but doesn’t feel cheap and the AMOLED screen is bright and sharp. It’s not an always-on display, but lifting your wrist wakes it reliably.

The sleep tracking data is on par with what we measured on other smartwatches and there’s even a daily readiness score that compares your sleep quality and the previous day’s exertion to estimate how physically prepared you are for the day ahead — similar to what Pixel Watches, Fitbit devices and Garmin watches offer. And since the watch battery lasts for over a week on a charge, you may be a lot more apt to wear it to bed than a watch you have to charge daily.

We weren’t expecting an $80 device to be a serious Apple Watch challenger, but the Bip 6’s glitches and overly complicated interface (both on the app and on the watch itself) were disappointing. During a week of testing, I got multiple repeated notifications, even after they were deleted, along with suggestions to stand when I was actively doing chores around the house. The watch faces are not customizable, so it was hard to get the info I needed at a glance (the Zepp app has lots of paid watch faces that may have what I wanted, but I didn’t want to pay $3 for something that’s free elsewhere).

Marketing details state that the Bip 6 can auto-detect workouts, including walking and bike riding. During testing, I walked once or twice per day for over one mile and went on two bike rides, but no workout was ever detected. The watch integrates with Apple Health, so I was able to see how it compares to the data my Apple Watch gathers. After a week of wearing the Bip 6, with no changes to my daily routine, I averaged 400 fewer calories burned and 2.4 fewer miles tracked each day. That was possibly the biggest disappointment of all. — Amy Skorheim, Senior Reporter

Smartwatch FAQs

Is there a difference between a smartwatch and a fitness tracker?

While smartwatches and fitness trackers share some similarities, they’re designed for slightly different purposes.

A fitness tracker is primarily focused on health and activity tracking. It keeps tabs on your steps, heart rate, sleep and workouts, and some even offer advanced metrics like blood oxygen levels and stress tracking. Fitness trackers are generally more compact, have longer battery life and are built with activity in mind.

A smartwatch, on the other hand, is like a mini smartphone on your wrist. It offers fitness tracking features, but also lets you do things like reply to texts, take calls, use apps and control smart home devices. Many smartwatches support voice assistants, mobile payments and even LTE connectivity, so you can leave your phone behind in some cases.

If you mainly want health and activity tracking with long battery life, a fitness tracker is the way to go. If you want a more connected experience with extra features, a smartwatch is the better choice.

How long do smartwatches last?

How long a smartwatch lasts mostly depends on two things: battery life and overall durability.

Smartwatch battery life varies a lot depending on the brand, features and how you use it. Basic models with e-ink displays or monochrome screens can last a week or more, while full-featured smartwatches like the Apple Watch or Samsung Galaxy Watch usually need a charge every day or two. If you're using features like always-on display, GPS tracking or LTE connectivity, expect the battery to drain faster.

Physically, a good smartwatch should last several years before you need to upgrade. Premium models with scratch-resistant glass, water resistance and strong build materials tend to hold up well over time. However, software support matters too — brands like Apple and Samsung typically provide updates for at least a few years, while some budget smartwatches may not get long-term software support.

You can expect to charge most smartwatches daily or every few days, and if you take care of them, they should last 3-5 years before an upgrade is necessary.

How much should you spend on a smartwatch?

How much you should spend on a smartwatch depends on what features you need and how often you plan to use it.

If you just want the basics — step tracking, notifications, heart rate monitoring and basic fitness tracking — you can find some solid budget-friendly options from brands like Amazfit, Fitbit and some Wear OS models. These usually have decent battery life but may lack premium features like LTE, advanced health tracking or third-party apps.

In the mid-range smartwatch price bracket, you’ll find popular models like the Apple Watch SE and Fitbit Versa series. These offer a good mix of fitness tracking, smart features and design quality. You’ll get better build materials, more accurate sensors and app support, but battery life might still be limited to a day or two.

High-end smartwatches like the Apple Watch Ultra, Samsung Galaxy Watch Ultra and Garmin Fenix/Epix series offer advanced health tracking, rugged designs, LTE connectivity and longer software support. These are great for serious athletes, outdoor adventurers, or anyone who wants the latest and greatest features.

If you just want a simple smartwatch for notifications and fitness tracking, a budget or mid-range model will do the job. But if you want a premium feel, advanced health tracking or LTE connectivity, it’s worth spending a bit more. For most people, $200 - $350 hits the best balance of features and value.

Do all smartwatches have GPS?

Not all smartwatches have built-in GPS. Some rely on your phone’s GPS, while others have it built-in for independent tracking.

High-end and fitness-focused smartwatches, like the Apple Watch, Samsung Galaxy Watch and Garmin models have their own built-in GPS. This means they can track your runs, walks, bike rides and hikes without needing to be connected to your phone. It’s a must-have for serious athletes or anyone who wants accurate location tracking without carrying a phone.

Some budget and mid-range smartwatches (like some Fitbit and Amazfit models) don’t have built-in GPS but can use your phone’s GPS when connected via Bluetooth. This works fine if you usually carry your phone while working out, but it’s less convenient if you prefer to leave it behind.

Some very basic or budget smartwatches skip GPS entirely and rely solely on step tracking or motion sensors. These are fine for casual users who don’t need location tracking.

Can you leave your phone at home and still use a smartwatch?

Yes, but it depends on the smartwatch and what you want to do without your phone.

If your smartwatch has LTE or cellular connectivity , you can make calls, send texts, stream music, use maps and even access apps without your phone nearby. However, you’ll need a separate data plan from your carrier, which usually comes with an extra monthly cost.

Even without LTE, some smartwatches can still do plenty on their own, including track workouts and GPS routes (if they have built-in GPS), play music offline (if they support downloads from Spotify or Apple Music), may contactless payments with features like Apple Pay and Google Wallet and control smart home devices.

If going phone-free is important to you, look for a smartwatch with LTE and built-in GPS for the best experience.

Can a smartwatch make calls without a phone?

Yes, a smartwatch can make calls without a phone — but only if it has the right features.

Some smartwatches have built-in LTE connectivity, meaning they can work independently from your phone. You can make and receive calls, send texts, stream music and use apps as long as you have a mobile data plan for the watch. However, you’ll need to pay for a separate cellular plan and battery life drains faster when using LTE.

If your smartwatch doesn’t have LTE, it can still make calls, but only when connected to your phone via Bluetooth or Wi-Fi. It essentially acts as a remote speaker and microphone for your phone’s calls. Watches like the standard Apple Watch or Samsung Galaxy Watch (Wi-Fi versions) can do this. However, if your phone isn’t nearby or connected to Wi-Fi, calling won’t work.

Some fitness-focused smartwatches (like certain Garmin, Fitbit and Amazfit models) don’t have a built-in speaker or microphone, so they can’t make or receive calls at all — only show notifications.

If calling without a phone is a must, make sure to choose an LTE model with a built-in mic and speaker.

What's the difference between an Android and Apple smartwatch?

The biggest difference between Android and Apple smartwatches comes down to compatibility, features and ecosystem integration.

Apple smartwatches (Apple Watch) only work with iPhones. If you have an Android phone, you can’t use an Apple Watch at all. Android smartwatches (Wear OS, Samsung Galaxy, Garmin etc.) mostly work with Android phones, but some also support iPhones with limited features. If you have an iPhone, the Apple Watch is the best choice. If you have an Android phone, go for a Wear OS or Samsung Galaxy Watch.

Apple Watch (watchOS) has the best app support with seamless integration into Apple’s ecosystem (iMessage, FaceTime, Apple Pay, Apple Fitness+, Siri etc.). Android smartwatches offer more variety, with access to Google services (Google Assistant, Google Wallet and Google Maps), and some support Amazon Alexa or Samsung’s Bixby.

In terms of design, Apple Watch has a single design but comes in different sizes and materials. It’s sleek, but your only real customization comes from bands and watch faces. Android smartwatches, on the other hand, come in tons of styles and brands (Samsung, Google Pixel Watch, Garmin, Fossil etc.), meaning you can pick a round watch, a rugged design or a luxury-looking model.

If battery life is important to you, the Apple Watch lasts about a day or two per charge, depending on usage and model. Many Android smartwatches (especially Garmin, Amazfit or Mobvoi TicWatch) last multiple days or even weeks on a single charge.

Georgie Peru contributed to this report.

I maintain a to-do list of story ideas to write at Ars, and for about a year "monthly column on DOS games I love" has been near the top of the list. When we spoke with the team at GOG, it felt less like an obligation and more like a way to add another cool angle to what I was already planning to do.

I'm going to start with the PC game I played most in high school and the one that introduced me to the very idea of online play. That game is Descent.

As far as I can recall, Descent was the first shooter to be fully 3D with six degrees of freedom. It's not often in today's gaming world that you get something completely and totally new, but that's exactly what Descent was 30 years ago in 1995.

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On Wednesday, the White House released "Winning the Race: America's AI Action Plan," a 25-page document that outlines the Trump administration's strategy to "maintain unquestioned and unchallenged global technological dominance" in AI through deregulation, infrastructure investment, and international partnerships. But critics are already taking aim at the plan, saying it's doing Big Tech a big favor.

Assistant to the President for Science and Technology Michael Kratsios and Special Advisor for AI and Crypto David Sacks crafted the plan, which frames AI development as a race the US must win against global competitors, particularly China.

The document describes AI as the catalyst for "an industrial revolution, an information revolution, and a renaissance—all at once." It calls for removing regulatory barriers that the administration says hamper private sector innovation. The plan explicitly reverses several Biden-era policies, including Executive Order 14110 on AI model safety measures, which President Trump rescinded on his first day in office during his second term.

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Bill Stewart, the owner of LI Toy and Game on Long Island, New York, estimates that he gets "screwed over" by return shenanigans twice a month. Customers falsely claim an item he shipped wasn't as described or doesn't work, or they send back something in much worse condition than how he released it. Recently, a customer returned a Scooby Doo Mystery Machine model kit after two weeks with the box open, the toy half assembled, and pieces missing. Given the condition, there was no way for him to resell it. "Went right into the trash," Stewart says. "The kid played with it, was probably too young for it."

Adding up the price of the item itself, two-way shipping costs, and merchant fees charged by the third-party platform he used to sell the item — Walmart Marketplace, in this case — Stewart estimates the exchange resulted in a net loss of $55. For the big guys, he recognizes that's nothing, but for a small business like his, it's a hit, and one for which he has no recourse. "With Walmart, the customer's always right," he says.

The ability to return an item you've purchased has become a core part of the shopping experience. Customers may buy a few more items than they would otherwise because it's a no-harm, no-foul situation on returns. Backsies are allowed. But retailers say consumers are engaging in too many backsies. Some are committing outright return fraud — shipping back empty boxes, swapping out different items, or claiming a package never arrived. Others are abusing generous return policies by attempting to send back items after days, weeks, and even months of use. And while it's tempting to blame organized criminals, retailers and return logistics operators say a lot of everyday consumers are the culprits, too. People are strapped for cash, they've been trained to expect super loose return policies, and they don't feel bad about pulling one over on a faceless company.

"Consumers who would never go into a physical store and take an item off without paying and stealing are actually being trained socially that it's actually acceptable to take advantage of retailers in these small ways," says David Morin, the vice president of client strategy at Narvar, a retail logistics company. "They think it's OK, right? Stick it to the man."

America is becoming a nation of small-time return fraudsters, one box of fibs at a time.

A recent report from Appriss Retail and Deloitte found that the total value of merchandise returned in the US reached $685 billion in 2024. Fifteen percent of that — $103 billion — was fraudulent, the report said, meaning the product shouldn't have qualified for a refund under the retailer's policies.

Morin says it's hard to suss out who, specifically, is responsible for fraudulent behavior — organized criminals versus everyday consumers — but it's clear that a wider range of people are partaking than you may expect. In 2024, Narvar ran a survey of US consumers that found that more than half of consumers admitted to engaging in fraudulent returns at least once. In a separate 2023 survey of US online shoppers from Loop Returns, a returns management software company, nearly four in 10 people admitted to having engaged in returns policy abuse themselves or knowing of someone who had.

"There seems to be this mentality that consumers feel entitled to do it," says Jessica Meher, the senior vice president of marketing at Loop.

The spectrum of returns mischief is quite broad, and your mileage may vary on what's acceptable versus what's abuse. On the more benign end is "bracketing," when consumers buy the same item in different sizes or colors and send back whatever doesn't work. It's a logistical headache and bad for the environment, but it's generally above board. Inching into the fraud territory is the practice known as "wardrobing," which Thomas Borders, the vice president of operations for Inmar Supply Chain, a reverse logistics company recently acquired by DHL, says is when consumers treat return windows as "free rentals." The practice will sound familiar to a lot of shoppers: You buy a dress or a pair of shoes for a special occasion, you wear it to said special occasion, and then you return it and get your money back.

"In an effort to avoid customer dissatisfaction, retailers will process the consumers' refund before items are properly assessed and any damage identified," Borders says. "This results in premature refunds, leaving retailers with very little recourse."

E-commerce makes this sort of return abuse even easier to engage in than brick-and-mortar shopping — warehouse employees often don't closely scrutinize every single item to make sure it's in tip-top condition like employees at a retail counter might. In a digital world, the retailer will probably see the wine stains on the dress you wore to that wedding only when it's too late, if they ever notice at all.

On the more nefarious side of the equation, consumers lie and say a package never arrived or was stolen, or they stick a different product back in the box. Morin says Narvar had a client during the pandemic who started to see a trend of consumers returning three empty CD cases to them. Someone online figured out the cases weighed the same as some of their core items, so when the return box initially got weighed in by the carrier, no red flags went up that it was the wrong item inside. Once the box was actually opened, the refund had already gone out. Another trick is when consumers tamper with return labels in order to send empty packages to the wrong destination, so they can just claim it got lost if the retailer tries to check. They keep the product, and they get an automatic refund when the package gets put in the mail.

Hilary Koziol, who runs the Cellar Sellers, an online consignment business, has dealt with her fair share of dishonest customers. She recently sold a sealed box of trading cards to someone on eBay for hundreds of dollars, and the buyer claimed Koziol actually sent a box with a pair of jeans inside, returned those, and demanded a refund for the trading cards. She wound up opening a case with the US Postal Service over it. On another occasion, a customer bought a $50 dress from her on Depop and, in return, sent back an old, makeup-stained version of the same style. "You find that happens a lot with clothing," she says. When she encounters these problems, she disputes them with the Postal Service and the platforms she's selling on, and it's "kind of a crapshoot" whether she wins or loses, though as she sells more stuff and accumulates more reviews, the platforms tend to side with her more. "Especially if it's a larger-value item," she says, "it's impacting my business a ton."

A lot of people get ideas online and on social media for different return tricks they can pull. It took me about five minutes of searching on TikTok to come across videos with tips and advice for getting free refunds from Amazon. There's tons of content about Target's Cat & Jack kids line's generous one-year return policy that leads many parents to try their hand at returning well-worn clothes. On Reddit, there's a forum where people compare notes on Costco returns, including users asking about the chances the company might accept a furniture return five years after it was purchased or exchange a Christmas wreath after the leaves start to brown. There are also hot debates about which REI returns may count as abuse.

"It's almost like coupon sites where consumers have been trained to look for coupons and discounts," Meher says. "That's starting to happen with what companies offer loose return policies."

I don't think my social circle is the most crime-prone group in the world, but the more I chat with people in my life about return fraud and abuse, especially in online shopping, the more I realize how prevalent it is. A coworker told me about a friend of theirs who'd returned a box of rocks to a retailer instead of a television. A friend told me they'd never steal — only to acknowledge they'd once returned a big-ticket item they broke to Amazon and claimed it arrived broken, while their partner regularly sends back items they've worn. Another friend said that whenever they send back used items to replace new ones and get the refund, they make sure the seller is a big corporation, not a small mom-and-pop shop. I tried to do the bracketing thing with two sets of curtains last summer but failed. I was too lazy to return the set I didn't want within the return window, so it's accumulating dust under my bed.

To many people, low-level return fraud feels like a victimless crime — they're not exactly losing sleep over a giant corporation losing a few dollars here and there. People assume retailers don't really care that much, since they'll often send a refund before getting the item back, if they bother to recollect an item at all. Companies have also given people such a long leash on accepting returns that consumers may not blink at hauling grass shears smeared with clippings back to the Target counter after six months of use.

Megan Wyatt, the owner of Wit & Whimsy Toys, a brick-and-mortar retailer in California, says the lax return policies the big guys offer customers have been a headache for her. "They'll just take pretty much any return, it feels like, these days. And so customers feel like they can do that at small businesses as well," she says. Her store has to essentially "train customers that you can't expect to return things at a small business the way that you would at Target, Walmart, Amazon, places like that."

Retailers big and small aren't having a good time with return fraud and are cracking down. Many are axing free returns, tightening return windows, or otherwise implementing stricter returns policies. Companies such as REI and ASOS have started to ban certain customers over return abuse. Some retailers are using aggregated data to try to identify bad actors, whether they're a previous customer or not. If a consumer is continually taking advantage of return policies at X retailer, Y retailer may know even before they click to buy.

Meher, from Loop, says personalized return policies are starting to become more common, too. "So, being able to incentivize good customers and giving them good return policies and disincentivize bad consumers and people who return a lot and giving them different return windows or different return policies," she says. "That is also starting to become more important as retailers look into, 'How do I make sure that I don't piss off my good customers?'"

Across the consumer economy, there's a pervasive us-versus-them sentiment between companies and their customers. Many consumers feel like businesses — especially the big ones — are swindling them and squeezing them for every penny, so when they have a chance to strike back, why not? Maybe that means putting a brick in a return box and hoping nobody notices it's not an iPad. Or maybe it's just seeing that package you'd already declared stolen arrived three days late and not trying too hard to give back that refund that already came through.

Emily Stewart is a senior correspondent at Business Insider, writing about business and the economy.

Whether you’re shopping for a budget-friendly laptop for school or a sleek machine for everyday productivity, the best Chromebooks can offer surprising functionality for the price. Chromebooks have come a long way from their early days as web-only devices. Now, many Chromebook models feature powerful processors, premium displays and even touchscreen support, making them a compelling alternative to a regular laptop for plenty of users.

There are more options than ever too, from lightweight clamshells to high-end, 2-in-1 designs that can easily replace your daily driver. Whether you're after a new Chromebook for streaming, work or staying on top of emails, there’s likely a model that fits both your budget and your workflow. We’ve tested the top Chromebooks on the market to help you find the right one — whether you’re after maximum value or top-tier performance.

Editor’s note (7/16/25): While I still recommend everything in this guide, there’s one very intriguing new Chromebook I’m in the process of testing. Lenovo, who makes our pick for best overall Chromebook, just released a new premium model. The Chromebook Plus 14 starts at $649 and is the one of the first to use the ARM-based MediaTek Kompanio Ultra 910 chip. Most other performance-focused Chromebooks run on Intel or AMD chips, but so far the Kompanio Ultra has been more than up to what I’ve thrown at it. And the other benefit is battery life — Lenovo promises up to 17 hours. I haven’t fully tested this yet, but from what I’ve seen the ARM chip is unsurprisingly much more efficient than the Intel ones I use on most other Chromebooks. I’m hopeful that this laptop will last for 10 hours of real use, not just playing back video or some other low-power task.

Design-wise, it has more in common with Google’s old Pixelbook Go or even a MacBook Air than most other Chromebooks. It's pleasantly thin (.63 inches) and light (2.58 pounds). It also features a 14-inch OLED display, 256GB of storage and 16GB of RAM. The model I’m testing costs $749, but there’s also a $649 configuration with 12GB of RAM, 128GB of storage and no touchscreen — but it uses the same chip, still has an OLED screen and should get similarly long battery life. The relatively high price makes me hesitate on calling this the best Chromebook for everyone, but it’ll almost certainly be the Chromebook to buy if you care about battery life. I’ll update this guide again once I finish my testing.

Table of contents

• Best Chromebooks in 2025

• Lenovo IdeaPad Flex 5i Chromebook Plus

• Acer Chromebook Plus 514

• Acer Chromebook Plus Spin 714

• Acer Chromebook Plus 516 GE

• Best Chromebooks FAQs

• Other Chromebooks we tested

Best Chromebooks in 2025

Best Chromebooks FAQs

What is Chrome OS, and why would I use it over Windows?

This is probably the number one question about Chromebooks. There are plenty of inexpensive Windows laptops on the market, so why bother with Chrome's operating system? Glad you asked. For me, the simple and clean nature of Chrome OS is a big selling point. Chrome OS is based on Google’s Chrome browser, which means most of the programs you can run are web based. There’s no bloatware or unwanted apps to uninstall like you often get on Windows laptops, it boots up in seconds, and you can completely reset to factory settings almost as quickly.

Of course, simplicity will also be a major drawback for some users. Not being able to install native software can be a dealbreaker if you’re a video editor or software developer. But there are also plenty of people who do the majority of their work in a web browser, using tools like Google Docs and spreadsheets for productivity without needing a full Windows setup.

Google and its software partners are getting better every year at supporting more advanced features. For example, Google added video editing tools to the Google Photos app on Chromebooks – it won’t replace Adobe Premiere, but it should be handy for a lot of people. Similarly, Google and Adobe announced Photoshop on the web in 2023, something that brings much of the power of Adobe’s desktop apps to Chromebooks.

Chromebooks can also run Android apps, which greatly expands the amount of software available. The quality varies widely, but it means you can do more with a Chromebook beyond just web-based apps. For example, you can install the Netflix app and save videos for offline watching. Other Android apps like Microsoft Office and Adobe Lightroom are surprisingly capable as well. Between Android apps and a general improvement in web apps, Chromebooks are more than just portals to a browser.

What do Chromebooks do well?

Put simply, web browsing and really anything web based. Online shopping, streaming music and video and using various social media sites are among the most common daily tasks people do on Chromebooks. As you might expect, they also work well with Google services like Photos, Docs, Gmail, Drive, Keep and so on. Yes, any computer that can run Chrome can do that too, but the lightweight nature of Google Chrome OS makes it a responsive and stable platform.

As I mentioned before, Chrome OS can run Android apps, so if you’re an Android user you’ll find some nice ties between the platforms. You can get most of the same apps that are on your phone on a Chromebook and keep info in sync between them. You can also use some Android phones as a security key for your Chromebook or instantly tether your 2-in-1 laptop to use mobile data.

Google continues to tout security as a major differentiator for Chromebooks, and it’s definitely a factor worth considering. Auto-updates are the first lines of defense: Chrome OS updates download quickly in the background and a fast reboot is all it takes to install the latest version. Google says that each webpage and app on a Chromebook runs in its own sandbox as well, so any security threats are contained to that individual app. Finally, Chrome OS has a self-check called Verified Boot that runs every time a device starts up. Beyond all this, the simple fact that you generally can’t install traditional apps on a Chromebook means there are fewer ways for bad actors to access the system.

If you’re interested in Google’s Gemini AI tools, a Chromebook is a good option as well. Every Chromebook in our top picks comes with a full year of Google’s AI Pro plan — this combines the usual Google One perks like 2TB of storage and 10 percent back in purchases from the Google Store with a bunch of AI tools. You’ll get access to Gemini in Chrome, Gmail, Google Docs and other apps, Gemini 2.5 Pro in the Gemini app and more. Given that this plan is $20/month, it’s a pretty solid perk. Chromebook Plus models also include tools like the AI-powered “help me write,” the Google Photos Magic Editor and generative AI backgrounds you can create by filling in a few prompts.

As for when to avoid Chromebooks, the answer is simple: If you rely heavily on a specific native application for Windows or a Mac, chances are you won’t find the exact same option on a ChromeOS device. That’s most true in fields like photo and video editing, but it can also be the case in law or finance. Plenty of businesses run on Google’s G suite software, but more still have specific requirements that a Chromebook might not match. If you’re an iPhone user, you’ll also miss out on the way the iPhone easily integrates with an iPad or Mac. For me, the big downside is not being able to access iMessage on a Chromebook.

Finally, gaming Chromebooks are not ubiquitous, although they’re becoming a slightly more reasonable option with the rise of cloud gaming. In late 2022, Google and some hardware partners announced a push to make Chromebooks with cloud gaming in mind. From a hardware perspective, that means laptops with bigger screens that have higher refresh rates as well as optimizing those laptops to work with services like NVIDIA GeForce Now, Xbox Game Pass and Amazon Luna. You’ll obviously need an internet connection to use these services, but the good news is that playing modern games on a Chromebook isn’t impossible. You can also install Android games from the Google Play Store, but that’s not what most people are thinking of when they want to game on a laptop.

What are the most important specs for a Chromebook?

Chrome OS is lightweight and runs well on fairly modest hardware, so the most important thing to look for might not be processor power or storage space. But Google made it easier to get consistent specs and performance late last year when it introduced the Chromebook Plus initiative. Any device with a Chromebook Plus designation meets some minimum requirements, which happen to be very similar to what I’d recommend most people get if they’re looking for the best laptop they can use every day.

Chromebook Plus models have at least a 12th-gen Intel Core i3 processor, or an AMD Ryzen 3 7000 series processor, both of which should be more than enough for most people. These laptops also have a minimum of 8GB of RAM and 128GB of SSD storage, which should do the trick unless you’re really pushing your Chromebook. All Chromebook Plus models have to have a 1080p webcam, which is nice in these days of constant video calling, and they also all have to have at least a 1080p FHD IPS screen.

Of course, you can get higher specs or better screens if you desire, but I’ve found that basically everything included in the Chromebook Plus target specs makes for a very good experience.

Google has an Auto Update policy for Chromebooks as well, and while that’s not exactly a spec, it’s worth checking before you buy. Last year, Google announced that Chromebooks would get software updates and support for an impressive 10 years after their release date. This support page lists the Auto Update expiration date for virtually every Chromebook ever, but a good rule of thumb is to buy the newest machine you can to maximize your support.

How much should I spend on a Chromebook?

Chromebooks started out notoriously cheap, with list prices often coming in under $300. But as they’ve gone more mainstream, they’ve transitioned from being essentially modern netbooks to some of the best laptops you’ll want to use all day. As such, prices have increased: At this point, you should expect to spend at least $400 if you want a solid daily driver. There are still many Chromebooks out there available at a low price that may be suitable as secondary devices, but a good Chromebook that can be an all-day, every-day laptop will cost more. But, notably, even the best Chromebooks usually cost less than the best Windows laptops, or even the best “regular” laptops out there.

There are a handful of premium Chromebooks that approach or even exceed $1,000 that claim to offer better performance and more processing power, but I don’t recommend spending that much. Generally, that’ll get you a better design with more premium materials, as well as more powerful internals and extra storage space, like a higher-capacity SSD. Of course, you also sometimes pay for the brand name. But, the specs I outlined earlier are usually enough, and there are multiple good premium Chromebooks in the $700 to $800 range at this point.

See Also:

• Best Laptops for 2025

• Best Gaming Laptops

• Best 2-in-1 Laptops for 2025

• Best Cheap Windows Laptops

• Best Laptops for College Students

Other Chromebooks we tested

Samsung Galaxy Chromebook Plus

Samsung’s Galaxy Chromebook Plus, released in late 2024, is one of the more unique Chromebooks out there. It’s extremely thin and light, at 0.46 inches and 2.6 pounds, but it manages to include a 15.6-inch display in that frame. That screen is a 1080p panel that’s sharp and bright, but its 16:9 aspect ratio made things feel a bit cramped when scrolling vertically. Performance is very good, and the keyboard is solid, though I’m not a fan of the number pad as it shifts everything to the left. At $700 it’s not cheap, but that feels fair considering its size and capabilities. If you’re looking for a big screen laptop that is also super light, this Chromebook merits consideration, even if it’s not the best option for everyone.

Your college years are typically thought of as some of the best of your life, but they can be hard to enjoy to the fullest if you're worried about paying for the essentials like food, textbooks, supplies and, if you're lucky, the occasional evening out with friends. With everything going up in price, it may seem like good discounts are few and far between, but that's not the case. Students still have excellent discounts to take advantage of across the board, be it on streaming services, shopping subscriptions, digital tools and more. We’ve collected the best student discounts we could find on useful services, along with some things you’ll enjoy in your down time. Just keep in mind that most of these offers require you to prove your status as a student either by signing up with your .edu email address or providing a valid student ID.

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You shouldn’t rely on social media to be your sole source of news. With foreign wars, new viruses, Supreme Court decisions and upcoming elections making headlines daily, it’s important to get your news from reliable sources. Yes, it’s daunting to get into the news on a regular basis, but it’s crucial to know what’s going on in the country and the world as a whole. Here are some reputable news organizations that offer student discounts on their monthly or annual subscription plans.

The Atlantic: Starts at $50 per year for digital-only access.

The New York Times: $1 per week for one year for the base subscription.

The Washington Post: $1 every four weeks for digital-only access.

The Wall Street Journal: Starting at $2 per week for one year for digital access.

If you're looking to get fit, sleep better or just keep a closer eye on your health, a fitness wearable is a great place to start. Whether you're into intense workouts or just want to hit your step goal each day, the best fitness trackers available today can offer loads of helpful features, from sleep tracking and resting heart rate monitoring to built-in GPS and stress tracking. Some are even subtle enough to wear 24/7, like smart rings, while others double as stylish smartwatches.

There are great options out there for beginners as well as more advanced users, and the variety of features means there’s something for every lifestyle and budget. In this guide, we’ll walk you through the best fitness trackers you can buy right now, and explain who each one is best suited for.

Table of contents

• Best fitness trackers and watches for 2025

• What do fitness trackers do best?

• When to get a smartwatch instead

• Other fitness trackers we tested

• Fitness tracker FAQs

Best fitness trackers and watches for 2025

What do fitness trackers do best?

The answer seems simple: Fitness wearables are best at monitoring exercise, be it a 10-minute walk around the block or that half marathon you’ve been diligently training for. Obviously, smartwatches can help you reach your fitness goals too, but there are some areas where fitness bands and smart rings have proven to be the best buy: focus, design, better battery life, durability and price.

When I say “focus,” I’m alluding to the fact that fitness trackers are made to track activity well; anything else is extra. They often don’t have the bells and whistles that smartwatches do, which could distract from their advanced health tracking abilities — things like all-day resting heart rate monitoring, stress tracking, and even detailed sleep tracker insights. They also tend to have fewer sensors and internal components, which keeps them smaller and lighter. Fitness trackers are also a better option for those who just want a less conspicuous gadget on their wrists all day.

Battery life tends to be better on fitness trackers, too. While most smartwatches last one to two days on a single charge, fitness bands offer between five and seven days of battery life — and that’s with all-day and all-night use even with sleep tracking features enabled. Many fitness trackers also slot nicely into your existing ecosystem, syncing seamlessly with your smartphone, other fitness apps and cloud storage to keep all your data in one place.

When it comes to price point, there’s no competition. Most worthwhile smartwatches start at $175 to $200, but you can get a solid smart band starting at $70. That makes them a great entry point for beginners who want to track their progress without committing to a full smartwatch. Yes, more expensive bands and smart rings exist (and we recommend a few here), but you’ll find more options under $150 in the fitness tracker space than in the smartwatch space.

When to get a smartwatch instead

If you need a bit more from your wearable and don’t want to be limited to a fitness or activity tracker, a smartwatch may be the best buy for you. There are things like on-watch apps, alerts and even more robust fitness features that smartwatches have and the best fitness trackers don’t. You can use one to control smart home appliances, set timers and reminders, check weather reports and more. Some smartwatches let you choose which apps you want to receive alerts from, and the options go beyond just call and text notifications. Just make sure your smartwatch is compatible with your Android or iPhone, however, before purchasing, as not all of them work with both operating systems.

But the extra fitness features are arguably the most important thing to think about when deciding between a fitness tracker and a smartwatch. The latter devices tend to be larger, giving them more space for things like GPS, barometers, onboard music storage and more. While you can find built-in GPS on select fitness trackers, it’s not common.

If you’re someone who’s seriously training — say for a race or an endurance challenge — a dedicated running watch may be worth considering. These often provide more in-depth cardio analytics, recovery insights, and real-time pace data that go beyond what standard trackers can deliver.

Other fitness trackers we've tested

Fitbit Inspire 3

The Fitbit Inspire 3 strips out all the luxury features from the Charge 6 and keeps only the essential tracking features. You won’t get built-in GPS tracking or Fitbit Pay or Spotify control but you do get solid activity tracking, automatic workout detection, smartphone alerts and plenty more. The updated version has a sleeker design and includes a color touch display and connected GPS, the latter of which lets you track pace and distance while you run or bike outside while you have your phone with you. When compared to the Charge 6, the Inspire 3 is more fashionable, too. Its interchangeable bands let you switch up the look and feel of your tracker whenever you want, and it’s slim enough to blend in with other jewelry you might be wearing. We were also impressed by its multi-day battery life: Fitbit promises up to 10 days on a single charge, and that checked out for us. After four days of round-the-clock use, the Inspire 3 still had 66 percent battery left to go.

Fitness tracker FAQs

How long do fitness tracker batteries last?

The battery life of fitness trackers can vary depending on the model and its features. On average, most fitness trackers last between five to seven days on a single charge. Basic models with limited features could stretch up to 10 days or more. However, more advanced trackers with features like continuous heart rate monitoring, GPS, or always-on displays may need recharging after one to three days. If you're using GPS or streaming music through your fitness tracker, you'll find that this drains the battery faster. By using these features less, or turning them off, you'll extend battery life. 

The Trump administration's plan to gut the Office of Space Commerce and cancel the government's first civilian-run space traffic control program is gaining plenty of detractors.

Earlier this week, seven space industry trade groups representing more than 450 companies sent letters to House and Senate leaders urging them to counter the White House's proposal. A spokesperson for the military's Space Operations Command, which currently has overall responsibility for space traffic management, said it will "continue to advocate" for a civilian organization to take over the Space Force's role as orbital traffic cop.

Giveth and taketh away

The White House's budget request submitted to Congress for fiscal year 2026 would slash the Office of Space Commerce's budget from $65 million to $10 million and eliminate funding for the Traffic Coordination System for Space (TraCSS). The TraCSS program was established in the Department of Commerce after Trump signed a policy directive in his first term as president to reform how the government supervises the movements of satellites and space debris in orbit.

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Greetings, Arsians! We love games here at the Ars Orbiting HQ, and I'm not just talking the latest AAA blockbusters—we love all kinds of games, from modern to ancient and all points in between.

With that in mind, we're trying something different for the next few months to see how it goes: We've partnered with the folks at GOG.com to create a store page featuring a hand-curated list of some of our favorites from GOG's catalog. At the end of every month, we'll rotate a couple of titles off the list and add a few new ones; altogether, we have a list of about 50 games to set in front of you.

(Please forgive the messy affiliate link—it points to https://www.gog.com/en/partner/ArsTechnica if you'd prefer to go there directly, but arriving on GOG's site via that affiliate link gives Ars a small portion of revenue for anything you buy during your session once you're there. This helps us out quite a bit!)

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Finding the best wireless earbuds can make a huge difference in how you experience music, podcasts, calls and even daily commutes. Whether you're tuning out distractions on the train or taking work calls on the go, today’s wireless earbuds pack impressive audio quality and convenience into tiny, pocket-friendly forms. Many now offer excellent noise cancellation, smart ambient noise modes for staying aware of your surroundings and reliable noise isolation to help keep you focused — all without the hassle of wires.

There’s a wide range of options available, from budget-friendly picks to premium models with advanced features like multi-device pairing, wireless charging cases and multiple mics for crystal-clear calls. No matter your price point, there’s a pair out there that can deliver great sound, comfort and functionality to match your needs.

Table of contents

• Best wireless earbuds of 2025

• What to look for in the best wireless earbuds

• How we test wireless earbuds

• Other wireless earbuds we tested

• Wireless earbuds FAQs

Best wireless earbuds of 2025

What to look for in the best wireless earbuds

When it comes to shopping for earphones, the first thing to consider is design or wear style. Do you prefer a semi-open fit like AirPods or do you want something that completely closes off your ears? If you’re shopping for earbuds with active noise cancellation, you'll want the latter, but a case can be made for the former if you want to wear them all day or frequent places where you need to be tuned in to the ambient sounds. The overall shape of earbuds can determine whether you get a comfortable fit, so can the size and weight, so you’ll want to consider all that before deciding. And remember: audio companies aren’t perfect, so despite lots of research, the earbud shape they decided on may not fit you well. Don’t be afraid to return ill-fitting earbuds for something that’s more comfortable.

As wireless earbuds have become the norm, they’re now more reliable for basic things like consistent Bluetooth connectivity. Companies are still in a race to pack as much as they can into increasingly smaller designs. This typically means a longer list of features on the more premium sets of earbuds with basic functionality on the cheapest models. Carefully consider what you can’t live without when selecting your next earbuds, and make sure key items like automatic pausing and multipoint connectivity are on the spec sheet. You’ll also want to investigate the volume and touch controls as you’ll often have to sacrifice access to something else to make that adjustment via on-board taps or swipes. Some earbuds even offer app settings to tweak the audio profiles or firmware updates to improve performance over time.

For those in the Apple ecosystem, features like auto-pairing with devices, especially with AirPods Pro 2, can be an added advantage, while Android users may want to look for models that offer similar cross-device functionality.

When it comes to battery life, the average set of earbuds lasts about five hours on a single charge. You can find sets that last longer, but this is likely enough to get you through a work day if you’re docking the buds during lunch or the occasional meeting. You’ll want to check on how many extra charges are available via the case and if it supports wireless charging.

Companies will also make lofty claims about call quality on wireless earbuds. Despite lots of promises, the reality is most earbuds still leave you sounding like you’re on speakerphone. There are some sets that deliver, but don’t get your hopes up unless reviews confirm the claims.

Sound can be subjective, so we recommend trying before you buy if at all possible. This is especially true if you're an audiophile. We understand this isn’t easy when most of us do a lot of shopping online, but trying on a set of earbuds and listening to them for a few minutes can save you from an expensive case of buyer's remorse. If a store doesn’t allow a quick demo, most retailers have return policies that will let you take earbuds back you don’t like. Of course, you have to be willing to temporarily part with funds in order to do this.

We also recommend paying attention to things like Spatial Audio, Dolby Atmos, 360 Reality Audio and other immersive formats. Not all earbuds support them, so you’ll want to make sure a perspective pair does if that sort of thing excites you, especially if you plan to use them for playback of high-quality audio.

How we test wireless earbuds

The primary way we test earbuds is to wear them as much as possible. We prefer to do this over a one- to two-week period, but sometimes embargoes don’t allow it. During this time, we listen to a mix of music and podcasts, while also using the earbuds to take both voice and video calls. Since battery life for earbuds is typically less than a full day, we drain the battery with looping music and the volume set at a comfortable level (usually around 75 percent).

To judge audio quality, we listen to a range of genres, noting any differences in the sound profile across the styles. We also test at both low and high volumes to check for consistency in the tuning. To assess call quality, we’ll record audio samples with the earbuds’ microphones as well as have third parties call us.

When it comes to features, we do a thorough review of companion apps, testing each feature as we work through the software. Any holdovers from previous models are double checked for improvements or regression. If the earbuds we’re testing are an updated version of a previous model, we’ll spend time getting reacquainted with the older buds. Ditto for the closest competition for each new set of earbuds that we review.

Other wireless Bluetooth earbuds we tested

Sony WF-C710N

The WF-C710N is a set of compact and comfy earbuds that offer several of Sony’s best features. While the ANC performance is above average for this price ($120), sound quality isn’t as good as the company’s slightly more expensive options. Battery life fell below stated figures and call performance isn’t good enough to use these buds for work.

Beats Powerbeats Pro 2

The newest version of the Powerbeats Pro have an improved, comfortable design, balanced bass and new H2 chips and a heart rate sensor inside. But heart rate support is currently limited on iOS, and there's a possibility those capabilities make it onto the next AirPods Pro models.

Samsung Galaxy Buds 3

The Galaxy Buds 3 combine ANC with an open-type design, which renders the noise-blocking abilities of the earbuds mostly useless. Still, there’s great low-end tone with ample bass when a track demands it. There are also lots of handy features, most of which require a Samsung phone. But at this price, there are better options from Google, Beats and Sony

Sennheiser Momentum Sport

I really like the overall shape of the Momentum Sport earbuds. They’re more comfortable than the Momentum True Wireless 4 and fit in my ears better. What’s more, the body temperature and heart rate sensors work well, sending those stats to a variety of apps. However, that sport-tracking feature works best with Polar’s app and devices, so there’s that consideration. Also, the audio quality and ANC performance isn’t as good as the MTW4, and these earbuds are pricey.

Beats Solo Buds

There’s a lot to like about the Solo Buds for $80. For me, the primary perk is they’re very comfortable to wear for long periods of time thanks to some thoughtful design considerations. You only get the basics here in terms of features and, as expected, the overall sound quality isn’t as good as the pricier models in the Beats lineup. You will get 18 hours of battery life though, since the company nixed the battery in the case and beefed up the listening time in the buds themselves.

Bose Ultra Open Earbuds

Bose created something very unique for this set of earbuds that allows you to stay in-tune with the world while listening to audio content. The clip-on design is very comfortable, but sound quality suffers due to the open-type fit, especially when it comes to bass and spatial audio.

Audio-Technica ATH-TWX7

These stick buds have a compact design that’s comfortable to wear and the warm sound profile is great at times. However, overall audio performance is inconsistent and there’s no automatic pausing.

Master & Dynamic MW09

Retooled audio, better ambient sound mode and reliable multipoint Bluetooth are the best things the MW09 has to offer. They’re expensive though, and you can find better ANC performance elsewhere.

Wireless earbud FAQs

What is considered good battery life for true wireless earbuds?

Most wireless earbuds will last five hours on a single charge, at the least. You can find some pairs that have even better battery life, lasting between six and eight hours before they need more juice. All of the best wireless earbuds come with a charging case, which will provide additional hours of battery life — but you'll have to return each bud to the case in order to charge them up.

Is sound quality better on headphones or earbuds?

Comparing sound quality on earbuds and headphones is a bit like comparing apples and oranges. There are a lot of variables to consider and the differences in components make a direct comparison difficult. Personally, I prefer the audio quality from over-ear headphones, but I can tell you the sound from earbuds like Sennheiser’s Momentum True Wireless 3 is also outstanding.

Which wireless earbuds have the longest battery life?

With new models coming out all the time, tracking the hours of battery life for each this can be difficult to keep tabs on. The longest-lasting earbuds we’ve reviewed are Audio-Technica’s ATH-CKS5TW. The company states they last 15 hours, but the app was still showing 40 percent at that mark during our tests. The only downside is these earbuds debuted in 2019 and both technology and features have improved since. In terms of current models, Master & Dynamic’s MW08 offers 12 hours of use on a charge with ANC off (10 with ANC on) and JBL has multiple options with 10-hour batteries.

What wireless earbuds are waterproof?

There are plenty of options these days when it comes to increased water resistance. To determine the level of protection, you’ll want to look for an IP (ingress protection) rating. The first number indicates intrusion protection from things like dust. The second number is the level of moisture protection and you’ll want to make sure that figure is 7 or higher. At this water-resistance rating, earbuds can withstand full immersion for up to 30 minutes in depths up to one meter (3.28 feet). If either of the IP numbers is an X, that means it doesn’t have any special protection. For example, a pair of wireless earbuds that are IPX7 wouldn’t be built to avoid dust intrusion, but they would be ok if you dropped them in shallow water.

Which earbuds stay in ears the best?

A secure fit can vary wildly from person to person. All of our ears are different, so audio companies are designing their products to fit the most people they can with a single shape. This is why AirPods will easily fall out for some but stay put for others. Design touches like wing tips or fins typically come on fitness models and those elements can help keep things in place. You’ll likely just have to try earbuds on, and if they don’t fit well return them.

What wireless earbuds work with PS5?

PlayStation 5 doesn’t support Bluetooth audio without an adapter or dongle. Even Sony’s own gaming headsets come with a transmitter that connects to the console. There are universal options that allow you to use any headphones, headset or earbuds with a PS5. Once you have one, plug it into a USB port on the console and pair your earbuds with it.

Recent updates

May 2025: Updated to ensure top picks and buying advice remain accurate.

March 2025: Updated the top pick for the best sounding wireless earbuds - runner up.

January 2025: Updated the top pick for best sounding wireless earbuds.

July 2024: Updated our list to include the Samsung Galaxy Buds 3 Pro.

A slow or complicated checkout process can quietly hurt your WooCommerce store’s sales. I’ve seen it happen many times: a customer adds something to their cart, gets all the way to checkout… and then leaves without buying anything.

This is because even small delays or distractions during the checkout can lead to lost sales. But the good news is that it doesn’t take much effort to fix it.

I’ve helped many WooCommerce store owners make simple changes that led to faster checkouts and better results—more completed orders, higher conversions, and happier customers.

In this guide, I’ll show you easy ways to speed up your WooCommerce checkout. These are proven tips that don’t require any coding, and they can make a big difference in how smoothly your store runs.

Why Speeding Up the Checkout Process Can Boost Your Sales

No one likes a slow checkout. Just like waiting in a long line at the store can be frustrating, a clunky or confusing online checkout experience can drive customers away.

If you run a WooCommerce store, then making your checkout faster isn’t just helpful—it’s one of the easiest ways to reduce cart abandonment and boost sales.

Here’s why:

• Faster checkout = happier customers: Online shoppers expect things to move quickly. When you streamline the process, it prevents your customers from feeling frustrated and looking for a competitor’s store.
• Fewer steps mean fewer drop-offs: Every extra click or form field gives shoppers a chance to leave. By speeding up the process (with fewer form fields, guest checkout, or one-page checkout), you’re removing barriers to purchasing.
• Mobile users love streamlined checkout: A long checkout on a small screen is tricky to use. On the other hand, a quick and mobile-friendly checkout helps smartphone users place orders without getting annoyed.
• It builds trust: A slow or glitchy checkout can make people wonder if your site is secure. On the other hand, a fast and reliable experience helps build trust and confidence in your store.

No matter what you sell—products, downloads, or something else—improving your checkout process can help you earn more.

The good news? I’m going to show you a few proven tips to speed up your WooCommerce checkout and lower your cart abandonment rates.

You can use the quick links below to jump to different tips:

Tip 1: Audit Your Current WooCommerce Checkout

Before making any changes to your online store, it’s important to know how your WooCommerce checkout is looking right now. The goal is to find out if any part of the checkout is running slowly or not working as it should.

The best way to do this is by testing it yourself, just like a first-time customer would.

Begin by adding a product to your cart and completing the checkout process. Notice how many steps there are, if the layout is simple, and if there are any unnecessary fields.

I also recommend trying the process on both desktop and mobile devices. Since many customers shop on their phones, your mobile checkout experience should be just as smooth.

It’s also a good idea to test in multiple browsers (like Chrome and Safari) or ask someone else to do that and share their feedback. Sometimes, others can spot issues you might miss.

You will also want to write down any friction points you notice during the process. These could be anything from slow-loading pages to too many required form fields, confusing layouts, or a lack of mobile responsiveness.

These are the areas you’ll want to improve in the following steps to create a faster and more user-friendly checkout experience.

It’s also wise to assess the speed and performance of your checkout pages. You can use free tools like Google PageSpeed Insights to analyze load times and identify any issues that may be slowing things down.

If you don’t know how to do that, just see our article on how to properly run a website speed test.

If you find any problems, then you can follow the fixes in our ultimate guide to boosting WooCommerce speed and performance.

While manual testing helps you find obvious problems, data can show you exactly where you’re losing customers. 

That is why I recommend using MonsterInsights, which is a powerful analytics plugin for WordPress with built-in eCommerce tracking. It takes complex Google Analytics data and turns it into easy-to-understand reports within your WordPress dashboard.

For details, see our beginner’s guide on how to install Google Analytics in WordPress.

With MonsterInsights’ funnel report feature, you can see how many people add items to their cart, how many reach the checkout page, and how many actually complete their purchase.

This makes it much easier to spot what’s working and what needs improvement.

You can follow our guide on eCommerce tracking to set it up on your store in just a few minutes.

Tip 2: Choose Fast WooCommerce Hosting and Plugins

Before you start optimizing your checkout page, it’s super important to look at your website’s foundation. Your web hosting and plugins can have a huge impact on how fast your entire store loads, including the checkout page.

If your web hosting is slow, then your whole store—including the checkout—will load slowly. That’s why I recommend choosing a provider that offers WooCommerce-optimized hosting.

SiteGround and Hostinger are both great choices. They are designed to keep WooCommerce stores running smoothly with features such as server-level caching, optimized databases, and excellent uptime guarantees.

We actually use SiteGround for our own website, which you can read about in our study on why WPBeginner switched to SiteGround.

Keep in mind that the right hosting will depend on your store’s size, traffic, and budget. If you want to explore more choices, check out our guide to the best WooCommerce hosting providers.

You will also want to be careful about the kinds of plugins that you install. Many online stores are slowed down by bulky or poorly coded plugins, which can seriously hurt performance at checkout.

That’s why I recommend using lightweight, reliable plugins that solve specific problems without adding extra bloat.

For example, FunnelKit helps create a faster checkout, while OptinMonster can recover abandoning visitors without slowing your site down. These plugins are well-coded, regularly updated, and built for speed.

You can find more trusted options in our full list of the best WooCommerce plugins and extensions.

Tip 3: Reduce Payment Form Fields and Checkout Steps

Every extra field in your checkout form is one more chance for a customer to get frustrated and abandon their cart. Simplifying your checkout form can have a significant impact on your store’s conversions and speed up the checkout process.

At a minimum, try to keep only the fields that are absolutely necessary to complete an order. These usually include:

• Name
• Email address
• Shipping address (for physical products)
• Payment details

If you’re currently collecting information such as company name, phone number, or order notes, consider removing it unless you genuinely need it.

Reducing the number of screens also makes a big difference in how quickly the checkout can happen. One-page checkouts keep everything on one screen so that customers don’t have to click through multiple steps.

A great tool for setting this up is Merchant. It offers a fast, mobile-optimized one-page checkout template for WooCommerce that is designed to boost conversions.

Additionally, the plugin features a visual builder that allows you to fully customize your checkout page. You can adjust the layout, add your logo, and control exactly which form fields appear, so the checkout matches your brand.

Another great option is FunnelKit Builder. This free plugin enables you to design beautiful and streamlined checkout pages with trust seals, product guarantees, customer reviews, and more.

For instructions, see our tutorial on how to customize the WooCommerce checkout page.

I also highly recommend offering express checkout to your customers. This feature lets customers skip the long form and pay with one tap using Apple Pay, Google Pay, or PayPal.

It’s one of the easiest ways to shorten the checkout process and increase conversions.

Just follow our step-by-step tutorial on how to add express checkout buttons in WooCommerce to set this up in a few minutes.

Tip 4: Offer Guest Checkout

Not everyone wants to create an account just to place a single order, and forcing them to do so can lead to cart abandonment.

When you enable guest checkout, you’re removing a major roadblock. Fewer steps mean a faster experience for new visitors who just want to complete their purchase quickly.

To enable guest checkout in WooCommerce, just go to the WooCommerce » Settings » Accounts & Privacy page in your WordPress dashboard and check the ‘Guest checkout’ box.

You can also leave the option below it checked if you want to let users create an account after purchase, but make sure it’s optional, not required.

Tip 5: Add a Slide-In Side Cart

Another small but powerful way to speed up the shopping experience is by using a slide-in side cart.

Instead of sending customers to a separate cart page, it allows visitors to view and update their carts without leaving the current page. This saves time and keeps the path to checkout short and smooth.

I recommend using the Merchant plugin for this because it comes with a built-in slide-in cart feature.

When someone adds a product, the cart slides in from the side, showing their order and giving them quick options to update quantities or remove items—without a full page reload. They can also click on the ‘Checkout’ button to navigate there right away.

This keeps shoppers focused and makes it easier for them to go straight to checkout with fewer clicks and less friction.

If you’re looking for a more customizable option, then the FunnelKit Cart plugin also offers a slide-in cart feature. You can tweak the cart to match your branding, add upselling, and set up triggers for when and where it appears.

For more details, you can follow our tutorial on how to add a sliding side cart in WooCommerce.

Tip 6: Enable One-Click Checkout

One-click checkout is exactly what it sounds like—a way for customers to complete their purchase with a single click. It’s helpful for returning customers and logged-in users who have already saved their payment information.

This works so well because it removes all the extra steps that slow people down.

The easiest way to enable one-click checkout in WooCommerce is by using FunnelKit Cart.

It’s a powerful solution for building a streamlined checkout experience, and it works great for both desktop and mobile users.

FunnelKit Cart also supports popular payment methods like Google Pay and Apple Pay, which are perfect for enabling one-click payments in your store.

To see exactly how to do that, follow our step-by-step tutorial on how to create a one-click checkout in WordPress.

Tip 7: Allow Customers to Save Credit Card Details

One way to make future purchases faster is to allow customers to save their credit card details. This means they won’t have to re-enter their payment information every time they make a purchase in your store.

It works well with popular payment gateways like Stripe or PayPal, which both offer the option to securely store customers’ credit card details for later use.

However, while saving credit card details is convenient, it’s important to do it securely. To ensure customer data stays safe, here are a few things to keep in mind:

• PCI Compliance: Make sure your payment processor is PCI-DSS compliant. This is a set of rules that help protect credit card information during transactions. Stripe and PayPal both meet these standards, so you don’t have to store card information on your site yourself.
• SSL Encryption: SSL is a security measure for encrypting sensitive data, including credit card details, during the transaction. You’ll want to make sure your site has an SSL certificate installed.

To allow your customers to save their payment information securely with Stripe, you can use the FunnelKit Stripe plugin.

It integrates Stripe with your WooCommerce store and offers the option for customers to securely save their payment details for faster checkout in the future.

Simply visit the WooCommerce » Settings » Payments » Stripe Gateway page and check the ‘Enable Payment via Saved Cards’ box.

Once you do that, click the ‘Save Changes’ button.

Now, when a customer chooses Stripe as their preferred payment method, their information will be securely stored in Stripe’s secure system, and the plugin will automatically handle PCI compliance.

Tip 8: Make Sure Your Checkout is Mobile-Friendly

Since so many people use their mobile devices or tablets for online shopping, you will also need to focus on providing a faster WooCommerce checkout on mobile.

The first step in creating a mobile-friendly checkout is to use a responsive WooCommerce theme. It will automatically adjust its layout based on the screen size, ensuring that customers can quickly and easily check out.

Themes like Botiga and Neve are designed to be mobile-optimized, making them great choices for your online store. For more options, you can see our list of the best WooCommerce themes.

I also recommend using large, easy-to-tap buttons and keeping your checkout layout clean and organized. This makes it much easier for customers to complete their purchases, especially on mobile devices.

If you’re using the FunnelKit Builder or Merchant to customize your checkout page, you’re already a step ahead.

These plugins are optimized for mobile by default, so your checkout form will look great and function smoothly on any screen size.

You should also be mindful of popups and other distractions that can interrupt the checkout process. These can be particularly frustrating on smaller devices.

If you’re using OptinMonster to create popups, then you’re in luck. It includes powerful display rules and conditional logic.

This means you can easily set your popups to not appear on mobile devices or during checkout, helping maintain a smooth and focused user experience.

For more tips, check out our complete guide on how to make a mobile-friendly WordPress site.

Tip 9: Test and Optimize Your WooCommerce Checkout

Once you’ve made a few changes to your WooCommerce checkout, it’s time to fine-tune everything and test whether the improvements are working.

I recommend running A/B tests to compare different versions of your checkout page, such as versions where you have changed the button text, rearranged form fields, or simplified the layout.

One easy way to do this is by using Nelio AB Testing, a beginner-friendly and free plugin that lets you create split tests right inside WordPress.

For step-by-step help, see our tutorial on how to do A/B split testing in WordPress.

To measure the results of your changes, it’s also important to track user behavior on your checkout page.

For this, I recommend using MonsterInsights, which is the same tool I mentioned in Tip 1.

It provides access to key eCommerce metrics, such as cart abandonment and conversion rates, directly from your WordPress dashboard. You can compare your data over time to see if your changes are having a real impact.

For details, you can follow my step-by-step tutorial on how to enable customer tracking in WooCommerce.

Remember, optimizing your checkout is an ongoing process. Continue testing and tracking, and you’ll see your store’s performance improve over time.

✨Bonus Tips: Quick Wins for a Lightning-Fast Checkout

Already followed the main tips in this article? Great job! Now let’s take things to the next level.

These quick wins can give your WooCommerce checkout page an extra speed boost, making things smoother for your customers and better for your bottom line.

• Use a Content Delivery Network: A CDN stores your site’s static content (like images and scripts) on servers around the world. This means your checkout page loads faster for international customers. I recommend beginner-friendly CDNs like Cloudflare (we use it on all our websites, too!)
• Install a Caching Plugin: Caching stores a version of your pages, allowing them to load instantly for returning visitors. Just be sure to exclude the cart and checkout pages from caching to avoid issues. Plugins like WP Rocket make it easy to do that.
• Clean Up Unused Plugins: Extra plugins can bloat your site and slow down the checkout process. Take a few minutes to deactivate and delete plugins you no longer use.
• Optimize Product Images: Large, uncompressed images can drag your checkout page down. Use image optimization tools like Adobe Photoshop or Optimole to compress images without losing quality.

Even small tweaks like these can make a noticeable difference in your store’s checkout speed, and that means more completed purchases and happier customers.

For even more performance tips, check out our guide on how to speed up your WordPress site.

Frequently Asked Questions About Speeding Up WooCommerce Checkout

At WPBeginner, we get a lot of questions from our readers on how to speed up their WooCommerce stores. Here are the answers to the most commonly asked questions.

How do I speed up my WooCommerce checkout page?

You can speed up your WooCommerce checkout by reducing unnecessary form fields, enabling guest checkout, and using a one-page layout. Express checkout options like Apple Pay or Google Pay also allow returning users to skip typing and complete purchases faster.

Hosting plays a big role too, so make sure you’re using a WooCommerce-optimized hosting provider and lightweight plugins that don’t slow down your site. Tools like Merchant and FunnelKit also offer built-in features like a slide-in side cart and fast-loading checkout templates.

Can I speed up WooCommerce checkout without requiring user accounts?

Yes! Enabling guest checkout is one of the easiest ways to reduce friction and speed up the process. Many users don’t want to create an account just to make a single purchase, and forcing them to do so can lead to cart abandonment.

You can enable guest checkout in your WooCommerce settings in just a couple of clicks.

How do I know if my WooCommerce checkout is too slow?

Start by testing your own checkout on both desktop and mobile, paying attention to the number of steps required and how quickly the page loads. You can also use tools like Google PageSpeed Insights to test performance.

For deeper insights, we recommend using MonsterInsights to track cart abandonment and see exactly where customers are dropping off in the process. This data helps you spot issues that may not be obvious just by clicking through the site yourself.

I hope this article helped you learn how to create a faster checkout in WooCommerce. You may also want to see our tutorial on how to offer shipment tracking in WooCommerce and our guide on WooCommerce SEO made easy.

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The post How to Create Faster Checkout in WooCommerce (9 Expert Tips) first appeared on WPBeginner.