Kraft Heinz Is Reportedly Breaking Up Adweek By:Kathryn Lundstrom 11 July 2025 at 16:28 The CPG giant is reportedly planning to spin off part of its grocery business.
Heading Into Cannes, Retail Media Faces a Reckoning Adweek By:Kathryn Lundstrom 13 June 2025 at 13:18 Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This [โฆ]
Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked Adweek By:Kathryn Lundstrom 5 June 2025 at 13:55 The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.
WPP Touts AI Investments in New B2B Campaign Adweek By:Kathryn Lundstrom 28 May 2025 at 13:15 The company has officially dropped the GroupM brand.