HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service Adweek By:Lauren Johnson 16 July 2025 at 16:48 With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days Adweek By:Lauren Johnson 11 July 2025 at 16:50 Doubled in length, Prime Day saw a 10% sales increase, reports Momentum Commerce.
Amazon Is Asking Some Advertisers to Double Their Spend During Prime Day Adweek By:Lauren Johnson 3 July 2025 at 15:32 Stiffening competition and economic uncertainty make the pitch a tough sell.
3 Big Ad Spend Predictions for 2025 Adweek By:Paul Hiebert 20 June 2025 at 14:32 Recent forecasts highlight major shifts reshaping the industry.
Heading Into Cannes, Retail Media Faces a Reckoning Adweek By:Kathryn Lundstrom 13 June 2025 at 13:18 Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This [β¦]
Walmart Taps Walton Goggins to Prove It Sells More Than You Think Adweek By:Lauren Johnson 6 June 2025 at 18:35 The retailer wants to show how itβs changed.
Amazon Is Quietly Killing a Program That Brands Used to Drive Sales. Experts Say It Never Worked Adweek By:Kathryn Lundstrom 5 June 2025 at 13:55 The social media-style feed was fundamentally misaligned with shopper behavior, one agency said.