Five former Madwell employees have been tapped to form a millennial and Gen Z-focused division within the full-service agency Gravity Global.

The investigation comes amid an influx of conservative scrutiny around advertisers’ decisions to cut spend on platforms like X.

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]

YouTube looks to connect brands with creators at NewFronts.

The tech behemoth unveiled updates to DV360 campaigns at NewFronts.

The gold medalist wants to bring more attention to women’s track and field.

The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple […]

A lawyer for the ad verification vendor said that adtech watchdog Check My Ads should prepare for litigation concerning alleged “defamatory statements” made about DoubleVerify in response to a March Adalytics report on pre-bid bot detection.