Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking too much credit for driving sales.Β
GoDaddy, Consul Appliances, and AXA each won a Grand Prix at Cannes Lions 2025 for standout campaigns in B2B marketing, creative data use, and direct impact.
Fabletics has promoted Carly Gomez to chief marketing officer (CMO), filling the vacant role after Ilona Aman left for Athleta in December 2023. Gomez has been at the activewear brand [β¦]
WBD and TNT Sports are "virtually" sold out of FIFA Club World Cup ads as deal with DAZN gave buyers options for 24 broadcasts on TNT, TBS, and TruTV and additional coverage through Bleacher Report.
Retail media is reaching an inflection point. Two years ago at the Cannes Lions festival, it seemed like every company with a loyalty program was launching an advertising business. This [β¦]
As ICE raids and military presence grip Los Angeles, Hispanic-led agencies are stepping up to protect their staff, support their communities, and call on brands to show up with compassion and consistency.