• Astronomer released a humorous promo video featuring Gwyneth Paltrow after leadership changes.
• Two former executives were involved in a now-infamous kiss-cam incident at a Coldplay concert.
• Paltrow promoted Astronomer's data and AI products and an upcoming conference.

Astronomer is taking the Coldplay incident and running with it.

After former CEO Andy Byron and head of HR Kristin Cabot resigned following the now-infamous "kiss-cam" style Coldplay concert footage, the company responded with a humorous video of its own, featuring Coldplay frontman Chris Martin's ex-wife, Gwyneth Paltrow.

In the brand-new video, Paltrow said she had been hired on a "very temporary basis" to represent the "more than 300 employees" at Astronomer, and to answer some very common questions.

Then, instead of addressing what Astronomer likely got the most attention for, Paltrow proceeded by promoting its latest data and AI products — all with a straight face.

After another video header that seems to ask how Astronomer's social media team is holding up, Paltrow went on to say there is still room available in the company's Beyond Analytics data conference in September.

"Thank you for your interest in Astronomer," the award-winning actor said as the video ended.

Astronomer became an internet sensation mid-July when Byron and Cabot, who were both company executives at the time, were embracing in a "kiss-cam" crowd footage at a Coldplay concert just outside of Boston.

The pair appeared horrified and immediately hid from he camera after being spotlighted on the big screen, prompting Coldplay lead singer Martin to say that they are either "having an affair or just very shy."

The video has since gone viral and generated countless internet memes. The company's board promptly launched an investigation into the incident, and Byron and Cabot both resigned from Astronomer within the week. Chief Product Officer Pete DeJoy has since stepped up as interim CEO while the company searches for a more permanent replacement.

As for Paltrow and Martin, the pair famously dubbed their split "conscious uncoupling" in March 2014 and finalized their divorce in 2016 after 13 years of marriage.

Astronomer did not immediately respond to a request for comment.

Do you work at Astronomer and want to talk about the impact of all the attention on the company? Email the author at [email protected].