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After years in a big city, we moved to a small town in Arkansas. Now, we've built a community and careers we love.

15 July 2025 at 20:56
The writer and her husband at the bar of their restaurant.
When we moved to a small town in Arkansas, the idea of opening a brick-and-mortar business suddenly didn't feel like a pipe dream.

Leah Harris

  • About five years ago, my now-fiancΓ© and I moved from Washington, DC, to a small town in Arkansas.
  • The most surprising part of moving was seeing how many people in our new town were self-employed.
  • The culture shift inspired us to open up a restaurant, and I love the way my workweek looks now.

I never expected to leave my city life for a small Arkansas town of about 16,000 people β€” but I'm so glad I did.

I first moved to Washington, DC, for school, but ended up staying for nearly two decades thanks to the incredible job opportunities, cultural experiences, and lifelong friendships I made there.

Then, COVID-19 hit. I was fortunate to keep my job in the nonprofit industry, working remotely throughout the pandemic β€” but my boyfriend, a chef, had a hard time finding work as one restaurant after another closed its doors or cut staff.

Suddenly, we wondered whether it made sense to continue paying rent for a pricey basement apartment in the nation's capital.

My partner had some job leads in his Arkansas hometown, which was also much closer to my family in Memphis. So, in August 2020, we packed a U-Haul and hit the road.

I was surprised to learn that so many people in my new neck of the woods were self-employed

Coming from Washington, DC, I was used to people working for large firms or the government in some capacity. During my first few months in town, as I worked long remote hours for my DC-based job, I was struck by the percentage of locals who were self-employed.

It felt like half the people I met were entrepreneurs β€” from a band manager and a lawyer with his own firm to personal trainers and dog groomers. Even many of the kids at the local high school were starting boat-detailing businesses or mobile car-wash services.

My now-fiancΓ© and I would stroll downtown, checking out empty storefronts and dreaming about opening a small gift shop or burger bar of our own.

Although I hadn't seriously considered it before, the idea of being brick-and-mortar business owners suddenly didn't seem quite so far-fetched.

So, when a small cafΓ© and marina became available, we took the plunge

The writer's restaurant in Arkansas.
I originally planned to help out at the burger shop, but when I got laid off, I decided to work at our new restaurant full-time.

Leah Harris

We invested our savings and became proud owners of a lakeside burger and po'boy shop.

We knew my fiancΓ© would be the head chef and manage day-to-day operations. I expected to keep my office job and help serve customers on the weekends. Fate had other plans, though, and I was laid off right as the deal went through.

Now working on the business full time, I still help take orders and serve food, but I also handle a wide range of administrative tasks, from running payroll to paying county liquor taxes.

I also handle marketing efforts, like designing promotional fliers and managing our social media. Plus, I fill in wherever and whenever I'm needed β€” whether that means stocking food deliveries, mopping floors, coordinating events, or making fries.

The road forward hasn't always been easy, but I love my new career

The writer at the bar of her restaurant.
Co-owning a restaurant has helped me feel like an active member of my community.

Leah Harris

We knew the restaurant business was notoriously challenging, and we saw that firsthand our first summer in operation.

Fully staffed, we opened for both lunch and dinner, but because our space mainly consists of outdoor seating, lunch service was largely empty during weeks of 90-degree heat.

The next season, we pivoted, limiting operations to late afternoon and evening hours and leaning into showcasing local musicians on weekend nights to make the most of prime patio hours.

Through the whole experience, I've learned how much I enjoy variety in my workweek. It's also been incredible to become a more active member of my community β€” I've gotten to know neighbors, donated meals to local sports teams, and exhibited artists' paintings on the walls.

Being new entrepreneurs has been a process of constant learning and frequent adjustments, but five years later, we have no regrets β€” just a lifestyle and business we love.

Read the original article on Business Insider

I ate at Braum's, a beloved Southern fast-food chain. Its chicken strips were as good as Chick-fil-A's.

28 May 2025 at 16:50
A Braum's icecream store sign.
Braum's is an ice cream shop that only opens locations within 300 miles of its processing plant. It also sells fast food and grocery items.

Business Insider/ Alcynna Lloyd

  • I visited Braum's, a southern fast-food chain that only has locations in five states.
  • I bought almost every item on the menu, including burgers, fries, chicken strips, and ice cream.
  • The burgers and chicken strips were great, but I still think ice cream is the best thing to order.

The West Coast has In-N-Out. The Midwest has Dairy Queen. I'd argue the South has Braum's Ice Cream and Dairy Store.

In 1933, Henry Braum started a small butter plant in Emporia, Kansas, which expanded to include milk and ice cream production. In 1968, Henry's son Bill opened the first official Braum's store in Oklahoma City.

Today, the family-run business has more than 300 locations across Arkansas, Kansas, Missouri, Oklahoma, and Texas. According to the company, every store is located within a 300-mile radius of its processing plant in Tuttle, Oklahoma.

Braum's is best known for its wide range of ice cream and frozen yogurt, from classic flavors like vanilla to stranger concoctions like pineapple upside-down cake. But it's more than an ice cream shop β€” it also has staples of the American diet like cheeseburgers, chicken strips, shakes, and malts.

One of Braum's locations sits about two miles from my childhood home in Fort Worth, Texas. When I was a kid, on Fridays after a long day of work, my dad would bring home a tub of ice cream. If I were really lucky, we'd go to the store. Together, we'd sit, ice-cream cone in hand, in silence, savoring the flavors.

I wanted to see if Braum's still served up old-school charm and yummy food, so my husband and I took a trip to the closest one near us in Dallas. Here are some items I tried from the menu β€” some I'd order again, and others I'd probably skip.

Even though it's a chain, Braum's gives off the vibe of a mom-and-pop shop.
The exterior of a Braum's building. Two cars sit in the parking lot and a woman is walking towards the store's entrance.
This Braum's is located in Dallas.

Business Insider/ Alcynna Lloyd

Unlike fast food giants like McDonald's and Burger King, which have embraced modernity in both their branding and menu presentation, Braum's has done the opposite. It has retained its cozy, classic vibe, making it feel both familiar and comforting.

Maybe that's what makes it special.

When I visited the store, I spent a lot of time reminiscing about the times my dad and I shared there. It all felt so nostalgic.

It's a convenient place to grab a snack.
The interior of Braum's. Side by side pictures of an isle of ice cream and another of produce like bananas and tomtoes.
Braum's has a small selection of produce and snacks.

Business Insider/ Alcynna Lloyd

Braum's has dozens of ice cream flavors to choose from. But it is also a grocery store with a small market. Customers can buy everyday items like bananas, tomatoes, onions, and even hamburger buns if they'd rather grill their own at home.

Braum's ice cream is pretty affordable.
An overview of Braum's ice cream selection and it's sugar cones, and syrup.
Most of Braum's ice cream tubs are priced under $5.

Business Insider/ Alcynna Lloyd

Braum's sells its ice cream in various sizes, but most tubs contain three pints. Each tub is typically priced under $5 β€” a steal compared to other brands.

A single pint of Blue Bell ice cream is sold for $3.97 (excluding tax) at Walmart, and a single pint of Ben & Jerry's ice cream at Target is $4.99, according to both companies' websites.

Braum's has more than 100 ice cream flavors.
Several buckets of ice cream that are different flavors like bubble gum, chocolate Pecan, and fried carmel toffee pie.
Some of Braum's quirkier gourmet ice cream.

Business Insider/ Alcynna Lloyd

The company sells traditional flavors like vanilla, strawberry, and chocolate, but it also has quirky options like bubble gum and Mother's Circus animal cookies.

I wouldn't recommend the latter β€” it was too sweet for my taste buds, and didn't have enough animal crackers.

Braum's also sells frozen yogurt.
Buckets of Braum's frozen yogurt, including flavors like pineapple upside down cake, coconut chocolate walnut, and banana pecan.
Braum's also has a robust selection of frozen yogurt.

Business Insider/ Alcynna Lloyd

Ice cream is typically made with dairy from cream, whereas frozen yogurt is made from cultured milk. On most days, I'd choose frozen yogurt β€” which might be a controversial opinion.

While I haven't tried all of Braum's frozen yogurt flavors, their vanilla cone always hits the spot. I doubt I'll ever get around to trying the pineapple upside-down cake flavor, though.

Braum's makes several flavors of sugar-free ice cream.
Overview of Braum's sugar free ice cream options including vanilla bean, vanilla, chunky chocolate, and pistachio almond.
Braum's has a wide selection of sugar-free ice cream.

Business Insider/ Alcynna Lloyd

Sugar-free ice cream isn't really my cup of tea, but I understand why some people prefer it or choose it for dietary or medical reasons.

If that's you, then you're in luck β€” Braum's offers many sugar-free flavors.

I have to admit the vanilla chunk chocolate tub looked pretty tempting.

My husband and I ordered a lot of food.
A Braum's tray filled with food like hamburgers, fries, tenders and a malt.
This entire meal cost me about $36.58.

Business Insider/ Alcynna Lloyd

To get the full Braum's experience beyond ice cream, we ordered about 10 different items from the menu:

  • A double quarter pound sweet 'n spicy Gouda burger combo meal with medium fries and a large sweet tea β€” $8.89
  • A cheeseburger combo meal with medium fries and a large strawberry shake β€” $8.29
  • Four-piece chicken strips β€” $5.19
  • A grilled chicken sandwich β€” $4.79
  • Medium chili cheese fries β€” $4.64
  • A medium strawberry malt shake β€” $1.99

The chicken strips were better than I expected.
A hand dunking a chicken tender into honey mustard.
I was surprised by how good Braum's chicken strips were.

Business Insider/ Alcynna Lloyd

In theΒ chicken strips war, restaurants like Chick-fil-A and Zaxby's usually reign supreme. But I'm throwing Braum's into the fight.

Braum's strips were crispy on the outside, yet still soft inside. I also appreciated that they weren't overly salty β€” just the right amount. For me, they rivaled Chick-fil-A's.

I really wanted to like the chili fries.
an overview of chilli fries.
Braum's chili fries.

Business Insider/ Alcynna Lloyd

I was probably most excited to try the chili fries. Crispy potatoes dressed in perfectly melted cheese and sauceβ€” what more could anyone ask for?

Well, in my case, a bit more seasoning. Ultimately, they tasted bland, and it felt more like I was eating canned beans on fries than actual chili.

Braum's burgers are simple and delicious.
Side by side pictures of Braum's jalapeΓ±o burger and its classic cheeseburger.
Braum's jalapeΓ±o burger (left) and its classic cheeseburger (right).

Business Insider/ Alcynna Lloyd

My husband and I split the double quarter pound sweet 'n spicy Gouda burger and the cheeseburger.

While I thought the Gouda burger was good β€” and a bit spicy β€” it didn't quite compare to Braum's traditional cheeseburger.

It wasn't fancy β€” just meat, buns, lettuce, tomato, and cheese β€” but it felt classic, exactly what I imagine when I think of a good burger.

The grilled chicken sandwich was just OK.
A Braum's chicken sandwich.
A Braum's grilled chicken sandwich.

Business Insider/ Alcynna Lloyd

The grilled chicken sandwich was all right. It didn't quite compare to a sandwich I'd get at Chick-fil-A, but I had no trouble finishing it. For $4.79, I'd say it's worth the price.

Dessert was my favorite part of the meal.
Side by side image of a Braum's sundae and a frozen yogurt cone.
Braum's sundae and a frozen yogurt cone.

Business Insider/ Alcynna Lloyd

After dinner, my husband and I went back to the counter to order ice cream.

He bought a double scoop sopapilla cheesecake sundae for $3.79, and I got a small chocolate and vanilla frozen yogurt cone for $1.45.

His sundae tasted like the real deal. The cinnamon-flavored ice cream sat on top of a spongy cake, draped in golden caramel. I think it's perfect for someone with a sweet tooth.

However, the frozen yogurt cone was right up my alley. It was simple and sweet, and the flavors weren't too overpowering.

We bought so much food that we had to take it home.
A Braum's togo bag next to a sweet tea and malt drink.
My to-go bag, with my sweet tea and strawberry malt drink.

Business Insider/ Alcynna Lloyd

I left the restaurant full, but not without taking a to-go bag. The next day, my husband and I devoured our leftovers for lunch.

I'll be visiting again soon.
An overview of a trade full of food from the Braum's restaurant, including chicken tenders, 3 sandwiches, and 2 fry boxes.
My tray of food at Braum's.

Business Inisder/ Alcynna Lloyd

While the burgers and sandwiches at Braum's were good, the ice cream and frozen yogurt were what made the visit stand out among other chains.

Overall, going back to Braum's was a sweet experience. It was nice to try new-to-me foods, reminisce about my childhood, and create new memories with my husband.

Residents of the 45 states that don't have a Braum's are definitely missing out.

Read the original article on Business Insider

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