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While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon 8 April 2025 at 13:30

While game devs may feel downtrodden, brands are optimistic on the gaming opportunity | IAB’s Zoe Soon

By:Dean Takahashi

8 April 2025 at 13:30

Zoe Soon

For game devs, the past 2.5 years of hardship and layoffs make it seem like gaming is falling apart. But that's not how the brands see it.Read More