Apple's WWDC 2025 had new software, Formula 1 references, and a piano man crooning the text of different app reviews. But one key feature got the short end of the stick: Siri.

Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple's AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule.

To address what many saw as the elephant in the room, Apple's keynote briefly mentioned that it had updated Siri to be "more natural and more helpful," but that personalization features were still on the horizon. Those features were first mentioned at last year's WWDC, with a rollout timeline "over the course of the next year."

"We're continuing our work to deliver the features that make Siri even more personal," Craig Federighi, Apple's SVP of software engineering, said during Monday's keynote. "This work needed more time to reach our high quality bar, and we look forward to sharing more about it in the coming year."

Apple's relative silence on Siri stands out

Apple has long b …

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Follow along with the Gizmodo crew as we unpack everything Apple announces at its annual developer conference in Cupertino, Calif.

Apple has an opportunity to deliver a WWDC that would encourage developers to invest more of their time in the ecosystem.

Apple's Worldwide Developers Conference kicks off on Monday with the company's standard keynote presentation—a combination of PR about how great Apple and its existing products are and a first look at the next-generation versions of iOS, iPadOS, macOS, and the company's other operating systems.

Reporting before the keynote rarely captures everything that Apple has planned at its presentations, but the reliable information we've seen so far is that Apple will keep the focus on its software this year rather than using the keynote to demo splashy new hardware like the Vision Pro and Apple Silicon Mac Pro, which the company introduced at WWDC a couple years back.

If you haven't been keeping track, here are a few of the things that are most likely to happen when the pre-recorded announcement videos start rolling next week.

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