For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of the best.

At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk about how CTV and social media can work together to supercharge a brand’s awareness in the eyes of consumers.

Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia, its agency of record and one of the largest influencer agencies in the world.

Danone's influencer team acts fast, thinks long, and shows up to the right parties.