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Starbucks Sales Slide Again, but Gen Z Is Vibing With Its Marketing Refresh 30 July 2025 at 13:27

Starbucks Sales Slide Again, but Gen Z Is Vibing With Its Marketing Refresh

Adweek

By:Rebecca Stewart

30 July 2025 at 13:27

CEO Brian Niccol says customer value perceptions are at a two-year high following 'Hello Again' campaign.