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ADT Posts 7 Percent Revenue Gain in Q2

Key Points

  • - Non-GAAP earnings per share (EPS) of $0.23 in Q2 2025 exceeded expectations by $0.03, up 35% year over year.

  • - Revenue (GAAP) rose 7% to $1,287 million in Q2 2025, beating analyst estimates by $10.6 million.

  • - Customer attrition rate improved to 12.8%, and free cash flow increased 9% to $274 million in the second quarter.

ADT (NYSE:ADT), a leading provider of security, automation, and smart home solutions for residential and small business customers, posted better-than-expected results in its Q2 2025 earnings release on July 24, 2025, covering the period ending June 2025. The headline numbers saw adjusted EPS at $0.23 versus estimates of $0.20, and GAAP revenue clocking in at $1,287 million, ahead of the $1,276.39 million consensus. These results reflect a non-GAAP EPS beat of 15.0% and a modest revenue beat of under 1% (GAAP). Quarterly performance was marked by resilient recurring revenue, efficiency improvements in cash generation, dividend and buyback activity, and incremental progress in key customer metrics, though some underlying pressure points remain.

MetricQ2 2025Q2 2025 EstimateQ2 2024Y/Y Change
EPS (Non-GAAP)$0.23$0.20$0.1735%
Revenue$1,287 million$1,276.39 million$1,205 million7%
Adjusted EBITDA$674 million$629 million7%
Net Cash Provided by Operating Activities$564 million$563 million0.2%
Adjusted Free Cash Flow (including interest rate swaps)$274 million$251 million9%

Source: Analyst estimates provided by FactSet. Management expectations based on management's guidance, as provided in Q1 2025 earnings report.

Business Overview and Strategic Focus

ADT operates in the security and smart home industry, offering monitoring, automation, and professional installation to over 6 million residential and small business customers. Its core business centers around recurring monitoring revenues, technology-rich security products, and comprehensive service bundles.

In recent years, the company strategically exited its commercial and solar segments to focus on its residential and small business markets. These moves enable ADT to streamline operations, deploy capital more efficiently, and sharpen its competitive positioning. Partnerships with firms such as Google have been critical, integrating advanced smart home devices into ADT's platform, while remaining attentive to debt management and customer retention as key drivers of future success.

Quarter Highlights: Metrics, Innovation, and Strategy

The second quarter saw several standout metrics and operational milestones. Revenue (GAAP) increased 7% from the prior year period, driven by monitoring and related services revenue growth and strong installation and product sales (up 44% GAAP). Installation and product revenue (GAAP) surged 44%, reflecting growth in professionally installed smart home systems and higher average prices as more customers adopted the ADT+ platform, a unified smart home app and ecosystem.

Recurring monthly revenue (RMR), a key metric for subscription-based businesses, reached $363 million at quarter-end, up 2%. Management pointed to a β€œrecord-high recurring monthly revenue” of $363 million. although growth in this area remains slow. Customer attrition, or the rate at which customers leave, improved marginally to 12.8%, down from 12.9% for the trailing twelve months ended Q2 2025, with management targeting long-term improvement toward the low 12 % or even high 11 % range. Revenue payback, which measures how quickly ADT recoups its customer acquisition investment, ticked up to 2.3 years from 2.2 years.

On the technology front, ADT expanded the ADT+ smart home platform and launched products like the Yale Assure Touch smart lock, featuring fingerprint recognition, which integrates directly into the platform. The company’s partnership with Google continued to grow, with over 1 million Nest Aware smart home monitoring subscriptions now active. Over half of all customer service requests are now handled virtually using remote assistance, and AI-powered agents have been rolled out to automate routine customer queries, which is expected to yield operational savings beginning in 2026.

Capital allocation remained a theme, with $143 million returned to shareholders through share repurchases ($96 million) and dividends ($47 million). During the first half of 2025, total capital returns reached $589 million. Debt levels improved modestly as ADT reduced its net leverage ratio (non-GAAP) to 2.8x as of June 30, 2025 from 2.9x at December 31, 2024, and the redemption of near-term notes. A significant account acquisition occurred, with approximately 50,000 customer accounts added for $89 million.

Looking Forward: Guidance and Key Priorities

Management reiterated its 2025 full-year financial outlook. Guidance remains unchanged for FY2025 on revenue ($5,025–$5,225 million), adjusted EBITDA ($2,650–$2,750 million), and adjusted free cash flow ($800–$900 million), while adjusted EPS guidance was slightly raised to $0.81–$0.89 to reflect share buybacks. No new or revised guidance was provided on potential impacts from macroeconomic changes.

For the next few quarters, investors will want to watch customer attrition rates, recurring monthly revenue (RMR) growth, and progress on revenue payback. ADT’s margin management, customer retention strategies, technological innovation through its ADT+ platform, and continued debt reduction will be central to sustaining its financial health. The quarterly dividend was maintained at $0.055 per share, with no change from previous quarters.

Revenue and net income presented using U.S. generally accepted accounting principles (GAAP) unless otherwise noted.

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ADT (ADT) Q2 2025 Earnings Call Transcript

Image source: The Motley Fool.

DATE

  • Thursday, July 24, 2025, at 10 a.m. EDT

CALL PARTICIPANTS

  • President and Chief Executive Officer β€” Jim DeVries
  • President, Corporate Development and Chief Financial Officer β€” Jeff Likosar

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RISKS

  • Non-Payment Cancellations: Management reported non-payment cancellations were modestly higher year over year in Q2 2025, indicating increased credit risk exposure.
  • State Farm Partnership Underperformance: CEO DeVries said, "the pace and the volume isn't what I think either party had hoped to achieve" regarding the State Farm partnership subscriber growth.
  • Q3 Cash Flow Decline: Likosar stated that a larger sequential decline in adjusted free cash flow citing higher cash interest outflows.
  • Relocation Losses: Management noted relocation losses were slightly worse year over year in Q2 2025, which contributed to higher attrition in select customer segments.

TAKEAWAYS

  • Recurring Monthly Revenue (RMR): Grew 2% year over year to a record $363 million in Q2 2025, reflecting continued expansion of the core monitoring business.
  • Total Revenue: Increased 7% to $1.3 billion in Q2 2025, driven primarily by both monitoring and higher installation activity.
  • Adjusted Earnings Per Share: Rose 35% to $0.23 in Q2 2025, reflecting higher profitability and share repurchases.
  • Adjusted Free Cash Flow: Reached $500 million in the first half of 2025, up 38%, with $274 million of adjusted free cash flow including swaps generated in Q2 2025.
  • Adjusted EBITDA: Increased by 7% to $674 million in Q2 2025, Key drivers of this performance include RMR growth, overall efficiency, and the non-recurrence of a prior year legal settlement.
  • Customer Attrition: 12.8% at the end of the quarter, improving by 10 basis points year over year, yet slightly above last quarter's level.
  • Shareholder Returns: $589 million was returned year to date via share repurchases and dividends in the first half of 2025, including $96 million in share buybacks in Q2 2025.
  • Bulk Account Acquisition: ADT acquired approximately 50,000 accounts for $89 million in Q2 2025, directly augmenting new subscriber growth.
  • Installation Revenue: Rose by $60 million to $197 million in Q2 2025, reflecting greater adoption of premium platforms and outright sales.
  • Technological Advancements: "100% uptime throughout the first half of 2025" and greater than 50% reduction in false alarms year to date due to Alarm Messenger.
  • AI/Premise Service Efficiency: Ninety percent of customer service chats were processed by AI agents in Q2 2025, with nearly half resolved without live intervention; AI voice agent rollout initiated.
  • State Farm Partnership Subscribers: Totaled "right around 33,000," below expectations despite high customer satisfaction ratings.
  • Net Debt / Leverage: Leverage decreased to 2.8x adjusted EBITDA, and net debt totaled $7.5 billion as of Q2 2025, with unrestricted cash at $45 million and no outstanding revolver usage in Q2 2025.
  • Interest Rate Management: Secured $550 million of new 2032 term loan commitments at favorable terms, locking in a lower fixed rate for future debt refinancing.
  • EPS Guidance Raised: Full-year 2025 adjusted EPS guidance increased by $0.04 to a range of $0.81 to $0.89 per share, driven by the reduced diluted share count.

SUMMARY

ADT (NYSE:ADT) delivered record recurring revenue and improved adjusted profitability (non-GAAP) in Q2 2025, supported by operational efficiency gains and sustained high customer retention. The company completed an $89 million bulk account purchase in Q2 2025, boosting new subscriber count, while installation revenues benefited from a shift toward comprehensive smart home platforms. Management confirmed continued discipline in capital deployment, securing favorable debt refinancing and maintaining full-year guidance across all major metrics. Technological initiatives achieved more than a 50% reduction in false alarms year to date. Despite lower-than-expected results in the State Farm partnership and modestly higher non-payment cancellations, ADT reaffirmed its strategic objectives and raised its full-year EPS outlook above prior guidance.

  • DeVries stated, "average installation revenue for our installs that include Trusted Neighbor is north of $2,500, pretty meaningfully above our overall average," highlighting product-led revenue contribution.
  • Likosar confirmed: "We are on track to deliver full-year results consistent with the guidance we shared in February," maintaining investor visibility despite sector headwinds.
  • Expansion of the Nest Aware subscriber base to over one million users underscores ongoing momentum in smart home adoption and the strength of the Google partnership, as reported in the Q2 2025 earnings call.

INDUSTRY GLOSSARY

  • Recurring Monthly Revenue (RMR): Contracted, recurring revenue stream generated from the ongoing monitoring and service of security systems, measured on a monthly basis.
  • Bulk Account Acquisition: Large-scale purchase of customer accounts from another provider, typically involving due diligence on credit quality and service terms, designed to augment subscriber base efficiently.
  • Trusted Neighbor: ADT smart home feature enabling customers to grant temporary access to others, integrating with security controls and biometric devices for enhanced flexibility and protection.

Full Conference Call Transcript

Jim DeVries: Thank you, Elizabeth, and good morning, everyone. I am very pleased that ADT is reporting yet another quarter of strong financial results and cash generation as we continue to execute on our 2025 strategic priorities. Our results continue to demonstrate the resilience of ADT's business model. ADT ended the second quarter with another record recurring monthly revenue balance of $363 million, which was up 2% year over year. We continued to grow total revenue up 7% while balancing profitability and investments for the future. We also delivered very strong adjusted earnings per diluted share of $0.23, an increase of 35%.

Cash flow continues to be a highlight with adjusted free cash flow, including interest rate swaps, of $500 million through the first half, up 38%. This strong cash generation has enabled us to return $589 million year to date to ADT shareholders through share repurchases and dividends. Our customer retention also remained solid with attrition at 12.8%, down a tenth of a point from last year's second quarter and slightly higher than last quarter's record performance. I'd also like to note that during the second quarter, we completed a strategic customer portfolio acquisition of approximately 50,000 subscribers for $89 million. Jeff will provide more details about our results and full-year outlook later in our call.

First, I'd like to spend the next few minutes updating you on ADT's strategic focus areas, which remain consistent with the themes we've discussed on previous earnings calls. We are very proud of our progress to date and our progress towards delivering on our full-year 2025 commitment. As I mentioned earlier this year, our primary objective in 2025 is to continue execution of our strategy and importantly optimize and complete the rollout of our newly developed and launched capabilities, platform, and offerings. ADT's mission remains clear, to empower people to protect and connect what matters most. Delivered through our differentiators, unrivaled safety, innovative offerings, and a premium best-in-class customer service experience.

As always, we are relentlessly focused on delivering unrivaled safety and peace of mind to our over 6 million customers, who trust us to keep them safe every day. We continue to invest in our core monitoring capabilities, including the technologies and redundant infrastructure that have enabled 100% uptime throughout the first half of 2025. We also continue to advance new technologies and introduce features such as Alarm Messenger, which has enabled more than a 50% reduction in false alarms this year. One of the key components of our strategy has been investing in our product and experience ecosystem to develop new and innovative offerings for our customers.

This includes further expansion of our ADT Plus to a larger percentage of our new customers, increased availability across additional sales channels, and enhanced capabilities to enable existing customers to enjoy some of the features available to new customers. We continue to see an increasing percentage of our new customers select our new ADT Plus platform, who are also choosing larger and more comprehensive systems. With our reduced use of discounts and promotions, this is driving average installation revenue to approximately $1,500 per unit. Another contributor to this strong revenue is our Trusted Neighbor offering, which continues to generate positive customer feedback. As a reminder, this feature allows our customers to grant trusted individuals temporary access to their homes.

In April, we enhanced this offering with the launch of the new Yale AssureTouch smart lock, which integrates seamlessly with ADT Plus and Trusted Neighbor for an elevated security experience utilizing fingerprint recognition. In addition to these innovative offerings, we remain focused on delivering the best in industry customer experience. We are pleased that ADT's customer satisfaction remains at a three-year high, including a record NPS during the month of June. ADT's results demonstrate the cumulative benefit from our focus on continuous improvement across customer experience metrics, agent satisfaction, and areas such as virtual service, first call resolution, customer onboarding, and agent training.

Additionally, our partnership with Google remains strong, and our Nest Aware subscriber base has now surpassed one million customers, highlighting the continued strength of our collaboration and growing smart home adoption. Turning to our State Farm partnership, since our original launch, we have generated slightly more than 30,000 subscribers. While this volume is below the level we projected at this stage of the partnership, we're pleased that these customers report high satisfaction with the program. As we near the three-year anniversary of our partnership, we're working together on redesigning our approach and leveraging our combined learning to explore a new program related to prospective movers who are relocating. We hope to gain more traction with this new approach.

We also remain pleased with our progress with ADT's remote assistance program and early artificial intelligence efforts. Approximately half of our service calls continue to utilize remote alternatives rather than requiring in-home service visits, allowing us to efficiently serve our customers while avoiding thousands of truck rolls, which ultimately contributes to reductions in our field service costs. Our initial AI efforts remain focused on our customer care operations with an emphasis on improving the customer service experiences for both our ADT customers and our employee agents while also improving overall efficiency. We built on our first quarter AI progress, with 90% of our customer service chats processed by AI agents.

And we are now resolving nearly half of these chats without the need for a live agent interaction. Utilizing the knowledge we've gained from our experience with chat, we have now started our initial rollout of AI agents for voice calls. We remain excited about the opportunities to leverage AI to support and serve our customers more efficiently. In closing, I am confident in ADT's outlook, and we remain committed to delivering value for our customers, employees, and shareholders. I want to say thank you to the entire ADT team for their dedication and performance. I remain incredibly proud of this team as well as encouraged for the opportunities that lie ahead. Thank you for your time today.

I'll now turn the call over to Jeff.

Jeff Likosar: Thanks, Jim, and thanks everyone for joining our call today. I'll take the next few minutes to share some additional detail on our second quarter results, along with an update on our full-year outlook. Like Jim, I'm very pleased with our first half performance and our progress towards achieving our full-year 2025 objectives. As Jim mentioned, our very strong cash flow remains a highlight. We generated $274 million of adjusted free cash flow including swaps in the second quarter and $500 million through the first half, up 38%. Adjusted net income for the quarter was $191 million or $0.23 per share, and year to date, we have generated adjusted earnings per share of $0.44, up 22%.

Adjusted EBITDA for the quarter was $674 million, up 7%. Key drivers of this performance include our RMR growth, overall efficiency, and the non-recurrence of a prior year legal settlement. Our adjusted earnings per share also benefited from our repurchases enabled by our strong cash generation and efficient capital structure. Our top line was also very strong with total revenue up 7% to $1.3 billion. Monitoring and services revenue was up 2% driven by a record $363 million RMR balance, also up 2%. Installation revenue was $197 million, up $60 million driven by our continued mix shift to our ADT Plus platform and the outright sales of relevant equipment.

During the quarter, we generated 242,000 new subs adding $14.3 million of new RMR inclusive of our bulk accounts purchase. Another highlight in the quarter is that our leverage ticked lower and is now at 2.8 times adjusted EBITDA with net debt of $7.5 billion. Additionally, we continue to enjoy a very efficient weighted average interest rate of approximately 4.4%. We finished the quarter with $45 million of unrestricted cash on hand and no outstanding revolver balance. I'm also happy to share that we recently received lender commitments to fund an incremental $550 million of our existing 2032 term loan. The pricing on this facility is very favorable at SOFR plus 175 basis points.

We also entered into swaps to fix the effective interest rate, which at a little over 5.3% is lower than the 5.75% April 2026 notes we will redeem with the proceeds. We expect the loan transaction to close tomorrow, and along with our ongoing cash generation, are very well positioned to repay our remaining 2026 notes. As Jim mentioned earlier, we continue to return significant capital enabled by this efficient capital structure and our cash generation. In addition to our $47 million dividend payment, we repurchased and retired 12 million shares during the quarter for an aggregate price of $96 million. Through the first half, we have returned $589 million to shareholders.

As we look to the second half, we are on track to deliver full-year results consistent with the guidance we shared in February. We are therefore reaffirming our full-year guidance ranges for total revenue, adjusted EBITDA, and adjusted free cash flow. Additionally, we are increasing our adjusted earnings per share range by $0.04 to $0.81 to $0.89 per share reflecting our lower diluted share count. I will note that the timing of marketing expenses, working capital flows, cash interest, and potential tariffs will affect our second half relative to the first. We expect third-quarter adjusted EBITDA and EPS to be similar to or slightly lower than the second quarter and a larger sequential decline in adjusted free cash flow.

The most significant specific driver is the timing of cash interest, which we expect to be approximately $70 million higher in the third quarter. Despite ongoing uncertainty as to the exact amounts, we continue to believe we can absorb our tariff exposure within our full-year guidance ranges. With the first half of the year behind us, I am exceptionally pleased with our progress and remain confident in delivering our full-year objectives. Like Jim, I want to thank all our employees, partners, customers, and investors for helping us deliver a very strong first half of the year. Thank you everyone for joining our call today and for your support of our company. Operator, please open the line to questions.

Operator: To withdraw your question, simply press star one again. We will pause for just a moment to compile the Q and A roster. Your first question comes from the line of George Tong with Goldman Sachs. Please go ahead.

George Tong: Hi. Thanks. Good morning. You completed a bulk account purchase for $89 million this quarter that added around 50,000 customer accounts. Can you talk more about what made this account purchase bulk account purchase, economically attractive and your appetite for future bulk account purchases?

Jim DeVries: Sure, George. It's Jim. Good morning. We have, as you know, executed both deals in, I think, five of the last six years. In Q2, we brought on, as you mentioned, 50,000 accounts. These were acquired from a single seller. The accounts had high density, good credit scores. As you know, we always build in attrition protection for ADT, and we did so again this time. The returns for bulk are generally consistent with our dealer business. The bulk pipeline is strong. I'd say probably stronger than we've seen even in the last couple of years. And we'll continue to review bulk as an option for incremental subscriber ads.

George Tong: Great. Very helpful. And then can you provide an update on your State Farm partnership, how that's tracking in terms of new states being launched and new customers being acquired?

Jim DeVries: Sure. So I'd mentioned on the call, our program to date subscriber ads is right around 33,000. Candidly, George, the trajectory has been positive for us, but the pace and the volume isn't what I think either party had hoped to achieve. We're right now in the process of designing a new approach that's focused on movers, on prospective customers who are relocating. It's not necessarily the last effort in trying traditional distribution with State Farm, new states, the same tactics, that we've been focused on in the past, but it's a fresh tactic. And we'll lean in and see if we can get some better traction here.

Lastly, it's probably worth mentioning, we conservatively budgeted new subscribers from the State Farm Partnership. We're hopeful. I'm hopeful the new approach carries some momentum. But even if it doesn't, the results won't be material to our gross ads budget or delivery of our financial commitments. Thanks for the question, George.

George Tong: Very helpful. Thank you.

Operator: Your next question comes from Peter Christiansen with Citi. Please go ahead.

Peter Christiansen: Good morning. Thanks for the question. Nice results here, gentlemen. I want to get back to the bulk purchase that you did in the quarter. We figure LTV to CAC somewhere in the mid threes potentially, but which sounds great. Was just wondering, Jim, can you just talk about when you do when you think about these bulk purchases, the opportunity to uplift a lot of these customers convert them onto new systems, How do you think about the incremental value that you can drive by fully merging these customers onto the ADT platform particularly with a lot of the new products and solutions that you've been delivering. Thank you.

Jim DeVries: Yeah. Thanks, Pete. So the playbook for us on bulk is a well-established playbook. We have a team that's focused on it. We do a really good job converting customers. There's some, to be frank, some heightened attrition at the beginning of the conversion. That's why we build in the attrition protection usually for twelve months. Sometimes a little bit longer. But the swing to our monitoring and our service is something that we do well. I mentioned, Pete, we always look for high density. Have accounts in a concentrated geography that help us with service costs. We are conscious of the equipment that we're acquiring, the most recent acquisition, bulk acquisition. Had high-quality equipment we feel great about.

And so and then we pay a lot of attention to the credit scores and ensure that we have a high credit quality customer when we bring them on board. But all in all, I think it's a well-worn playbook one that we execute well. And I'm optimistic this will be a supplemental way for us to grow subscribers going forward.

Jeff Likosar: And one point I might add is, as Jim notes, the returns are very strong. You can think of it similar to dealers, a little bit less efficient at the time of acquisition. Your point about the acquisition cost, but it's because we have insight into the other characteristics, including attrition protection, including knowledge of the account base. But your specific question about seeking to upgrade those customers or have additional sales or revenue opportunities over time, we don't underwrite based on that, but that for sure would be an opportunity. But we speak of their terms where we're not banking on that.

Peter Christiansen: That's good to hear. Certainly sounds like a lot of opportunity, but with the customers. Jim, I also want I would love to dive a little bit into Trusted Neighbor. You know, what are you seeing from initial feedback there and pickup of the product? You know, how do you see things trending with that new launch?

Jim DeVries: Sure. So some context that I shared on the last call and I'll share on this call is that Trusted Neighbor is the initial product to launch. It's the first part of an overall product-led strategy to drive growth for us. Trusted Neighbor was launched in August of 2024. It's still relatively early, but we continue to be optimistic, Pete. Trusted Neighbor represents, I think, something north of 10% of our do-it-for-me installations. And the customer response has been really positive. Our field sales and technician response has been positive. And, very importantly, the average installation revenue for our installs that include Trusted Neighbor is north of $2,500, pretty meaningfully above our overall average.

So it's got good traction out of the gate. And feel great about the install revenue.

Peter Christiansen: That's good to hear. Glad to see that. Thank you.

Jim DeVries: Thank you.

Operator: Your next question comes from the line of Manav Patnaik with Barclays. Please go ahead.

Ronan Kennedy: Hi. Good morning. This is Ronan Kennedy off from Manav. Thank you for taking my questions. You mentioned, Jim, in the prepared remarks, efforts around increased availability across additional sales channels. I think on the prior calls, you talked about an emphasis on sales process and go-to-market optimization initiatives. Refining structure, bundling pricing, marketing. Can you provide more color around these and an update? And if, for example, that includes, say, more deliberate focus on DIY or other efforts.

Jim DeVries: Sure. Ronan, thanks for the question. We're always working, I think, on sales process and optimization testing new bundles, testing new pricing. One of the more meaningful shifts that we've undertaken over the course of the last twelve months and I'd say accelerated in the last six months or so is a process change to focus on what we call tech engineers. And so the customer is sold an initial basic system and when the tech engineer arrives at their home, arrives at their premise, the technician both sells and installs the equipment in one consistent motion. We've had really good success with install revenue using this technician engineer construct.

The customer feedback has been positive because the sale and install can happen simultaneously. And it's been a nice change and a nice win for our organization. But across all offers, pricing, process, we're constantly adjusting the knobs and dials, Ronan, and trying to improve conversion.

Ronan Kennedy: That's very helpful. Thank you. If I may, go to attrition for a follow-up. Actually, a two-part question. Can you provide color on the drivers of attrition? And then as far as relocation having been a headwind to gross adds, but a tailwind to attrition. How do how should we think about the puts and takes to that under different scenarios of the housing market? If it continues to remain challenged versus and it picks up if there's anything to be mindful there such as lapping a relocation tailwind method.

Jim DeVries: Sure. So a little bit of color on attrition, specifically related to relocation. As you know, we ended the quarter at 12.8% attrition, down ten basis points from last year. A couple ticks up sequentially. Color on Q2 nonpayment cancellations were modestly higher than last year. Relocation losses were actually a bit worse than last year. We had a large loss in our multifamily business that accounted for about half of our voluntary losses. Save rates were modestly down as well. But all in all, a pretty good quarter for us. You're right that relocation losses being down is a good guy when it comes to attrition, and a bit of a headwind when it comes to gross adds.

But, despite that fact, we had a pretty decent quarter on the gross adds front and as you heard a minute ago, supplemented by some pretty good return bulk. So last thing I'll mention on attrition, we continue to feel optimistic. I think this was in the prepared notes. Our NPS continues to improve. We had our best scores in three years on NPS, all-time record in June. Call center metrics are clipping along nicely for us, continue to improve. And the customer response to self-service has been really positive. So as I've said a bunch of times, attrition improvement won't be linear, but we are optimistic.

Ronan Kennedy: Thank you. I appreciate all the insight there. Thank you.

Operator: Your next question comes from Ashish Sabadra with RBC Capital Markets. Please go ahead.

Will Chi: Hey. Good morning, guys. This is Will Chi on for Ashish Sabadra. I appreciate you taking our question. Wondering if you could maybe spend a little bit of time just on your views on the macro environment. I know there's a lot going on, but you know, curious how you're seeing kind of the general end client behaving. There's any developments on that. You mentioned kind of a modest uptick in slower payments the prior quarter, though not notably material, but curious if there's any updates on that front.

Jim DeVries: Sure. Thanks for the question. I'd start with some context. Our business, we feel, is very resilient in most any environment. And while we're not insulated from the macro environment, we tend to be an organization and have a model that performs well in any environment. Relocation is trending down, I think, across the country a bit. That, as I mentioned on the earlier question, provides a bit of a headwind when it comes to gross adds, fewer bites at the apple, but it's a nice tailwind for us on retention. Non-pay has increased from last year. We're watching it very closely. The increase has been relatively modest in non-pay cancellations. Labor market's cooling a bit.

That's been helpful to the cause from an employee retention perspective. And then I'm not sure if it's considered tariff pressures closely. That's obviously difficult to predict given the frequency of change. We have a team focused on it. And as Jeff mentioned in his prepared remarks, we can manage the net exposure to tariffs within the 2025 guide.

Jeff Likosar: And one thing I would add on the resilient point is, as you know, most of our revenue is recurring in the truest sense of the word recurring. So as and if we start to see trends or dynamics, you know, we tend to see them with enough foresight that we're able to make other adjustments in our business, which is why we're able to even in this environment, even with some uncertainty, affirm our guidance and as you saw, increase our EPS guidance in the results or the release we put out today.

Will Chi: Thank you. That's very helpful. And maybe just a follow-up on the State Farm side. Curious if you might be able to provide additional color on some of the learning points on the initial stages of the partnership and, you know, how that's gonna form the new redesign strategy.

Jim DeVries: Sure. The central thesis is one that I continue to believe that by having professionally monitored 24 devices in the home, that can be a source of claims mitigation, large claims mitigation, and fire and water in particular. And I also think that there's the potential to use the data with customer consent, use the data that the sensors provide to help provide more sophisticated more precision in the pricing algorithms. The new program that we're contemplating is focused, as I mentioned, just on movers. Customers, prospective customers that are changing geographies.

And we're working together with State Farm and an external organization that has some very deep digital expertise to design a new tactic around those movers and see if we can get a little more volume than what we've had to date.

Will Chi: Understood. Thank you very much. Appreciate the color.

Operator: Your final question comes from Tony Kaplan with Morgan Stanley. Please go ahead.

Yehuda Silverman: Hi. Good morning. This is Yehuda Silverman on for Tony Kaplan. Just had a question on subscriber growth and demographic trends in general. So it's been relatively stable past few quarters and years around 6.4 million. Just curious, aside from bulk purchases, what are some ways that you could take market share? Are there any changes to your target demographic or any products or themes that you think are shaping industry in the midterm or the long term?

Jim DeVries: Sure. I think on the so we continue I continue to be bullish on our core PIFM business. I'm excited about the product roadmap. I like the direction we're heading in terms of premium customer service. There's some differentiation that I think we'll be able to deliver around monitoring, quality, and speed on the monitor front. And so continue to be bullish on DIFM. DIY, for us, we had tightened our credit standards. We were returns focused. We're making some changes to the go-to-market on DIY. The product set and cost in DIY. So that we can more assertively compete in that space.

So it's a little bit of a hiatus, the last handful of months, and I think by the end of this year, early 2026, we'll be able to compete more effectively in DIY. And then I continue to be bullish on the small business channel. That too is an area of increased focus for us. We have a new leader over the SSC SMB space, and I think that's the third leg of the stool that helps us get some traction on gross ads. We also have been talking a couple of times on the call about bulk acquisitions. Frankly, our dealer channel was down a little year over year. We replaced that volume with bulk acquisitions.

But I think dealer will get back on track in the second half. And bulk opportunities are more plentiful than what they've been historically.

Jeff Likosar: And I would add to a little bit further to I believe it was Ronan's question about optimization, and a lot of those things are to do with the nature of offer, the recurring price versus the upfront price when we offer financing and when we don't. Some of those when Jim says knobs and dials. But there's also things related to that to do with features and one of the reasons, in fact, the main reason that we transition to our proprietary ADT Plus platform was to enable things like Trusted Neighbor.

And we continue to make adjustments, some smaller, some larger, including some of the things that you see with respect to biometric lock, the HomeAway automation feature that we noted. And those are also kinds of things that we're able to put in front of customers who are more attracted to a particular feature or a particular use case. And as we look beyond 2025, we would expect more of that as a means of driving growth as well.

Yehuda Silverman: Great. Thank you. That will conclude our question and answer session.

Operator: And I will now turn the call back over to Jim DeVries for closing remarks.

Jim DeVries: Thank you, Tiffany, and thanks everyone for taking the time to join us today. ADT had a strong quarter and a strong first half of the year. We're confident, as we reiterated earlier, in achieving our financial commitments for 2025. I'd like to again extend my appreciation to our ADT employees and dealer partners. Thanks again everybody, and have a great day.

Operator: Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.

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