• Logan Kilpatrick is Google's head of developer relations and runs the company's AI Studio.
• He's also become a one-man marketing machine, regularly hyping up Google's AI products on X.
• Google has sometimes struggled to get credit in the AI race, but Kilpatrick told BI he's keen to change that narrative.

He's not an executive, a company spokesperson, or a world-class researcher. But he might be Google's secret weapon in winning the AI race.

If you're an AI developer, you've likely heard of Logan Kilpatrick. As Google's head of developer relations, Kilpatrick, 27, runs AI Studio, the company's AI developer software program.

He has also become Google's delegate for speaking to the AI community and — intentionally or not — a one-man marketing machine for the company's AI products. He's a prolific poster on X, where he'll sometimes hype Google's latest Gemini releases or tease something new on the horizon.

Above all, he is one of the people tasked with translating Google's AI breakthroughs to the global developer community. It's a crucial job at a time when the search giant needs to not just convince developers to use its products, but capture a new generation of builders entering the fray as AI makes it easier for anyone to make software.

"If you want AI to have the level of impact on humanity that I think it could have, you need to be able to provide a platform for developers in order to go and do this stuff," he told Business Insider in an interview. "The reality is there's a thousand and one things that Google is never going to build, and doesn't make sense for us to build, that developers want to build."

Company insiders say Google has recognized Kilpatrick's strength and given him more responsibilities and visibility. He could be seen onstage at this year's Google I/O conference and even had a fireside chat with Google cofounder Sergey Brin.

"People really crave legitimacy, authenticity, and competency, and Logan combines all three," Asara Near, a startup founder who has occasionally contacted Kilpatrick with development questions, told BI.

LoganGPT

In 2022, OpenAI was preparing to launch ChatGPT and fire the starting gun on one of history's most profound technological shifts. Kilpatrick, who has a technical background and worked at Apple and NASA, saw an online job ad for OpenAI and was soon facing a tricky decision: to work at what was then Sam Altman's little-known startup, or take a gig at IBM.

He decided that OpenAI was worth a shot — and within a few months, found himself at the center of the biggest tech launch since the debut of the iPhone in 2007.

"The OpenAI experience was a startup experience for about six months and then it became basically a hyperscaler," he told BI. It was chaotic, but it helped Kilpatrick learn how to build an ecosystem and cut his teeth as the developers' go-to guy. There, developers nicknamed him "LoganGPT."

When he left OpenAI in 2024 for Google, developers and peers made clear it was a huge loss for the ChatGPT maker, and a big win for Google in the AI talent transfer window. AI Studio was then still a project inside Google's Labs division, and Kilpatrick and his team were tasked with migrating it into a fully-fledged product inside Google's Cloud unit. It was again like going from zero to one: AI Studio was pre-revenue with no customers, but with a long tail of developers ready to jump on board.

"It has felt oddly almost like the same exact experience I've lived through at two different companies and two different cultures," he told BI.

In May this year, Kilpatrick was promoted, and his team running AI Studio was moved from the Cloud unit to Google DeepMind, bringing them closer to the researchers working on the underlying models and the employees working on its Gemini chatbot.

"He's kind of all over the place, and that's his superpower," said one senior employee who requested anonymity because they were not permitted to speak to the media. They said that Google has put Kilpatrick in charge of more products as leaders have recognized his ability to engage so effectively with the developer community. "Logan is 90% of Google's marketing," they said.

Helping Google win

On paper, Google is an AI winner. The reality is more complicated.

Its latest Gemini 2.0 Pro model ranks top of multiple leaderboards across a range of testing areas, but this hasn't always been reflected in the number of users. Google's CEO, Sundar Pichai, said in May that the company's Gemini app has more than 400 million monthly active users. That's well behind the 500 million weekly active users for ChatGPT, according to figures shared by Altman in April.

"DeepMind doesn't get nearly as much credit and attention as they deserve, and that's because comms is vastly underperforming capabilities," communications executive Lulu Meservey posted on X in May. Responding to another person, she wrote: "Logan is like 90% of their comms."

Some of the struggle, insiders say, is due to Google owning multiple products that aren't always clearly distinct. Developers can build using Vertex in Google Cloud or AI Studio. Meanwhile Google has a consumer-facing app simply called Gemini. The same models aren't necessarily always available across all three places at the same time, which can get confusing for users and developers.

There's also the problem of being a quarter-century-old tech behemoth with more nimble startups nipping at its heels. "OpenAI can put all their messaging arrows behind one thing, while Google has messaging arrows behind 10,000 things," former Google product manager Rajat Paharia told BI.

Kilpatrick recognizes that Google has work to do. "I think Google on a net basis is doing so much in the world right now, and AI is around everything that we're doing, and I think a lot of narrative doesn't capture innovation is happening," he said.

A big part of Kilpatrick's job is trying to cement that narrative among the global developer base. At OpenAI, Sam Altman's Jobsian showmanship has made him a highly effective salesman both for his company's products and his vision for the future of this technology. Or, as Paharia described Altman to BI, a "showman with rizz."

Google may have found its equivalent in Kilpatrick. He told BI that he often posts on X because it has become something of a town square for AI developers and enthusiasts, all champing at the bit for the latest crumb of news. It's a community filled with hype, AI "vagueposting", and steeped deeply in lore (what did Ilya see?).

On a day that OpenAI's latest release sucking is grabbing everyone's attention, Kilpatrick may log on and post a single word — "Gemini" — just to rev the hype engine a little.

Kilpatrick often has "a thousand" emails from developers that need responding to, he told BI. "I spend probably as much time as I physically can responding to stuff these days," he said. And that's between the numerous product meetings (he had 22 meetings scheduled on the day we spoke in early July, 23 the day before). He once posted on X: "I am online 7 days a week, ~8+ hours a day. If you need something as you build with Gemini, please ping me!"

Developers say they like that Kilpatrick takes the time to engage and listen to their feedback. "The few times I've emailed him to get help with something, they near-instantly responded and helped resolve the issue," said Near, the startup founder. "This is the opposite of my experience through normal support channels."

Andrew Curran, an AI commentator who frequently posts to X, wrote last month that Kilpatrick had been "an incredible hire" for Google. "To a lot of people he is now the face of Gemini, I bet most people don't even remember his OAI days," he wrote.

Kilpatrick told BI that because he is a developer himself, he finds it easy to understand the core target user. He said this has helped in building out Google's AI Studio, and that engaging with developers comes naturally. "It's just the obvious thing to do if you want to build a product for developers, is like, go talk to your users," he said.

But the definition of developer is changing with approaches like vibe coding, which lets non-technical people create software by describing what they'd like to an AI tool.

"What it means to be a developer right now looks a little different than it did two years ago or three years ago, and I think it's going to look fundamentally different in 10 years," said Kilpatrick. He believes the developer group will "massively expand" in the next five years. His job at Google is to make the next generation believe Google is where they should be developing, but that job is also evolving in this new era of artificial intelligence.

"Our mandate is actually AI builders, already encompassing this group of people who maybe don't identify as developers and don't write code, but they build software using AI, and I think that's going to accelerate in the next few years," he said.

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• Google CEO Sundar Pichai said the company is tracking how AI makes its engineers more productive.
• During the "Lex Fridman Podcast," Pichai estimated a 10% increase in engineering capacity.
• Separately, Google and Microsoft have publicly shared how much of their code is being generated by AI.

Google is tracking how AI is making its engineers more productive — and has developed a specific way to measure it.

Speaking on an episode of the "Lex Fridman Podcast" that aired last week, Google CEO Sundar Pichai said that the company was looking closely at how artificial intelligence was boosting productivity among its software developers.

"The most important metric, and we carefully measure it, is how much has our engineering velocity increased as a company due to AI?" he said. The company estimates that it's so far seen a 10% boost, Pichai said.

A Google spokesperson clarified to Business Insider that the company tracks this by measuring the increase in engineering capacity created, in hours per week, from the use of AI-powered tools.

Put simply, it's a measurement of how much extra time engineers are getting back thanks to AI.

Whether Google expects that 10% number to keep increasing, Pichai didn't say. However, he said he expects agentic capabilities — where AI can take actions and make decisions more autonomously — will unlock the "next big wave".

Google has its own internal tools to help engineers code. Last year, the company launched an internal coding copilot named "Goose," trained on 25 years of Google's technical history, Business Insider previously reported.

While AI Pichai said during the podcast that Google plans to hire more engineers next year. "The opportunity space of what we can do is expanding too," he said, adding that he hopes AI removes some of the grunt work and frees up time for more enjoyable aspects of engineering.

Separately, the company is tracking the amount of code that is being generated by AI within Google's walls — a number that is apparently increasing.

Pichai said during Alphabet's most recent earnings call that more than 30% of the company's new code is generated by AI, up from an estimated 25% in October.

Google isn't the only one. Speaking at London Tech Week on Monday, Microsoft UK CEO Darren Hardman said its GitHub Copilot coding assistant is now writing 40% of code at the company, "enabling us to launch more products in the last 12 months than we did in the previous three years."

He added: "It isn't just about speed."

In April, Meta CEO Mark Zuckerberg predicted AI could handle half of Meta's developer work within a year.

Additional reporting by Effie Webb.

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• HR software company Lattice is unleashing new AI agents for the workplace.
• The new features transform the tools from simple chatbots into more proactive assistants.
• Sarah Franklin, the CEO of Lattice, told BI that embracing AI now would help protect jobs.

AI is already entering the workplace, so how should employees make sure it doesn't take their jobs?

For HR software company Lattice, the answer is to embrace it now and get ahead.

Last month, the company announced it was launching an AI agent designed to help HR teams. The agent would effectively give employees a digital copilot to answer questions about payroll, benefits, and other things they might usually message a human about.

On Tuesday, Lattice announced it's rolling out more features to transform these tools from simple chatbots into more proactive assistants.

They'll sit in on 1:1 meetings with your manager. They'll nudge you if they think an employee is disengaged and at risk of leaving the company. They'll let you practice difficult questions before having them with other employees.

Notably, Lattice is applying those same techniques to other business departments beyond HR, with what it's calling an "agent platform." Lattice CEO Sarah Franklin told Business Insider that IT and finance are two areas where these agents could be most helpful.

"I have an executive assistant as the CEO of a company, but my regular line engineer does not have an executive assistant," said Franklin. Lattice's proposal is: what if they did?

AI agents are a big theme in the corporate world right now. As the underlying AI models continue to improve rapidly, generative AI tools that can actually carry out helpful tasks and act more proactively are becoming more of a reality. But Franklin says many companies are struggling to make that leap.

"A lot of people are stuck at the starting line of, 'how do I get this going for my employees, rather than just having a ChatGPT window?'" she said.

The elephant in the room

While Franklin says Lattice is trying to get AI to enhance employees, rather than find ways of replacing them, plenty of companies are trying to get AI to take on white-collar jobs.

Franklin believes using AI to replace repetitive daily manual tasks, such as answering employee questions about payroll or health insurance plans, will free employees up for more "strategic" thinking.

She doesn't deny that some companies will look to use these AI tools to replace some humans, but she also said that's not what Lattice is trying to do. Instead, she sees the ability to offload menial tasks to AI as a way to make employees more productive and useful.

"We're not able to have people focused on the things that are really important because they're too busy doing the stuff that is logistical and not strategic," she said.

Franklin says there will always be a human in the loop and that Lattice's AI agents won't act on their "proactive" recommendations, such as contacting an employee who has missed a deadline, without a warm body giving the OK. Some companies that were bullish on AI, such as Klarna, have about-turned in recent months after discovering that taking humans out of the loop backfired.

It's a sign of just how unchartered these waters are. Lattice itself knows: jump back 10 months, and the company found itself in a media storm after announcing a new tool to let companies onboard AI "employees" and even give them official employment records.

It didn't go over well, and Lattice later walked back the release, but Franklin still believes the idea at heart was correct.

"We need to treat them as employees that aren't ghosts," she told BI. That means holding AI agents to the same standards as human employees when it comes to security, compliance, and performance, she added, "so we have a deep understanding of how these entities are behaving."

This, she said, will be important to preventing AI from just taking human jobs outright. It's an optimistic take, and it might prove to be correct. But there's also fear right now that AI agents will soon be good enough to wipe out many white-collar jobs. In some cases, they are already doing so.

"People have fear, uncertainty, doubt — this is why the time is now where we must all go through this change management, know how to be proficient, fluent, and elevated with AI so we're not replaceable," said Franklin.

"We prevent this by being proactive, by seeing the future and getting to it first."

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• Google stock tumbled after Apple senior vice president Eddy Cue said Safari searches had dropped.
• A filing reveals another reason Google watchers worry about search: slowed growth in paid clicks.
• Some analysts are split over whether Google's Search empire is under threat.

Apple senior vice president of services Eddy Cue set alarm bells ringing on Wednesday after dropping a bombshell at Google's antitrust trial: Google searches through Safari dropped in April for the first time ever.

While his comments triggered a frenzied sell-off in Google stock, it might not be the only reason the company's watchers should be concerned about Google's ability to keep full control over the search market.

A little-noticed number in Google's latest financial disclosure may be the realest sign yet that investors have reason to worry.

After reporting blockbuster Q1 earnings last month, Google revealed in a 10-Q filing with the SEC that paid clicks for the quarter grew 2%, down from 5% growth in the same quarter a year ago. That's the slowest growth rate since the company began reporting the metric.

Paid clicks are exactly what they sound like: people click on ads across Google Search and other services such as Google Play and Gmail. Each click translates to money in Google's pocket.

Why those paid clicks are down, exactly, Google hasn't said.

"It's possible macro played a role, or searches with AI overviews delivered better results, requiring fewer 'paid clicks' to get to conversion," Bernstein analysts wrote in a note published Wednesday. "But mostly, it's a worrying KPI."

The analysts said they believe the timing of the dip, combined with Cue's comments and surging numbers of ChatGPT and Meta AI users, suggests that Google's control of the search market may be lower than previously believed.

"Combined, we estimate Google's search share is closer to 65-70% vs. the 90% we often hear," they wrote.

Google declined to comment.

Google's slice of pie

Google insists that it's seeing more searches than ever.

Since the 2000s, the company has managed to harvest vast amounts of searches by paying Apple a fee to make its search engine the default on Apple's Safari web browser. As recently as 2022, Google had paid Apple at least $20 billion —  a massive fee that signals how much value Google sees in having Apple users turn to its search engine for all their queries.

It maintains that this partnership continues to drive growth in searches. Cue's comments were provocative enough to prompt the search giant to issue a public statement stating that it continues to see "overall query growth" in Search, including an increase in total queries coming from Apple.

There's little doubt among industry watchers that the overall search pie is growing — though figures from research firm Statcounter suggest Google's control of the global search has fallen slightly. The big question is whether Google's slice of that pie is shrinking relative to rivals.

According to Statcounter, Google's share of global search traffic fell to 89.71% in March 2025, down from about 91% in March 2024 and about 93% in March 2023.

Meanwhile, competing search products are growing. In April, OpenAI said that around 10% of the world uses ChatGPT, which would be at least 800 million users. Meta also said that about 1 billion people use AI across its various products.

The search market expands with AI as chatbots and generative tools expand the definition of search. Google could reap the rewards here, though this also creates an opening for competitors charging as fast as possible to stay ahead of the search giant.

Bernstein analysts estimated that generative AI queries that run through chatbots such as ChatGPT are reaching volumes close to 15% of the queries processed by Google and other traditional search engines.

Analysts are split

Other analysts are divided on just how much of a threat Google's search business faces.

For instance, longtime Apple analyst Ming-Chi Kuo took to X on Wednesday to explain why he felt it was a mistake to think generative AI would not affect Google's advertising business.

He said that despite the "continued growth of Google's advertising business," the company hasn't had much competition yet.

"GenAI service providers have not launched advertising businesses, so Google Ads remains the best choice for online advertisers," Kuo wrote.

Kuo likened Google's situation to the one Yahoo faced during the 2000s. The company's advertising business, launched in 1995, only started declining in 2008, despite newfound competition from Google's AdWords business arriving back in 2000.

Analysts at investment bank Jefferies have a different view. In a research note on Wednesday, the analysts had a particular word to describe the roughly $155 billion sell-off in Google's stock following Cue's comments: "overblown."

While they acknowledged that Google's AI-powered "Overviews" feature may act as a headwind right now as it is resulting in "fewer searches," they said Google will "be able to ramp monetization" of its AI summary feature over the long run.

They also don't see a scenario where Apple shifts away from Google and causes as much harm as investors might think.

"While Safari is significant, it does not represent the entirety of search activity; iOS accounts for 18% of operating systems, and Safari holds 17% of the browser market share compared to Chrome's 66%," the analysts wrote.

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• Google Cloud executive Jerry Dischler told staff on Monday he plans to leave the company.
• Dischler was leading cloud applications at Google.
• Dischler previously ran Google's powerful ads business and spent nearly 20 years at the company.

Jerry Dischler, a Google veteran who spent several years steering the company's crucial advertising business, plans to depart Google.

Dischler, who has been at Google for almost 20 years, announced his departure in a memo to staff on Monday, which was seen by Business Insider. A Google spokesperson confirmed the departure.

Dischler was most recently president of cloud applications, overseeing Google's Workspace office software product and integrating AI tools into customers' businesses. He joined Google in 2005 and worked on technology that eventually became Google Pay. He later ran Google's entire ads operations.

"The most difficult aspect of my decision was stepping away from the incredible opportunity we have before us," he wrote in the email, adding that he did so with "immense confidence" in the teams.

Dischler's exit marks another notable departure for the teams working on Google Workspace, a critical product for Google in generative AI that competes with Microsoft's productivity tools.

Aparna Pappu, former vice president and general manager of Google Workspace, announced late last year she would step down and hand over the reins to Dischler.

In his departing note, Dischler wrote that senior managers on Workspace will report to Google Cloud CEO Thomas Kurian, effective May 9, until a new leader is named.

Dischler wrote that it was time for him "to explore something new," although he did not say if he was leaving for a new opportunity.

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