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‘Views’ are lies

Views are the most visible metric on the internet. You can see, in more or less real time, how many views something got on YouTube, Instagram, TikTok, Facebook, and most other video platforms. X tracks views for every single thing you post, as does Threads. A view is the universal currency of success — more views, more fun.

But it’s all nonsense. Views are nothing. Views are lies.

You may not need me to remind you of this. We’ve known for years that view counts are meaningless, to the point that Facebook wound up getting sued for aggressively inflating view counts in an effort to convince people to make Facebook videos. Others have written thoughtfully about how stupid view counts are. But we still talk about view counts, view counts are still everywhere, so let’s talk once again about view counts.

A “view,” in reality, is not a universal metric. It’s not really anything. It is whatever a platform wants it to be, which usually has no actual correlation to whether someone actually encountered and experienced a piece of content. You can just make the views whatever you want! And if you don’t like the way the numbers look, make views something else!

Let’s just r …

Read the full story at The Verge.

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How tariffs will change your gadgets

First things first, some exciting news: The Vergecast has been nominated for a Webby Award! This one means a lot to us, especially because it’s an award you get to vote on. We’d be so grateful if you’d go vote for us once, or 40 times, or however many times the site will allow. (Also, honestly, you should listen to some of the other nominees; all four are great shows. Just don’t vote for them.)

Now, as for this episode. This is a seriously Vergecast-y week, actually, in the sense that two of the year’s biggest news stories — the Nintendo Switch 2 and the Trump administration’s disastrous economic policy — are both unfolding simultaneously, and stand to affect one another in unusually direct ways. So in this episode, that’s what we talk about: the gadget we’re all eagerly awaiting, and the policy chaos that could change the way it works.

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First, we talk Switch. Nintendo’s Direct announcement this week brought a lot of new information about the company’s new console, and a peek at some of its most anticipated games. Nilay, David, and The Verge’s Richard Lawler dig into wha …

Read the full story at The Verge.

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