According to Forbes, which published a series of 2024 billionaire reports, Swift is the first musician to reach 10-figure status solely based on songwriting and performances rather than brand deals, makeup lines, or business ventures.

Swift's vast fortune is primarily thanks to her valuable discography and earnings from streaming deals, music sales, concert tickets, and merchandise.

Representatives for Swift did not respond to a request for comment from Business Insider regarding the 2024 Forbes report.

As of August 13, 2025, Forbes estimates Swift's net worth to be $1.6 billion.

Swift's 21-month, five-continent Eras Tour was nothing short of a sensation. By the end of its first year, it had become the first tour to gross over $1 billion in revenue and was on track to become the highest-grossing tour of all time. 

In October 2023, after Swift toured 56 dates across the US and Mexico, the Eras Tour had already generated $780 million and added $4.3 billion to America's gross domestic product, according to Bloomberg Economics.

Throughout 2024, Swift also made stops in Tokyo, Australia, Singapore, Canada, and 11 countries throughout Europe.

The morning of Swift's final performance in Vancouver, The New York Times reported that the Eras Tour had crossed the $2 billion threshold, making it the first concert tour in history to do so.

This figure was confirmed by Taylor Swift Touring, the singer's production company. All 149 stadium shows were sold out, and the company said over 10 billion people attended the Eras Tour.

That means the average ticket sold for $204, well above the industry average for top concert tours, per The New York Times. Resale tickets were even pricier, often going for thousands in secondhand markets. (Artists like Swift don't earn anything from resold tickets.)

Worldwide ticket presales had already exceeded $100 million before "Taylor Swift: The Eras Tour" was released (a day early) on October 12, 2023, AMC Theatres reported.

According to ticketing service Fandango, the film set a record for the highest first-day ticket sales in 2023. It has also become the highest-grossing concert movie of all time, surpassing "Justin Bieber: Never Say Never."

Swift, who bypassed movie studios to personally fund the concert movie, received half of the film's box office earnings. It grossed $261 million worldwide.

Once "Taylor Swift: The Eras Tour" had left theaters, Swift struck a deal with Disney+ to release the film's extended version on streaming.

According to Puck News, Disney paid upward of $75 million for the exclusive rights.

Citing anonymous sources, the outlet reported that Disney's Bob Iger outbid Netflix and Universal Pictures (which handled VOD distribution for the film in December) for the streaming rights by offering a huge sum, which the other two streamers couldn't match.

Shortly before the Eras Tour concluded, Swift released a photo book for Black Friday.

As she did with the Eras Tour film, Swift circumvented traditional routes and opted to self-publish instead, ensuring she would get more of the book's revenue.

The book was exclusively available at Target and sold hundreds of thousands of copies in its first weekend, becoming the second-best-selling non-fiction title after Barack Obama's presidential memoir.

Throughout her career, Swift has partnered with brands like Capital One, AT&T, Stella McCartney, Elizabeth Arden perfumes, American Express, Keds, Diet Coke, Walmart, and Apple.

The 1989 World Tour was the year's highest-grossing concert tour by far, according to the Los Angeles Times.

Billboard reported that at the time, the Reputation Stadium Tour broke the record for the highest-grossing US tour ever. Swift earned an average of $7 million per show, more than double the US per-concert average during the "1989" tour.

In April 2023, Forbes estimated that Swift's coveted on-site merchandise — which she sells at an average price of $80 —could add an estimated $87 million in proceeds to her fortune.

Swift embarked on a mission to rerecord her first six albums after Scooter Braun, whom she accused of "incessant, manipulative bullying," purchased the legal rights to her back catalog in 2019. (He later sold the master recordings to Shamrock Capital, a private-equity company, in a reported $300 million sale.)

Swift released the first installment in the series, "Fearless (Taylor's Version)," in 2021. It debuted atop the Billboard 200 — indicating this would be a lucrative venture for Swift. Later that year, Swift's new version of "Red" became one of the year's top-selling albums.

The two rerecorded albums helped place Swift on the "The Highest-Paid Entertainers 2022" report from Forbes.

She has since released "Speak Now (Taylor's Version)" and "1989 (Taylor's Version)." The latter sold over 1.6 million equivalent units in its first week, surpassing the original's total.

According to The Guardian, the massive sales for her 10th album, "Midnights," brought in $230 million for Swift's label Universal. 

With more than 1.5 million equivalent album units earned in the US in its first week, "Midnights" landed the biggest week for an album in seven years (since Swift's own album "Reputation").

Swift's 11th studio album, "The Tortured Poets Department," was released on April 19, 2024. It debuted at No. 1 on the Billboard 200 with 2.61 million equivalent album units sold in its first week, the second-biggest single-week total in history.

This sum was thanks to high streaming numbers and physical album sales, especially vinyl sales, which Swift pushes more successfully than anyone else. According to a Billboard report from November 2023, one in every 15 vinyls sold in the US is one of Swift's.

Fans continued to buy and stream "Poets" throughout the year, sending it to No. 1 for 17 weeks, the most of any album in 2024.

On November 30, 2024, "Poets" was certified 6x platinum by the Recording Industry Association of America, meaning it has sold at least 6 million copies in the US.

On May 30, 2025, Swift announced she had bought back her masters from Shamrock Capital.

"All I've ever wanted was the opportunity to work hard enough to be able to one day purchase my music outright with no strings attached, no partnership, with full autonomy," Swift wrote in an open letter to fans. "I will be forever grateful to everyone at Shamrock Capital for being the first people to ever offer this to me."

The purchase gave Swift full ownership of her life's work — including her albums, music videos, and concert films — for the first time in her career.

Swift did not disclose the terms of the deal, but sources told Billboard that she paid about $360 million, meaning Shamrock "did not make much, if any, profit off the sale of the assets."

After Swift launched her rerecording venture, many devoted fans refused to listen to the original recordings of her first six albums, which they called the "stolen versions." The masters owned by Shamrock became systematically devalued with each "Taylor's Version" release, likely giving her leverage in their negotiations.

Now that the masters belong to Swift, fans will once again feel free to stream and buy those albums, making them more valuable in her hands. Swift will also be able to sell physical copies, use the photography and artwork for merchandise, and license the songs for commercial use. She will continue to earn royalties from the "Taylor's Version" releases as well as the originals.

"Ownership of the six masters will undoubtedly improve Taylor's take-home pay," Larry Miller, director of the Music Business Program at New York University, told Newsweek. "Under Braun's and Shamrock's ownership, Taylor declined requests to license the original masters for film and TV. Now they'll be licensed, and the old, much-loved masters will generate revenue for the rest of her life — and beyond."

Swift's real-estate portfolio consists of eight properties in four different states.

The latter is the cheapest property she owns.

In 2017, she was trying to turn it into a historic landmark, according to Teen Vogue.

With 12,000 square feet, it has plenty of room for parties and even inspired her song "The Last Great American Dynasty."

That includes an 8,309-square-foot duplex penthouse and a four-story townhouse.

She used to rent an apartment on Cornelia Street — the famous inspiration behind her "Lover" track "Cornelia Street" — which was listed in 2023 with a $17.9 million price tag.

The Dassault 7X is registered to Island Jet Inc., a holding company listed under the same address as Taylor Swift Productions.

Swift used to have two private jets, but she quietly sold one amid criticism of her carbon footprint. ("Taylor's jet is loaned out regularly to other individuals," a rep for Swift said in a statement. "To attribute most or all of these trips to her is blatantly incorrect.")

There's no word on how much she paid for these vehicles, but a brand-new Dassault 900 has a list price of $44 million, according to Business Jet Traveler. Elon Musk owns a similar model that costs about $26 million.

In the past, she's been spotted at The Fat Radish, The Spotted Pig, Sarabeth's, L'Asso, Nobu, and Vita Carota.

On her 24th birthday, she donated $100,000 to the Nashville Symphony, according to People.

Her commitment to education doesn't stop with music; Swift also donated $50,000 to New York City public schools, People reported.

In 2010, Swift donated $500,000 to Nashville flood relief, and in 2016, she donated $1 million to the victims of the Louisiana floods.

Swift also raised $750,000 through a Speak Now Help Now benefit concert for victims of tornadoes in the southern US in 2011, according to People.

More recently, Swift made a $5 million donation to communities affected by Hurricane Helene and Hurricane Milton.

Swift has also been known to support victims of gun violence in recent years.

She and her mom, Andrea Swift, quietly made the donation, according to USA Today.

She also gifted $13,000 each to two moms who were also struggling financially because of the pandemic.

Swift has long been an advocate for the LGBTQ+ community, threading references to the fight for equal rights into songs like "Welcome to New York" and "You Need to Calm Down."

Back in 2016, Swift participated in a charity auction to help keep the historic Stonewall Inn operational. The New York City gay bar was the scene of a police raid in 1969, sparking a riot that helped launch the nationwide fight for LGBTQ+ rights.

In more recent years, Swift has made generous donations to the Tennessee Equality Project and GLAAD, in addition to her vocal support of The Equality Act.

The checks were sent out in 2014, according to People.

Throughout the first US leg of her Eras Tour, Swift habitually made large donations to local food pantries. She continued this tradition throughout the tour's European leg.

For several years, Kesha was embroiled in a defamation lawsuit after she accused the music producer Dr. Luke, her former mentor, of "unrelenting abuse" and rape. (Dr. Luke denied the allegations, and they reached a settlement in 2023.)

The "Rainbow" singer revealed Swift's donation during an interview with Rolling Stone in 2017.

Kesha described Swift as "a fucking sweetheart. Very, very sweet, very, very genuine, extremely generous, picks up the phone every time I call her. My mom doesn't even always pick up the phone!"

In 2022, Swift pulled out of a $100 million sponsorship deal with Sam Bankman-Fried's FTX after she questioned whether the company was selling "unregistered securities."

As Business Insider previously reported, many other celebrities, such as Tom Brady and Stephen Curry, failed to do so and were subsequently sued for endorsing the now-bankrupt crypto exchange.

Kelce officially entered his Swiftie era when he attended the second of the "Anti-Hero" singer's two performances on his home turf.

Before the concert at Arrowhead Stadium, Kelce was seen chatting with other Swifties and even trading friendship bracelets, according to a video posted on X (formerly Twitter).

Speaking on his podcast, "New Heights with Jason and Travis Kelce," the athlete said he was "butt hurt" because he couldn't give Swift a friendship bracelet (a tradition among Swift's concertgoers) that included his phone number.

"I was disappointed that she doesn't talk before or after her shows because she has to save her voice for the 44 songs that she sings," Kelce told his brother and cohost, Philadelphia Eagles center Jason Kelce.

Jason then asked which number he put on the bracelet — the number on his Kansas City Chiefs jersey (87) or his phone number. 

"You know which one," Travis responded. He also quipped that while Swift "doesn't meet anybody" before her shows, he "took it personal."

In an interview with Time magazine, Swift confirmed her relationship with Kelce and offered details about the beginning of their romance. 

"This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell," she said. "We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I'm grateful for, because we got to get to know each other."

Two months after his podcast episode, Kelce told ESPN's Pat McAfee that after trying to woo the Grammy winner with a friendship bracelet, he extended an invite to one of his upcoming games.

"I told her, 'I've seen you rock the stage at Arrowhead, you might have to come see me rock the stage at Arrowhead and see which one's a little more lit,'" Kelce said in the interview.

 "So we'll see what happens in the near future," he added.

Swift sent the internet into meltdown when she accepted to Kelce's invitation. However, according to Swift, the lovebirds were already official by the time she attended her first game on September 24.

"By the time I went to that first game, we were a couple," she told Time. "I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

On that fated day, Swift was photographed wearing Kansas City colors as she watched the game from Kelce's private suite, alongside his mom, Donna Kelce.

When Kelce — already considered one of the best tight ends in NFL history — hauled in a touchdown pass from Chiefs quarterback Patrick Mahomes in the third quarter, Swift rose to her feet and cheered.

After chest-bumping with another spectator in the box, the singer appeared to shout, "Let's fucking go!" as Mama Kelce smiled and applauded.

After the game, images of Kelce and Swift walking out of the stadium together and driving off in his old-school convertible car were shared on X.

The pair ended their night at Prime Social Rooftop, which Kelce rented out for Swift, his family, and his teammates, per Entertainment Tonight. In photos obtained by TMZ, the couple wasn't shy about showing their affection for each other as Swift was seen wrapping her arm around Kelce's neck as they chatted with other partygoers.

In the days following, an anonymous source told People that Kelce and Swift had been "hanging out" and were still in the "super, super early days" of getting to know each other. 

"They're having fun," the source told the outlet. "This was Taylor's first time meeting his mom and dad, and everyone was enjoying themselves."

Meanwhile, Kelce debriefed the Swift-inspired frenzy on his podcast. He thanked her for "pulling up" to his game, saying he "sure as hell enjoyed this weekend."

During an episode of "New Heights," Kelce joked that his personal life is "not so personal" anymore.

"Shout out to Taylor for pulling up," he said. "That was pretty ballsy."

Kelce went on to praise Swift for her behavior with his family at her first Chiefs game.

"I just thought it was awesome how everyone in the suite had nothing but great things to say about her. The friends and family," he said. "She looked amazing, everybody was talking about her in great light. And on top of that the day went perfect for Chiefs fans, of course."

"To see the slow motion chest bumps, to see the high fives with mom," he continued. "To see how Chiefs kingdom was all excited that she was there, that shit was absolutely hysterical and it was definitely a game I'll remember that's for damn sure. And then we just slid off in the getaway car at the end."

During the Chiefs game against the New York Jets at MetLife Stadium in New York, Swift supported Kelce again and brought along some A-list pals.

Swift was spotted watching the game alongside Blake Lively, Ryan Reynolds, Sabrina Carpenter, Hugh Jackman, Sophie Turner, and Antoni Porowski. 

While Swift and Kelce left the stadium separately, it seems they had spent some time together beforehand; the Super Bowl champion was spotted by Page Six leaving Swift's New York apartment that morning.

Kelce said the NFL had gone overboard in their coverage of Swift during an episode of his podcast, released on October 4. 

"I think it's fun when they show who all is at the game. I think it brings a little more to the atmosphere, brings a little bit more to what you're watching," Kelce said.

"But at the same time, I think they're overdoing it a little bit," he continued.

NBC Sports, which aired the game, frequently cut to shots of Swift cheering on the Chiefs. The NFL also briefly changed its bios on Instagram and X to reference Swift after the Chiefs beat the Jets.

In response, the NFL defended its coverage of the pair in a statement obtained by ESPN. 

According to multiple outlets, the "Fearless" singer spent a few days with Kelce following his 34th birthday.

Us Weekly, Page Six, and the Daily Mail reported that Swift flew from her home in Nashville, Tennessee to Kansas City, Missouri the day after his birthday.

The two were not seen out together, and an anonymous source told Us Weekly that the pair chose to have a "chill night" together. It's unknown when Swift left, but she was not present at the Kansas City Chiefs game against the Minnesota Vikings the following Sunday.

The "Cruel Summer" singer returned to the Arrowhead Stadium to cheer on Kelce as his team took on the Denver Broncos.

In a video shared by People, Swift was seen wearing a Chiefs-branded jacket for the game, where she caught up with Kelce's parents in the family suite. She was also seen speaking with Brittany Mahomes, the wife of Kelce's teammate, Patrick Mahomes.

Photos published by Mail Online showed what appeared to be Swift's security team outside Kelce's home until Friday afternoon, suggesting that the pop star had stayed the night.

Kelce's mother later discussed the "whirlwind" caused by Swift's game-day appearances.

"I thought it would be over at that point, but it seems to just continue, and every week just seems to trump the week before," Donna said during an episode of the "Got It From My Momma" podcast. "So it's really kind of wild, a wild ride." 

Swift and Kelce were photographed holding hands after enjoying a date night in New York City.

The outing marked the first time the two have been photographed by paparazzi in public together, and many took it as confirmation of their relationship.

Their first public display of affection came after the pair dined at celebrity hot spot Nobu, per photos and video obtained by TMZ and Page Six. 

Swift and Kelce later went to Rockefeller Center, where they made separate surprise appearances on NBC's "Saturday Night Live." They finished the night at the show's after-party, pictures from Getty Images showed.

Swift and Kelce were photographed by paparazzi after spending Sunday night at Waverly Inn. 

Swift has dined at the West Village hot spot before, most notably in 2016 with Cara Delevingne, Lorde, and Jack Antonoff.

Just a few days before the release of "1989 (Taylor's Version)," Swift was on hand to support the Kansas City Chiefs as they took on the Los Angeles Chargers.

She was filmed cheering for Kelce, looking concerned when he fell, and performing an elaborate handshake with Brittany Mahomes.

Swift and Kelce were also photographed together at a post-game party, alongside Kelce's teammate, Mecole Hardman Jr., and his girlfriend, Chariah Gordon.

Gordon shared a series of photos on Instagram, including one of Swift kissing Kelce on the cheek.

After the Chiefs beat the Chargers, Jason opened up to NBC Sports about his brother's new relationship and the frenzy it has caused.

"It's certainly been weird, the level that it is now," he told NBC Sports on Sunday night. "On one hand, I'm happy for my brother that he seems to be in a relationship that he's excited about, that he is genuine about. But there's another end of it where it's like, 'Man, this is a lot.'"

"This is another level of stardom that typically football players don't deal with," he added.

In an interview with People, Ed Kelce described Swift as "a very, very sweet, very charming, down-to-earth young woman."

The athlete's father also praised her first impression as "very genuine," presumably referring to the Chiefs game on October 12, when Swift and Ed were seen chatting in the stands.

"I'll tell you something very special that I noticed about Taylor the first time I met her," Ed shared. "We're sitting in the suite, she gets up and in the front room, she gets up to go get a drink or something and she starts picking up empty bottles, cans, plates that are scattered around. Because in the suites everybody gets stuff and you empty it down wherever you can."

"And I'm just thinking, I don't think she got the diva memo. She didn't get the spoiled musician," he continued. "She doesn't know how to pull that off. And that really to me said a whole lot."

At a press conference in Frankfurt, Germany, where the Kansas City Chiefs would soon play the Miami Dolphins, Kelce fielded a direct question about his feelings for Swift.

According to ESPN's NFL reporter Jeff Darlington, the reporter asked, "What is the latest status, and are you in love?"

"I got to see her last week. That's the latest status right there," Kelce said of their current status, though he added, "I'm going to keep my personal relationship personal."

A video of the exchange shows that Kelce was grinning as he replied.

During a recent episode of his podcast, Kelce also said it was "cool" to see people dress up as him and Swift for Halloween, though his brother thought it was "pretty creepy."

Swift and Kelce were spotted at a restaurant in the Argentine capital after Swift postponed her second scheduled show in Buenos Aires due to "truly chaotic" weather in the city.

According to People, the couple appeared to be joined by Swift's dad, Scott Swift, as they dined in a private room at Elena restaurant at the Four Seasons Hotel Buenos Aires.

Swift made a small but significant change to "Karma" during her second show in Buenos Aires as Kelce watched from the VIP tent, alongside the pop star's father, Scott Swift.

"Karma is the guy on the Chiefs, coming straight home to me," Swift sang with a giggle, per videos captured by fans at the Estadio River Plate concert.

TikTok user @flormosso caught Kelce's reaction to the moment, when the crowd erupted into cheers. The two-time Super Bowl champ covered a huge grin with his hands while Scott patted him on the shoulder.

Kelce later said he "had a little bit of a clue" that Swift was preparing something special for the show, but once he heard the lyric change, it "still shocked me."

"I was like, 'Oh, she really just said that,'" he said on his podcast.

When her second concert in Buenos Aires ended, Swift left the stage and ran into Kelce's arms as he waited for her by an exit.

The couple shared their first public kiss as fans cheered.

In a cover story for WSJ. Magazine, the NFL player said he was a Swiftie before he began dating the pop star.

He praised Swift's songwriting, especially her song "Blank Space," and even described his girlfriend as "a genius."

"I've never been a man of words," Kelce said. "Being around her, seeing how smart Taylor is, has been fucking mind-blowing. I'm learning every day."

He also said he's been hesitant to discuss their relationship in public because he doesn't want to spook her.

"That was the biggest thing to me: make sure I don't say anything that would push Taylor away," he said.

"Obviously I've never dated anyone with that kind of aura about them… I've never dealt with it," Kelce added. "But at the same time, I'm not running away from any of it."

Once again, Swift was photographed cheering for Kelce in a private suite with Brittany Mahomes. (Unfortunately, the team lost to the Green Bay Packers 27-19.)

"They're both really hard workers, and he acknowledges her art is hers, and he has what's his," an anonymous source told People. "He understands the territory their relationship comes with and like he said, isn't letting any of the hoopla impact how they're growing together."

Swift opened up about Kelce in a cover story for Time magazine, which named her Person of the Year for 2023.

She said she enjoys attending NFL games "to support Travis" and praised him for openly courting her on his podcast.

Although Swift has a complicated history with dating in the public eye — and has kept previous relationships extremely private — she said there's nothing to hide when it comes to Kelce.

"When you say a relationship is public, that means I'm going to see him do what he loves, we're showing up for each other, other people are there and we don't care," Swift told Time. "The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you're seeing someone. And we're just proud of each other."

During a Chiefs press conference, Kelce fielded questions about navigating his relationship amid his growing fame.

"As long as we're happy, we can't listen to anything that's outside noise," Kelce said. "That's all that matters."

Kelce added that he'd be "silly" to deny Swift's role in his growing fan base, but his priority is still his job.

"I brought this upon myself, and I do enjoy having fun with it all, and the biggest thing is making sure my focus is right here in this building," Kelce told reporters.

For her 12th NFL appearance, Swift watched the Chiefs beat the Baltimore Ravens to secure their spot in Super Bowl LVIII.

After the game, she joined Kelce and his family on the field to celebrate. The couple shared several hugs and kisses in front of the crowd.

At the 2024 Super Bowl, Kelce and the Chiefs became NFL champions for the second year in a row. Swift had flown from Tokyo to watch the game and could be seen celebrating the historic win in a VIP box, flanked by friends and members of Kelce's family.

Later, she joined Kelce on the field, where the couple shared several intimate hugs and kisses.

Swift and Kelce were spotted in the crowd at Coachella watching pals Ice Spice and Bleachers perform. 

Several videos showing the couple dancing and kissing at the music festival circulated on social media. Swift also wore a "New Heights" hat to support Kelce's podcast.

Kelce later said that he prefers to watch concerts "from the fans' perspective."

"I'm a fan of the music. I'm a fan of live shows," Kelce said on his podcast. "I want to see it from the front of the stage. Yeah, we probably could've finessed it that way [watching backstage], but I think it's just that much more of an experience if you're in the pit, man. If you're in the madness with all the fans. It was awesome though."

Swift's 31-track double album "The Tortured Poets Department: The Anthology" contains two songs that may nod to Kelce.

The first is "The Alchemy," which doubles as a love song and an ode to Swift's enduring career. The lyrics feature several sport-related metaphors like "Call the amateurs and cut 'em from the team" and "Where's the trophy? He just comes running over to me."

According to the liner notes, "The Alchemy" was copyrighted in 2023, so it's unclear how deeply tied to Kelce it can be. (Swift's albums are typically finished several months ahead of their release date, ensuring vinyl factories have enough time to fulfill preorders.)

However, "So High School," which also seemingly references Kelce, was released in the deluxe half of "TTPD," meaning it wasn't included with physical copies of the album. A song can be made available to stream almost immediately after completion, so it's possible the song was written more recently.

"So High School" is perhaps the only straightforward love song on "Poets," depicting a relationship that transports Swift back to her "You Belong With Me" days — the giddy rush of young love and lust.

The track appears to include direct references to Kelce, including "You know how to ball, I know Aristotle," "You knew what you wanted and, boy, you got her," and "Are you gonna marry, kiss, or kill me?"

Back in 2016, Kelce played a game of "Kiss, Marry, Kill" with AfterBuzz TV, in which he chose to kiss Swift.

Kelce brought Swift as his date to the 15 and the Mahomies Foundation Golf Classic gala in Las Vegas.

In a highlights reel shared by Kelce's teammate, the couple can be seen walking into the event holding hands.

Other clips shared by fans at the event show Kelce and Swift cuddling and kissing at their table. At one point, Kelce made a speech and referred to Swift as his "significant other." For a surprise auction item, they sold four tickets to the Eras Tour for $80,000.

When Swift returned to the stage for the European leg, she had adjusted the Eras Tour set list to perform songs from "The Tortured Poets Department." The new segment includes "So High School," possibly as a nod to her current relationship.

Swift's fourth and final performance in France also happened to be the tour's 87th show. Kelce, who wears No. 87 for the Chiefs, was in the audience. Kelce was spotted dancing with Swift's close friend, Gigi Hadid, and filming Swift on his iPhone.

"Can you believe it's our 87th show tonight?" Swift asked the audience during her acoustic set, just before playing "The Alchemy" and "Begin Again" as the evening's surprise songs.

During the concert's "1989" segment, Swift also debuted a new outfit: a glittering yellow top with a red ombré skirt. Fans interpreted this as a nod to Kelce and the Chiefs because the team's colors are yellow and red. (Kelce previously said his favorite song of Swift's is "Blank Space" from "1989").

Finally, to close the evening, Swift tweaked the lyrics of "Karma" to salute "the guy on the Chiefs" for the second time.

During Swift's third and final performance in London, Kelce made a surprise appearance during her onstage costume change for "The Tortured Poets Department."

This scene depicts Swift getting shot and killed at the end of "The Smallest Man Who Ever Lived." Then, she's picked up and revived by a set of dancers dressed as ringmasters. These characters force Swift to strip down, put on heels, and keep performing through the pain — a segue into her meta bop (and "TTPD" album highlight) "I Can Do It With a Broken Heart."

Kelce joined the skit as another ringmaster. He picked up Swift's body from the stage, carried her to the fainting couch, and mimed applying powder to her face with a makeup brush. 

Kelce is now cemented in Swiftian history as the first boyfriend to join Swift onstage during one of her concerts.

Swift and Kelce were spotted out together in New York City, where they attended the wedding of Karen Elson and Lee Foster, per Vogue.

Elson is a model, while Foster is the owner of Electric Lady Studios, where Swift has recorded many songs over the years — from "Lover" to "The Tortured Poets Department."

Swift wore a cream-colored floral dress for the occasion, paired with a Vivienne Westwood purse, Louboutin sandals, and $64,000 worth of jewelry.

During an extended break from the Eras Tour, Swift and Kelce attended the 2024 US Open Tennis Championships, where they were photographed cuddling, kissing, and singing along to "I Believe In a Thing Called Love" by The Darkness. They even wore color-coordinating outfits.

The couple was joined by friends like Brittany Mahomes and the Haim sisters.

Swift's "Fortnight" won video of the year at the 2024 MTV Video Music Awards. During her acceptance speech, she described her joyful experience filming (and directing) the video.

"Something that I'll always remember is when I finished a take and I'd say 'cut,' and we'd be done with that take, I would always hear someone cheering from across the studio where we were shooting it," she said. "That one person was my boyfriend, Travis."

After an eruption of applause, Swift continued to thank Kelce for his positive attitude.

"Everything this man touches turns to happiness and fun and magic," she said. "So I want to thank him for adding that to our shoot because I'll always remember that."

Despite recent tabloid speculation about their relationship status, Swift showed up to cheer for Kelce when the Chiefs took on the New Orleans Saints.

Swift wore a Vivienne Westwood set and glitter freckles for the occasion in Kansas City, where the Chiefs won their fifth consecutive game and extended their undefeated season.

For the second year in a row, Swift watched the Chiefs become AFC champions at Arrowhead Stadium — her ninth attendance of the season and 22nd total. She joined Kelce and his team for the on-field celebrations.

Swift traveled to New Orleans to cheer for Kelce at their second Super Bowl as a couple.

Earlier that week, the couple was spotted dining with Patrick and Brittany Mahomes at Lilette, a popular French restaurant in the city. Swift also had dinner with friends at Gianna, an Italian restaurant near the French Quarter, the night before the big game.

Some of those friends accompanied Swift to Caesars Superdome, including the Haim sisters, Ice Spice, and stylist Ashley Avignone, who was previously mentioned in the liner notes of Swift's 2012 album "Red."

Unlike the previous year, the Chiefs lost at the Super Bowl, falling to the Eagles 40-22.

Swift and Kelce were spotted in a VIP box at Amerant Bank Arena, when the Edmonton Oilers and the Florida Panthers faced off in the 2025 Stanley Cup Final.

With training camp freshly underway for the NFL's 2025-26 season, Kelce shared a photo dump on Instagram that offered a peek into his and Swift's downtime since the Super Bowl. "Had some adventures this offseason, kept it 100," Kelce wrote in the caption.

Swift is featured in seven out of the 13 photos. The carousel includes shots of the couple ice skating, drinking wine with friends, and wearing novelty hats that say "Captain" and "First Mate." Swift's brother, Austin Swift, also appears in a few of the photos.

The post marked the first time Kelce shared personal photos of Swift on social media.

Shortly after Swift's social media team began teasing her "new era" on August 11, she was confirmed as a guest on the forthcoming episode of "New Heights."

At 12:12 a.m. ET on August 12, Swift shared a collaborative Instagram post with the "New Heights" account. In the short teaser clip, Swift, seated next to Kelce, revealed the title of her new album, "The Life of a Showgirl."

In a cover story for GQ, Kelce opened up about his and Swift's relationship dynamic.

"I get to be the plus one," he said. "I get to go and be that fan. Because I am a fan. I'm a fan of music. I'm a fan of art. And it's so cool that I get to experience her being that plus one for me on the football field… I feel that same enjoyment every time she comes to my shows."

Kelce also discussed the similarities between himself and Swift as entertainers, performing for sold-out stadium crowds.

"I hadn't experienced somebody in the same shoes as me, having a partner who understands the scrutiny, understands the ups and downs of being in front of millions," he said. "That was very relatable, seeing how exhausted she would get after shows. She may not think of herself as an athlete. She will never tell anyone that she is an athlete. But I've seen what she goes through. I've seen the amount of work that she puts on her body, and it's mind-blowing."

Costner starred in, produced, and later took over directing duties for the postapocalyptic action film "Waterworld," which made headlines before its release thanks to its ballooning budget, which made it one of the expensive movies of its day.

Production setbacks, on-set injuries (including one sustained by Costner himself), and a natural disaster that destroyed an important set all inflated the final cost to a then-record $175 million.

When the film landed in theaters, the critical consensus was that it was also one of the worst movies ever made.

Costner, who personally invested $22 million into the film, lost more than just money in the aftermath of the box office flop. His career took a downward turn that continued with the release of his second directorial effort, "The Postman," two years later in 1997. That film collected a handful of Razzies, including Worst Actor and Worst Director.

"Dances With Wolves," Costner's 1990 Oscar-winning directorial debut, was praised for its attempt to portray Native American people and their culture more authentically than previous Western films.

Costner also found himself embraced by the Lakota Sioux nation, whom he enlisted to fill out his cast of Native American characters.

But five years after the film was released, the New York Times reported that the Lakota Sioux had felt "betrayed" by Costner after he put forward a proposal to build a casino, golf course, and resort on National Forest land in Deadwood, South Dakota, an area which they consider sacred.

Costner and his brother and business partner, Dan Costner, offered to swap a 600-acre parcel of land 10 miles away for the land they were seeking, something the tribe resisted.

While the Costners did acquire land in South Dakota to build their resort, it never materialized and the pair put the 1,000 acres of land on sale for $14 million in 2013.

However, it's not completely in the past. Costner is still involved in a decadeslong legal battle with an artist whom he commissioned to create a bronze sculpture for the failed resort.

After the Deepwater Horizon oil spill in the Gulf of Mexico in 2010, Costner was forced to defend himself in court against accusations that he cheated Stephen Baldwin out of millions of dollars.

The federal lawsuit brought against Costner by Baldwin and his business partner, Spyridon C. Contogouris, claimed that Costner hid details of a lucrative deal with BP before they sold their stake in Costner's company that created centrifugal oil-water separators.

Baldwin and Contogouris sought $17 million in damages, stating they could have made at least that much in the deal.

After a two-week trial, the jury sided with Costner and they got nothing.

The behind-the-scenes drama of "Yellowstone" drew just as much attention as its on-screen action toward the end of its five-season run.

After reports began to circulate in early 2023 that Costner had clashed with Taylor Sheridan, the "Yellowstone" showrunner, over shooting schedules, the Paramount Network announced in May 2023 that the series' fifth season would be its last.

Before the final episodes — which promptly killed off Costner's character — began airing in late 2024, things got ugly in the press. It was alleged that Costner offered to spend only a week on set for the final episodes, while Costner claimed that Sheridan dragged his feet with the scripts, leaving him no option but to opt out. The Oscar winner even said at one point that he would "probably go to court" with the show's producers over his final paycheck, but as of 2025, that lawsuit hasn't materialized.

Costner and Christine Baumgartner's divorce proceedings played out in the public eye throughout 2023, after Baumgartner filed for divorce, citing "irreconcilable differences" after 18 years of marriage.

The two battled it out in court over child support payments, their home, the terms of their prenup, and even household items like a Peloton and cutlery — and all of their disagreements were dissected by the public.

The interest in their divorce was fueled by jabs made by their respective lawyers in filings: Baumgartner's lawyers cast doubts on whether Costner had been faithful during their marriage. Costner's camp claimed Baumgartner inflated her child support payment request to cover $188,000 worth of plastic surgery.

The two appeared to be headed for a contentious trial until they reached an undisclosed settlement agreement in September 2023.

Part of the reason Costner couldn't continue his commitments to "Yellowstone" toward the end of its run was because of production on his own Western film franchise, "Horizon," which was originally conceived as four feature-length films that would be released in the space of a year.

However, following the first film's disappointing box office performance upon its release in June 2024, the scheduled release date of the second film was pushed back from August 2024. It still hasn't been released.

To get "Horizon" made, Costner mortgaged his property in Santa Barbara and invested $38 million of his own money. Costner and his undisclosed financial backers are also covering the first film's marketing, which Variety estimated cost $30 million.

The self-financing route was a huge gamble, and one that it appears Costner is still paying off. As it stands, "Horizon: An American Saga - Chapter 1" has made $38 million at the global box office, meaning it hasn't yet made a profit.

In a lawsuit filed in California on Tuesday and viewed by Business Insider, Devyn LaBella accused the actor-director, the production companies behind his "Horizon" film series, and 10 additional unnamed individuals involved in producing "Horizon: An American Saga — Chapter 2" of breach of contract and sexual harassment.

In the suit, LaBella, who was the stunt double for actor Ella Hunt, said that she was made to perform in a "violent unscripted" rape scene without the required notice and consent and without a mandatory intimacy coordinator present.

She also said it was an open set, allowing "anyone" to walk in and "observe the scene being performed."

"I was left exposed, unprotected, and deeply betrayed by a system that promised safety and professionalism," LaBella told The Hollywood Reporter, which broke the news Tuesday.

Costner's attorney denied the allegations in a statement provided to Business Insider.