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The TV-Themed 2025 Comic-Con Activations You Need to See
25 July 2025 at 13:16
From Peacock's post-apocalyptic wasteland to Hulu's backyard bash, here are some of the best San Diego Comic-Con activations.
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Received today — 27 July 2025
Received before yesterday
E! News Canceled After More Than 3 Decades
24 July 2025 at 19:55
E! will focus its growth of E! News on digital and social platforms.
Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now
24 July 2025 at 16:20
Lawsuits, adtech turmoil, and shifting loyalties define measurement at the 2025-2026 upfront.
Dexter Gets Resurrected in Bloody Campaign
11 July 2025 at 14:26
Showtime launched a 360 marketing campaign for Dexter: Resurrection that included immersive real-life and social elements.
Advertisers Struggle to Reach Diverse Consumers Amid Declining Representation on TV
10 July 2025 at 15:10
A new Samba TV report found a 5% year-over-year decline in non-white talent in popular TV programming, dropping to 42% overall.
Tubi Shares Ad Strategy After Snapping Up Two Snap Executives
8 July 2025 at 16:16
Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks.
How Megan Thee Stallion Brought Hot Girl Summer to Love Island USA
3 July 2025 at 06:00
According to NBCUniversal, the Megan Thee Stallion episode drove a 25% increase in scan rate for shoppable.
Fubo’s Women’s Sports Zone Scores Ad Customization for Advertisers
21 May 2025 at 13:57
Fubo's Women's Sports Zone lets brands create custom pause ads, interactive trivia activations, homepage sponsorships, and more.
American Express Made Its 175th Anniversary Cool With Gracie Abrams
21 May 2025 at 13:27
American Express Member Week featured partnerships with restaurants as well as other perks for cardholders.
TelevisaUnivision’s Donna Speciale Reveals Strategy Behind Microdramas and Music
16 May 2025 at 14:28
TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.
