Hackers gained access to personal data on the majority of the 1.4 million customers of Allianz Life Insurance Company of North America, the company confirmed Saturday.

Minneapolis-based Allianz Life, a subsidiary of Munich, Germany-based Allianz SE, said the data breach happened on July 16 when a “malicious threat actor” gained access to a third-party, cloud-based system used by the company.

“The threat actor was able to obtain personally identifiable data related to the majority of Allianz Life’s customers, financial professionals, and select Allianz Life employees, using a social engineering technique,” Allianz Life said in a statement. “We took immediate action to contain and mitigate the issue and notified the FBI.”

The company said its own systems were not accessed, just the third-party’s platform.

Allianz Life said its investigation is ongoing and that the company has begun reaching out to the impacted individuals. It said the incident involves only Allianz Life in the U.S., not other Allianz corporate entities.

In the case of data breaches, a “social engineering technique” usually involves using trickery to gain access. Spokesman Brett Weinberg said he couldn’t provide details because they are still investigating.

Allianz Life also reported the breach to multiple other authorities, including the Maine Attorney General’s Office. A filing on the agency’s website said the company discovered the breach the day after it happened, and that it will be offering those affected 24 months of identity theft protection and credit monitoring.

Allianz Life was known as North American Life and Casualty until it was acquired by German conglomerate Allianz SE in 1979 and changed its name to Allianz Life Insurance Company of North America. It has nearly 2,000 employees in U.S., with the majority working in Minnesota, according to its website.

It is one of five North American subsidiaries of the Munich-based global financial services group Allianz SE, which says it serves more than 125 million customers worldwide.

This story was originally featured on Fortune.com

© Allianz Life Insurance Company via AP

I’m going to start with a caveat from the top: This is not a formal product review. That’s not my background nor expertise, and if that’s what you are looking for, you are likely to walk away at least a little bit disappointed. 

What this is, is a first impression based on hands-on experience with the new Alexa from someone who was once a consistent user of Amazon’s original voice assistant. Back then, I relied on Alexa for the kind of straightforward things many of us did every day: playing music, checking the weather, requesting sports scores, setting timers, and answering the types of questions that grade-school kids would get a kick out of (“Alexa, who would win a battle between a lion and a snow leopard?”). But over the years, Alexa’s performance seemed to deteriorate– it had more trouble understanding basic requests and definitely could not hold a conversation like popular AI chatbots could.  Eventually, my family’s interest—and patience—waned.

So I’ve been waiting for a new and improved Alexa for quite some time, and when I recently received an invitation offering “early access” to the beta version of Alexa+, I was eager to take it for a verbal spin.

It’s worth noting that Amazon first announced what would become Alexa+ back in September of 2023, but the launch has been repeatedly held up amid “structural dysfunction and technological challenges,” as Fortune reported last June, and later by issues related to how slow the assistant was to respond to commands or complete actions. In February, Amazon finally unveiled details of Alexa+ at a splashy launch event, but did not launch the service widely at the time; instead, it’s been rolling out Alexa+ little by little, in a phased approach (Amazon says that millions of people now have access to Alexa+). Prime members don’t pay anything for the Alexa upgrade, but non-members will pay around $20 a month after the official launch, the company has said. For now, early access is free to Prime and non-Prime members alike. The company has not formally announced an official full public launch date.

I’ve spent some time over the last few weeks using Alexa+ for some of the same things we used its predecessor for, as well as trying out some of the new actions, like booking an Uber and restaurant reservation, that Amazon is pushing. My first impression, in short, is that the service is pretty good. If it had launched shortly after Amazon first announced an updated version of Alexa in the fall of 2023, I might have said it was very good. Its conversational abilities are real and mostly very fluid. Does it blow away voice modes from LLM-based AI assistants like ChatGPT  and Perplexity? Not in my experience. But it is vastly superior in that way to the original Alexa so will likely come as a delightful surprise to those who haven’t spent much time with those competitor services. On several occasions, though, I had to re-prompt Alexa by name in the middle of a back-and-forth conversation—I thought I had just taken a normal, mid-speaking pause but Alexa thought differently. If such instances continue to occur at public launch, it might not be a deal breaker for regular usage, but would certainly frustrate me – and I assume some others too.

Can you hear the music playing?

I also had some issues with playing Spotify using the new Alexa, unless I specified that I wanted it played on the specific Alexa device in front of me. The gadget in question was an 8-inch Echo Show device (the Echo device with a screen) to test out Alexa+ because the technology isn’t available on some of Amazon’s older speakers, including the original Pringles-box-shaped Echo speakers, one of which still sits on a shelf in our dining room. (If you don’t have an Echo device, you’ll still be able to use the new Alexa+ from the Alexa app.)

Cayce Clifford/Bloomberg via Getty Images

The new Alexa told me Spotify was playing, when it actually wasn’t. I thought perhaps it was somehow playing on the old Pringles-tube Echo downstairs, but that wasn’t the case. A spokesperson recommended I change the default device for Spotify in the Alexa app but honestly, the Alexa app isn’t the most intuitive and I gave up after about 10 minutes. Considering that playing music is one of the basic and common tasks for a smart speaker, this didn’t inspire a lot of confidence, but I am not ruling out the possibility that I’m overlooking a setting that would fix the issue.

The other flaws I ran into ranged from comical to frustrating. An on-screen prompt on the Echo Show advertised that Alexa could help me choose a new lunch spot, but when I queried Alexa about it the first time, she claimed she couldn’t carry out that task. 

I also made the mistake, apparently, of asking Alexa to slow down her speaking cadence at some point so I could take some hand-written notes. That simple command kicked off a minutes-long bizarro-world exchange in which I would ask Alexa to speed up or slow down her cadence, she’d reply that she had—but at a speed which was even more drastically opposite of what I had been asking. It took several minutes, but what felt like an eternity, to rectify. 

On another occasion, Alexa got snippy with me when I seemed astonished that she had instructed me to simply unplug and then reconnect my Echo device to try to solve the aforementioned Spotify issue. “It’s your problem not mine” was essentially the gist of the response. Can an AI offend me? I mean, that’d be pretty silly. But the exchange was a bit off-putting, though admittedly mildly amusing as well.

On this point, Panos Panay, the longtime Microsoft executive who joined Amazon in late 2023 to head up Alexa and its broad array of devices from Echos to Kindles to Fire TV sticks, seemed intrigued.

“We’re testing a few of the boundaries,” he told me in an interview at the company’s New York City headquarters in early July. “Like, yeah, you want a little personality out of your assistant, and you want it to feel or be personal. I think that’s okay. Where is that boundary is an interesting question.”

Alexa’s new tricks

For my daughter, Alexa+’s ability to generate images and “paintings” based on voice commands was a treat. I also tried some of the advertised “actions” that Panay and Amazon believe will set Alexa apart from competitors and transform it into more of an agent than an assistant. I asked Alexa to book a reservation for me and my wife at a new local sushi restaurant we’ve been meaning to try – and finally could with our kids staying the weekend with a relative. Disappointingly, though, Alexa replied that she couldn’t make a reservation at that restaurant – the restaurant doesn’t use OpenTable for its reservations and that’s the only current partner that Alexa+ has in the space. Alexa instead simply offered me the restaurant’s phone number which….was not exactly what i was looking for. It’s possible that Amazon ends up cutting a deal with Resy, the restaurant reservation service that the restaurant in question uses. While Panay said more partnerships were in the works, neither he nor a spokesperson would confirm specifics.

That said, ordering an Uber by voice worked seamlessly (once I agreed to provide access to my Uber account), though I do wonder how often people will opt for this experience versus simply pulling out their phone. Browsing and homing in on the cheapest soccer tickets at a nearby stadium also worked quite well though, again, I wonder if talking out loud to a virtual ticket assistant for 4 minutes is actually any better or more efficient than searching for the tickets on my phone or computer.

Panay told me beta feedback so far is “overwhelmingly positive,” and that the “conversational aspect” of Alexa+ alone—versus the prompt and response mode of the original—is delighting customers. “It’s just a part of the kitchen conversation at this point,” he noted, emphasizing his point with an anecdote about his family settling debates or open questions by querying Alexa+ rather than pulling out a phone and falling prey to all the distractions that come with it. 

“It’s the idea of being engaged with each other and having an ambient assistant there, where I’m not turning on my phone, I’m not opening an app, I’m not being distracted by whatever it is that is on my notifications,” he said.

One major caveat is that I wasn’t able to try out everything that Amazon is excited about. Panay stressed that while engagement with “traditional features” like playing music are increasing, household-management capabilities of Alexa+ are a hit with early users and he believes they’ll continue to be. In one example, he discussed giving Alexa access to a family’s calendar and then prompting it for the best weekend to get away. I haven’t tried that feature  mainly because you can’t yet link work email accounts from Google or Microsoft to Alexa+, and because our kids’ sports calendars are spread across several apps that I’m frankly too lazy to consolidate (yes, embarrassing).

“Please don’t underestimate the power of this”

Andrej Sokolow/picture alliance via Getty Images

Panay also highlighted shopping tools powered by Alexa+ that notify you when a certain product goes on sale. And he stressed the ease with which Alexa users who have outfitted their home with smart devices—think smart lights and smart locks —will be able to speak into existence complex routines.

“Alexa, every night at 8:30, start dimming the lights in the house and then lock the doors,” he said by way of example.

That’s four separate commands in one sentence, versus what would have taken at least a dozen and a half steps within the Alexa app previously, Panos said.

“Jason, please don’t underestimate the power of this,” Panay urged me.

One approach Amazon and Panay could take would be to set expectations a bit low and then overdeliver after such a long wait. After all, the introduction of the original Alexa occurred in a really understated way; it was buried within a larger announcement unveiling a surprise device called the Echo.

But that could be dangerous in its own right, especially amid the realization that former famed Apple designer Jony Ive is now helping ChatGPT-maker OpenAI invent their own AI-powered device. 

“I hope others make great devices,” Panay said when asked about competitors.

Perhaps in response, though, Amazon recently said it would buy an AI wearable startup called Bee.

Panay, for his part, acknowledged that there is still work to do before the new Alexa is ready to be used by hundreds of millions of existing users. And after such a long wait—with Panay himself setting expectations high—it’s fair to wonder if “pretty good” is anywhere good enough in the new world that Amazon’s famed voice assistant is now reentering. Clearly, there’s more work to do.

This story was originally featured on Fortune.com

© Michael Nagle/Bloomberg via Getty Images

The US Senate has granted the Internet Archive federal depository status, making it officially part of an 1,100-library network that gives the public access to government documents, KQED reported. The designation was made official in a letter from California Senator Alex Padilla to the Government Publishing Office that oversees the network. "The Archive's digital-first approach makes it the perfect fit for a modern federal depository library, expanding access to federal government publications amid an increasingly digital landscape," he wrote. 

Established by Congress in 1813, the Federal Depository Library Program is designed to help the public access government records. Each congressional member can designate up to two libraries, which include government information like budgets, a code of federal regulations, presidential documents, economic reports and census data. 

With its new status, the Internet Archive will be gain improved access to government materials, founder Brewster Kahle said in a statement. "By being part of the program itself, it just gets us closer to the source of where the materials are coming from, so that it’s more reliably delivered to the Internet Archive, to then be made available to the patrons of the Internet Archive or partner libraries." The Archive could also help other libraries move toward digital preservation, given its experience in that area. 

It's some good news for the site which has faced legal battles of late. It was sued by major publishers over loans of digital books during the Coronavirus epidemic and was forced by a federal court in 2023 to remove more than half a million titles. And more recently, major music label filed lawsuits over its Great 78 Project that strove to preserve 78 RPM records. If it loses that case it could owe more than $700 million damages and possibly be forced to shut down. 

The new designation likely won't aid its legal problems, but it does affirm the site's importance to the public. "In October, the Internet Archive will hit a milestone of 1 trillion pages," Kahle wrote. "And that 1 trillion is not just a testament to what libraries are able to do, but actually the sharing that people and governments have to try and create an educated populace."

This article originally appeared on Engadget at https://www.engadget.com/general/internet-archive-is-now-an-official-us-government-document-library-123036065.html?src=rss

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© SOPA Images via Getty Images

Intel provided more detail about the scope of its planned job cuts and other business changes while sharing its second-quarter earnings results. Reports in April suggested that Intel could eliminate around 20 percent of its staff in a restructuring plan. Today, the chipmaker said it anticipates having a core workforce of 75,000 employees by the end of 2025, down from 99,500 at the start of the year.

The numbers are even more dramatic when considering the company's downsizing efforts as a whole. This time last year, the chipmaker employed 116,500 across the globe, not including workers at its subsidiaries, and that number has fallen precipitously since. As of June 28, the company had 96,400 workers, meaning it's planning a reduction of more than 20,000 employees over the second half of the year.

These cuts are part of the company's current goal to bring its non-GAAP operating expenses down to $17 billion this year, then to $16 billion at the end of 2026. The effort to rein in spending is also leading Intel to abandon some previously announced expansions. The business will no longer embark on new projects in Germany and Poland, and it said it will consolidate its Costa Rican testing and assembly operations into existing efforts in Vietnam and Malaysia. Finally, it will also "slow the pace" of its stateside growth at a construction site in Ohio.

"Our operating performance demonstrates the initial progress we are making to improve our execution and drive greater efficiency," said Lip-Bu Tan, who has been forthright about his plans to downsize since assuming the CEO title in March. Tan was brought in to replace Pat Gelsinger in an effort to turn around Intel's business following a long, slow slide into financial trouble.

Update, July 25, 3:30PM ET: This story has been updated multiple times since publish to provide more context around the layoffs. The employment numbers were also simplified by removing some mentions of employees at Intel subsidiaries.

This article originally appeared on Engadget at https://www.engadget.com/big-tech/intel-confirms-it-will-cut-a-third-of-its-workforce-by-the-end-of-2025-215014365.html?src=rss

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© REUTERS / Reuters

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence tool. The claim in the announcement is that AI can help surface the most relevant content, but it could also be a new way for Google to control what websites get prime billing in results. 

In the graphic shared alongside the blog post announcing this Search Labs experiment, the company showed clusters of results to the query "how to solo travel in Japan." Web Guide displayed a few hits each under different headers, such as "Comprehensive Guides for Solo Travel in Japan," "Personal Experiences and Tips from Solo Travelers" and "Safety and Destination Recommendations," with an option to reveal more for each grouping. It does seem to provide some AI-generated summaries at the top of each heading, but at least with this example, there are fewer instances of copy/pasting another publication's words wholesale.

Web Guide has some similarities to Google's AI Mode, which looped artificial intelligence more tightly into the search experience. The presence of AI Mode for all US users has already prompted outcry from publishers; News/Media Alliance called it "theft." Pew Research Center recently issued a report confirming that the presence of an AI summary at the top of a search led to fewer people clicking through to read published content from a source. The group's survey of 900 adults who shared their browsing history revealed that for users who did not see an AI summary, 15 percent of them clicked on a link from search results and 16 percent ended their browsing session. In contract, only 8 percent of users who saw an AI summary clicked a link in the search results, and 26 percent ended their browsing session. And while Google has been working to improve their accuracy, let us never forget that those AI-penned summaries once gave us glue pizza.

It's too early to know if Web Guide will encourage more people to actually visit and support sites other than Google. For now, it's only available for opted-in users in the Web tab for search, but it will appear elsewhere down the line. Given that Google is already in the legal dog house for anticompetitive behavior with its search business, it should be interesting to see how this latest AI rollout goes.

This article originally appeared on Engadget at https://www.engadget.com/ai/google-will-use-ai-to-organize-search-results-with-web-guide-191135024.html?src=rss

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© Reuters / Reuters

Facebook held no appeal for Peter Lichtenstein. The New Paltz, N.Y., resident had checked out so-called social networking sites before, and he wasn’t impressed. (“MySpace,” he recalls, “was ridiculous.”)

A chiropractor and acupuncturist, Lichtenstein was already a member of a few professional web-based user groups. The last thing he needed was another message box to check. Then a buddy posted a link to photos from a trip to Thailand and India on his Facebook page and flatly refused to distribute them any other way. The friend’s assumption: Duh – everyone’s on Facebook.

And so Lichtenstein, 57, recently became an official member of the Facebook army, 175 million strong and, Facebook says, growing at the astounding rate of about five million new users a week, making it a rare bright spot in a dismal economy. If Facebook were a country, it would have a population nearly as large as Brazil’s. It even edges out the U.S. television audience for Super Bowl XLIII, which drew a record-setting 152 million eyeballs.

But these days the folks fervently updating their Facebook pages aren’t just tech-savvy kids: The college and post-college crowd the site originally aimed to serve (18- to 24-year-olds) now makes up less than a quarter of users. The newest members – the ones behind Facebook’s accelerating growth rate – are more, ahem, mature types like Lichtenstein, who never thought they’d have the time or inclination to overshare on the web. It’s just that Facebook has finally started to make their busy lives a little more productive – and a lot more fun.

Try logging in to quickly check a message, and you may find yourself scrolling through new baby photos from that guy who used to sit next to you in Mr. Peterson’s English class. How did such a goofball end up with such a cute baby? And how’d he find you here anyhow? Soon you’re checking the friends you have in common. This addictive quality keeps Facebook’s typical user on the site for an average of 169 minutes a month, according to ComScore. Compare that with Google News, where the average reader spends 13 minutes a month checking up on the world, or the New York Times website, which holds on to readers for a mere ten minutes a month.

The “stickiness” of the site is a key part of 24-year-old CEO Mark Zuckerberg’s original plan to build an online version of the relationships we have in real life. Offline we bump into friends and end up talking for hours. We flip through old photos with our family. We join clubs. Facebook lets us do all that in digital form. Yet we also present different faces to the different people in our lives: An “anything goes” page we share with pals might not be appropriate for office mates – or for the moms and grandmas who increasingly are joining the site. Basic privacy controls today allow users to share varying degrees of information with friends, but when I recently met with Zuckerberg in Palo Alto, he waxed philosophical about eventually giving a user the ability to have a different Facebook personality for each Facebook friendship, a sort of online version of the line from Walt Whitman’s “Song of Myself”: “I contain multitudes.”

His ultimate goal is less poetic – and perhaps more ambitious: to turn Facebook into the planet’s standardized communication (and marketing) platform, as ubiquitous and intuitive as the telephone but far more interactive, multidimensional – and indispensable. Your Facebook ID quite simply will be your gateway to the digital world, Zuckerberg predicts. “We think that if you can build one worldwide platform where you can just type in anyone’s name, find the person you’re looking for, and communicate with them,” he told a German audience in January, “that’s a really valuable system to be building.”

Just how valuable is subject to great debate. Microsoft in 2007 invested $240 million for a 1.6% stake in the company, giving Facebook a valuation of about $15 billion. But according to a June 23, 2008, court proceeding, the company values itself at $3.7 billion. (With a 20% to 30% stake, Zuckerberg quite possibly is the world’s youngest self-made billionaire, on paper at least.) A big part of the challenge in assigning a valuation to Facebook is that its financial results don’t come anywhere near to matching its runaway success signing up members: The site pulled in estimated revenues of just $280 million last year, and sources close to the company say it didn’t break even.

Indeed, sometimes it seems as if everyone but Facebook is capitalizing on the platform. The Democratic Party in Maine is using it to organize regular meetings. Accounting firm Ernst & Young relies on the site to recruit new hires, and Dell will soon do the same. Microsoft’s new operating system has a slew of features lifted straight from Facebook’s playbook.

Zuckerberg knows this is a make-or-break moment for the company he founded five years ago in his linoleum-floored Harvard dorm room. He must figure out how to continue to add new members and make Facebook vital to its mass audience without alienating the kids and early adopters who helped popularize the site. (Growth has leveled off at MySpace, the original mega—social networking site with 130 million members, and it may wind up as a playground for music lovers.)

He’ll have to fend off search giant Google, which has its own grand plan to profit from social networks. And he has to live up to his change-the-world bravado: The Net is riddled with examples of companies and services that promised to be the next great communications platform—AOL (owned by Fortune’s parent) and Yahoo, to name two—but failed to do so.

To help Facebook figure out how to profit from its scale and popularity, Zuckerberg has brought in a chief operating officer, Sheryl Sandberg, who built Google’s money-minting AdWords program. YouTube’s former chief financial officer, Gideon Yu, runs the finance operation. And the board is packed with old-school cred (Washington Post publisher Don Graham and venture capitalist Jim Breyer) and tech smarts (PayPal co-founder Peter Thiel and Netscape founder Marc Andreessen). Zuckerberg, who favors jeans and T-shirts, has taken to wearing ties beneath his black North Face jacket because, as he tells his colleagues, “2009 is a serious year.”

And not just for Facebook. Few ultra-young tech company founders manage to hold on to the CEO reins as long as Zuckerberg has. They either go on to become the stuff of legend (Bill Gates) or flame out fabulously. There are certainly those who wonder whether the wunderkind is in over his head, punting on profitability when every other company in Silicon Valley is under enormous pressure to make money. And what’s a stiff, reticent guy who’d rather be writing code doing in the CEO’s job in the first place? Sure, Zuckerberg’s done pretty well so far, creating a site that has won a rabid following among mainstream web users. But a lot of those people were once passionate about their AOL accounts too. Zuckerberg has our attention. What’s he going to do with it?

A digital world

Mark Zuckerberg has always liked to build things. I first spoke with him in the summer of 2005 when he was still crashing on a friend’s couch in Menlo Park, Calif.? He was on his cellphone, pacing back and forth in the backyard as he explained his parents’ reaction to his project: “The thing I made before Facebook almost got me kicked out of school,” he said, referring to Facemash, a site that let people rate photos. He went before the school’s administrative board to answer questions about how he gathered data. “When I started making Facebook, [my parents] were, like, don’t make another site.” Then all his Harvard classmates – as well as students from the rest of the Ivy League – joined, and he spent the remainder of his college money on servers. So much for school.

Even in our initial interview, Zuckerberg was clear that he wasn’t simply creating another online tool for college kids to check each other out. He called Facebook a “social utility” and explained that one day everyone would be able to use it to locate people on the web – a truly global digital phone book. And he also knew that if the site were easy to use, a combination of peer pressure and the so-called network effect would, like, totally kick in. Since that summer afternoon Zuckerberg has passed legal drinking age, found an apartment, accepted more than $400 million in venture capital, and attended the World Economic Forum in Davos, Switzerland, several times.

But Zuckerberg makes it clear to me that he’s still intensely focused on connecting the entire world on Facebook – only now his vision goes well beyond the site as a digital phone book. It becomes the equivalent of the phone itself: It is the main tool people use to communicate for work and pleasure. It also becomes the central place where members organize parties, store pictures, find jobs, watch videos, and play games. Eventually they’ll use their Facebook ID as an online passkey to gain access to websites and online forums that require personal identification. In other words, Facebook will be where people live their digital lives, without the creepy avatars.

To achieve that goal Zuckerberg has brought in plenty of seasoned veterans, like Google’s Sandberg, but he’s also surrounded himself with young enthusiasts who share his view that Facebook can change the way people live and work. Like the early employees at Google, most won’t see 30 for a long time. Pass by a receptionist, a straw-haired woman with funky glasses, and you’ll notice she’s updating her Facebook profile. Stroll through the stretch of University Avenue in Palo Alto that houses the company’s different offices (it is getting ready to consolidate operations in new digs in April) and you’ll be able to differentiate the Facebook employees from the venture capitalists who toil in offices nearby: The Facebookers are the super-young brainiacs in ratty T-shirts and jeans.

At times it may seem hard to reconcile Zuckerberg’s lofty aspirations for Facebook with the utterly commonplace content that users create on the site. Consider 25 Random Things, a new take on the chain letter that has grown so popular it was written up in the New York Times Style section. You list 25 supposedly random things about yourself and send the note on to 25 of your friends (who are supposed to do the same), but your randomness also ends up on display to any gawker who may be surfing your profile. The items range from the banal (No. 17: I never, ever, ever throw up. Like five times in my adult life) to the intimate (No. 2: I knew I was gay in the sixth grade but didn’t tell anyone until I was 19). The feature is high profile – some 37,500 lists sprang up in just two weeks – but taken as a whole it just seems like a lot of user-generated babble.

Yet it is that very babble that makes Facebook so valuable to marketers. Imagine if an advertiser had the ability to eavesdrop on every phone conversation you’ve ever had. In a way, that’s what all the wall posts, status updates, 25 Random Things, and picture tagging on Facebook amount to: a semipublic airing of stuff people are interested in doing, buying, and trying. Sure, you can send private messages using Facebook, and Zuckerberg eventually hopes to give you even more tools to tailor your profile so that the face you present to, say, your employer is very different from the way you look online to your college roommate. Just like in real life. But the running lists of online interactions on Facebook, known as “feeds,” are what make Facebook different from other social networking sites – and they are precisely what make corporations salivate.

The stream

Every user on Facebook has two feeds. There’s a personal feed, which you’ll find on your profile page along with your photo and list of interests. Every time you log a status update, comment, or video post, that interaction is captured and stored for your review; those changes also become fodder for a second news feed that runs on your home page, the first page you see when you log on to the site.

That feed keeps tabs on all the interactions your friends are having (and alerts friends to updates you’ve made on your personal feed). If your brother RSVP’d to a dinner party, for example, you might be notified about it, even if you weren’t invited to attend. And if you change your profile photo, it may let your brother know. Like Facebook itself, the feeds are subject to the network effect: The more data you share and interact with, the more robust your news feed becomes.

Zuckerberg calls the sum of those interactions the “stream,” and it’s his newest obsession. Unlike Google, which uses complex algorithms to serve up advertisements based on what you search for, Facebook lets you help “curate” your feeds. The information that pops up is partly a result of controls you establish in your privacy settings and feedback you provide to Facebook. But Facebook also can track your behavior, and if the site notices you’re spending a lot of time on the fan page of a certain movie star, for example, it will send you more information about that celebrity.

Needless to say, marketers would love to tap into that information. “If there are 150 million people in a room, you should probably go to that room,” says Narinder Singh, chief product officer for Appirio, which helps big companies like Dell and Starbucks find ways to connect with users over the site. “It’s too attractive a set of people and too large a community for businesses to ignore.”

Yet because businesses haven’t yet effectively infiltrated Facebook, its users may be under the mistaken impression that they aren’t under surveillance. “What I like is that it doesn’t bombard you with advertisements, so it feels really personal,” says Heather Rowley, a 35-year-old photographer in Berkeley. It seems inevitable that some members will feel betrayed or uneasy when ads based on casual chats with friends start to appear on their feeds.

Facebook already has had one brush with member backlash in 2007 when it introduced a feature called Beacon, which allowed members to see what websites their friends visited, and even showed purchases on e-commerce sites. Users protested vehemently – one even filed a lawsuit on privacy grounds – and Facebook apologized.

Now the company is trying a slightly different approach. A feature called Facebook Connect lets users log on to company websites using their Facebook logins. The system, which dovetails with Zuckerberg’s vision of a Facebook account as a form of personal ID on the web (privacy settings and all), appeals to advertisers for a couple of reasons. When a user logs on to a third-party site using Facebook Connect, that activity may be reported on her friends’ news feeds, which serves as a de facto endorsement. The tool also makes it easy for members to invite their friends to check out the advertiser’s site. Starbucks, for example, uses Facebook Connect on its Pledge5 site, which asks people to donate five hours of time to volunteer work. If you sign in using a Facebook account, a new screen, a hybrid of Facebook and the Pledge5 home page, pops up with information on how to find local volunteer opportunities. A tab on the page asks you to “help spread the word.” Click on it and your entire address book of Facebook friends pops up, enabling you to evangelize Pledge5 with just a few keystrokes.

So far most of the organizations using Facebook Connect are social enterprises, like Pledge5, or news outlets, like CNN, soliciting members for discussion groups. Who knows how Facebook users will react when a brokerage asks a member to spread the word about its services. Of course, members can ignore the exhortations to invite friends, the same way they might decline to forward their 25 Random Things.

He also insists that marketing on Facebook isn’t obtrusive, and that users can control what kind of advertising they see: Each ad contains a small thumbs-up or thumbs-down button. If a user finds an ad irrelevant, repetitive, or offensive, she clicks thumbs-down, and Facebook records her dissatisfaction. Eventually the inappropriate ads will go away. And when ads are useful, many online users do click on them. Rowley, the California photographer who values Facebook’s intimacy, says she recently clicked on a Virgin America ad for tickets to the East Coast when it popped up on her news feed. “I was going there, so it made sense,” she says.

Still, the company couldn’t have picked a worse time to start wooing marketers in earnest. Online advertising growth is expected to decelerate in 2009 from 17.5% last year to just 8.9%. And historically most of those ad dollars have flowed to portals and other online destinations, not experimental sites and social networks like Facebook. When Sheryl Sandberg arrived at Facebook, a substantial chunk of the company’s revenues were still coming from a 2006 deal with Microsoft in which the software behemoth sold traditional banner ads on Facebook pages and the parties split the revenue. But attempts to sell traditional online ads on Facebook and other social-networking sites have failed miserably: Banner ads can sell for as little as 15 cents per 1,000 clicks (compared with, say, $8 per 1,000 clicks for an ad on a targeted news portal such as Yahoo Auto) because marketers know that members ignore them.

Sandberg acknowledges that Facebook has much more work to do to secure advertisers. “What we have to figure out is, How do we build a monetization machine which is in keeping with what users are doing on the site?” she says. “It’s about execution, doing things faster and better, getting more users and more advertisers.”

Facebook’s march to 200 million users began in earnest in January 2008. That’s when the site made translation tools available to international users. Today more than 70% of Facebook users are outside the U.S., and most of them read it in their native language. But anecdotal evidence suggests that American baby-boomers have discovered Facebook in a big way: Some, like Microsoft CEO Steve Ballmer, use the site to keep an eye on their kids’ online activities. Others are using it as a networking tool in a bad economy.

The fastest-growing demographic on the site? Women 55 and older, up 175% since September 2008. Cynics might say that if Granny is on Facebook, the site absolutely has jumped the shark. Quite the contrary: Having a broad swath of users is exactly what Zuckerberg wants. The arrival of an older, less web-centric crowd suggests that he has succeeded in making the site easy to use. And Facebook can’t become a standardized platform if only cool kids use it. Besides, there doesn’t currently seem to be another hot social-networking site that is drawing young users away from Facebook in large numbers.

But the Facebook juggernaut still could very easily go awry: Remember AOL’s Instant Messenger? Teenagers lived on it and companies started using it in lieu of e-mail. But AOL never figured out a way to make money on it.

Facebook could meet a similar fate; indeed, it is a little worrisome that neither Zuckerberg nor Sandberg seems to feel any particular urgency about putting Facebook in the black. Zuckerberg prefers to leave the question of revenues to Sandberg, who punts: “I think what’s really important is that we are able to fund our expansion, and we’re very focused on that,” she told me in mid-February. Investors seem pretty passive about it as well. Early board member Jim Breyer, who put in $1 million of his own money and $12.7 million from an Accel Partners fund, says that profits are “a secondary consideration in this stage of the growth.” He wants to get a return on his investment, but he’s not pushing anything now.

And then there’s Microsoft, which is in the unusual position of being a Facebook owner, a partner, and, through its Windows Live social network, a competitor. Since taking a stake in Facebook, Microsoft has been working closely with the site to create links between Facebook and the Windows Live social network so that when members update their status message or upload photos on Facebook, that information appears on the Microsoft site too.

Facebook has influenced Microsoft in other ways. Its new operating system, OS 7, features a list of interactions, news, and information that happens to look a lot like Facebook’s news feed. Could Microsoft end up buying Facebook outright? Both sides would have much to gain from the arrangement. Facebook investors could get their money out, and Microsoft, which has been searching for a way to deliver more of its software applications over the Internet, would own a viable online platform for selling a new generation of services. But Zuckerberg, like that other famous technology-loving Harvard dropout, seems determined to create a business empire that touches virtually every computer user in the world. Zuckerberg’s not interested in selling to Microsoft; he wants to build the next Microsoft. And with 175 million “friends,” he’s off to a helluva start.

Reporter associate Beth Kowitt contributed to this article.

This story was originally featured on Fortune.com

© Justin Sullivan/Getty Images

One of the biggest stories of the last U.S. presidential election was the uncanny ability of prediction markets Polymarket and Kalshi to forecast the outcome. By early November, the companies had become household names, and soon after venture capitalists invested hundreds of millions of dollars in the hopes that prediction markets would grow into major businesses. But will they? Fortune reviewed download data and other metrics to gauge the popularity of Polymarket and Kalshi, and found a huge drop in activity compared with the high-water mark they achieved on election night last fall.

According to popular analytics site Apptopia, Kalshi saw combined daily downloads from Google and Apple app stores in the U.S. exceed 100,000 last October while that figure was over 50,000 for Polymarket. Since then, download activity has fallen dramatically, as the numbers for June reflect a decline well over 90%:

Apptopia’s figures for daily active users (DAU)—another common metric to assess an app’s popularity—show a similar though less dramatic pattern. On Nov. 6, both apps had their best day ever, in part because of a rush of users coming to collect their post-election winnings, with Kalshi seeing around 400,000 people use its app and Polymarket seeing around 300,000. By mid-June, however, the respective DAU numbers were 27,000 to 32,000 and 5,000 to 10,000.

For context, Apptopia says TikTok’s app gets around 200,000 downloads per day while its daily active user figure is around 69 million. ChatGPT, meanwhile, is still attracting 80,000 to 200,000 downloads a day roughly two years after it launched.

When it comes to the breakdown between different app stores, both Polymarket and Kalshi tilt significantly toward Apple’s App Store. The Apptopia data, which in this case reflects worldwide and not just U.S. downloads, shows a significant shift for both apps in June, likely reflecting that Polymarket’s app was unavailable for a number of days that month:

Apptopia, which has offered app analytics since 2011, does not claim its metrics are precise but rather that they reflect an informed estimate based on its data. In response to a request for comment, a Kalshi spokesperson said Apptopia’s estimate for its user numbers was accurate but that daily downloads in June were closer to 13,000. Polymarket, which is barred from serving U.S. customers (though this could soon change), declined to comment on the data.

On a broader level, the steep decline in download and user activity compared with last October underscores a longtime challenge for prediction market services: how to attract attention—and revenue—outside of the once-every-four-years U.S. presidential election?

While both Kalshi and Polymarket continually offer bets on a wide range of topics—current offerings include everything from future Fed moves to the release of the Epstein files—few of them attract anything close to the interest in presidential election polls. Both sites, though, have seen spikes related to other political contests, including New York’s mayoral primary. Kalshi, meanwhile, has seen its push into sports pay off with a surge in bets for the Super Bowl, and also enjoyed a surge related to the season finale for popular TV show The White Lotus.

Even if Polymarket and Kalshi have yet to hit on a way to attract steady attention from users, they have become a fixture of news coverage, earning them plenty of publicity. Both companies are also in ongoing talks with a range of big companies to provide bespoke data, while Polymarket is exploring the launch of its own cryptocurrency.

As with other new industries, these prediction market services—which also include Robinhood and industry pioneer Predictit—likely require time to figure out an optimal revenue model. And for now, thanks in part to a wave of venture capital money, they appear to have plenty of time to figure it out.

This story was originally featured on Fortune.com

© Aaron M. Sprecher—Getty Images

I admit it, I have a soft spot for sports cards. Over the past year, an embarrassingly steady stream of small eBay packages have been arriving on my family’s doorstep in New Jersey thanks to my 12-year-old’s newfound love for basketball cards. As I think has become plainly apparent to my wife by now, I’m complicit in encouraging this passion—with more than a tinge of nostalgia driving my mind and heart back to my own baseball card obsession in the late ’80s and early ’90s. 

And I’m not alone. Trading cards like Pokémon and sports cards have exploded in popularity in recent years, fueled in part by nostalgic yearning during the early days of the pandemic and new digital gamification elements of the hobby that have turned collecting for some into an FOMO-induced, impulse-buying sport. 

Now, one of the fastest-growing startups in the space—New York City-based Courtyard—has raised a $30 million Series A to double down on growth. Forerunner Ventures is leading the round, joined by the company’s existing investors NEA and Y Combinator. 

Founded in 2021 by Nicolas le Jeune, who previously worked at YouTube, and Paulin Andurand, a former Apple software engineer, Courtyard markets itself through its website as selling “mystery packs” of cards and comic books via a digital vending machine. What that means in practice is that customers agree to pay either $25, $50, or even $100 for an unknown Pokemon or sports card—or $200 in the case of a comic book—and then an algorithm randomly assigns them a card or comic from the startup’s massive inventory of collectibles stored in the company’s secure vault. Before purchasing, customers can view the probability that they will “pull,” in industry speak, a card of certain value.

If you’re disappointed by the card you receive, you have a few options. Courtyard will immediately purchase the card back for 90% of its fair market value. Customers can also choose to list the item for sale on Courtyard’s marketplace, which doesn’t charge any fees to sellers. That ability to quickly sell out of a purchase you aren’t interested in, or disappointed by, is at the heart of Forerunner’s attraction to the startup.

“Courtyard stands out as the first collectibles marketplace that’s actually designed to be liquid,” Forerunner partner Nicole Johnson wrote in an email to Fortune. “That might sound like a small thing, but it’s a big unlock: it lowers the barrier to entry [for consumers] in a category that’s historically been tough to navigate.”

If the card’s a keeper, customers can keep it secured for free in Courtyard’s storage facility, and have it shipped to them. (Many customers don’t realize, and don’t really need to, that they are in reality purchasing an NFT, or digital token, that represents a specific physical card—or piece of merchandise.) 

The mystery packs have been a hit. In January of 2024, Courtyard was selling about $50,000 of merchandise a month. Today—just a year and a half later—le Jeune says the company is selling $50 million a month. And that’s with the comic book category just recently launching and with all sales happening via a website; the startup is expected to release its first mobile app in the coming days. The startup makes money when it buys cards back from customers for 90% of its value and resells it to customers in a new mystery pack. The same card is sold an average of eight times a month on the platform, the company said. Courtyard also relies on a large network of collectibles dealers who source merchandise for the startup, helping make the startup the largest buyer of trading cards in the world right now, according to le Jeune.

But clones are popping up and the CEO said he is willing to go into the red to step on the gas and expand the startup’s lead, through a mix of hiring, paid marketing, and product category expansion.

“We want to make sure we double down on the growth and capture the market as fast as possible,” the CEO said.

When I tried out the service recently, I purchased a $25 mystery basketball card. It turned out to be a rookie card for Jalen Green, a young NBA player drafted as the 2nd pick in the 2021 NBA draft by the Houston Rockets. Green was recently traded by the Houston Rockets to the Phoenix Suns and has not lived up to his initial promise. Courtyard offered me $9 for a card valued in the broader basketball card market at $10. I didn’t accept, and have chosen to store the card with Courtyard for now, hoping that Green might play better this year and the value of the card might increase, making it worth it to keep or to add to my son’s collection. For a first experience, though, it was a bit disappointing even if I knew logically that pulling a card of greater value was not at all guaranteed.

I asked le Jeune about the risk that a first-time buyer experience like mine might dissuade a customer from sticking around and making another purchase.

“We could fake it and make you feel at the beginning like you get a good card every single time,” he said, “but we would not be okay with that.”

As the company gets bigger, he added, Courtyard will be able to offer more value to its customers for each transaction.

“We grew so fast but it’s still the early days,” le Jeune said, “and there’s so much room to make it a much better experience.”

See you tomorrow,

Jason Del Rey
X: @delrey
Email: [email protected]
Submit a deal for the Term Sheet newsletter here.

Joey Abrams curated the deals section of today’s newsletter. Subscribe here.

This story was originally featured on Fortune.com

© courtyard

A decade ago, while L’Oréal stood as the clear global leader in beauty, a new set of independent brands was beginning to gain traction. Despite their at first comparatively microscopic scale, digital natives Glossier and e.l.f. Beauty, celebrity challengers such as Fenty (Rihanna) and Kylie Cosmetics (Kylie Jenner), and the jostling ranks of Korean beauty brands all had a key advantage. While L’Oréal and the other big players had marketing models based on traditional media and sales models based on brick-and-mortar retail, these competitors were perfectly adapted for the new age of social media, influencers, and e-commerce. 

It sounds like the preamble to a business-school case study on disruption, the kind that doesn’t end well for the disrupted. Yet L’Oréal didn’t have its Kodak moment. Instead, despite the intensifying competition, it has consistently outperformed the $450 billion global beauty market, which itself continues to grow at 4% to 5% annually.

91

L’Oréal’s rank on the Fortune 500 Europe

Today, L’Oréal remains one of the jewels in the French corporate crown, its 37 brands selling a bewildering array of potions, creams, cleansers, serums, dyes, moisturizers, mascaras, beauty devices, and more, across more than 150 countries. The group’s $47 billion turnover is nearly double what it was in 2014, comfortably outpacing the likes of Estée Lauder or Beiersdorf over the same period, and still towering above the next generation of competitors. What is it doing right?

Innovation at the core

“Beauty is an endless quest for humans, which is why the market is always evolving,” says L’Oréal deputy CEO Barbara Lavernos. Customer expectations evolve, too—who wants obsolete wrinkle cream?— but the company has kept up with and in many cases exceeded those expectations. “At the end of the day, what works in beauty is really good products,” Lavernos says.

There’s a reason 116-year-old L’Oréal was named Fortune’s most innovative European company earlier this year. Indeed, Lavernos’s own 2021 elevation from executive vice president of operations to deputy CEO, where she oversees innovation, tech, and research, is a measure of how centrally the group views product innovation in an offer-driven market. The company launched 3,636 formulas in 2024 alone. 

Of course, everyone wants to be innovative. L’Oréal mostly succeeds. “L’Oréal invests heavily to make sure they can use new technologies to better identify the needs of customers; for example, with AI analyzing social media content, or to make a better formulation to address a specific need. They do this again and again with new technologies,” explains Marc Mazodier, professor of marketing and beauty chair at ESSEC Business School.

And L’Oréal’s investment is considerable. The group’s research and innovation budget is greater than those of its next three competitors combined, at €1.3 billion in 2024, or around 3% of net sales. It leans more than most toward hard science, with 4,200 researchers globally working on better understanding everything from acne to aging, even pioneering reconstructed human skin to reduce the need for animal testing.

“Beauty is an endless quest for humans, which is why the market is always evolving”

Barbara Lavernos, L’Oréal deputy CEO

“You have to understand L’Oréal is born from the mind of a chemist,” Lavernos says, referring to Eugène Schueller, who founded the business in 1909 with an early hair dye sold to Parisian salons. “Science has been, since the ignition of the company, the soul and beating heart of our group.”

To Mazodier’s point, the patterns of investment are changing, however. Last year, for the first time, the company spent more on tech than on pure R&D, driven by AI. You can see this in things like L’Oréal’s BETiq system, which optimizes resource allocation for advertising and promotions. CEO Nicolas Hieronimus recently said that BETiq had improved return on investment by 10% to 15%, and now covers over 40% of L’Oréal’s €13 billion total marketing spend. 

Read more: L’Oreal sees Middle East and Southeast Asia as next growth engines as China slows: ‘Eventually demographics have to win’

Tech also makes its way into the lab. L’Oréal scientists were able to use its 14.5-terabyte beauty database to create digital twins for different types of curly or Afro-textured hair, allowing in silico research to test responses to different molecules, which Lavernos says can be 100 times as fast as the traditional experimental route. This discovery directly led to new, high-performing products, including Redken’s Acidic Bonding Curls, the first no-sulfate, no-silicone bonding treatment designed specifically for curly hair.

“Tech is really the game changer in my professional life. I’ve worked here 35 years, and I would never have imagined, in my engineer’s brain, the way we work, interact, and sell products to consumers today. And I have no clue what it will be 10 years from now, because a new innovation happens every week,” Lavernos says.

A long-term play

Lavernos’s decades-long career is not at all unusual at L’Oréal. Longevity of service is de rigueur at the group; Hieronimus is known internally as a “L’Oréal baby,” and is only the sixth CEO in its history. This is a company that plays the long game, something made easier by its ownership structure: L’Oréal is still majority owned by the founder’s family, the Bettencourt Meyers, and by Swiss conglomerate Nestlé, which bought a stake in 1974. 

“Science has been, since the ignition of the company, the soul and beating heart of our group.”

Barbara Lavernos

“Imagine my role in research or in tech. You are beginning a science that you need to cook and accelerate, but the real delivery might happen years later. So here, having this stable family ownership is fantastic,” Lavernos says. “But because we’re also on the stock exchange, we are as challenged as if we were not family-owned, so we could say sincerely it’s the best of both worlds.”

Beyond enabling tech and research investments, you can see long-termism in action in L’Oréal’s disciplined and strategic approach to M&A, with winning investments since 2014 in the likes of NYX, CeraVe, Aesop, and Dr. G.

“They’re picking companies that can add to their portfolio. So Dr. G gives them access to this booming Korean-beauty trend. But they’re taking the brand and making use of L’Oréal’s huge marketing budget, supply-chain structure, and scientific advances, which give those smaller companies access to a global stage. It’s very clever, because it doesn’t try to subsume those smaller companies into L’Oréal,” says Danni Hewson, head of financial analysis at investment platform AJ Bell. 

Indeed, many consumers wouldn’t realize that brands like La RochePosay, SkinCeuticals, Maybelline, Lancôme, Kiehl’s, Pureology, and Garnier were part of the same group, because they have such distinct identities and operate at different ends of the cosmetics, skin-care, and hair-care markets. 

The same applies to its lucrative licensing partnerships in fragrances with luxury brands like Prada, YSL, and Armani: win-win propositions that give the brands access to L’Oréal’s retail scale and expertise, while allowing L’Oréal to benefit from their existing brand appeal. It’s paid off: Recent deals signed with Miu Miu and Jacquemus have helped the group’s €15 billion Luxe division take overall global leadership in prestige (luxury) beauty for the first time.

$47 billion

L’Oréal’s revenue

$6.9 billion

L’Oréal’s profits

(Sources: Regulatory filings; S&P Global. (Figures are 2024 full-year results.))

“Brand equity is a treasure. It’s quite easy to develop a brand quickly, but then you won’t be sure you can protect the brand equity,” Lavernos says. The idea instead is to nurture the brand over time: “Imagine a family in which you adopt your sons and daughters. You welcome them into the family.”

Toru Hanai—Bloomberg/Getty Images

Lavernos describes a recent visit by the founders of British skin-care brand Medik8, in which L’Oréal took a majority stake in June, to L’Oréal’s labs in France: “Imagine the joy for me to observe the discussion between these two scientists and our team. They were so excited because they had access to so much equipment and science. We don’t know what we will launch together, but undoubtedly we will create new products because the capacity is there. It’s true in media investment, in finance, in all functions. But if we don’t keep their brand equity, which makes their success, we are destroying value.”

Strength in breadth

The result of this M&A approach is a well-configured, complementary, and uniquely broad portfolio that reaches every geography, category, price point, and demographic segment.

Strength in breadth protects the group from downturns in particular markets: Unlike Unilever, Procter & Gamble, and Estée Lauder, L’Oréal is exposed to both mass and prestige beauty, as well as the rapidly growing dermatological skin-care market, and professional hair care. When one does badly, the others tend to compensate, with prestige customers trading down in a pinch, for example. In China, where the market for global beauty brands has declined sharply since 2022 amid an economic slowdown and rising local competition, L’Oréal has seen a contraction, but has been relatively buoyed by its focus on prestige products there, which have been less affected than the mass market.

Yet diversification isn’t just defensive. It has also provided ample opportunities in a market where there is still a lot of growth. RBC Capital Markets analyst Fon Udomsilpa says that L’Oréal has an excellent record of spotting these opportunities and then committing resources to capitalize, both by capturing share and by growing the overall category further. “A good example is face masks, which come from Korean beauty. L’Oréal is the only listed Western company that has actually captured share from Korean companies, and in many markets it is actually the leader in that category,” Udomsilpa explains.

Courtesy of L’Oréal

Geographically, breadth has allowed L’Oréal to achieve particularly impressive results in Africa and Asia (outside of China, Japan, and Korea): Like-for-like sales in these regions rose 12.3% in 2024. But growth has also been strong in its traditional markets like Europe (up 8.8%) and North America (up 5.5%). 

Lavernos points not only to category expansion, like Kérastase’s new night serum for hair (“I love it, I use it every day”), but also to demographic expansion to help explain this. Boomer men, she notes, are an undertapped but rapidly growing segment. 

Can this growth continue indefinitely, though?

“Being a veteran of this company, I know what it takes to stay where we are. Being a market leader is the most challenging position, by definition,” Lavernos says. “I learned during my first week here that I must adopt a sane way of worrying, a healthy concern…[So] what am I fearing for the future? Disruption that re-deals the cards of the game in a very different manner. If you see science-fiction movies you sometimes see ways to manage your beauty that are very different.”

Instant, automated, personalized beauty, à la The Jetsons, hasn’t quite arrived yet. But L’Oréal’s culture of healthy concern was evident when Hieronimus announced the group’s “beauty stimulus” plan last year. Despite another year of record sales, there have been challenges in some markets outside of China, such as U.S. mass-market makeup, where e.l.f. Beauty and others have gained market share, leading L’Oréal to an intensification of new product launches, across all categories, but particularly targeted at Gen Z and social media users.

Lavernos is vigilant but bullish. “Why should I be confident for the future? Because of the quality and the confrontational spirit we have in this company, confronting ideas, having points of view that are different,” she says. “Whenever we see a small company with a good idea on social media, or a good product, we are on fire. We are competitors. We are so unhappy with ourselves whenever someone is doing something better.”

L’Oréal, in other words, has no intention of resting on its laurels. It intends to keep changing with the changing market, so it can stay ahead.

—With additional reporting by Prarthana Prakash

This story was originally featured on Fortune.com

© Matthew Avignone for Fortune

Owners of Tesla cars will be able to add their vehicles to the company’s robotaxi network sometime next year, Elon Musk said on the company’s quarterly earnings call on Wednesday, potentially allowing hundreds of thousands of customers to make money by remotely renting out their cars as self-driving cabs. 

“I’d say confidently next year,” Musk, the CEO of Tesla, said on the call. “I’m not sure when next year, but confidently next year.”

The move would mark a major expansion of the company’s robotaxi network, which officially launched last month in Austin with just a handful of self-driving vehicles that Tesla directly owns and operates. Tesla is trying to catch up with industry leader Waymo, whose fleet of self-driving robotaxis ferry paying customers in numerous U.S. cities.

Musk noted that the Tesla team hasn’t “thought hard” about the details of adding cars that it doesn’t directly own to the robotaxi service, and was still primarily focused on safety in Austin, where it debuted operations in June with a safety driver in the passenger seat. “We need to make sure it works when the vehicles are fully under our control,” he said.

Tesla reported that revenue in its most recent quarter fell 12% year-over-year to $22.5 billion, the EV company’s worst performance in at least a decade. The company ascribed the decline to an ongoing slump in vehicle deliveries and falling prices (trends that were not helped by Musk’s involvement in partisan politics) as well as declining revenue from environmental credits.

Musk has suggested that Tesla would eventually incorporate Tesla EVs owned by its customers into the broader robotaxi network for several months now, raising the idea that individuals would be able to rent out their own cars and eventually even manage their own fleets. Besides the technological aspect of such a plan, it’s unclear how regulatory and liability issues might come into play. And, as of now, Tesla still has yet to fully remove safety drivers from the vehicles that it owns and operates on its fledgling robotaxi service. For its initial Austin rollout, Tesla has had someone sitting in the passenger seat at all times. Tesla has gradually expanded its service radius in Austin (a map shared by Tesla online last week depicts the latest robotaxi service area in a distinctly phallic shape) and Musk said the company plans to expand it further in a couple weeks time. 

While Tesla’s robotaxi service is currently only available to invitees including social media influencers who regularly post about the company, and not the general public, Musk laid out lofty expansion plans for the robotaxi service on Wednesday’s earnings call, saying that Tesla was seeking regulatory permission to launch in the Bay Area, Nevada, Arizona, and Florida. 

“As soon as we get the approvals and we prove our safety, then we’ll be launching autonomous ride hailing in most of the country, and I think we’ll probably have autonomous ride hailing in probably half the population of the U.S. by the end of the year,” he said. 

So far, there have been no major safety episodes in Austin since the launch of the robotaxi service, Tesla’s CFO said on the call. Teslas have driven 7,000 autonomous miles thus far since June, he said.

This story was originally featured on Fortune.com

© Kevin Dietsch/Getty Images

2024 was an awful year for Sonos. Its long-awaited entry into a crowded headphones market was eclipsed by a bungled app launch which had a knock-on effect that impacted everything the company had planned to do for the rest of the year. Plus, those Ace headphones were missing a major feature.

One year later, that TrueCinema spatial audio enhancement is finally ready. And with that update, Sonos added a few more improvements to the Ace, including two-person TV Audio Swap, adaptive noise cancellation and better calls. I spent some time testing every aspect of the update that arrived in June to determine if Sonos’ headphones really are better after the tweaks.

TrueCinema is finally here

The first time I tried the Ace at a press event last spring, TrueCinema was one of the main parts of the demo. From the jump, Sonos was clear this wouldn’t arrive when the headphones first went on sale, but I also didn’t expect the company to take a full year to have it ready.

As a refresher, TrueCinema is a feature for the Ace that takes into account the acoustics of the room where one of its soundbars is located. It then creates spatial audio for the headphones based on that info when TV Audio Swap is active. According to Sonos, it supposedly “understands the dynamics of your space, acoustically treats it and makes it sound like you have a beautifully tuned 3D audio system right in your headphones.” It’s similar to the company’s TruePlay tuning that calibrates its soundbars to your living room or home theater space.

Sonos has championed TrueCinema as a more realistic listening experience. Since it simulates the characteristics of the room, it’s supposed to make it seem like you aren’t wearing headphones at all. I’m not convinced on that point, but the feature does significantly enhance the spatial audio capabilities of the Ace for TV Audio Swap.

For example, subtle details in movies — things like footsteps, as well as various beeps, clicks and taps in Rogue One — are a lot more obvious with TrueCinema. There’s more overall depth and direction to the sound as well, which makes this the optimal mode for watching TV or movies with Sonos’ headphones. I’m confident my review score would’ve been higher if this was part of the original package since it makes such an obvious improvement to sound quality.

TV Audio Swap for two

Billy Steele for Engadget

The marquee feature for the Sonos Ace for the last year has been TV Audio Swap. This allows you to send the sound from a compatible Sonos soundbar to the headphones for an individual listening experience. Of course, this means you can watch an action flick at full volume after your family goes to bed or to tune in to a sporting event without annoying your partner. This has worked well for me both during my review and in the time since.

Unfortunately, I don’t have a second pair of the Ace, so I can’t vouch for how well TV Audio Swap now works with a companion. But since the ability to send soundbar audio to two sets of Ace headphones is one of the main items in the recent software update, I can’t discuss the overall state of the device without mentioning this feature’s availability.

Improved ANC and clearer calls

Another aspect of the Ace’s update is improved active noise cancellation (ANC), but not in the way you might expect. The company didn’t figure out a way to block more noise per se, but it does account for any sound leaks that may impact performance. Sonos says its refined ANC setup can adapt to changes in fit caused by hair, glasses and hats in real time using the sensors inside the Ace. With that tweak, I noticed the slightest difference in ANC performance when sunglasses or a hat kept the ear pads from sitting flush on my face, but it’s not quite as good as a tight seal. I’d characterize this update as a modest improvement, but it’s still an improvement nonetheless.

Sonos also claims that this software update offers an improved call experience thanks to higher resolution audio. The company also added Sidetone, or the ability for you to pipe in your voice during calls when ANC is enabled. Plenty of companies have this, to varying degrees, and the effectiveness depends on how natural the sound is and whether or not you’re able to make any adjustments. In the case of the Ace, Sidetone acts as an enhanced ambient mode, and it definitely improves the call experience. Since I could speak normally and didn’t feel the need to shout to hear myself, video and voice calls felt more natural.

Wrap-up

A year after their debut, the Sonos Ace is living up to the lofty expectations the company set when the headphones arrived. After spending time with this batch of updates, I’m convinced the Ace would’ve benefitted from having all of this ready at launch, especially TrueCinema. Since one of the Ace’s main functions is personal living room listening, taking so long to deliver the feature that would boost sound quality this much is another misstep.

On the other hand, it’s good to see Sonos is still working to improve the Ace. When you consider the company spent most of 2024 fixing a majorly botched app redesign, it would have been understandable if Sonos left the Ace to languish until it was time for version 2.0. The company had to delay products last summer, and according to a report in March, it even canceled another entirely. When CEO Patrick Spence resigned in January, interim chief executive Tom Conrad expressed the need for “getting back to basics” (Conrad was named permanent CEO on July 23). Improving a major new product that was overshadowed by a poor run of form is certainly one way to reclaim some of your reputation. It also doesn’t hurt that the Ace is currently available for $149 less than its original $449 price.

This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/a-year-later-the-sonos-ace-is-finally-fulfilling-its-potential-170035355.html?src=rss

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© Billy Steele for Engadget

My dream projector delivers the brightest and sharpest image. But it also has to be easy to move around and set up anywhere — especially outdoors. Anker’s Nebula X1 long-throw projector promises all of that with a three-laser engine that beams out a category-leading 3,500 ANSI lumens at 4K resolution. It also has features never seen before on a home projector, like liquid cooling to reduce fan noise and a motorized lens gimbal that automates setup. Plus, it offers good sound that can be upgraded with optional satellite speakers.

The rub is the price. At $3,000 ($3,298 with the satellite speakers for a limited time) it’s one of the more expensive consumer projectors, right up there with models like Epson’s LS11000 or the Valerion VisionMaster Pro2. After testing it, I can say that it offers the clearest, most vivid image quality I’ve seen and has the simplest setup to boot. However, the high price puts it far out of reach for most portable projector buyers.

Features and design

The Nebula X1 follows in the footsteps of other Anker projectors, like the original Nebula and Cosmos, with a tall rectangular design and handle that neatly retracts with a press. While that makes it easy to carry, it also means the Nebula X1 hangs down more than most indoor projectors when ceiling-mounted.

To eliminate the tedious setup that typically plagues projectors, Anker did a clever thing: it placed the lens mechanism on a gimbal that can tilt up to 25 degrees. When combined with a 1.67x zoom, autofocus, keystone correction and ambient light detection, the projector fully automates setup. First, you have to choose a screen or wall location and position the projector at a prescribed distance between 8 and 35 feet, depending on the screen or wall size. You should center the projector as well as you can to avoid any digital (keystone) correction that can adversely affect image quality. Then the magic happens at the press of a button.

The Nebula X1 uses a function it calls Spatial Adaptation to scan the area in front of it. The lens tilts up and down, before displaying a checkerboard pattern and then beaming the final image pretty much precisely where it should be. It’s not perfect, as some obstacles like small plants or fine wires can throw it off, but it worked nicely for me on both a wall and dedicated screen. The projector can adapt to ambient light and even the wall color, and another function called Spatial Recall lets you save those settings for frequently used locations.

Steve Dent for Engadget

Laser engines get hot and are normally cooled with fans that can generate distracting noise. However, the Nebula X1 is the first consumer model with liquid cooling which reduces fan noise to a barely audible 26dB whisper. Thanks to this cooling system, the projector can also have a smaller footprint. That’s a big quality-of-life improvement compared to much of the competition.

As for inputs, the X1 comes with two HDMI 2.1 ports, including one with Enhanced Audio Return Channel (eARC) functionality. That standard supports fast refresh rates of up to 240Hz at 4K, though the X1 tops out at 4K 60Hz so it’s not ideal as a gaming projector. It also offers USB Type-A and USB Type-C ports, along with a S/PDIF optical audio port.

Google TV is built in for streaming and projector control. It provides a large library of apps via Google Play along with a familiar interface. You also get Netflix’s official application with support for 4K Dolby Vision without the need to plug in a streaming device, plus Chromecast support and Google Assistant for voice control. The downside is that it can occasionally be sluggish, particularly with menu settings like projector image control.

Image quality

Steve Dent for Engadget

Anker uses what it calls “cinema-grade glass” in the Nebula’s 14-element lens to increase brightness, color accuracy and lens durability. The 4K triple laser engine is rated at up to 3,500 ANSI lumens with a 5,000:1 contrast ratio. At the same time, it offers color accuracy with a Delta E value of less than 0.8 and an impressive 110 percent of the Rec.2020 color spectrum, matching high-end ultra short throw (UST) models from Samsung, LG and Formovie. That 4K Dolby Vision support I mentioned is also rare among the competition.

The result is the sharpest and brightest image I’ve seen on any projector in this price range. It was bright enough for me to comfortably watch a soccer match on a sunny day without the shades lowered. And if you switch it to Conference mode, you can ramp the brightness up further for a viewable image even with lights on, but there’s the downside of a slight blue color cast.

When used in a darkened room or outside at night, the Nebula’s image quality is the best of any projector I’ve tested. Even though it uses the same Texas Instruments 0.47-inch DMD (digital mirror device) as many other 4K models, the image is clearer and sharper thanks to the glass element lens. Contrast and black levels are also tops in this price range and not far off high-end projectors from JVC and Sony that cost twice as much. Once again, that’s due to the optics along with Anker’s 6-blade dynamic iris — another feature usually only found on high-end projectors — and the company’s “NebulaMaster 2.0” picture quality algorithm.

Color accuracy is outstanding out of the box in both HDR and non-HDR modes thanks to the ISF (Image Science Foundation) certification normally reserved for more expensive projectors. In fact, I found the color calibration nearly perfect on my unit in “ISF Night” mode. That meant images were close to how they were calibrated by the filmmakers for TV series and movies like Once Upon a Time in Hollywood, Andor, Dune 2 and Spider-Man: No Way Home. If the colors aren’t quite to your liking, you can make fine adjustments manually. Like many other 4K projectors of this type, the X1 has a slight amount of light spill around the edge of the image. However, it’s well-controlled and only noticeable when the projected image is particularly dark.

Sound

Steve Dent for Engadget

Anker put some extra work into the sound as well. Audio quality is solid thanks to the four built-in speakers with 40 watts total output. The lack of fan noise is a big help here. By itself, the X1 offers decent high-end and bass, but more importantly, dialog is easy to hear and understand.

For a big sonic upgrade, you can add a pair of Anker’s optional Nebula-branded satellite speakers that connect to the projector automatically via Wi-Fi. Each one has a pair of 40-watt front drivers, a 20-watt upward-firing driver and a 20-watt side-firing driver that combine to create a surround effect. Together with the projector, they deliver an impressive 200 watts of sound with Dolby Audio support (though not Dolby Atmos unfortunately). They’re also battery-powered with up to eight hours of use, which is especially handy for outdoor viewing. However, that also means you need to keep them charged.

To test these speakers, I selected several music-oriented movies including A Complete Unknown, Maestro and Rocketman, along with an action movie that has an impressive score and sound effects, Dune 2. In spite of their small size, the satellite speakers kept elements like music, dialog and sound effects crisp, clear and evenly balanced with powerful dynamic bass. You could certainly do better with a dedicated 5.1 or 7.1 surround sound system, but these speakers offer very respectable audio quality, are easy to set up and automatically sync with the picture. The X1 also supports other external Bluetooth speakers, but you may have to adjust the timing in the menus to ensure perfect sync for picture and sound.

Anker also offers a $4,000 package that includes a pair of its Soundcore microphones along with the speakers. Those also connect to the X1 automatically and let you use it as a very expensive karaoke machine. They provide clear sound but you don’t get the usual benefits of a karaoke setup like AI vocal removal and vocal enhancement.

Wrap-up

Steve Dent for Engadget

The Nebula X1 is an odd proposition. It’s marketed as a portable outdoor projector, but it also happens to be the best indoor projector I’ve ever tested. With an impeccably sharp, high-contrast and color-accurate image, the video quality is irreproachable. The ease of setup and overall size also makes it an outstanding choice if you want to move the X1 around. With the optional satellite speakers, it’s the best portable projector you can get, hands down.

The Nebula X1 doesn’t have a lot of competition in the portable category, apart from Valerion’s $3,000 VisionMaster Pro 2, which also has a 4K triple laser engine. However, the X1 beats that model on image quality, portability and ease of setup.

The thing is, most people looking for a portable projector won’t spend more than $500, let alone $3,000. So who is this for? I think it’s ideal for buyers looking at a UST or high-end long-throw projector who want a bit more versatility. Some may even use it as a standalone indoor projector as it can be mounted on the ceiling or on a stand. In other words, if you have the means, use it any way you want — it’s that versatile.

This article originally appeared on Engadget at https://www.engadget.com/home/home-theater/anker-nebula-x1-projector-review-the-king-of-outdoor-movies-if-you-can-afford-it-161519956.html?src=rss

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© Steve Dent for Engadget

Since last June, when DuckDuckGo introduced AI Chat, you've been able to use chat bots like Claude directly through the browser. Now the company is making it easier to tweak the system prompts of those AI models while retaining your privacy. For the uninitiated, system prompts are a set of instructions given to a chat bot at the start of a conversation to guide things along. Often they'll set the tone of the dialogue, and can sometimes cause a chat bot to be overly sycophantic as was the case with GPT-4o this past March. 

Both Anthropic and OpenAI give users a way to customize the responses of their respective chat bots, but if you don't know where to look for those settings, they can be tricky to find. DuckDuckGo's new system setting is available directly through Duck.ai's prompt bar and works a bit differently. Whatever customization you add is appended to the default system prompt for each model you chat with, meaning you don't need to set them independently of one another. Moreover, your tweaks are stored locally on your device, with no data being sent to Anthropic, OpenAI or any other model provider. It's a small addition, but if you use Duck.ai to compare the responses between different models, now you'll get more consistency in tone.

This article originally appeared on Engadget at https://www.engadget.com/ai/duckduckgo-now-lets-you-customize-the-responses-of-its-duckai-chatbots-151521930.html?src=rss

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A lawyer for the maker of the video game Call of Duty argued Friday that a judge should dismiss a lawsuit brought by families of the victims of the Robb Elementary School attack in Uvalde, Texas, saying the contents of the war game are protected by the First Amendment.

The families sued Call of Duty maker Activision and Meta Platforms, which owns Instagram, saying that the companies bear responsibility for promoting products used by the teen gunman.

Three sets of parents who lost children in the shooting were in the audience at the Los Angeles hearing.

Activision lawyer Bethany Kristovich told Superior Court Judge William Highberger that the “First Amendment bars their claims, period full stop.”

“The issues of gun violence are incredibly difficult,” Kristovich said. “The evidence in this case is not.”

She argued that the case has little chance of prevailing if it continues, because courts have repeatedly held that “creators of artistic works, whether they be books, music, movies, TV or video games, cannot be held legally liable for the acts of their audience.”

The lawsuit, one of many involving Uvalde families, was filed last year on the second anniversary of one of the deadliest school shootings in U.S. history. The gunman killed 19 students and two teachers. Officers finally confronted and shot him after waiting more than an hour to enter the fourth-grade classroom.

Kimberly Rubio, whose 10-year-old daughter Lexi was killed in the shooting, was among the parents who came from Texas to Southern California, where Activision is based, for the hearing.

“We traveled all this way, so we need answers,” Rubio said outside the courthouse. “It’s our hope that the case will move forward so we can get those answers.”

An attorney for the families argued during the hearing that Call of Duty exceeds its First Amendment protections by moving into marketing.

“The basis of our complaint is not the existence of Call of Duty,” Katie Mesner-Hage told the judge. “It is using Call of Duty as a platform to market weapons to minors.”

The plaintiffs’ lawyers showed contracts and correspondence between executives at Activison and gunmakers whose products, they said, are clearly and exactly depicted in the game despite brand names not appearing.

Mesner-Hage said the documents show that they actually prefer being unlabeled because “it helps shield them from the implication that they are marketing guns to minors,” while knowing that players will still identify and seek out the weapons.

Kristovich said there is no evidence that the kind of product placement and marketing the plaintiffs are talking about happened in any of the editions of the game the shooter played.

The families have also filed a lawsuit against Daniel Defense, which manufactured the AR-style rifle used in the May 24, 2022, shooting. Koskoff argued that a replica of the rifle clearly appears on a splash page for Call of Duty.

Josh Koskoff, the families’ Connecticut-based lead attorney, also represented families of nine Sandy Hook Elementary School shooting victims in a lawsuit against gunmaker Remington and got a $73 million lawsuit settlement.

He invoked Sandy Hook several times in his arguments, saying the shooters there and in Uvalde shared the same gaming obsession.

Koskoff said the Uvalde shooter experienced “the absorption and the loss of self in Call of Duty.”

He said that immersion was so deep that the shooter searched online for how to obtain an armored suit that he didn’t know only exists in the game.

Video game is ‘in a class of its own,’ lawyer says

Koskoff played a clip from Call of Duty Modern Warfare, the game the shooter played, with a first-person shooter gunning down opponents.

The shots echoed loudly in the courtroom, and several people in the audience slowly shook their heads.

“Call of Duty is in a class of its own,” Koskoff said.

Kristovich argued for Activision that the game, despite its vast numbers of players, can be tied to only a few of the many U.S. mass shootings.

“The game is incredibly common. It appears in a scene on ‘The Office,’” she said. She added that it is ridiculous to assert that “this is such a horrible scourge that your honor has to essentially ban it through this lawsuit.”

Highberger told the lawyers he was not leaning in either direction before the hearing. He gave no time frame for when he will rule, but a quick decision is not expected.

The judge did tell the plaintiffs’ lawyers that their description of Activision’s actions seemed like deliberate malfeasance, where their lawsuit alleges negligence. He said that was the biggest hurdle they needed to clear.

“Their conduct created a risk of exactly what happened,” Mesner-Hage told him. “And we represent the people who are exactly the foreseeable victims of that conduct.”

Meta’s attorneys will make arguments on a similar motion next month.

This story was originally featured on Fortune.com

© AP Photo/Eric Thayer

DuckDuckGo is making it easier to wade through some of the AI slop that has taken over the internet in recent months. This week, the company introduced a new filter for removing AI-generated images from search results. The next time you use the browser, you'll see a new dropdown menu titled "AI images." From there, you can set whether you want to see AI content or not. 

The filter relies on manually curated open-source block lists maintained by uBlockOrigin and others. According to DuckDuckGo, the filter won't catch every AI-generated image out on the internet, but it will greatly reduce how many you see. The company says it's working on additional filters.  

You'll notice the example DuckDuckGo uses to demo the feature in the GIF it provided involves a search for images of a "baby peacock." That's not by accident. People first started noticing how much Google Search results had been overrun by AI slop about a year ago, and one of the worst examples was any query involving the showy birds. Google has since addressed the situation somewhat, but AI slop in search results remain a problem on the platform. So it's good to see DuckDuckGo adopt a simple but effective solution to the issue. 

This article originally appeared on Engadget at https://www.engadget.com/ai/duckduckgo-now-allows-you-to-filter-out-ai-images-in-search-results-144326213.html?src=rss

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Whether you're working in a noisy office, commuting on a packed train or just trying to focus at home, a good pair of noise-canceling headphones can make all the difference. The best noise-canceling headphones block out distractions and let you enjoy your music, podcasts or calls in peace — all while delivering great sound quality and all-day comfort. From models with plush cushions to wireless cans with loads of extra features, there’s something here for every style and budget.

Table of contents

• Best noise-canceling headphones for 2025

• How to choose the best noise-canceling headphones for you

• How we test noise-canceling headphones

• Other noise-canceling headphones we tested

• Noise-canceling headphones FAQs

Best noise-canceling headphones of 2025

How to choose the best noise-canceling headphones for you

Design

When you’re shopping for the best wireless headphones, the first thing you’ll need to decide on is wear style. Do you prefer on-ear or over-ear headphones? For the purposes of this guide, I focus on the over-ear style as that’s what most noise-canceling headphones are nowadays. Sure, you can find on-ear models with ANC, but over-ear, active noise-canceling headphones are much more effective at blocking outside sounds since your ears are completely covered.

For gamers, there are also gaming headsets that feature noise cancellation — some even have detachable microphones, so they can double as over-ear headphones. However, for the purpose of this article, we’re only going to be focusing on noise-canceling headphones rather than headsets. Look for models with a comfortable headband and memory foam ear cups to ensure you can wear them for long periods without discomfort.

Many headphones also come with a range of color options, so if aesthetics matter to you, you’ll find plenty of choices beyond just black or white. Whether you’re looking for something neutral or a bold pop of color, brands now offer a variety of styles to match your personal taste.

Finally, if you’re planning to wear your headphones for long periods of time, it’s important to pick a model with a comfortable fit. Memory foam ear cups, an adjustable headband, and lightweight materials can make all the difference during extended listening sessions. After all, great sound is only part of the equation; comfort matters just as much.

Type of noise cancellation

Next, you’ll want to look at the type of ANC a set of headphones offers. You’ll come across terms like “hybrid active noise cancellation” or “hybrid adaptive active noise cancellation,” and there are key differences between the two. A hybrid ANC setup uses microphones on the inside and on the outside of the device to detect outside noise and cancel it out. By analyzing input from both mics, a hybrid system can combat more sounds than “regular” ANC, but it does so at a constant level that doesn’t change.

Adaptive ANC takes the hybrid configuration a step further by continuously adjusting the noise cancellation for changes in your environment and any leakage around the padding of the ear cups. Adaptive noise-canceling also does a better job with wind noise, which can really kill your vibe while using headphones outdoors. Some high-end headphones also support Dolby Atmos, which enhances spatial audio and makes everything from music to movies sound more immersive. For the purposes of this best headphones list, I’m only considering products with hybrid ANC or adaptive ANC setups because those are the most effective at blocking noise and improving your overall listening experience.

Customization

You’ll also want to check to see if the ANC system on a prospective set of headphones offers adjustable levels of noise cancellation or presets. These can help you dial in the amount of ANC you need for various environments, but it can also help you save battery life. Master & Dynamic, for example, has ANC presets that provide both maximum noise blocking and more efficient cancellation that is more energy efficient. Other companies may include a slider in their companion apps that let you adjust the ANC level to your liking. Some high-end models even allow you to fine-tune the ANC for specific types of environments.

How we test noise-canceling headphones

The primary way we test headphones is to wear them as much as possible. I prefer to do this over a one-to-two-week period, but sometimes deadlines don’t allow it. During this time, I listen to a mix of music and podcasts, while also using the headphones to take both voice and video calls.

Since battery life for headphones can be 30 hours or more, I drain the battery with looping music and the volume set at a comfortable level (usually around 75 percent). Due to the longer battery estimates, I’ll typically power the headphones off several times and leave them that way during a review. This simulates real-world use and keeps me from having to constantly monitor the process for over 24 straight hours.

To test ANC performance specifically, I use headphones in a variety of environments, from noisy coffee shops to quiet home offices. When my schedule allows, I use them during air travel since plane noise is a massive distraction to both work and relaxation. Even if I can’t hop on a flight, I’ll simulate a constant roar with white noise machines, bathroom fans, vacuums and more. I also make note of how well each device blocks human voices, which are a key stumbling block for a lot of ANC headphones.

ANC-related features are something else to consider. Here, I do a thorough review of companion apps, testing each feature as I work through the software. Any holdovers from previous models are double checked for improvements or regression. If the headphones I’m testing are an updated version of a previous model, I’ll spend time getting reacquainted with the older set. Ditto for the closest competition for each new set of headphones that I review.

Other noise-canceling headphones we tested

AirPods Max

Apple’s AirPods Max are premium, well-designed headphones that incorporate all of the best features you find on standard AirPods: solid noise cancelation, spatial audio and easy Siri access. However, their $550 starting price makes them almost prohibitively expensive, even for those with Apple devices. There are better options available at lower prices.

Sonos Ace

The Sonos Ace is an excellent debut for the company’s first headphones. The combination of refined design, great sound quality and home theater tricks creates a unique formula. However, ANC performance is just okay and key functionality is still in the works for many users.

Beats Studio Pro

The Studio Pro lacks basic features like automatic pausing, and multipoint connectivity is only available on Android. Moreover, they’re not very comfortable for people with larger heads. Overall sound quality is improved, though, and voice performance on calls is well above average.

Noise-canceling headphones FAQs

Does noise cancellation block all noise?

Noise cancellation doesn’t block out all noise, though it does drastically reduce the volume of most external sounds.

Is there a difference between wired vs wireless noise-canceling headphones?

In terms of sound quality, if you have two headphones — one wired and one wireless — with similar specs, the difference is going to be very minimal. However, wireless headphones offer more convenience, allowing you to move around more freely with your headphones on, which is why they often feature noise cancellation to minimize external sounds.

Does noise cancellation impact sound quality?

ANC does bear some weight on sound quality, but the impact of this often doesn’t outweigh the benefits. Noise cancellation reduces ambient noise, allowing a greater focus on audio detail. For audiophiles, however, there may be a small difference in sound fidelity when ANC is turned on.

This article originally appeared on Engadget at https://www.engadget.com/audio/headphones/best-noise-canceling-headphones-130029881.html?src=rss

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Uber is investing hundreds of millions of dollars in Nuro and Lucid, the latest step in the company’s plan to build an extensive robotaxi program that can roll out globally. Uber’s partnership with EV manufacturer Lucid will see it deploy at least 20,000 of the Newark-based company’s vehicles over a period of six years. These will be equipped with the AI-powered Nuro Driver autonomous technology. The vehicles will be owned and operated by Uber or one of its third-party partners, and the service will be exclusive to Uber users.

The robotaxi service is expected to launch in late 2026 in an unnamed "major US city," and Uber said that a prototype of an operational autonomous Lucid-Nuro vehicle is currently being tested on a closed circuit at a Nuro facility in Las Vegas. According to the new partners, the robotaxi will benefit from the Lucid Gravity SUV’s "advanced technology platform, redundant electrical and controls architectures, and long range," with the latter estimated to be around 450 miles.

Nuro will be responsible for overseeing the extensive safety checks. These range from simulations to on-road testing and are marked on "dozens" of categories. The approved Lucid Gravity robotaxi will operate at level 4 autonomy, which essentially makes it almost fully self-driving and able to perform the majority of its functions without any human intervention.

Uber has spent much of this year expanding its robotaxi ambitions through various team-ups with the likes of Volkswagen and British AI company Wayve, with whom it plans to bring robotaxis to the UK for the first time next year. Back in March, Uber launched its robotaxi service with Waymo in Austin, building on the existing offering in Phoenix, Los Angeles and San Francisco. Waymo One covers 37 square miles of the city, and Uber users can ride in one by ordering an UberX, Uber Green, Uber Comfort or Uber Comfort Electric.

Earlier this week, Uber also announced a new partnership with China-based Baidu, which will see the two companies bring Baidu’s Apollo Go autonomous vehicles to mainland China and other non-US (no surprise there) markets around the world.

This article originally appeared on Engadget at https://www.engadget.com/transportation/evs/ubers-latest-robotaxi-plan-involves-20000-lucid-evs-145943920.html?src=rss

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© Uber/Lucid

Jack Dorsey has been back in the news lately after unveiling a pair of new apps he worked on, Bluetooth-based messenager Bitchat and UV exposure tracker Sun Day. The Block CEO put those together under the auspices of a new development collective called "and Other Stuff," a nonprofit that he is backing with a $10 million cash injection through his StartSmall foundation, as TechCrunch reports.

The group plans to work on open-source projects, including ones that could become consumer social media apps, along with app-development tools. The developers met on Nostr, a social networking protocol Dorsey has also backed financially. 

The "and Other Stuff" collective aims to support Nostr's "transition from an experimental protocol to a widely adopted, sustainable ecosystem through collaborative growth and funding." In addition to Nostr projects, the collaborators plan to experiment with building tools based on the likes of ActivityPub — which powers Mastodon — and Cashu. That e-cash platform's creator, dubbed Calle, is part of the "and other Stuff" team alongside Twitter’s first employee, Evan Henshaw-Plath.

The projects that "and Other Stuff" has worked on so far include voice note app heynow, a private messenger app called White Noise and social community +chorus. They have also created Shakespeare, which is designed to help developers build Nostr-based social apps with AI.

Dorsey has long fostered an interest in open-source protocols. In 2019, during his second stint as Twitter CEO, the company set up a team that was tasked with forming an open, decentralized standard for social media. Dorsey had hoped to eventually shift Twitter onto that protocol, but of course that didn't pan out. Instead, Twitter spun out that project — Bluesky — as a public benefit corporation in 2022. Last year, after leaving Bluesky's board, Dorsey claimed that the team there was "literally repeating all the mistakes" he made while running Twitter such as, uh, setting up moderation tools (which are, in reality, a critically important aspect of any successful social platform).

On an episode of Henshaw-Plath's new podcast, Dorsey reiterated a point he had made previously, that Twitter was beholden to advertisers (an issue that X is contending with under Elon Musk's ownership). "It’s hard for something like [Twitter] to be a company, because you have corporate incentives when it wants to be a protocol," Dorsey said. "If [Twitter] were an open protocol, if it were truly an open project, you could build a business on top of it, and you could build a very healthy business on top of it."

He was also once again critical of Bluesky's structure, adding that, "I want to push the energy in a different direction... which is more like Bitcoin, which is completely open and not owned by anyone from a protocol layer. That’s what I see in Nostr as well. That’s where I want to push my energy... rather into the more corporate direction, even if it is a public benefit corporation."

This article originally appeared on Engadget at https://www.engadget.com/social-media/jack-dorsey-backs-an-open-source-development-collective-with-10-million-140052825.html?src=rss

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Whether you’re shopping for a budget-friendly laptop for school or a sleek machine for everyday productivity, the best Chromebooks can offer surprising functionality for the price. Chromebooks have come a long way from their early days as web-only devices. Now, many Chromebook models feature powerful processors, premium displays and even touchscreen support, making them a compelling alternative to a regular laptop for plenty of users.

There are more options than ever too, from lightweight clamshells to high-end, 2-in-1 designs that can easily replace your daily driver. Whether you're after a new Chromebook for streaming, work or staying on top of emails, there’s likely a model that fits both your budget and your workflow. We’ve tested the top Chromebooks on the market to help you find the right one — whether you’re after maximum value or top-tier performance.

Editor’s note (7/16/25): While I still recommend everything in this guide, there’s one very intriguing new Chromebook I’m in the process of testing. Lenovo, who makes our pick for best overall Chromebook, just released a new premium model. The Chromebook Plus 14 starts at $649 and is the one of the first to use the ARM-based MediaTek Kompanio Ultra 910 chip. Most other performance-focused Chromebooks run on Intel or AMD chips, but so far the Kompanio Ultra has been more than up to what I’ve thrown at it. And the other benefit is battery life — Lenovo promises up to 17 hours. I haven’t fully tested this yet, but from what I’ve seen the ARM chip is unsurprisingly much more efficient than the Intel ones I use on most other Chromebooks. I’m hopeful that this laptop will last for 10 hours of real use, not just playing back video or some other low-power task.

Design-wise, it has more in common with Google’s old Pixelbook Go or even a MacBook Air than most other Chromebooks. It's pleasantly thin (.63 inches) and light (2.58 pounds). It also features a 14-inch OLED display, 256GB of storage and 16GB of RAM. The model I’m testing costs $749, but there’s also a $649 configuration with 12GB of RAM, 128GB of storage and no touchscreen — but it uses the same chip, still has an OLED screen and should get similarly long battery life. The relatively high price makes me hesitate on calling this the best Chromebook for everyone, but it’ll almost certainly be the Chromebook to buy if you care about battery life. I’ll update this guide again once I finish my testing.

Table of contents

• Best Chromebooks in 2025

• Lenovo IdeaPad Flex 5i Chromebook Plus

• Acer Chromebook Plus 514

• Acer Chromebook Plus Spin 714

• Acer Chromebook Plus 516 GE

• Best Chromebooks FAQs

• Other Chromebooks we tested

Best Chromebooks in 2025

Best Chromebooks FAQs

What is Chrome OS, and why would I use it over Windows?

This is probably the number one question about Chromebooks. There are plenty of inexpensive Windows laptops on the market, so why bother with Chrome's operating system? Glad you asked. For me, the simple and clean nature of Chrome OS is a big selling point. Chrome OS is based on Google’s Chrome browser, which means most of the programs you can run are web based. There’s no bloatware or unwanted apps to uninstall like you often get on Windows laptops, it boots up in seconds, and you can completely reset to factory settings almost as quickly.

Of course, simplicity will also be a major drawback for some users. Not being able to install native software can be a dealbreaker if you’re a video editor or software developer. But there are also plenty of people who do the majority of their work in a web browser, using tools like Google Docs and spreadsheets for productivity without needing a full Windows setup.

Google and its software partners are getting better every year at supporting more advanced features. For example, Google added video editing tools to the Google Photos app on Chromebooks – it won’t replace Adobe Premiere, but it should be handy for a lot of people. Similarly, Google and Adobe announced Photoshop on the web in 2023, something that brings much of the power of Adobe’s desktop apps to Chromebooks.

Chromebooks can also run Android apps, which greatly expands the amount of software available. The quality varies widely, but it means you can do more with a Chromebook beyond just web-based apps. For example, you can install the Netflix app and save videos for offline watching. Other Android apps like Microsoft Office and Adobe Lightroom are surprisingly capable as well. Between Android apps and a general improvement in web apps, Chromebooks are more than just portals to a browser.

What do Chromebooks do well?

Put simply, web browsing and really anything web based. Online shopping, streaming music and video and using various social media sites are among the most common daily tasks people do on Chromebooks. As you might expect, they also work well with Google services like Photos, Docs, Gmail, Drive, Keep and so on. Yes, any computer that can run Chrome can do that too, but the lightweight nature of Google Chrome OS makes it a responsive and stable platform.

As I mentioned before, Chrome OS can run Android apps, so if you’re an Android user you’ll find some nice ties between the platforms. You can get most of the same apps that are on your phone on a Chromebook and keep info in sync between them. You can also use some Android phones as a security key for your Chromebook or instantly tether your 2-in-1 laptop to use mobile data.

Google continues to tout security as a major differentiator for Chromebooks, and it’s definitely a factor worth considering. Auto-updates are the first lines of defense: Chrome OS updates download quickly in the background and a fast reboot is all it takes to install the latest version. Google says that each webpage and app on a Chromebook runs in its own sandbox as well, so any security threats are contained to that individual app. Finally, Chrome OS has a self-check called Verified Boot that runs every time a device starts up. Beyond all this, the simple fact that you generally can’t install traditional apps on a Chromebook means there are fewer ways for bad actors to access the system.

If you’re interested in Google’s Gemini AI tools, a Chromebook is a good option as well. Every Chromebook in our top picks comes with a full year of Google’s AI Pro plan — this combines the usual Google One perks like 2TB of storage and 10 percent back in purchases from the Google Store with a bunch of AI tools. You’ll get access to Gemini in Chrome, Gmail, Google Docs and other apps, Gemini 2.5 Pro in the Gemini app and more. Given that this plan is $20/month, it’s a pretty solid perk. Chromebook Plus models also include tools like the AI-powered “help me write,” the Google Photos Magic Editor and generative AI backgrounds you can create by filling in a few prompts.

As for when to avoid Chromebooks, the answer is simple: If you rely heavily on a specific native application for Windows or a Mac, chances are you won’t find the exact same option on a ChromeOS device. That’s most true in fields like photo and video editing, but it can also be the case in law or finance. Plenty of businesses run on Google’s G suite software, but more still have specific requirements that a Chromebook might not match. If you’re an iPhone user, you’ll also miss out on the way the iPhone easily integrates with an iPad or Mac. For me, the big downside is not being able to access iMessage on a Chromebook.

Finally, gaming Chromebooks are not ubiquitous, although they’re becoming a slightly more reasonable option with the rise of cloud gaming. In late 2022, Google and some hardware partners announced a push to make Chromebooks with cloud gaming in mind. From a hardware perspective, that means laptops with bigger screens that have higher refresh rates as well as optimizing those laptops to work with services like NVIDIA GeForce Now, Xbox Game Pass and Amazon Luna. You’ll obviously need an internet connection to use these services, but the good news is that playing modern games on a Chromebook isn’t impossible. You can also install Android games from the Google Play Store, but that’s not what most people are thinking of when they want to game on a laptop.

What are the most important specs for a Chromebook?

Chrome OS is lightweight and runs well on fairly modest hardware, so the most important thing to look for might not be processor power or storage space. But Google made it easier to get consistent specs and performance late last year when it introduced the Chromebook Plus initiative. Any device with a Chromebook Plus designation meets some minimum requirements, which happen to be very similar to what I’d recommend most people get if they’re looking for the best laptop they can use every day.

Chromebook Plus models have at least a 12th-gen Intel Core i3 processor, or an AMD Ryzen 3 7000 series processor, both of which should be more than enough for most people. These laptops also have a minimum of 8GB of RAM and 128GB of SSD storage, which should do the trick unless you’re really pushing your Chromebook. All Chromebook Plus models have to have a 1080p webcam, which is nice in these days of constant video calling, and they also all have to have at least a 1080p FHD IPS screen.

Of course, you can get higher specs or better screens if you desire, but I’ve found that basically everything included in the Chromebook Plus target specs makes for a very good experience.

Google has an Auto Update policy for Chromebooks as well, and while that’s not exactly a spec, it’s worth checking before you buy. Last year, Google announced that Chromebooks would get software updates and support for an impressive 10 years after their release date. This support page lists the Auto Update expiration date for virtually every Chromebook ever, but a good rule of thumb is to buy the newest machine you can to maximize your support.

How much should I spend on a Chromebook?

Chromebooks started out notoriously cheap, with list prices often coming in under $300. But as they’ve gone more mainstream, they’ve transitioned from being essentially modern netbooks to some of the best laptops you’ll want to use all day. As such, prices have increased: At this point, you should expect to spend at least $400 if you want a solid daily driver. There are still many Chromebooks out there available at a low price that may be suitable as secondary devices, but a good Chromebook that can be an all-day, every-day laptop will cost more. But, notably, even the best Chromebooks usually cost less than the best Windows laptops, or even the best “regular” laptops out there.

There are a handful of premium Chromebooks that approach or even exceed $1,000 that claim to offer better performance and more processing power, but I don’t recommend spending that much. Generally, that’ll get you a better design with more premium materials, as well as more powerful internals and extra storage space, like a higher-capacity SSD. Of course, you also sometimes pay for the brand name. But, the specs I outlined earlier are usually enough, and there are multiple good premium Chromebooks in the $700 to $800 range at this point.

See Also:

• Best Laptops for 2025

• Best Gaming Laptops

• Best 2-in-1 Laptops for 2025

• Best Cheap Windows Laptops

• Best Laptops for College Students

Other Chromebooks we tested

Samsung Galaxy Chromebook Plus

Samsung’s Galaxy Chromebook Plus, released in late 2024, is one of the more unique Chromebooks out there. It’s extremely thin and light, at 0.46 inches and 2.6 pounds, but it manages to include a 15.6-inch display in that frame. That screen is a 1080p panel that’s sharp and bright, but its 16:9 aspect ratio made things feel a bit cramped when scrolling vertically. Performance is very good, and the keyboard is solid, though I’m not a fan of the number pad as it shifts everything to the left. At $700 it’s not cheap, but that feels fair considering its size and capabilities. If you’re looking for a big screen laptop that is also super light, this Chromebook merits consideration, even if it’s not the best option for everyone.

This article originally appeared on Engadget at https://www.engadget.com/computing/laptops/best-chromebooks-160054646.html?src=rss

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© Photo by Nathan Ingraham / Engadget

The best soundbars can completely transform your TV setup, turning flat, lifeless audio into something that actually sounds cinematic. Whether you're watching blockbuster movies, listening to music or gaming, a good soundbar delivers clearer vocals, deep bass and better overall playback than most built-in TV speakers ever could.

In 2025, there’s a soundbar for every kind of home entertainment setup — from compact all-in-one units to full surround systems with subwoofers and rear speakers. Some prioritize simplicity and sleek design, while others are packed with immersive features like Dolby Atmos and smart voice controls. No matter your budget or your space, we’ve picked the best soundbars you can buy right now to help elevate your audio experience.

Table of contents

• The post-CES soundbar outlook for 2025

• Best soundbars for 2025

• What to look for in a soundbar

• Other soundbars we tested

• Best soundbar FAQs

The post-CES soundbar outlook for 2025

I typically come out of CES with a pretty clear understanding of the new soundbars that are coming for the year, but that wasn’t exactly the case in 2025. LG decided to carry over its most premium soundbars from 2024, but it will add the compact S20A this year. The company only previewed the model at CES, so full specs are still forthcoming.

Samsung will once again keep the same overall design and features for its top-end Q990 soundbar. However, the company is adding a few new tools and it drastically reduced the size of the wireless subwoofer that comes in the box. Samsung does have one new model for 2025, the QS700F, that’s designed to sit on a table or automatically adjust to being mounted flat on a wall. Details are scarce on that soundbar for now and I anticipate a full spec sheet when the company is really to sell it.

Of the big three TV companies, Sony is the only one that didn’t announce any home theater gear at CES. The company has decided to focus mainly on its automotive efforts at the show recently, leaving TV and audio announcements for later in the year. The company debuted multiple soundbar options in 2024 and a four-speaker setup for the living room in the Bravia Quad. That said, it wouldn’t surprise me if Sony released new soundbars later in the year since its most recent models were only announced last April.

One company I would keep an eye on is Sennheiser. The original Ambeo model is nearly six years old and could use a refresh. The company has added medium and mini options to the Ambeo lineup since then, but it would be nice to see a refined version of the largest model too. The original Ambeo soundbar is huge, so no matter how good it sounds, it will always be a tough sell for some people.

Although I think it’s less likely, it’s also possible that Sonos has new soundbars this year. While the company’s next device will likely be the rumored set-top streaming box, the Sound Motion tech inside the Arc Ultra would offer a big improvement to bass performance in compact models like the Beam and Ray. The company may bring Sound Motion to standalone speakers first, but it’s destined for those smaller soundbars eventually.

The best soundbars for 2025

What to look for in a soundbar

Features

When it comes to features, the more you pay the more you're going to get in your new audio system. Most affordable options ($150 or less) will improve your television's audio quality, but that's about it. Step into the $300 to $400 range and you'll find all-in-one soundbars with things like built-in voice control, wireless connectivity, Google Chromecast, AirPlay 2 and even Android TV. They're all helpful when you want to avoid looking for the remote control, but the best playback quality is usually only in the top tier and the formats those premium soundbar systems support. I’m talking about things like Dolby Atmos, DTS:X and other high-resolution audio standards — essentials if you’re building a truly cinematic home entertainment setup. And not all Atmos soundbars are equal, so you'll need to look at the finer details carefully before you break into the savings account. If you're looking for one of the best Dolby Atmos soundbars, size, channels and subwoofer options will be important factors to consider. Some models even include a dedicated subwoofer to enhance bass performance, bringing an extra punch to action scenes and soundtracks.

Ports

This is a big one. A lot of the more affordable soundbars are limited when it comes to connectivity options. They either offer an optical port or one HDMI jack and, if you're lucky, both. Things get slightly better in the mid-range section, but that's not always the case. The Sonos Beam, for example, is $449, but only has a single HDMI port. Even at the higher-end, the $899 Sonos Arc still only has one HDMI port. If you plan to connect multiple devices like a set-top box, gaming laptop or console directly to your soundbar for the best audio experience, you’ll want an option with at least two HDMI (eARC) inputs. HDMI connections are critical for supporting Dolby Atmos and Dolby Digital audio formats, as well as high-res passthrough for HDR and 8K/4K content.

Channels

Another big thing you’ll want to pay attention to when looking for the best soundbar is channels. That’s the 2.1, 7.1.2 or other decimal number that companies include in product descriptions. The first figure corresponds to the number of channels. A two would just be left and right while a more robust Atmos system, especially one with rear surround speakers, could be five or seven (left, right, center and upward). The second number refers to the dedicated subwoofer, so if your new soundbar comes with one or has them built in, you’ll see one here. The third numeral is up-firing speakers, important for the immersive effect of Dolby Atmos. Not all Atmos-enabled units have them, but if they do, the third number will tell you how many are in play and how they contribute to the overall soundstage.

Wireless

Most soundbars these days offer either Bluetooth, Wi-Fi or both. When it comes to Wi-Fi, that connectivity affords you luxuries like voice control (either built-in or with a separate device), Chromecast, Spotify Connect and AirPlay 2. Depending on your preferences, you might be able to live without some of these. For me, AirPlay 2 and Chromecast are essentials, but the rest I can live without. Those two give me the ability to beam music and podcasts from my go-to apps without having to settle for — or struggle with — a Bluetooth connection. For instance, Sonos speakers often offer seamless integration with iOS devices, making it easy to connect and stream music wirelessly. If you’re looking for a wireless speaker that can enhance your TV setup while also offering flexibility for audio throughout the house, it's worth considering a multi-room system.

Size

This one might seem obvious but humor me for a minute. Nothing is more soul-crushing than getting a pricey soundbar in your living room only to discover you have to rearrange everything to find a spot for it. This was my plight when the Sennheiser Ambeo Soundbar arrived at my door. Yes, that speaker is absurdly large (and heavy), and most soundbars aren't nearly as big. I learned a valuable lesson: Make sure the space where you want to put a soundbar will accommodate the thing you're about to spend hundreds (if not thousands) of dollars on.

Basically, it all comes down to the TV you have (or are planning to get) and what the primary goal is for your living-room audio. Is it ease of use? Do you want the best possible sound from a single speaker or speaker/sub combo? Do you just want to be able to actually hear your TV better? Or do you want a full home entertainment experience with crisp vocals, thunderous deep bass, and immersive surround system audio?

By paying attention to each of those areas, you should have a good idea of what to look for in a soundbar, soundbar/subwoofer combo, Dolby Digital system or a more robust setup. With that said, we've put numerous products through their paces at Engadget and have a few favorites for best soundbar at various price points to get you started.

Other soundbars we tested

Sonos Arc

There’s no doubt that the Arc is Sonos’ best-sounding soundbar, but it’s also the company’s most expensive. With a new model based on the Arc rumored to be on the way, it’s difficult to recommend this product over the likes of Samsung and Sony. The Arc works well as both a soundbar and a speaker, and the device will fit in nicely with other Sonos gear you might already have for a multiroom setup. It only has one HDMI port though, where much of the competition allows you to connect streaming and gaming devices directly to their soundbars.

Sennheiser Ambeo Soundbar Plus

I don’t think Sennheiser’s medium-sized model offers enough to stand out from the more powerful Ambeo Soundbar Max or the Ambeo Soundbar Mini. The Mini is more affordable and does a solid job with immersive audio in its own right. Like the rest of the Ambeo lineup, there’s no option for satellite speakers as you can only add a subwoofer to the soundbars. However, the Ambeo Soundbar Plus does have RCA input, so you can use it with a turntable if you’re into vinyl.

Best soundbar FAQs

Is a soundbar better than speakers?

It really depends on what you’re after. A soundbar is definitely a simpler, more compact solution compared to a full speaker setup. If you want better sound than your TV’s built-in setup but don’t want to deal with multiple speakers and wires everywhere, a soundbar is probably the way to go. Some soundbars can even deliver impressive surround sound effects, thanks to features like Dolby Atmos and virtual audio technology. 

However, if you’re an audiophile or want true surround sound for an at-home theater experience, a multi-speaker setup with a receiver, surround speakers and subwoofer will give you a richer soundstage and more control over your experience.

What connection do I need for a soundbar?

Most modern soundbars connect to your TV via HDMI ARC or eARC, which is the easiest and best option for achieving high-quality audio. If your TV supports this, all you need is an HDMI cable, and you’ll get not only great sound but also some extra features like controlling the soundbar with your TV remote. 

If HDMI ARC isn’t an option on your TV, you can use an optical cable, which also delivers solid audio quality. Some soundbars even offer Bluetooth or Wi-Fi connections for streaming music, and a few still have a 3.5mm aux jack for connecting to older devices. 

Do all soundbars come with subwoofers?

Not all soundbars come with subwoofers, but many do or at least offer one as an optional add-on that you can purchase separately. A subwoofer is what gives you that deep, booming bass, so if you like action movies or want a fuller sound for music, having one can make a big difference. Some soundbars have a built-in subwoofer, but these generally don’t provide the same punch as a separate one. 

This article originally appeared on Engadget at https://www.engadget.com/audio/speakers/best-soundbars-143041791.html?src=rss

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