Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that it was taking too much credit for driving sales.Β
Brands must now encode their advantages in formats that AI can process while preserving the distinctiveness and emotional resonance that ultimately matters to humans.
Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI [β¦]