• Analysts expect Apple's WWDC 2025 event on Monday to feature updates to its user experience.
• Apple faces challenges with AI development, tariffs, and production shifts from China.
• OpenAI's new partnership with iPhone designer Jony Ive also puts pressure on Apple to innovate.

Apple is limping into its big summer event this year.

The iPhone giant is setting the stage for its Worldwide Developers Conference — its annual software-focused event that Apple fanatics and investors alike look forward to.

On Monday, developers will descend on Apple's campus in Cupertino, California, where CEO Tim Cook and other executives are set to debut their famous keynote. The event has become known for exciting product reveals, such as the Apple Vision Pro headset and a sneak peek at the latest version of its iPhone operating system, iOS.

This year, however, Apple will have three elephants in the room on its big day: biting China tariffs, an already-behind-schedule Apple Intelligence, and questions around the company's long-term vision for its hardware.

Forrester analyst Dipanjan Chatterjee doesn't expect much fireworks.

"The WWDC announcements will be relatively incremental and muted, perhaps except for a likely visual design overhaul of the user experience," Chatterjee told Business Insider.

In 2024, Cook and Co. introduced the world to Apple Intelligence, Apple's play on artificial intelligence. It built an iPhone around the AI. Nearly a year later, Apple Intelligence hasn't lived up to analysts' expectations for driving more iPhone upgrades.

Apple delayed its promise of a more personalized Siri, which was showcased at WWDC 2024. In April, the company told the unaffiliated Apple blog Daring Fireball that it would take "longer than we thought" to be ready for release.

Monday is a "critical opportunity" for Apple to address key questions about its AI, such as where its roadmap for Apple Intelligence is headed, said Gadjo Sevilla, analyst at EMARKETER, a sister company to BI.

"The company's AI transition has been fraught with delays and the company's inability to showcase its own AI capabilities," Sevilla said.

Apple's terrible, horrible, no good start to 2025

Apple hasn't had the easiest start to 2025.

The company has been raked by legal battles involving its app store, unpredictable tariff announcements that caused a supply-chain scramble, and ongoing challenges in China, a key region for iPhone sales and manufacturing.

During Apple's earnings call in early May, Cook told investors to expect $900 million in tariff costs in the June quarter.

Then, on May 23, President Donald Trump said iPhones produced outside the US would face a tariff of at least 25%. Analysts previously said shifting iPhone production away from countries like India and China to the US could take up to 10 years and cause iPhone prices to skyrocket.

Chatterjee said these tariff changes could have "grave consequences" for the company.

Apple also suffered a major setback last month in its yearslong court battle with Epic Games. A judge ruled that it will no longer be able to collect a 27% fee from US developers who direct users to make purchases externally.

As a developer-focused event, WWDC could be an opportunity for Apple to smooth things over with app builders.

"This is Apple's chance to mend ties with developers frustrated by its restrictive ecosystem and high fees," Sevilla said.

Apple didn't respond to a request for comment by Business Insider.

Meanwhile, OpenAI, which partnered with Apple last year to bring ChatGPT to Siri, recently tapped Apple's former design lead Jony Ive to work on wearable AI hardware. Ive famously worked closely with the late Apple cofounder, Steve Jobs, to design some of the company's most iconic gadgets before leaving the company in 2019.

Apple was notably late to the AI game. The recent OpenAI hire has analysts concerned that Apple's position as a frontrunner in innovation is slipping.

"This raises expectations for Apple to counter with its own AI innovations — especially since the narrative of the 'next big thing' happening outside Apple, led by its former star designer, is one the company will likely want to dispel," Sevilla said.

Apple has a key advantage in the AI race, however — a massive, global distribution channel for its software. After all, the iPhone is the most popular smartphone in the world.

The tech world will be watching to see if Apple makes moves at WWDC to course-correct after its stumbles in AI over the last year.

Business Insider will be liveblogging Cook's WWDC keynote, which kicks off Monday at 1 p.m. ET.

• Elon Musk and Donald Trump have had a tumultuous relationship over the years.
• While the two traded barbs during Trump's first presidency, they've become political allies.
• Musk officially joined the administration, but recently criticized Trump's "big, beautiful bill."

Elon Musk and Donald Trump have had something of an on-again-off-again relationship over the years.

The world's richest person and the two-time president of the United States weren't always close, but became singular political allies, with Musk calling himself "first buddy" following Trump's 2024 victory and donating more than $200 million toward pro-Trump super PACs.

At the beginning of Trump's second term, Musk was frequently seen on the president's side and served as the de facto head of the White House DOGE office, the cost-cutting initiative that made waves throughout the federal government.

In May, Musk started to separate himself somewhat from Trump, saying he'd devote more time to his businesses and spend less money on politics.

By early June, it appeared that their relationship was blowing up in real time as the two publicly disagreed over the "Big, Beautiful Bill."

Here's how the two billionaires reached this point.

November 2016: Musk says Trump is 'not the right guy' for the job

Just before the 2016 presidential election, Musk told CNBC he didn't think Trump should be president. 

"I feel a bit stronger that he is not the right guy. He doesn't seem to have the sort of character that reflects well on the United States," Musk said. 

The billionaire added that Hillary Clinton's economic and environmental policies were the "right ones."

December 2016: Musk appointed to Trump's advisory councils

After he won the presidency, Trump appointed Musk to two economic advisory councils, along with other business leaders like Uber CEO Travis Kalanick. 

Musk received criticism for working with the controversial president, but he defended his choice by saying he was using the position to lobby for better environmental and immigration policies. 

June 2017: Musk cut ties with the White House in protest of Trump's environmental policies

On June 1, 2017, after Trump announced the US would pull out of the Paris Agreement on climate change, Musk resigned from his roles on presidential advisory boards. 

"Climate change is real. Leaving Paris is not good for America or the world," Musk said in a tweet announcing his departure.

Musk's goal for Tesla is to curb dependence on fossil fuels through electric vehicles, solar power, and stationary energy storage. 

January 2020: 'One of our great geniuses'

During a January 2020 interview with CNBC, Trump praised Musk's accomplishments and intelligence. 

"You have to give him credit," the former president said, referring to Tesla becoming more valuable than Ford and General Motors. "He's also doing the rockets. He likes rockets. And he's doing good at rockets too, by the way." 

Trump went on to call Musk "one of our great geniuses" and likened him to Thomas Edison. 

May 2020: Trump backs up Musk in feud with California's COVID-19 rules

As the pandemic gripped the US in early 2020, Musk clashed with California public-health officials who forced Tesla to temporarily shut down its factory there. Trump voiced his support for Musk. 

"California should let Tesla & @elonmusk open the plant, NOW," Trump tweeted in May 2020. "It can be done Fast & Safely!"

"Thank you!" Musk replied. 

May 2022: Musk said he would reinstate Trump's Twitter account

In May, Musk said he would unban Trump as Twitter's new owner. 

Musk called the ban a "morally bad decision" and "foolish to the extreme" in an interview with the Financial Times. Twitter kicked Trump off its platform following the January 6, 2021, attack on the US Capitol. 

The Tesla billionaire has called himself a "free speech absolutist," and one of his key goals for taking Twitter private was to loosen content moderation. 

July 2022: Trump calls Musk a 'bullshit artist'

In July, Trump took aim at Musk, saying the businessman voted for him but later denied it. 

"You know [Musk] said the other day 'Oh, I've never voted for a Republican,'" Trump said during a Saturday rally in Anchorage, Alaska. "I said 'I didn't know that.' He told me he voted for me. So he's another bullshit artist."

On Monday, Musk tweeted that Trump's claim was "not true."

July 2022: Musk says Trump shouldn't run again

Musk stopped short of attacking Trump personally, but said he shouldn't run for president again. 

"I don't hate the man, but it's time for Trump to hang up his hat & sail into the sunset. Dems should also call off the attack – don't make it so that Trump's only way to survive is to regain the Presidency," he tweeted. 

He continued: "Do we really want a bull in a china shop situation every single day!? Also, I think the legal maximum age for start of Presidential term should be 69." Trump is 76 years old. 

July 2022: Trump lashes out

Trump then went on the offensive, posting a lengthy attack on Musk on Truth Social, the social media company he founded. 

"When Elon Musk came to the White House asking me for help on all of his many subsidized projects, whether it's electric cars that don't drive long enough, driverless cars that crash, or rocketships to nowhere, without which subsidies he'd be worthless, and telling me how he was a big Trump fan and Republican, I could have said, 'drop to your knees and beg,' and he would have done it," Trump said in a post that criticized two of Musk's ventures, Tesla and the rocket company SpaceX. 

"Lmaooo," Musk responded on Twitter.

October 2022: Trump cheers Musk's Twitter deal but says he won't return

Following Musk's official buyout of Twitter on Thursday, Trump posted to Truth Social, cheering the deal. 

"I am very happy that Twitter is now in sane hands, and will no longer be run by Radical Left Lunatics and Maniacs that truly hate our country," he said. He added that he likes Truth Social better than other platforms, echoing comments from earlier this year in which he ruled out a return to Twitter. 

On Monday, Musk joked about the potential of welcoming the former president back to his newly acquired platform.

"If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!," the Tesla CEO tweeted. 

May 2023: Musk hosts Florida Gov. Ron DeSantis' glitchy debut

Musk and other right-leaning voices in Silicon Valley initially supported Florida Gov. Ron DeSantis. DeSantis ended 2022 as Trump's best-positioned primary challenger. In November 2022, as DeSantis was skyrocketing to acclaim, Musk said he would endorse him. In March 2023, after enduring Trump's attacks for months, DeSantis prepared to make history by formally announcing his campaign in an interview on Twitter.

The initial few minutes were a glitchy disaster. Trump and his allies ruthlessly mocked DeSantis' "Space" with Musk and venture capitalist David Sachs. DeSantis' interview later proceeded, but his campaign was dogged for days with negative headlines.

September 2023: A Trump-style border wall is needed, Musk says

Musk live-streamed a visit to the US-Mexico border on Twitter, which he had rebranded as "X." Musk said that one of Trump's signature policies was necessary during his visit to Eagle Pass, Texas, to get a first-person look at what local officials called a crisis at the border.

"We actually do need a wall and we need to require people to have some shred of evidence to claim asylum to enter, as everyone is doing that," Musk wrote on X. "It's a hack that you can literally Google to know exactly what to say! Will find out more when I visit Eagle Pass maybe as soon as tomorrow."

Like Trump and others on the right, Musk had criticized the broader consensus in Washington for focusing too much on Russia's unprovoked war against Ukraine in comparison to domestic issues like migration. 

March 2024: Trump tries to woo Musk, but the billionaire says he won't give him money.

Trump tried to woo Musk during a meeting at the former president's Mar-a-Lago resort. According to The New York Times, Trump met with Musk and a few other GOP megadonors when the former president's campaign was particularly cash-strapped. After the Times published its report, Musk said he would not be "donating money to either candidate for US President." 

It wasn't clear who Musk meant in terms of the second candidate. He had repeatedly criticized President Joe Biden, who looked poised to be headed toward a rematch with Trump.

July 2024: Musk endorses Trump after the former president is shot

Musk said he "fully endorsed" Trump after the former president was shot during a political rally ahead of the Republican National Convention. The billionaire's endorsement marked a major turning point in his yearslong political evolution from an Obama voter. Days later, it would come to light that Musk pressed Trump to select Ohio Sen. JD Vance as his running mate.

Trump announced Vance as his vice presidential pick at the Republican National Convention.

The ticket, Musk wrote on X, "resounds with victory."

It wasn't just his public support that Musk was offering. In July, The Wall Street Journal reported Musk had pledged roughly $45 million to support a pro-Trump super PAC. Musk later said he would donate far less, but his rebranding into a loyal member of the MAGA right was complete.

August 2024: Trump joins Musk for a highly anticipated interview

Trump, who ended the Republican National Convention primed for victory, stumbled after Biden abruptly dropped out of the 2024 race. The former president and his allies have struggled to attack Vice President Kamala Harris, now the Democratic presidential nominee.

Amid Harris' early media blitz, Trump joined Musk on a two-hour livestream on X that garnered an audience of over 1 million listeners. The conversation covered topics ranging from a retelling of Trump's assassination attempt to illegal immigration to Musk's potential role with a government efficiency commission.

In August, Trump began floating the idea that he "certainly would" consider adding Musk to his Cabinet or an advisory role. The Tesla CEO responded by tweeting an AI-generated photo of himself on a podium emblazoned with the acronym "D.O.G.E"—Department of Government Efficiency.

"I am willing to serve," he wrote above the image.

September 2024: Musk says he's ready to serve if Trump gives him an advisory role

In September, Trump softened the suggestion of Musk joining his Cabinet due to his time constraints with running his various business ventures, the Washington Post reported. However, he also said that Musk could "consult with the country" and help give "some very good ideas."

Musk then replied to a tweet about the Washington Post article, expressing his enthusiasm.

"I can't wait. There is a lot of waste and needless regulation in government that needs to go," he wrote.

He later said on X that he "looked forward to serving" the country and would be willing to do with without any pay, title, or recognition.

October 2024: Musk speaks at Trump rally in Butler, Pennsylvania

Musk joined Trump onstage during the former president's rally, hosted on October 5 in the same location where Trump survived an assassination attempt in July. Musk sported an all-black "Make America Great Again" cap and briefly addressed the crowd, saying that voter turnout for Trump this year was essential or "this will be the last election." 

"President Trump must win to preserve the Constitution," Musk said. "He must win to preserve democracy in America."

The next day, Musk's America PAC announced that it would offer $47 to each person who refers registered voters residing in swing states to sign a petition "in support for the First and Second Amendments."

By October, the PAC had reportedly already spent over $80 million on the election, with over $8.2 million spread across 18 competitive House races for the GOP. 

The Tesla CEO later told former Fox News host Tucker Carlson that he might face "vengeance" if Trump loses the election.

November 2024: Trump wins the presidency and names Musk his administration

Musk was by Trump's side on election night at Mar-a-Lago, helping celebrate his victory.

Nearly a week after his 2024 presidential election win, Trump announced that Musk and businessman Vivek Ramaswamy were chosen to lead a newly minted Department of Government Efficiency (or DOGE, as Musk likes to call it, in reference to the meme-inspired cryptocurrency Dogecoin).

"Together, these two wonderful Americans will pay the way for my Administration to dismantle the Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies," Trump said in a statement. 

It's unclear whether the department will formally exist within the government, though Trump said the office would "provide advice and guidance from outside of Government" and work directly with the White House and Office of Management & Budget.

Musk responded in a post on X that the Department of Government Efficiency will be post all their actions online "for maximum transparency." 

"Anytime the public thinks we are cutting something important or not cutting something wasteful, just let us know!" Musk wrote. "We will also have a leaderboard for most insanely dumb spending of your dollars. This will be both extremely tragic and extremely entertaining."

Outside of administrative duties, Musk has also attended "almost every meeting and many meals that Mr. Trump has had," the New York Times reported, acting as a partial advisor and confidant. The Tesla CEO also reportedly joined Trump's calls with Ukrainian President Volodymyr Zelenskyy and Turkish President Recep Tayyip Erdogan while both men were at the president-elect's Mar-a-Lago club, where Musk seems to have settled in.

"Elon won't go home," Trump told NBC News jokingly. "I can't get rid of him." 

The two's close relationship has extended to a more personal friendship. Musk was seen attending Trump's Thanksgiving dinner and on the golf course with Trump and his grandchildren, where Kai Trump said he achieved "uncle status."

December 2024: Trump reaffirms he will be the next President, not Musk

While Musk and Trump are both big personalities, the President-elect made it clear that he'll be the one running the country. President-elect Donald Trump dismissed the notion that he "ceded the presidency" to Musk and said that even if the billionaire wanted to be president, he couldn't because he was born in South Africa.

"No, he's not going to be president, that I can tell you," Trump said at Turning Point USA's annual "AmericaFest" in December. "And I'm safe. You know why? He can't be? He wasn't born in this country."

Trump's comments came after Musk flexed his influence to help shut down a bipartisan emergency spending bill earlier that month. Some Republicans questioned why Trump hadn't been more active in derailing the bill, and Democrats baited the President-elect on social media with posts about Musk "calling the shots" and taking on the role of a "shadow president.

Prior to Trump addressing the subject, Trump's team also looked to shut down the idea that Musk is leading the Republican Party.

"As soon as President Trump released his official stance on the CR, Republicans on Capitol Hill echoed his point of view," Karoline Leavitt, a spokesperson for the Trump-Vance transition, told BI. "President Trump is the leader of the Republican Party. Full stop."

January 2025: Musk and fellow billionaires celebrate Trump's inauguration

Trump was sworn into office on January 20. Several tech leaders were in attendance, including Meta's Mark Zuckerberg, Amazon's Jeff Bezos, and Google's Sundar Pichai. The "first buddy" was also front and center for Trump's inauguration.

Musk took the stage to celebrate at an inauguration event at the Capital One Arena, where he sparked accusations over a gesture he made that some said resembled a Nazi salute. Musk denied the allegations.

"Hopefully, people realize I'm not a Nazi. Just to be clear, I'm not a Nazi," he said during an interview with Joe Rogan.

February 2025: The White House says Musk isn't running DOGE

Though Musk has been the face of the DOGE effort, White House court filings said he has "no actual or formal authority to make government decisions himself."

In the filing, Musk is described as a senior advisor to Trump with "no greater authority than other senior White House advisors." Officials have also called him a "special government employee."

Trump told reporters they can call Musk "whatever you want."

"Elon is to me a patriot," Trump said in February. "You could call him an employee, you could call him a consultant, you could call him whatever you want."

Later that month, a White House official told BI that Amy Gleason, who previously worked for US Digital Service, is the acting DOGE administrator.

March 2025: Trump buys a Tesla and calls out protesters

Despite court filings and White House officials stating otherwise, Trump told Congress that Musk is the leader of the DOGE office.

"I have created the brand-new Department of Government Efficiency, DOGE, perhaps you've heard of it, which is headed by Elon Musk, who is in the gallery tonight," Trump said during his speech on March 4.

Those questioning the constitutionality of DOGE were quick to respond by letting a federal judge know about their claims that Musk is in charge.

Meanwhile, calls for a Tesla boycott are growing as Musk becomes more involved in Trump's presidency. Protests, boycotts, and vandalism at Tesla dealerships across the US have spread since the beginning of 2025.

Trump stepped in to defend Musk's electric car company on Tuesday, with Teslas on the South Lawn of the White House. In a post on Truth Social, he wrote that he'd purchase a car to show support amid the public outcry.

"The Radical Left Lunatics, as they often do, are trying to illegally and collusively boycott Tesla, one of the World's great automakers, and Elon's 'baby,' in order to attack and do harm to Elon, and everything he stands for," the president wrote.

April 2025: Musk announces he's stepping back from DOGE

Three months into DOGE's mission to reshape the federal workforce, Musk announced that he would be stepping back from the effort. He broke the news during an underwhelming Tesla earnings call, where earnings per share were down 71% year over year.

"Starting next month, I will be allocating far more of my time to Tesla," Musk said during the call. He added that "the major work of establishing the Department of Government Efficiency" had been completed.

At the time, Musk said he would keep spending one or two days each week on governmental duties, so long as Trump wanted him to do so.

May 2025: Musk says he'll be spending less on politics, criticizes the Republican agenda, and announces he's leaving government for good

By May, Musk started to step back from his political activity overall. During an interview at the Qatar Economic Forum, he said he thinks he's "done enough" in terms of political contributions.

"In terms of political spending, I'm going to do a lot less in the future," he said, adding that he didn't "currently see a reason" to pour money into politics. Previously, Musk had said his super PAC would contribute to 2026 midterm efforts.

A few days later, Musk told a reporter that he "probably did spend a bit too much time on politics," and that he'd "reduced that significantly in recent weeks."

Musk took a decidedly more critical tone regarding the overall Republican agenda. In an interview with CBS in late May, he said he wasn't pleased with Trump and House Republicans' "big beautiful" spending bill.

"I was disappointed to see the massive spending bill, frankly, which increases the budget deficit, not just decrease it, and undermines the work that the DOGE team is doing," Musk said.

And then, on May 28, Musk cut ties with DOGE and the Trump administration. The White House confirmed that it had started Musk's off-boarding process.

"As my scheduled time as a Special Government Employee comes to an end, I would like to thank President @realDonaldTrump for the opportunity to reduce wasteful spending," Musk wrote in a post on X. "The @DOGE mission will only strengthen over time as it becomes a way of life throughout the government."

Under federal law, special government employees can't serve for more than 130 days a year. Musk left the administration 128 days after the inauguration.

June 2025: Musk and Trump escalate attacks, after Tesla CEO delivers sharp rebuke against the 'Big Beautiful Bill.'

Days after stepping away from his job in the White House, Musk delivered his harshest criticism yet of the GOP spending proposal called the "Big Beautiful Bill."

"I'm sorry, but I just can't stand it anymore," Musk wrote on X on June 3. "This massive, outrageous, pork-filled Congressional spending bill is a disgusting abomination. Shame on those who voted for it: you know you did wrong. You know it."

Some congressional Republicans, including Sens. Rand Paul and Mike Lee, posted that they agreed with Musk. Meanwhile, Trump has consistently defended the bill on Truth Social, including just hours before Musk's critical post on X.

In an interview with CBS News that aired June 1, Musk said, "I'm a little stuck in a bind where I'm like, well, I don't want to speak up against the administration, but I also don't want to take responsibility for everything the administration's doing."

On June 5, the barbs escalated as Musk doubled down on his criticisms and Trump threatened the CEO's businesses.

Musk began to dig up old tweets from Trump, including one where the president said in 2013, "I cannot believe the Republicans are extending the debt ceiling—I am a Republican & I am embarrassed!"

Musk quote-tweeted it with the message, "Wise words," taking a dig at Trump's very different stance on the debt ceiling today.

Trump first shot back with a softer/more diplomatic response, saying that the CEO and he "had a great relationship," but he wasn't sure if it would continue.

The president said Musk was criticizing his bill because of the phase-out of the electric vehicle tax credit, which would likely have repercussions for Musk's Tesla.

Musk shot back within minutes on X, saying that while he thought the EV phase-out was unfair, what he really took issue with was the "MOUNTAIN of DISGUSTING PORK in the bill."

The tone soon took a sharp turn after the president threatened on the same day to terminate the federal contracts that Musk's companies, including SpaceX and Tesla, rely on, and Musk began to take credit for Trump's 2024 electoral victory.

In response to Trump's threat to cancel the government contracts, Musk said on X that he'd immediately decommission SpaceX's Dragon spacecraft, which provides NASA transport to and from the International Space Station.

• Before OpenAI, Altman was well-known in Silicon Valley as the president of Y Combinator.
• The release of ChatGPT in 2022 catapulted Altman to worldwide fame.
• Since then, he's led the charge to make OpenAI the first company to unleash the power of AGI.

OpenAI CEO Sam Altman had an eventful 2024, and 2025 is shaping up to be just as big.

While the 39-year-old entrepreneur has been a household name in Silicon Valley for years now, the rest of the world has gotten to know him more recently through the success of OpenAI's AI chatbot, ChatGPT, which launched in 2022.

So far this year, Altman has tried to transform OpenAI into a for-profit company before backtracking in light of a lawsuit filed by OpenAI cofounder Elon Musk, while releasing the company's first "emotionally intelligent" model GPT-4.5, and planning for GPT-5.

Altman also unveiled a new partnership with longtime Apple designer Jony Ive, who, with his design firm LoveFrom, will take creative and design control of OpenAI. OpenAI is also acquiring Ive's hardware startup in a $6.5 billion deal.

This year also marked major milestones in Altman's personal life. Altman, who's married to Oliver Mulherin, announced the birth of his son in February.

In April 2024, Altman was added to Forbes' billionaires list. OpenAI launched GPT-4o — its newest large language model —the following month. In June, Apple CEO Tim Cook announced at Apple's Worldwide Developer Conference that the tech giant would partner with OpenAI to bring ChatGPT to iPhones.

Before the AI boom, Altman spent years as president of startup accelerator Y Combinator. He also owns stakes in Reddit, a nuclear fusion startup known as Helion, and other companies. In his free time, he races sports cars with his husband and preps for the apocalypse.

Here's a look at Altman's life and career so far.

Altman grew up in St. Louis and he was a computer whiz from a young age.

He learned how to program and take apart a Macintosh computer when he was 8 years old, according to The New Yorker. He attended John Burroughs School, a private, nonsectarian college-preparatory school in St. Louis.

 

 

Altman told The New Yorker that having a Mac helped him with his sexuality

"Growing up gay in the Midwest in the two-thousands was not the most awesome thing," he told The New Yorker. "And finding AOL chat rooms was transformative. Secrets are bad when you're eleven or twelve."

Altman came out as gay after a Christian group boycotted an assembly at his school that was about sexuality.

"What Sam did changed the school," his college counselor, Madelyn Gray, told The New Yorker. "It felt like someone had opened up a great big box full of all kinds of kids and let them out into the world."

Altman studied computer science at Stanford University before dropping out to start an app

The app shared a user's location with their friends. Loopt was part of the first group of eight companies at startup accelerator Y Combinator. Each startup got $6,000 per founder, and Loopt was in the same batch as Reddit, according to The Business of Business.

Loopt eventually reached a $175 million valuation

The $43 million sale price was close to how much it had raised from investors, The Wall Street Journal reported. The company was acquired by Green Dot, a banking company known for prepaid cards.

One of Loopt's cofounders, Nick Sivo, and Altman dated for nine years, but they broke up after they sold the company.

After Loopt, Altman founded a venture fund called Hydrazine Capital, and raised $21 million.

That included a large part of the $5 million he got from Loopt, and an investment from billionaire entrepreneur and venture capitalist Peter Thiel. Altman invested 75% of that money into YC companies and led Reddit's Series B fundraising round.

He told The New Yorker, "You want to invest in messy, somewhat broken companies. You can treat the warts on top, and because of the warts, the company will be hugely underpriced."

In 2014, at the age of 28, Altman was chosen by Y Combinator founder Paul Graham to succeed him as president of the startup accelerator.

While he was YC president, Altman taught a lecture series at Stanford called "How to Start a Startup." The next year, at 29, Altman was featured on the Forbes 30 Under 30 list for venture capital.

After he became YC president, he wanted to let more science and engineering startups into each batch.

He chose a fission and a fusion startup for YC because he wanted to start a nuclear-energy company of his own. He invested his own money in both companies and served on their boards.

Mark Andreessen, cofounder of venture capital firm Andreessen Horowitz, told The New Yorker, "Under Sam, the level of YC's ambition has gone up 10x."

 

He finds interesting — and expensive — ways to spend his free time.

In April (the same month he made Forbes' billionaire list), Altman was spotted in Napa, California, driving an ultra-rare Swedish supercar. The Koenigsegg Regera is seriously fast, able to go from zero to 250 miles per hour in less than 30 seconds. Only 80 of these cars are known to exist, and they can cost up to $4.65 million. 

He once told two YC founders that he likes racing cars and had five, including two McLarens and an old Tesla, according to The New Yorker. He's said he likes racing cars and renting planes to fly all over California.

Separately, he told the founders of the startup Shypmate that, "I prep for survival," and warned of either a "lethal synthetic virus," AI attacking humans, or nuclear war.

"I try not to think about it too much," Altman told the founders in 2016. "But I have guns, gold, potassium iodide, antibiotics, batteries, water, gas masks from the Israeli Defense Force, and a big patch of land in Big Sur I can fly to."

Altman's mom is a dermatologist and told The New Yorker, "Sam does keep an awful lot tied up inside. He'll call and say he has a headache — and he'll have Googled it, so there's some cyber-chondria in there, too. I have to reassure him that he doesn't have meningitis or lymphoma, that it's just stress."

Altman has a brother, Jack, who is a cofounder and CEO at Lattice, an employee management platform.

Along with their brother Max, the Altmans launched a fund in 2020 called Apollo that is focused on funding "moonshot" companies. They're startups that are financially risky but could potentially pay off with a breakthrough development.

In 2015, Altman cofounded OpenAI with Elon Musk, CEO of Tesla and SpaceX at the time.

Their goal for the nonprofit artificial intelligence company was to make sure AI doesn't wipe out humans.

"We discussed what is the best thing we can do to ensure the future is good?" Musk told The New York Times in 2015. "We could sit on the sidelines or we can encourage regulatory oversight, or we could participate with the right structure with people who care deeply about developing A.I. in a way that is safe and is beneficial to humanity."

Some of Silicon Valley's most prominent names pledged $1 billion to OpenAI, including Reid Hoffman, the cofounder of LinkedIn, and Thiel.

Altman stepped down as YC president in March 2019 to focus on OpenAI. He stayed in a chairman role at the accelerator.

At a StrictlyVC event in 2019, Altman was asked how OpenAI planned to make a profit, and he said the "honest answer is we have no idea."

Altman said OpenAI had "never made any revenue" and that it had "no current plans to make revenue." 

"We have no idea how we may one day generate revenue," he said at the time, according to TechCrunch.

Altman became CEO of OpenAI in May 2019 after it turned away from being a nonprofit company into a "capped profit" corporation.

"We want to increase our ability to raise capital while still serving our mission, and no pre-existing legal structure we know of strikes the right balance," OpenAI said on its blog. "Our solution is to create OpenAI LP as a hybrid of a for-profit and nonprofit — which we are calling a 'capped-profit' company."

OpenAI received a $1 billion investment from Microsoft in 2019.

Altman flew to Seattle to meet with Microsoft CEO Satya Nadella, where he demonstrated OpenAI's AI models for him, The Wall Street Journal reported. The pair announced their business partnership on LinkedIn.

Current and former insiders at OpenAI told Fortune that after Altman took over as CEO, and after the investment from Microsoft, the company started focusing more on developing natural language processing.

Altman and OpenAI's former chief scientist, Ilya Sutskever, said the move to focus on large language models was the best way for the company to reach artificial general intelligence, or AGI, a system that has broad human-level cognitive abilities. 

In 2021, Altman and cofounders Alex Blania and Max Novendstern launched a global cryptocurrency project called Worldcoin.

The company, now just called World, aims to give everyone in the world access to crypto by scanning their iris with an orb. In January, World said it had reached 1 million people and has onboarded over 150,000 first-time crypto users.

Under Altman's tenure as CEO, OpenAI released popular generative AI tools to the public, including DALL-E and ChatGPT.

Both DALL-E and ChatGPT are known as "generative" AI, meaning the bot creates its own artwork and text based on information it is fed.

After ChatGPT was released on November 30, Altman tweeted that it had reached over 1 million users in five days.

ChatGPT was made public so OpenAI could use feedback from users to improve the bot.

A few days after its launch, Altman said that it "is incredibly limited, but good enough at some things to create a misleading impression of greatness." Altman posted that ChatGPT was "great" for "fun creative inspiration," but "not such a good idea" to look up facts.

ChatGPT then launched a paid version of ChatGPT called "ChatGPT Professional" to give better access to the bot. In December, Altman posted that OpenAI "will have to monetize it somehow at some point; the compute costs are eye-watering."

ChatGPT now has multiple models at different price levels.

In January 2023, Microsoft announced it was making another "multibillion-dollar" investment in OpenAI.

The value of Microsoft's investment was worth $10 billion. Before Microsoft's investment, other venture capitalists wanted to buy shares from OpenAI employees in a tender offer that valued the company at around $29 billion.

Altman is still interested in nuclear fusion and invested $375 million in Helion Energy in 2022.

"Helion is more than an investment to me," Altman told TechCrunch. "It's the other thing beside OpenAI that I spend a lot of time on. I'm just super excited about what's going to happen there."

He told TechCrunch that he's "happy there's a fusion race," to build a low-cost fusion energy system that can eventually power the Earth.

OpenAI launched its subscription plan for ChatGPT Plus in 2023.

People who pay $20 a month for ChatGPT Plus get benefits such as access to the app even when traffic is high, faster responses from the bot, and first access to new features and ChatGPT improvements.

Altman wrote that OpenAI's mission is to make sure AGI "benefits all of humanity."

"If AGI is successfully created, this technology could help us elevate humanity by increasing abundance, turbocharging the global economy, and aiding in the discovery of new scientific knowledge that changes the limits of possibility," Altman wrote on OpenAI's blog.

Despite its potential, Altman said artificial general intelligence comes with "serious risk of misuse, drastic accidents, and societal disruption." But instead of stopping its development, Altman said "society and the developers of AGI have to figure out how to get it right."

Altman went on to share the principles that OpenAI "care about most," including "the benefits of, access to, and governance of AGI to be widely and fairly shared."

Altman said he and OpenAI are "a little bit scared" of AI's potential.

In an interview with ABC News, Altman said he thinks "people should be happy that we're a little bit scared" of generative AI systems as they develop.

Altman said he doesn't think AI systems should only be developed in a lab.

"You've got to get these products out into the world and make contact with reality, make our mistakes while the stakes are low," he said.

In April 2023, OpenAI announced the option to turn off chat history in ChatGPT.

In a blog post, the company said it hoped the option to turn off chat history "provides an easier way to manage your data than our existing opt-out process."

When a user turns off their chat history, new conversations will be kept for 30 days for OpenAI to review them for abuse, then are permanently deleted.

In his first appearance before Congress, Altman told a Senate panel there should be a government agency to grant licenses to companies working on advanced AI.

Altman told lawmakers there should be an agency that grants licenses for companies that are working on AI models "above a certain scale of capabilities." He also said the agency should be able to revoke licenses from companies that don't follow safety rules.

"I think if this technology goes wrong, it can go quite wrong," Altman said. "And we want to be vocal about that, we want to work with the government to prevent that from happening."

OpenAI launched a ChatGPT app for iPhones and Android users in 2023.

The app, which is free, can answer text-based and spoken questions using Whisper, another OpenAI product that is a speech-recognition model. Users who have a subscription to ChatGPT Plus can also access it through the app.

Altman met with leaders in Europe to discuss AI regulations and said OpenAI has "no plans to leave" the EU.

At the start of his trip, Altman told reporters in London that he was concerned about the EU's proposed AI Act, which focuses on regulating AI and protecting Europeans from AI risks.

"The details really matter," Altman said, according to the Financial Times. "We will try to comply, but if we can't comply, we will cease operating."

However, he shared on X later in the week that OpenAI is "excited to continue to operate here and of course have no plans to leave."

In an October 2023 interview, Altman expressed "deep misgivings" about people befriending AI.

Altman made it clear that he doesn't believe humans should try to be friends with AI in an interview during The Wall Street Journal's Tech Live event.

"I personally really have deep misgivings about this vision of the future where everyone is super close to AI friends, and not more so with their human friends," Altman said.

OpenAI shocked tech fans by announcing that Altman would no longer be the company's CEO.

In November, the OpenAI board of directors announced that Altman would be stepping down from his role as CEO and leaving the board, "effective immediately."

In a blog post, the board said it "no longer has confidence in his ability to continue leading OpenAI," and added that Altman was "not consistently candid in his communications."

"We are grateful for Sam's many contributions to the founding and growth of OpenAI," a statement from OpenAI's board says. "At the same time, we believe new leadership is necessary as we move forward."

Altman issued his own statement via a post on X.

"i loved my time at openai. it was transformative for me personally, and hopefully the world a little bit. most of all i loved working with such talented people," Altman wrote.

He added: "will have more to say about what's next later."

Days after the ouster, Altman returned as CEO.

After a chaotic weekend, Altman and OpenAI announced that he would return to the tech company as CEO.

"We have reached an agreement in principle for Sam Altman to return to OpenAI as CEO with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo," the company wrote on X.

In January 2024, Altman confirmed he had married his partner Oliver Mulherin.

Altman married his partner Mulherin in January 2024.

An attendee of the wedding confirmed to Business Insider that the pictures the couple shared weren't AI-generated. His husband is an Australian software engineer who previously worked at Meta, according to his LinkedIn profile.

OpenAI launched its text-to-video model Sora.

In February 2024, OpenAI unveiled Sora to the public. The program — named after the Japanese word for "sky" — created up to one-minute-long videos from text prompts. 

"We're teaching AI to understand and simulate the physical world in motion, with the goal of training models that help people solve problems that require real-world interaction," OpenAI wrote in Sora's announcement.

Altman and his husband signed the Giving Pledge in 2024.

A few weeks after Forbes declared Altman a billionaire, he and his partner signed the Giving Pledge, vowing to give away most of their fortune.

"We would not be making this pledge if it weren't for the hard work, brilliance, generosity, and dedication to improve the world of many people that built the scaffolding of society that let us get here," the pledge letter read.

They continued: "There is nothing we can do except feel immense gratitude and commit to pay it forward, and do what we can to build the scaffolding up a little higher."

OpenAI introduces GPT-4o.

During its "Spring Update" on May 13, 2024, OpenAI announced GPT-4o, an updated version of its large language model that powers ChatGPT. OpenAI CTO Mira Murati made the announcement, and Altman didn't make an appearance despite actively promoting the event on X. 

Altman might've been absent from the presentation, but the demonstrations of ChatGPT's voice and video capabilities created buzz online. It also led to Altman and his company being called out by actor Scarlett Johansson, who alleged that the OpenAI chatbot Sky's voice sounded "eerily similar" to her own after she declined a partnership.

Altman's post on X referencing a movie in which Johansson voices someone's virtual girlfriend was quickly called into question, and the company soon said that it would not move forward with the voice heard in the demo.

Apple announced a partnership with OpenAI at the Worldwide Developers Conference in June.

After much debate about how it would enter the AI arms race, Apple announced at WWDC 2024 that it would partner with OpenAI to close the gap between it and its rivals.

Although Bloomberg reported that Apple isn't paying OpenAI in cash, the tech titan's solid installed base of over two billion users means more people may use ChatGPT if it comes integrated with Siri. According to the presentation, Siri will be able to handle more complex requests with help from ChatGPT.

Altman was spotted attending WWDC the day the partnership was announced and speaking to high-ranking Apple employees ahead of the keynote. 

Altman might finally get equity as OpenAI considers restructuring.

Altman confirmed reports that OpenAI was planning a corporate restructuring during a talk at Italian Tech Week in September 2024. 

"Our board has been thinking about that for almost a year, independently, as we think about what it takes to get to our next stage," Altman said. "I think this is just about people being ready for new chapters of their lives and a new generation of leadership."

As part of those changes, Altman might finally get equity in OpenAI, which is now worth about $157 billion after it closed its most recent, $6.6 billion funding round. 

In October 2024, Altman weighed in on how close he is to achieving OpenAI's mission.

At OpenAI's developer conference, Dev Day, Altman said o1, OpenAI's latest set of AI models, which it says has "reasoning" abilities, represented a breakthrough toward artificial general intelligence. 

While Altman said he believes AGI — a still hypothetical form of AI that can solve any task a human can — is still a ways away, there will be "very steep" progress over the next two years.

OpenAI announced in January that it'd be involved in a $500 billion project called Stargate.

On January 21, Altman joined Oracle CTO Larry Ellison, President Donald Trump, and SoftBank founder Masayoshi Son to announce a partnership to fund a $500 billion investment in US AI. The companies would form Stargate, a project that seeks to build US AI infrastructure and create jobs.

"Together these world-leading technology giants are announcing the formation of Stargate," Trump said, adding: "Put that name down in your books, because I think you're going to hear a lot about it."

He declined a $97.4 billion bid to buy OpenAI from a group led by Elon Musk.

Though the pair founded OpenAI together, Altman's relationship with Musk has become increasingly tense over the years. Musk offered to run OpenAI, but his proposal was rejected, Semafor reported in 2023. He departed OpenAI in 2018 and went on to start xAI.

Since then, they've had heated exchanges, shared words of appreciation, and entered a legal battle. Musk sued Altman and OpenAI in March 2024, alleging the company violated its founding principles.

In an August 2024 lawsuit, Musk claimed he was "deceived" into cofounding OpenAI.

The most recent development in their feud is a $97.4 billion bid to buy the AI company by a group led by Musk. Altman declined, telling Sky News reporters at an AI summit in Paris, "The company is not for sale, neither is the mission."

He announced the birth of his first child in February.

welcome to the world, little guy!

he came early and is going to be in the nicu for awhile. he is doing well and it’s really nice to be in a little bubble taking care of him.

i have never felt such love. pic.twitter.com/wFF2FkKiMU

— Sam Altman (@sama) February 22, 2025

On February 22, Altman announced the birth of his son on social media. Altman said the newborn will be in the neonatal intensive care unit, or NICU, which offers medical treatment after birth, "for awhile."

"i have never felt such love," Altman said in his post.

Days later, OpenAI released GPT-4.5.

Altman introduced the new model in a post on X, where he described it as "the first model that feels like talking to a thoughtful person." He added that the model will be "giant" and "expensive," and Altman said it offers a "different kind of intelligence and there's a magic to it."

OpenAI released GPT-4.5 to pro tier users who pay $200 a month and developers in the API with plans to offer it to ChatGPT Plus, Team, and Edu users the following week.

OpenAI backtracks on its plans to go for-profit

In a blog post on May 5, OpenAI said it "was founded as a nonprofit, and is today overseen and controlled by that nonprofit. Going forward, it will continue to be overseen and controlled by that nonprofit."

It added that the "for-profit LLC, which has been under the nonprofit since 2019, will transition to a Public Benefit Corporation (PBC)—a purpose-driven company structure that has to consider the interests of both shareholders and the mission."

OpenAI also said that the nonprofit will continue to control the PBC and remain its largest shareholder. The new PBC will maintain OpenAI's same mission.

OpenAI acquires the startup io from ex-Apple designer Jony Ive in a $6.5 billion deal.

Altman announced on May 21 that OpenAI was buying a hardware startup called io from Jony Ive, the former Apple exec who led the design of the iPhone and other iconic products. The deal is valued at nearly $6.5 billion, a spokesperson confirmed to BI.

Altman also noted that Ive, and his design firm LoveFrom, would be taking control of creative and design at OpenAI — a partnership that has been two years in the making.

• Sergey Brin ditched retirement for Google in 2023 to help out with AI.
• Brin's comeback followed OpenAI's ChatGPT release as tech companies race to dominate in genAI.
• Brin is aiming for Google's Gemini to achieve artificial general intelligence first.

Google cofounder Sergey Brin says now is the time for retired computer scientists to dust off their keyboards.

Six years after leaving Alphabet in 2019, Brin is back working on its most ambitious projects. Reports of Brin helping out at Google began to emerge sometime in 2023 after OpenAI rocked the tech industry with ChatGPT's release in 2022. It's clear that Brin is no longer a retired computer scientist.

And you shouldn't be either, Brin told "Big Technology's" Alex Kantrowitz during a live interview onstage at Google's IO developer conference on Tuesday.

"Honestly, anybody who's a computer scientist should not be retired right now," Brin said alongside Google DeepMind CEO Demis Hassabis.

DeepMind, a subsidiary of Alphabet, is the research lab behind the company's AI projects, including its genAI assistant Gemini. Brin told Kantrowitz that he's at Google "pretty much every day now" to help with training the latest models from Gemini.

With artificial intelligence becoming an increasingly competitive and near-constantly changing tech field, it's a "very unique time in history," according to Brin. When Kantrowitz asked if his return was solely about competing with rivals who are working toward their own artificial general intelligence systems, Brin said it's not just about the AI arms race.

"There's just never been a greater, sort of, problem and opportunity — greater cusp of technology," he responded.

Google DeepMind did not immediately respond to Business Insider's request for additional comments from Brin.

Having witnessed tech advancements like the earliest iteration of the internet, Web 1.0, and the phases that followed, Brin said Tuesday AI is "far more exciting" to be immersed in and will have a greater impact on the world.

However the race to reach AGI, a tech milestone of machine intelligence that can solve human tasks, is still on his mind.

"We fully intend that Gemini will be the very first AGI," Brin said.

His retirement included working an airship startup, LTA Research, funding research for Parkinson's, and investing in real estate.

The former Alphabet president led moonshot projects as the head of Google X before his departure in 2019. He notably worked on its failed attempt at smart glasses — Google Glass.

• Apple partnered with Aston Martin to launch CarPlay Ultra for its luxury vehicles.
• CarPlay Ultra integrates iPhone functions into the dashboard with customizable features and Siri.
• Available in Aston Martin's Vantage sports car, starting at $194,000, and additional models.

Apple's CarPlay just got a James Bond-esque makeover.

The tech giant partnered with luxury car brand Aston Martin for the initial rollout of CarPlay Ultra, the next generation of the program that allows iPhone owners to bring the Apple ecosystem to their car.

Unlike its older sibling, which is restricted to the infotainment system in the center console, CarPlay Ultra gives your full dashboard the Apple treatment, including customizable features. The new program is like putting Siri in the passenger seat: It allows the voice-controlled assistant to manage functions like the radio, climate, and performance settings depending on the vehicle.

Drivers can tailor what they see on their screens in the car using their iPhone, mixing information from the vehicle itself with widgets powered by Apple.

"With CarPlay Ultra, together with automakers, we are reimagining the in-car experience, making it even more unified and consistent," Bob Borchers, Apple's vice president of worldwide product marketing, said in a press release.

CarPlay Ultra is available with US or Canada-based orders for Aston Martin's DBX SUV, Vantage, DB12, and Vanquish as of Thursday, with plans to expand to more of its lineup through a software update on compatible vehicles. If you're hoping for instant access to the new program, it'll likely be a six-figure splurge.

A 2025 Aston Martin Vantage starts at $194,000, and the "Supercar of SUV's" DBX retails for $256,000 to start, according to Car and Driver magazine. The British automaker said it would be limiting imports to the US as it monitored the "evolving" tariff situation, CEO Adrian Hallmark wrote in the company's first quarter earnings report.

Apple first announced its plan for a second generation of CarPlay in 2022. In January, it amended the CarPlay webpage to remove its 2024 timeline without an updated launch date, according to MacRumors.

Eventually, Apple said, CarPlay Ultra will roll out to other automakers, like Hyundai, Kia, and Genesis, which have already committed to launching the new program.

• Apple's Vision Pro headset stumped "The Price is Right at Night" contestants with its $3,499 price.
• Contestants' guesses were far below the Vision Pro's price, closer to what an iPhone 16 costs.
• The headset has sparked strong reactions since its announcement in 2023.

How much does a virtual reality headset from Apple cost? Don't ask a group of recent contestants on "The Price is Right at Night," a prime-time edition of the popular game show.

The Vision Pro is one of Apple's most expensive products. But when the contestants were tasked with guessing its retail value, their estimates were more in line with what an iPhone costs.

With the show's rule of guessing as closely as possible without going over the correct price, contestants tend to be strategic with their answers to avoid overshooting. These players' answers of $1,000, $750, $1,001, and — the closest — $1,270 were off the mark by thousands.

A 256-gigabyte Apple Vision Pro retails for $3,499, the show's host, Drew Carey, told the audience, eliciting a collective gasp.

A clip of the moment was posted Wednesday on Threads. Marques Brownlee, an Apple reviewer known online as MKBHD, replied "LOL" to the far-out guesses.

While they fell short with the Vision Pro, the contestants were closer to the prices of competing headsets. The 512-gigabyte Meta Quest 3, for example, retails for $499. Bloomberg reported Apple is exploring ways to bring down the cost of its product with a lighter iteration, but the company has yet to confirm that a new headset is in the works.

The Vision Pro's hefty price tag has prompted strong reactions since its announcement. The crowd at Apple's 2023 Worldwide Developers Conference let out groans, sighs, and boos when they found out it would start at $3,499. The company began scaling back its production in 2024, The Information reported in October.

Apple CEO Tim Cook told The Wall Street Journal in October that the headset is for "people who want to have tomorrow's technology today."

"At $3,500, it's not a mass-market product," Cook said. "Right now, it's an early-adopter product."