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Received yesterday โ€” 12 August 2025

Taylor Swift is making her boyfriend Travis Kelce part of her business like never before

12 August 2025 at 21:28
Travis Kelce and Taylor Swift celebrate after the 2024 AFC Championship Game.
Travis Kelce and Taylor Swift celebrate after the 2024 AFC Championship Game.

Patrick Smith/Getty Images

  • Taylor Swift is centering her relationship with Travis Kelce in the rollout for her new album.
  • She announced her new album, "The Life of a Showgirl," in a teaser clip on Kelce's podcast.
  • Swift is known for writing songs about boyfriends, but she rarely involves them in her business ventures.

Taylor Swift is not typically one to center her boyfriends.

I know that contradicts the party line that Swift's critics began to hawk when she was a teenager โ€” that she's either a besotted, boy-crazy mess or a serial man-eater, depending on whom you ask.

Yes, Swift writes songs about falling in love, breaking up, and every stage of romance in between. (She also writes songs about many other topics, including friendship, fame, sexism, and more, but that's a lecture for another day.) But as a public figure and music industry tycoon, Swift has largely avoided mixing business and pleasure โ€” until now.

At 12:12 a.m. on Tuesday morning, Swift announced the title of her 12th album, "The Life of a Showgirl." But instead of doing it on her social media accounts, a livestream, or during her acceptance speech at the Grammys, she gave the exclusive to her boyfriend Travis Kelce's football podcast.

Swift sits next to Kelce in a teaser clip from his "New Heights" podcast, which the NFL star co-hosts with his brother Jason. "I wanted to show you something," Swift tells Jason, reaching for a mint green briefcase labeled "T.S." She opens it while announcing the record's title, though the album's cover is blurred out.

For a different celebrity, announcing your latest project on a partner's podcast might not be a big deal. But Swift's star power is such that she doesn't need anyone else to promote her music. For years, she has pulled back from traditional media opportunities like magazine covers and late-night TV appearances, instead relying on the self-contained machine of her website and verified social media accounts to communicate news to her fans.

Glimpses of her private life were similarly limited. Swift spent the previous six or so years evading public scenes with her then-boyfriend, Joe Alwyn, dodging questions about their relationship and executing minimal album rollouts โ€” no lead singles, very rare interviews, and certainly no sports podcasts.

Swift's relationship with Kelce, whom she began dating in 2023, has marked a new era for the pop star's public persona. It's not that Swift hasn't dabbled in the customary celebrity-in-love playbook before; she's executed plenty of paparazzi walks and award-show date nights. It's not even the first time she's involved a boyfriend in her creative pursuits: She wrote the lyrics for then-boyfriend Calvin Harris' 2016 hit "This Is What You Came For," while she and Alwyn cowrote multiple songs for her surprise 2020 album "Folklore" while they were dating. It's that those collaborations were always under pseudonyms and revealed after the fact, as Swift worked hard to center herself in her own work, rather than muddying her career moves by putting even more attention on her love life.

With Kelce, Swift is proudly involving him every step of the way. Swift has cheered for Kelce at seemingly every football game she can manage, even as she was busy touring the world. Kelce returned the favor by attending several Eras Tour shows, where Swift would sometimes change her own lyrics to honor his presence. (Who among us could forget the first time she sang, "Karma is the guy on the Chiefs, coming straight home to me," in Buenos Aires?) The couple even shocked fans with the ultimate hard launch, when Swift welcomed Kelce onstage for a surprise cameo, signaling a decisive shift in her drive for publicity around her relationship.

Both Swift and Kelce have publicly put emphasis on their bond as equal partners and supporters, something Kelce reiterated in an expertly timed GQ cover interview published mere hours after Swift's album announcement.

"I get to go and be that fan," Kelce told GQ of attending Swift's concerts. "Because I am a fan. I'm a fan of music. I'm a fan of art. And it's so cool that I get to experience her being that plus one for me on the football fieldโ€ฆ. I feel that same enjoyment every time she comes to my shows."

Their synergy quickly began to work in Kelce's favor. Swift's high-profile fandom sparked an unprecedented surge in NFL viewership, especially among younger girls, and a marked increase in Kelce's jersey sales.

Fans support Travis Kelce and Taylor Swift at a Kansas City Chiefs game.
Fans support Travis Kelce and Taylor Swift at a Kansas City Chiefs game.

Eric Thomas/Getty Images

Swift launching her next era with Kelce by her side suggests that Swift considers Kelce's podcast a piece of her own media empire. He is not only playing the role of her boyfriend in her personal life, but also is an active participant in both her professional organization and public image.

Time will tell if their synergy will work for Swift as well as it has worked for Kelce. She arguably has much less to gain from his audience than vice versa; her business was thriving just fine without him. The Eras Tour, which caused a ticket stampede long before Kelce entered the picture, sold so well that it helped make Swift a billionaire. Her most recent album, "The Tortured Poets Department," which was self-evidently not written about Kelce, sold over 2.6 million copies in its first week of release and topped the Billboard 200 chart for 17 weeks, the best commercial performance of her career thus far.

Will an album about a happy relationship sell better than one about a self-described "manic phase" that resulted in heartbreak? My instinct says no โ€” Swift's best-loved songs are her breakup anthems. But I never thought I'd be tuning in to a football podcast to hear Swift talk about her music, so perhaps anything is possible.

Read the original article on Business Insider

10 of Taylor Swift and Travis Kelce's fashion moments, ranked from least to most stylish

Taylor Swift and Travis Kelce in New York City in October 2024.
Taylor Swift and Travis Kelce in New York City in October 2024.

TheStewartofNY/GC Images/Getty Images

  • It's been two years since Taylor Swift and Travis Kelce were first romantically linked.
  • Their couple style has evolved since they first appeared publicly together in September 2023.
  • They often sport the same brands and colors when they step out together.

Travis Kelce and Taylor Swift ascended to a new level of A-list coupledom in the early hours of Tuesday morning.

At 12:12 am, Swift announced her 12th album, "The Life of a Showgirl," and revealed she'd be a guest on Wednesday's episode of Kelce's podcast, "New Heights."

The podcast appearance marks a new phase in Swift and Kelce's relationship, as they've never done an interview together. In fact, the pair has seemed more serious than ever in recent weeks; in July, Kelce shared multiple photos of himself and Swift in an Instagram dump, highlighting how much of his offseason he spent with her.

Swift and Kelce wore several coordinating outfits in the photos, a style move that has become increasingly common as their relationship has evolved.

From subtly coordinated Chiefs attire to sporting the same brands or colors, check out some of Swift and Kelce's couple looks, ranked from least to most stylish.

Swift and Kelce wore subtly coordinating outfits at one of their first joint NFL appearances.
Travis Kelce and Taylor Swift exit Arrowhead Stadium on October 22, 2023.

Charlie Riedel/AP Images

Swift and Kelce were photographed leaving the Chiefs game together on October 22, 2023. Both wore red to celebrate Kelce's team.

Kelce's look consisted of a red-and-cream checked flannel shirt and popsicle-printed khakis, both designed by Billionaire Boys Club & Icecream. Green CNCPTS and Nike sneakers completed the outfit.

Swift paired an Ellie Mae Studios vintage Chiefs sweatshirt with a black skirt. The look was cute, but it wasn't distinct from an outfit any other Chiefs fan might wear to a game.

Though the couple's looks worked together, Swift and Kelce's support for his team was the takeaway from the outfits rather than their cohesiveness as a couple.

They both rocked baseball caps at Coachella in April 2024.
Taylor Swift and Travis Kelce attend Coachella in April 2024.
Taylor Swift and Travis Kelce attend Coachella in April 2024.

Gilbert Flores/WWD via Getty Images

Swift and Kelce's outfits for Coachella also felt subtly coordinated, as they both chose to accessorize their looks with a green-and-white baseball cap.

Swift paired a black top and jacket with a black Halara skirt, black Gucci sneakers, and a black Stella McCartney bag. She also wore a hat representing "New Heights."

Kelce, on the other hand, wore an R13 plaid shirt over a white tee, a colorful bandana on his neck, blue-and-white Martine Rose striped jeans, and white Converse high tops. His "Happy Gilmore" hat was white with green font, making it the inverse of Swift's.

The couple wore statement jackets for their first public New York City date night in October 2023.
Travis Kelce and Taylor Swift in New York in October 2023.
Travis Kelce and Taylor Swift in New York in October 2023.

MEGA/GC Images/Getty Images

The duo made their first official appearance as a couple in New York City on October 14, attending a taping of "Saturday Night Live" together.

Swift paired the Versace Medusa corset with high-waisted black trousers. She wore her Gant coat open, showing off the corset. The checked jacket was the only pop of color in her look, as her Aupen bag and Greymer shoes were black.

Kelce's patterned Jil Sander coat was similarly the star of his look, though he wore a little more color than Swift. His Burberry pants were brown, which he paired with a white button-down and white Christian Louboutin sneakers.

Both took an elevated approach to date-night fashion for their hard launch.

They both played up the texture of their looks for another October 2023 date night in New York.
Taylor Swift and Travis Kelce in New York City on October 15, 2023.
Taylor Swift and Travis Kelce in New York City in October 2023.

Gotham/GC Images/Getty Images

The next day, the couple stepped out in New York again for another date night.

The base of Swift's look was black, as she paired a backward Khaite skirt with a Balenciaga corset top and Louis Vuitton boots. The sheer, floral top from Jean Paul Gaultier she wore over the corset brought color to her ensemble.

Kelce opted for a matching corduroy set, which he wore with a black shirt. Nike sneakers completed his laid-back look.

Both Swift and Kelce made a bold fashion statement at the Chiefs' 2024 debut.
Taylor Swift and Travis Kelce exit Arrowhead Stadium on September 5, 2024.

Ed Zurga/AP Images

After wrapping the European leg of the Eras Tour, Swift returned to Arrowhead Stadium to support Kelce in the first game of the 2024-2025 season. They both took a more glamorous approach to their game-day fashion than in 2023.

Swift sported an all-denim look, including the denim version of Versace's Medusa corset top and denim shorts from Grlfrnd. The shorts showed off her maroon Giuseppe Zanotti boots, and she toted a Louis Vuitton trunk bag.

Swift also wore over $60,000 in jewelry to the game, including the TNT bracelet Kelce had custom-made for her.

Kelce left the game in a Lanvin set, which featured a white-and-orange ombrรฉ pattern that flowed down his shirt to his pants. A Homebred Legends trucker hat and Bottega Veneta sunglasses completed his colorful look.

Pops of red connected Swift and Kelce's looks for the US Open in September 2024.
Taylor Swift and Travis Kelce at the US Open in September 2024.
Taylor Swift and Travis Kelce at the US Open in September 2024.

MediaPunch/Bauer-Griffin/GC Images/Getty Images

The couple made multiple public appearances together after the Chiefs' 2024 opener. For instance, they attended the US Open men's singles finals, where they both wore pops of red.

Kelce wore another coordinating set to the match, pairing a Gucci cardigan with a matching pair of shorts. Both featured red and green lining, coordinating with the red-and-green Gucci bucket hat Kelce wore with the look.

Swift chose a red-and-white gingham sundress from Reformation for the sporting event. The dress featured a dropped waist and a sweetheart neckline, giving the summery look structure. Her outfit also featured Gucci touches, including her platform sandals and the bag she carried. Crap Eyewear sunglasses tied the look together.

The ensembles felt more intentionally coordinated than some of Swift and Kelce's past looks, highlighting how their couple style had evolved since they were first romantically linked.

They also wore complementary sporty looks to attend the Stanley Cup Finals in June 2025.
Taylor Swift and Travis Kelce attend the Stanley Cup Finals in June 2025.
Taylor Swift and Travis Kelce attend the Stanley Cup Finals in June 2025.

Brian Babineau/NHLI via Getty Images

Kelce and Swift cheered on the Florida Panthers at the Stanley Cup Finals in 2025 in monochromatic outfits that seemed to be inspired by the team's red and white colors.

Kelce wore a red sweatshirt and shorts from Elwood, which he paired with a red-and-white Panthers hat designed by Palm Tree Crew.

Swift, on the other hand, opted for a cream set from Area, pairing the brand's crystal-trimmed track jacket with the matching embellished shorts. She accessorized the set with cream, heeled ankle boots from Prada and a black Chanel handbag. She also wore her hair in a braid, adding to the ensemble's casual feel.

Both Swift and Kelce looked sporty and chic, and it was fun that their looks oozed team spirit for the Panthers when paired together.

The couple's looks for a September 2024 wedding at Electric Lady Studios were some of their best to date.
Taylor Swift and Travis Kelce in New York City in September 2024.
Taylor Swift and Travis Kelce in New York City in September 2024.

PTR/Star Max/Getty Images

In September 2024, Kelce accompanied Swift to supermodel Karen Elson and art collector Lee Foster's wedding at Electric Lady Studios, where Swift frequently records her music.

Swift attended the nuptials in Zimmermann's cream Halliday dress, which featured scalloped detailing on the bodice and cutouts on the waist. The skirt was also embroidered with an array of flowers.

She paired the floral dress with cream Christian Louboutin heels, a blue Vivienne Westwood bag, and red lipstick.

Kelce wore two of the same designers as Swift, though his look was all black. He paired a short-sleeved Vivienne Westwood cardigan with black trousers and Christian Louboutin loafers.

The couple's outfits looked effortlessly chic, complementing each other without going over the top.

The couple wore subtly coordinating accessories for a night out in New York in October 2024.
Taylor Swift and Travis Kelce in New York City in October 2024.
Taylor Swift and Travis Kelce in New York City in October 2024.

TheStewartofNY/GC Images/Getty Images

Swift and Kelce were photographed going out to dinner in New York in October 2024. Although their outfits weren't coordinated, they wore Louis Vuitton accessories that stylishly connected their looks.

Swift wore shades of light brown and black, pairing Gucci's net corset top with a black miniskirt from RTA and a camel coat designed by Ralph Lauren. She carried a Dior Saddle bag and wore Louis Vuitton's LV Roxy Platform Ankle Boots, as well as the brand's Ombrรฉ Blossom Open Ring.

Jacquemus designed Kelce's navy-and-cream blouse, which he wore with black pants and Lanvin sneakers. He also selected Louis Vuitton accessories for the evening, wearing the Monogram Craggy Necklace and Monogram Craggy Bracelet.

Both Swift and Kelce looked stylish and luxurious.

Swift and Kelce's outfits for a December 2024 outing featured subtly cohesive color schemes.
Taylor Swift and Travis Kelce in New York City in December 2024.
Taylor Swift and Travis Kelce in New York City in December 2024.

TheStewartofNY/GC Images/Getty Images

Swift and Kelce stepped out together in New York City in December 2024 in mostly one-toned ensembles; however, both included a nod to the other's outfit with their looks.

Kelce walked hand in hand with Swift in Nahmias' Waxed Trucker Jacket and Waxed Baggy Jeans, both of which were an ombrรฉ red. He wore a white shirt from Saint Michael with black lettering and black boots designed by Louis Vuitton and Timberland.

Almost exactly opposite to Kelce, Swift's outfit was almost entirely black, aside from the red bottoms of her Christian Louboutin sandals and red lipstick. She wore a black minidress from Fleur du Mal with a high neckline, a crystal-adorned coat from Simkhai, and a tote dripping in crystals from Stella McCartney.

The couple embodied their personal style and signified their connection with small nods to each other's outfits, making it the perfect fashion moment.

Read the original article on Business Insider

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