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Is it illegal to not buy ads on X? Experts explain the FTC’s bizarre ad fight.

22 August 2025 at 16:48

After a judge warned that the Federal Trade Commission's probe into Media Matters for America (MMFA) should alarm "all Americans"—viewing it as a likely government retaliation intended to silence critical reporting from a political foe—the FTC this week appealed a preliminary injunction blocking the investigation.

The Republican-led FTC's determined to keep pressure on the nonprofit—which is dedicated to monitoring conservative misinformation—ever since Elon Musk villainized MMFA in 2023 for reporting that ads were appearing next to pro-Nazi posts on X. Musk claims that reporting caused so many brands to halt advertising that X's revenue dropped by $1.5 billion, but advertisers have suggested there technically was no boycott. They've said that many factors influenced each of their independent decisions to leave X—including their concerns about Musk's own antisemitic post, which drew rebuke from the White House in 2023.

In the time since, the toxic content has started coming from within X, via backlash-inducing outputs from its chatbot Grok. For MMFA, advertisers, agencies, and critics, a big question remains: Can the FTC actually penalize advertisers for invoking their own rights to free expression and association by refusing to deal with a private company just because they happened to agree on a collective set of brand standards to avoid monetizing hate speech or offensive content online?

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Elon Musk’s “thermonuclear” Media Matters lawsuit may be fizzling out

18 August 2025 at 18:42

Media Matters for America (MMFA)—a nonprofit that Elon Musk accused of sparking a supposedly illegal ad boycott on X—won its bid to block a sweeping Federal Trade Commission (FTC) probe that appeared to have rushed to silence Musk's foe without ever adequately explaining why the government needed to get involved.

In her opinion granting MMFA's preliminary injunction, US District Judge Sparkle L. Sooknanan—a Joe Biden appointee—agreed that the FTC's probe was likely to be ruled as a retaliatory violation of the First Amendment.

Warning that the FTC's targeting of reporters was particularly concerning, Sooknanan wrote that the "case presents a straightforward First Amendment violation," where it's reasonable to conclude that conservative FTC staffers were perhaps motivated to eliminate a media organization dedicated to correcting conservative misinformation online.

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Linda Yaccarino quits X without saying why, one day after Grok praised Hitler

9 July 2025 at 16:28

Linda Yaccarino has announced she is stepping down as CEO of X, one day after the platform was forced to take action to stop its chatbot Grok from praising Hitler and amplifying harmful antisemitic stereotypes.

In her announcement, Yaccarino does not mention Grok or any reason for her departure. Instead, Yaccarino broke down what she views as her greatest accomplishments over two years at X, taking credit for helping X "turn around" its financial woes while thanking X owner Elon Musk for giving her "the opportunity of a lifetime."

"I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App," Yaccarino said.

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Twitch makes deal to escape Elon Musk suit alleging X ad boycott conspiracy

8 April 2025 at 18:56

Twitch has struck a deal with Elon Musk's X (formerly Twitter) to eject itself from a lawsuit over an ad boycott shortly following Musk's takeover of Twitter in October 2022.

In a court filing Monday, X lawyers provided no details on the deal but explained that "X and Twitch have entered into a memorandum of understanding resolving the action as to Twitch," so long as "certain conditions" are met by December 31.

Musk has called for "criminal prosecution" of anyone involved in the ad boycott. But while Twitch was one of about a dozen companies that X directly accused of conspiring to withhold billions in ad revenue from then-Twitter, it was not part of X's initial complaint. The livestreaming service was only added to the lawsuit after X amended its complaint in November to pull in more advertisers, and since then, Twitch has never responded to any of X's accusations. Instead, in its filing, X speaks for Twitch.

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