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Adweek
Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now 24 July 2025 at 16:20

Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now

Adweek

By:Saleah Blancaflor

24 July 2025 at 16:20

Lawsuits, adtech turmoil, and shifting loyalties define measurement at the 2025-2026 upfront.

Adweek
EDO, TelevisaUnivision Expand Convergent TV Partnership 13 June 2025 at 13:18

EDO, TelevisaUnivision Expand Convergent TV Partnership

Adweek

13 June 2025 at 13:18

Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness.