• Cracker Barrel responded on Monday to criticism of its new logo.
• "You've also shown us that we could've done a better job sharing who we are and who we'll always be."
• The new logo is part of the brand's turnaround campaign; it no longer features the "old timer."

Cracker Barrel knows fans miss Uncle Herschel — the "old timer" on its old logo.

The restaurant chain responded on Monday to widespread criticism of its new logo and remodel. The pushback centered on the streamlined logo, which very noticeably did not include the "old timer," or Uncle Herschel, seated on a chair leaning up against a barrel.

"We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu (welcome back Uncle Herschel's Favorite Breakfast Platter), on road signs, and featured in our country store," the company said in a new statement, released Monday. "He's not going anywhere — he's family."

The company didn't say, however, that he was coming back to the logo.

Instead, the restaurant chain headquartered in Lebanon, Tennessee, said it was focused on "the kitchen and on your plate: serving generous portions of the food you crave at fair prices and doing it with the kind of country hospitality that brightens your days and creates lasting memories."

The "old timer" logo, which had been in place since 1977, was replaced with a barrel-shaped yellow background the the restaurant's name written across it in a similar font.

Cracker Barrel did not immediately respond to a request for comment from Business Insider.

It was trading up less than 1% after the bell.

The Southern food chain is in the midst of a turnaround campaign aimed at luring in customers with new menu items and bringing back old ones — along with a restaurant refresh and new logo.

"If the last few days have shown us anything, it's how deeply people care about Cracker Barrel," the company wrote in its statement Monday. "We're truly grateful for your heartfelt voices. You've also shown us that we could've done a better job sharing who we are and who we'll always be."

• Extreme flooding in central Texas has left at least 78 dead.
• Another 41 people remain missing, officials said.
• 10 girls from a summer camp are among those still missing.

On what should have been a festive Fourth of July, disaster struck in central Texas.

Flash flooding left at least 68 dead in Kerr County, including 40 adults and 28 children, Sheriff Larry Leitha said during a Sunday press conference.

During a separate press conference, Texas Gov. Greg Abbott said an additional 10 people were dead in the broader central Texas area, bringing the total death toll close to 80.

Abbott said another 41 people are still missing across the affected area, including 10 children and one counselor from Camp Mystic, a Christian camp for girls along the Guadalupe River.

Abbott signed a federal disaster declaration on Saturday, which President Donald Trump signed on Sunday. Abbott also issued a disaster declaration for six Texas counties in addition to the 15 he identified on Friday, when heavy rains first caused the flooding.

On Truth Social, Trump said his administration was working with state and local officials to respond to the flooding.

"Melania and I are praying for all of the families impacted by this horrible tragedy," Trump wrote on Saturday. "Our Brave First Responders are on site doing what they do best. GOD BLESS THE FAMILIES, AND GOD BLESS TEXAS!"

The X account for Elon Musk's Starlink, SpaceX's satellite internet system, is offering support to affected residents. Musk has a strong presence in Texas through his companies Tesla, X, and SpaceX.

"In support of those impacted by flooding in Texas, Starlink is providing Mini kits for search and rescue efforts — ensuring connectivity even in dead zones — and one month of free service for thousands of customers in the region, including those who paused service so they can reactivate Starlink during this time," the post said.

Officials said over 12 inches of rain fell in the county on Friday. The National Weather Service first issued a flash flood warning at 4 a.m. on Friday.

It extended the flood watch until Monday at 7 p.m., saying there was "a threat of flash flooding from slow moving heavy rains overnight and through the day on Monday."

The region is a popular vacation destination and home to multiple summer camps for children. Camp Mystic in Hunt has about 750 campers. Two days after disaster struck, officials said they remain hopeful they can find survivors.

In a statement posted to its website, the Heart O' the Hills, another girls' camp based in Hunt, said its director, Jane Ragsdale, had died in the floods.

"We have received word that Jane Ragsdale did not make it," it said. "We are mourning the loss of a woman who influenced countless lives and was the definition of strong and powerful."

It added that the camp was not in session as the flooding hit, and that "most of those who were on camp at the time have been accounted for and are on high ground."

Texas Lt. Gov. Dan Patrick said during an earlier press conference that the Guadalupe River rose 26 feet in just 45 minutes, washing away bridges and buildings in a wide area.

On Facebook, parents and community members have circulated flyers with contact numbers, urging the public to help locate the missing children.

Kerr County has an estimated population of about 53,900, according to a 2024 count by the US Census Bureau. The county sits in the Hill Country region of Central Texas, which includes cities like San Antonio and Austin. Beyond the Guadalupe River, the region is home to several others, including the Colorado, Concho, and Blanco Rivers.

This is a developing story. Check back for updates.