Shoppers spent at a healthy pace in July, particularly at the nation’s auto dealerships, as they shrug off President Donald Trump’s tariffs, which are starting to take a toll on jobs and lead to some price increases.

Retail sales rose 0.5% last month, a slowdown from a revised 0.9% in June, which was revised upward, according to the Commerce Department’s report released Friday. The pace in July matched economists’ estimates.

The increases followed two consecutive months of spending declines — a 0.1% pullback in April and a 0.9% slowdown in May.

Excluding auto sales, which have been volatile since Trump imposed tariffs on many foreign-made cares, retail sales rose 0.3%.

Auto sales rose 1.6%. They appear to have returned roughly to normalized spending after a surge in March and April as Americans attempted to get ahead of Trump’s 25% duty on imported cars and parts and then a slump after that, according to Samuel Tombs, chief U.S. Economist at Pantheon Macroeconomics.

The data showed solid spending across many retail sectors. Business at clothing stores was up 0.7% while online retailers saw a 0.8% increase. Business at home furnishings and furniture stores rose 1.4%.

However, at electronics stores, sales were down 0.6%. And business at restaurants, the lone services component within the Census Bureau report and a barometer of discretionary spending, fell 0.4%, however as shoppers are focusing on eating at home to save money.

Still spending appears to be holding up even as Trump’s tariff are resulting in a slowdown in hiring and rising prices for shoppers.

Earlier this month, the Labor Department reported that U.S. hiring is slowing sharply as Trump’s trade policies paralyze businesses and raise concerns about the outlook for the world’s largest economy. U.S. employers added just 73,000 jobs last month, the Labor Department reported Aug 9, well short of the 115,000 expected.

Another government report, issued Tuesday, on U.S. inflation showed that inflation was unchanged in July as rising prices for some imported goods were offset by declining gas and grocery prices, leaving overall prices modestly higher than a year ago.

Consumer prices rose 2.7% in July from a year earlier, the same as the previous month and up from a post-pandemic low of 2.3% in April. Excluding the volatile food and energy categories, core prices rose 3.1%, up from 2.9% in June. Both figures are above the Federal Reserve’s 2% target.

On a monthly basis, prices rose 0.2% in July, down from 0.3% the previous month, while core prices ticked up 0.3%, a bit faster than the 0.2% in June.

The new numbers suggest that slowing rent increases and cheaper gas are offsetting some impacts of Trump’s sweeping tariffs.

Many businesses are also likely still absorbing much of the cost of the duties. The consumer price figures likely reflect some impact from the 10% universal tariff Trump imposed in April, as well as higher duties on countries such as China and Canada.

But that may change. U.S. wholesale inflation soared unexpectedly last month, signaling that Trump’s taxes are pushing costs up and that higher prices for consumers may be on the way.

The Labor Department reported Thursday that its producer price index — which measures inflation before it hits consumers— rose 0.9% last month from June, biggest jump in more than three years. Compared with a year earlier, wholesale prices rose 3.3%. The figures were much higher than economists had expected.

The report comes as major retailers like Walmart and Target are slated to report their fiscal second-quarter earnings reports starting next week. Analysts will stud the reports to see how much retailers are absorbing the costs and how much they’re passing on to shoppers. They’ll also want to get insight into the state of consumer behavior heading into the critical fall and winter holiday seasons.

In May, Walmart, the nation’s largest retailer, warned t hat it had increased prices on bananas imported from Costa Rica from 50 cents per pound to 54 cents, but it noted that a large sting for shoppers wouldn’t start to appear until June and July. The retailer’s chief financial officer, John David Rainey, told The Associated Press that he thought car seats made in China that were selling for $350 at Walmart would likely cost customers another $100.

But a growing list of companies including Procter & Gamble, e.lf. Cosmetics, Black & Decker and Ralph Lauren told investors in recent weeks that they plan to or have already raised prices.

Some, like eyewear retailer Warby Parker, are trying to be selective and are trying to focus on raising prices on just their premium products as a way to offset the higher costs from tariffs.

Warby Parker has been shifting production away from China, where it plans to bring the percentage of all cost of goods sold by year-end under 15%. But it’s also having to deal with higher tariffs costs in other countries.

Warby Parker told analysts last Thursday that it plans to keep its $95 option. But it’s increasing prices on select lens types. It also wants to cater more to older shoppers who need more expensive progressive lens. Warby Parker said that progressives, trifocals and bifocals make up roughly 40% of all prescription units sold industrywide. But just 23% of Warby Parker’s business now is made up of progressives. Company executives said progressives are its highest priced offering and offer the highest profit margins.

“We were able to quickly roll out select strategic price increases that have benefited our growth,” Neil Blumenthal, co-chairman and co-founder and co-CEO of Warby Parker, told analysts last week.

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Feeling nostalgic for the days when going back to school meant picking out fresh notebooks, pencils and colored markers at a local drugstore or stationary shop? The annual ritual is both easier and more complicated for today’s students.

Big retail chains generate online lists of school supplies for customers who type in their zip codes, then choose a school and a grade level. One click and they are ready to check out. Some schools also offer busy parents a one-stop shop by partnering with vendors that sell premade kits with binders, index cards, pens and other needed items.

Yet for all the time-saving options, many families begin their back-to-school shopping months before Labor Day, searching around for the best deals and making purchases tied to summer sales. This year, the possibility of price increases from new U.S. tariffs on imports motivated more shoppers to get a jump start on replacing and refilling school backpacks, according to retail analysts.

Retail and technology consulting company Coresight Research estimates that back-to-school spending from June through August will reach $33.3 billion in the U.S., a 3.3% increase from the same three-month period a year ago. The company predicted families would complete about 60% of their shopping before August to avoid extra costs from tariffs.

“Consumers are of the mindset where they’re being very strategic and conscientious around price fluctuations, so for back to school, it prompts them to shop even earlier,” said Vivek Pandya, lead analyst at Adobe Digital Insights, the research division of software company Adobe Inc.

Getting a head start

Miami resident Jacqueline Agudelo, 39, was one of the early birds who started shopping for school supplies in June because she wanted to get ahead of possible price increases from new U.S. tariffs on imported products.

The teacher’s supply list for her 5-year-old son, who started kindergarten earlier this month, mandated specific classroom items in big quantities. Agudelo said her shopping list included 15 boxes of Crayola crayons, Lysol wipes and five boxes of Ticonderoga brand pencils, all sharpened.

Agudelo said she spent $160 after finding plenty of bargains online and in stores, including the crayons at half off, but found the experience stressful.

“I am overwhelmed by the need to stay on top of where the deals are as shopping has become more expensive over the years,” she said.

A lot of the backpacks, lined paper, glue sticks — and Ticonderoga pencils — sold in the U.S. are made in China, whose products were subjected to a 145% tariff in the spring. Under the latest agreement between the countries, general merchandise from China is taxed at a 30% rate when it enters the U.S.

Many companies accelerated shipments from China early in the year, stockpiling inventory at pre-tariff prices. Some predicted consumers would encounter higher prices just in time for back-to-school shopping. Although government data showed consumer prices rose 2.7% last month from a year earlier, strategic discounting by major retailers may have muted any sticker shock for customers seeking school supplies.

Backpacks and lunchboxes, for example, had discounts as deep as 12.1% during Amazon’s Prime Day sales and competing online sales at Target and Walmart in early July, Adobe Insights said. Throughout the summer, some of the biggest chains have advertised selective price freezes to hold onto customers.

Walmart is promoting a back-to-school deal that includes 14 supplies plus a backpack for $16, the lowest price in six years, company spokesperson Leigh Stidham said. Target said in June that it would maintain its 2024 prices on 20 key back-to-school items that together cost less than $20.

An analysis consumer data provider Numerator prepared for The Associated Press showed the retail cost of 48 products a family with two school age children might need — two lunchboxes, two scientific calculators, a pair of boy’s shoes — averaged $272 in July, or $3 less than the same month last year.

Digital natives in the classroom

Numerator, which tracks U.S. retail prices through sales receipts, online account activity and other information from 200,000 shoppers, reported last year that households were buying fewer notebooks, book covers, writing instruments and other familiar staples as students did more of their work on computers.

The transition does not mean students no longer have to stock up on plastic folders, highlighters and erasers, or that parents are spending less to equip their children for class. Accounting and consulting firm Deloitte estimates that traditional school supplies will account for more than $7 billion of the $31 billion it expects U.S. parents to put toward back-to-school shopping.

Shopping habits also are evolving. TeacherLists, an online platform where individual schools and teachers can upload their recommended supply lists and parents can search for them, was launched in 2012 to reduce the need for paper lists. It now has more than 2 million lists from 70,000 schools.

Users have the option of clicking on an icon that populates an online shopping cart at participating retail chains. Some retailers also license the data for use on their websites and in their stores, said Dyanne Griffin, the architect and vice president of TeacherLists.

The typical number of items teacher request has remained fairly steady at around 17 since the end of the coronavirus pandemic, Griffin said. “The new items that had come on the list, you know, in the last four or five years are more the tech side. Everybody needs headphones or earbuds, that type of thing, maybe a mouse,” she said.

She’s also noticed a lot of schools requiring clear backpacks and pencil pouches so the gear can’t be used to stow guns.

Enter artificial intelligence

For consumers who like to research their options before they buy, technology and retail companies have introduced generative AI tools to help them find and compare products. Rufus, the AI-powered shopping assistant that Amazon launched last year, is now joined by Sparky, an app-only feature that Walmart shoppers can use to get age-specific product recommendations and other information in response to their questions.

Just over a quarter of U.S. adults say they use AI for shopping, which is considerably lower than the number who say they use AI for tasks such as searching for information or brainstorming, according to an Associated Press-NORC Center for Public Affairs Research poll in July.

Some traditions remain

Before the pandemic turned a lot more people into online shoppers, schools and local Parent Teacher Associations embraced the idea of making back-to-school shopping easier by ordering ready-made bundles of teacher-recommended supplies. An extra fee on the price helped raise money for the school.

Market data from Edukit, a supplier of school supply kits owned by TeachersList parent company School Family Media, shows that about 40% of parents end up buying the boxes, meaning the other 60% need to shop on their own, Griffin said. She noted that parents typically must commit no later than June to secure a bundle, which focus on essentials like notebooks and crayons.

Agudelo said her son’s school offered a box for $190 that focused on basics like crayons and notebooks but didn’t include a backpack. She decided to pass and shop around for the best prices. She also liked bringing her son along for the shopping trips.

“There’s that sense of getting him mentally prepared for the school year,” Agudelo said. “The box takes away from that.”

This story was originally featured on Fortune.com

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Amazon is now rolling out a service where its Prime members can order their blueberries and milk at the same time as basic items like batteries and T-shirts and get them within hours.

The online juggernaut said Wednesday that customers in more than 1,000 cities and towns including Raleigh, North Carolina; Milwaukee; and Columbus, Ohio, now have access to fresh groceries with its free same-day delivery service on orders over $25 for Prime members, with plans to reach over 2,300 cities and towns by year-end.

Amazon called the move “one of the most significant grocery expansions” for the online retailer as it introduces thousands of perishable items into its existing logistics network. The expansion is expected to put pressure on grocery delivery services offered by such rivals as Walmart, Kroger and Target, which all saw their shares take a hit in trading Wednesday.

Amazon’s shares rose 1%.

Amazon said that if an order doesn’t meet the minimum, members can still choose same-day delivery for a $2.99 fee. For customers without a Prime membership, the service is available with a $12.99 fee, regardless of order size.

In the past, Prime subscribers’ grocery orders were fulfilled through Amazon Fresh or Whole Foods Market.

Prime members pay $14.99 monthly or $139 annually.

Amazon launched its Prime membership in 2005, and it has become the gold standard for subscription services with a slew of perks including unlimited streaming with Prime Video and discounts at Whole Foods and Amazon Fresh. Walmart, which launched its membership program called Walmart + in 2020, has been racing to add more benefits. It costs $12.95 per month or $98 per year. Depending on members’ location and availability, Walmart members can schedule same-day delivery for their groceries, including perishables.

“We’re continuously innovating to make grocery shopping simpler, faster, and more affordable for our customers, especially Prime members,” said Doug Herrington, CEO of Worldwide Amazon Stores, in a statement. “By introducing fresh groceries into our Same-Day Delivery service, we’re creating a quick and easy experience for customers. ”

Herrington noted that customers can order milk alongside electronics; oranges, apples, and potatoes with a mystery novel; and frozen pizza at the same time as tools for their next home improvement project—and check out with one cart and have everything delivered to their doorstep within hours.

The company first tested the service in Phoenix, last year, and then added Orlando, Florida and Kansas City, Missouri, earlier this year.

Amazon noted that many of its customers were first-time Amazon grocery shoppers who now return to shop twice as often with the same-day deliver service compared to those who didn’t purchase food. It also noted that based on early sales, strawberries now regularly knock AirPods out of the top five best sellers of all products sold, while bananas, Honeycrisp apples, limes, and avocados round out the top ten best-selling perishable grocery items in their same-day delivery carts.

“It’s a nice step forward,” said Jason Goldberg, chief commerce strategy officer at Publicis Groupe, a global marketing and communications company. “It definitely makes them more competitive” in perishables.

Goldberg noted that Amazon has struggled to succeed in fresh food and that shoppers have been confused ordering shelf stable items and perishables, and having them appear in different online shopping carts, including Amazon Fresh. He said this move will greatly improve the experience.

Amazon said it generated over $100 billion in gross sales of groceries and household essentials last year not including sales from Whole Foods Market and Amazon Fresh.

In June, Amazon said it was investing more than $4 billion to triple the size of its delivery network by 2026, with a focus on small towns and rural communities across the country.

It also noted that it’s using artificial intelligence to help it predict local customer preferences so it can stock popular items alongside items targeted for specific communities

This story was originally featured on Fortune.com

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