When I launched my first WordPress site, privacy laws were pretty straightforward. You added a privacy policy, maybe updated your terms of service, and moved on.

But things have changed in recent years. States like Utah have introduced strict privacy laws that apply to businesses worldwide, even if you’re not based in the U.S.

Under the Utah Consumer Privacy Act (UCPA), you could face fines of up to $7,500 per violation. And most of the official guidance is written for lawyers, not for WordPress users just trying to stay compliant.

If you’ve been struggling to make sense of what’s required, you’re not alone. I created this guide to help everyday website owners understand how the UCPA works and what steps to take inside WordPress.

I’ve spent a lot of time researching the law, testing plugins, and finding the easiest tools. That way, you can stay focused on growing your business.

What is the Utah Consumer Privacy Act (UCPA)?

The Utah Consumer Privacy Act (UCPA) is a privacy law designed to protect the personal information of Utah residents. It tells businesses how they should collect, use, and store personal data.

In this context, personal data means any information that can identify someone, such as names, email addresses, IP addresses, or even device IDs.

The UCPA can affect businesses in many locations, not just those based in Utah or even the United States. If your site handles data from people who live in Utah, then the UCPA may apply to you.

However, it’s important to note that the UCPA doesn’t apply to every WordPress blog or website. Instead, it’s aimed at larger businesses that meet a few specific conditions.

First, you must conduct business in Utah or offer products or services that target Utah residents.

Next, your business must have an annual revenue of $25 million or more.

You’ll also need to meet at least one of the following data processing thresholds:

• Control or process the personal data of 100,000 or more Utah consumers.
• Get more than 50% of your gross revenue from selling personal data and control or process the data of 25,000 or more Utah consumers.

These requirements are fairly specific, especially compared to some other privacy laws.

However, if your business meets these criteria, then it’s important to make sure you’re following the UCPA.

Why Should WordPress Users Care About UCPA Compliance?

Breaking the UCPA can result in serious fines. If your business violates this law, the Utah Attorney General will start by sending you a written notice. You’ll then have 30 days to fix the issue. This is known as a ‘cure period.’

If you don’t resolve the problem within that window, the Attorney General can begin issuing fines.

You could be fined up to $7,500 for each violation. And every misuse of personal data counts as a separate violation.

These penalties can add up quickly for qualifying businesses. For example, if you mishandle the data of 100 Utah residents, you could face up to $750,000 in penalties.

How UCPA Affects Your WordPress Site

As I’ve already mentioned, the UCPA is a state-level privacy law that gives consumers specific rights over their personal data.

Here are a few key consumer rights that may affect your WordPress website:

• The Right to Know: Users can ask for information on the personal data you collect about them. That means you’ll need to clearly explain your data collection practices.
• The Right to Correction: Users can request corrections to any inaccurate information.
• The Right to Delete: Users can ask you to remove their personal data.
• The Right to Data Portability: Users can request a copy of their data in a format that’s easy to access.
• The Right to Opt Out of Data Sales: Users can ask you not to sell their personal data.
• The Right to Opt Out of Targeted Advertising: Users can opt out of having their data used for personalized ads.

Next, I’ll show you how to meet these UCPA requirements using WordPress tools and best practices.

How to Improve Your UCPA Compliance in WordPress

Navigating UCPA compliance can feel overwhelming at first. But at its core, it’s really about being clear with your audience and giving them control over how you collect and use their personal data.

Let’s get started. You can use the links below to jump to any section:

Perform a Data Audit

When it comes to UCPA compliance, the first step is understanding your own data. That means reviewing and recording every piece of personal information your website collects, uses, or stores.

To get started, you should make a list of all the WordPress plugins and external tools that interact with user data. This includes everything from analytics and email marketing tools to form builders and SEO plugins.

Once you’ve built that list, take a closer look at how each one handles user information.

For example, if you’ve created a quote request form, then your form builder might collect personal details like the visitor’s name, company, or job title.

To dig even deeper, ask yourself these questions:

• What personal data do I collect? This might include names, email addresses, IP addresses, payment info, or anything else that could identify a user.
• Where is this data stored? Is it saved on your server or sent to a third-party tool?
• Why am I collecting it? Is it essential for your website to function, or just nice to have?
• How long do I keep this data? Do you have a clear retention policy in place?
• Am I sharing this data with anyone else? Are you passing it along to service providers, advertisers, or analytics platforms?

This kind of audit can quickly highlight any areas where you may need to update your data practices to stay compliant with the UCPA.

Create a Data Compliance Document 

After you complete your data audit, the next step is documenting your findings. This means writing down every action you’ve taken to follow the UCPA, as well as any updates you’ve made to fix issues you discovered.

Creating this document gives you clear proof that you’re committed to protecting your users’ privacy. It’s especially helpful if you’re ever audited or if someone questions your compliance.

As I’ll mention throughout this guide, it’s not enough to quietly follow the UCPA behind the scenes. You also need to show that you’re complying with it.

That’s why you should record all the personal information you’ve collected in your compliance document. For each type of data, make sure to include:

• Where the data comes from (for example, forms, plugins, or third-party tools)
• Why you’re collecting it (whether it’s essential or optional)
• How the data is used, shared, or sold
• How long you keep it
• Whether it falls under a special category (like sensitive or financial data)
• What security steps you’re taking to protect it
• Any third-party vendors or contracts involved

This kind of record shows regulators and your users that you’re taking privacy seriously.

As a general rule, it’s smart to do a full data audit at least once per year. It’s also a good idea to review your compliance if you install new plugins, change how you collect data, or make other major updates to your site.

Plus, since laws can change, it’s wise to re-check your compliance whenever the UCPA is updated.

Collect Less Data 

Unlike some other privacy laws, the UCPA allows you to collect non-essential personal data, as long as you provide a clear privacy notice and give users the option to opt out.

Still, it’s smart to follow the principle of data minimization. This means only collecting the information you actually need.

Data minimization makes UCPA compliance much easier because:

• You have less to search through if someone asks for a copy of their personal data.
• You have less to delete if a user requests to be forgotten.

To get started, review the forms and tools on your site. Ask yourself: “Do I really need every detail I’m asking for?”

If the answer is no, it’s best to stop collecting it.

Create a Privacy Policy 

A privacy policy is a page that clearly explains what personal data you collect, how you use it, and who you share it with.

Creating a detailed privacy policy is an important part of UCPA compliance because it helps visitors understand how you handle their information. Plus, it directly supports their Right to Know under the law.

Thankfully, WordPress includes a built-in privacy policy generator. You can find it by going to Settings » Privacy in your WordPress dashboard.

Feel free to use our own WPBeginner privacy policy page as a template.

Just make sure to replace every mention of ‘WPBeginner’ with your own site or business name.

If you need more guidance, we also have a complete step-by-step tutorial on how to add a privacy policy in WordPress.

Even if you already have a privacy policy, it’s a good idea to update it with information specific to the UCPA. This includes clearly explaining user rights, such as the Right to Know, Right to Delete, and Right to Correction.

Plus, your policy should tell visitors how they can exercise those rights.

For example, you might include a link to a contact form where users can request a copy of their data or ask you to delete it.

Finally, make it a habit to review and update your privacy policy regularly. This helps ensure it reflects your current practices and stays aligned with any future changes to the UCPA.

Add a Cookie Popup

Under the UCPA, cookie consent follows an opt-out model. This means you can use non-essential cookies without asking first, as long as you give users a clear way to opt out.

This is different from stricter laws like the General Data Protection Regulation (GDPR), where you must get consent before setting non-essential cookies.

What counts as non-essential? These include cookies used for analytics, advertising, or user behavior tracking. Anything not required for your site to function is considered non-essential under the UCPA.

The good news is that a cookie popup can help you stay compliant with both types of laws.

A clear, user-friendly banner can let visitors know what types of cookies your site uses, what data they collect, and why. It should also offer a simple way to opt out.

While many plugins offer cookie banners, WPConsent is my top pick because it’s easy to use and supports multiple privacy laws, including the UCPA and the PDPL.

We actually use WPConsent on WPBeginner to manage cookie banners and track user consent, and we’ve had a great experience.

To get started, simply install and activate the plugin.

Once it’s active, WPConsent will automatically scan your website and detect all active cookies.

From there, the setup wizard helps you design your cookie banner. You can customize the layout, position, button styles, colors, and even add your logo.

As you make changes, WPConsent shows a live preview so you can see exactly how the banner will appear on your site.

When you’re happy with the design, just save your changes. The cookie banner will start appearing on your WordPress site right away.

For full instructions, check out our complete guide on how to add a cookie popup in WordPress.

Write a Separate Cookie Policy 

Adding a cookie popup is a great first step. But it’s also a good idea to create a dedicated cookie policy that explains how your site uses cookies in more detail.

This helps visitors better understand what kind of personal information your site collects and how it’s used.

In your cookie policy, make sure to:

• List all the types of cookies your site uses (such as essential, analytics, or marketing cookies).
• Explain what each cookie does—for example, some cookies track website visitors or show personalized ads.
• Describe the data each cookie collects, like IP addresses or browsing history.

To build trust, keep your language simple and easy to understand. Try to avoid technical terms or legal jargon whenever possible.

Once your policy is ready, make sure it’s easy to find. For example, you could link to it from your main privacy policy and also inside your cookie banner.

Fortunately, WPConsent can handle this entire process for you.

It can scan your site for cookies, then use that information to generate a cookie policy automatically.

To get started, go to WPConsent » Settings.

Inside the plugin settings, you need to choose the page where you want your cookie policy to appear.

WPConsent will then add the policy to that page automatically.

If you’re already using WPConsent to display a cookie banner, then your visitors can access the policy directly through the popup.

They just need to click the ‘Preferences’ button.

From there, they can select the ‘Cookie Policy’ link to visit the full page.

Here’s an example of what that looks like.

Block Third-Party Scripts 

One tricky part of the UCPA is that it also applies to third-party tracking tools like Google Analytics or Facebook Pixel.

Even though third-party tools handle the tracking, you’re legally responsible for how they collect and use visitor data on your site. That means you also need to give users a way to opt out.

A simple way to handle this is by using automatic script blocking. This prevents tracking scripts from running until the visitor gives consent.

This also supports the UCPA’s Right to Know by ensuring users understand what data is being collected before it happens.

Even though the UCPA follows an opt-out model, script blocking goes a step beyond minimum compliance by turning third-party tracking into an opt-in process.

Fortunately, WPConsent makes this easy with a built-in automatic script blocking feature.

It detects and blocks common tools like Google Analytics, Google Ads, and Facebook Pixel, without breaking your site.

Then, as soon as a visitor gives consent, the plugin loads the script immediately without reloading the page.

Track and Log Visitor Consent

Your UCPA data practices might still be questioned. For example, regulators could request an audit, or a customer might ask how their data is being handled.

That’s why it’s important to track and log user consent. This gives you clear, time-stamped proof that you’re honoring each user’s preferences.

WPConsent handles this for you automatically. It logs key details like the user’s IP address, their consent settings, and the exact date and time when they gave consent.

You can view this data anytime by going to WPConsent » Consent Logs in your WordPress dashboard.

If you ever need to share this log with someone—like an auditor or legal advisor—you can export it directly from your site.

Just open the Export tab, choose the date range you need, and click the ‘Export’ button.

WPConsent will generate a CSV file with all the logged consent data, ready for you to share if needed.

Give Users a Way to Opt Out (Do Not Track Form)

The UCPA gives users the right to opt out of the sale or sharing of their personal data. You’re required to provide a clear and easy way for them to do that.

The simplest way to do this is by using WPConsent’s Do Not Track add-on. It lets you create a dedicated opt-out page with just a few clicks.

To get started, go to WPConsent » Do Not Track » Configuration in your WordPress dashboard.

WPConsent will walk you through the steps to install the add-on and create a Do Not Track form.

Once that’s done, visitors can fill out the form to opt out of data sales or sharing.

This gives users a clear, simple way to exercise their rights, and it also improves your site’s user experience.

Plus, WPConsent stores these requests locally in a custom database table on your own site. That means you stay in full control of this sensitive data, without needing to rely on an external platform.

It also records each request automatically, giving you clear proof of compliance if it’s ever needed.

Support the ‘Right to Delete’

The UCPA gives users the right to ask you to delete their personal data.

One of the simplest ways to support this is by adding a data erasure form to your WordPress site. That way, visitors can easily request deletion through a secure form.

This is where WPForms comes in. It’s a drag-and-drop form builder that includes a pre-built Right to Erasure form template.

The template name comes from GDPR, but don’t worry. Many compliance tools use GDPR-style naming, and this form works just as well for UCPA requests.

To use the template, go to WPForms » Add New.

Then, type “Right to Erasure” into the search box.

When the template appears, you need to click ‘Use Template’ to open it in the WPForms editor.

From here, you can customize the form to fit your needs. The left-hand panel shows the available fields, and the right-hand panel shows a live preview.

To update a field, just click on it in the preview. You can then change the label, instructions, or field type in the left-hand panel.

Once you’re happy with the form, click ‘Save’.

To add the form to a page or post, you need to open the editor, add a WPForms block, and choose your saved form from the dropdown list.

After that, go ahead and publish or update the page like you normally would.

Once your form is live, make sure it’s easy to find. I recommend linking to it from your privacy policy or embedding it directly on that page.

WPForms also includes an entry management system. You can use it to view and filter submissions, which makes it easy to track and respond to deletion requests.

To view entries, go to WPForms » Entries in your dashboard.

Simply find your data erasure form and click it. 

You’ll then see all the ‘delete data’ requests you’ve received.

Once someone requests deletion, WordPress has a built-in tool to help.

Just go to Tools » Erase Personal Data in your admin dashboard.

Enter the user’s email or username, and WordPress will handle the removal process.

You can also choose to send a confirmation email once the data has been erased.

Handle Data Access Requests Efficiently

Under the UCPA, visitors have the right to request a copy of all the personal data your website has collected about them.

The good news is that you can support this by adding a dedicated data access form to your site using WPForms.

WPForms includes a ready-made Data Request Form template. It’s designed to collect the information you need to identify users in your records and respond to their requests.

WPForms will automatically log each submission in your dashboard.

To review them, just go to WPForms » Entries.

You can now select your data request form to view all submissions.

Then, when you receive a request, you can export the user’s data using WordPress’s built-in tools.

Go to Tools » Export Personal Data in your admin dashboard.

You can then type in the person’s username or email address to find the correct record.

Then, simply share the .zip file with the person who made the request.

This helps you meet UCPA’s Right to Know requirement in a secure and user-friendly way.

Support the ‘Right to Correction’

Under the UCPA, people can ask you to correct or update their personal data if it’s wrong or incomplete.

This might happen after a user reviews a copy of their data. Or they may contact you directly if their personal details have changed, like a new phone number or address.

The simplest way to handle these requests is by adding a dedicated correction form to your site.

WPForms includes a Personal Information Form template that’s perfect for this. It even has an “Update Existing Record” checkbox to help you identify correction requests.

This template includes useful fields like legal name, nickname, email address, and phone number.

If you need more fields, then you can easily customize the form in WPForms’ drag-and-drop editor.

Once the form is published, make sure that users can find it easily.

I recommend linking to it from your privacy policy or adding it to your site footer.

As requests come in, you can process them manually depending on where the data is stored.

If the information is inside WordPress, you need to go to Users » All Users and click ‘Edit’ for the relevant profile.

Go ahead and update the necessary fields.

Then, scroll down and click ‘Update User’ to save the changes.

If you store data in a third-party tool—like a CRM or email marketing platform—then you just need to log into that tool to update the user’s profile.

UCPA Compliance in WordPress: FAQs

Understanding privacy laws can feel overwhelming at first. If you still have questions about how the UCPA affects your WordPress site, then you’re not alone.

At WPBeginner, we’re here to help you feel confident about compliance. So in this section, I’ll answer some of the most common questions we hear from our readers.

What happens if my WordPress site isn’t UCPA compliant?

If your WordPress site violates the UCPA, you could face fines of up to $7,500 per violation. You might also receive consumer complaints or trigger a regulatory investigation—both of which can damage your business and reputation.

How often should I review my site for UCPA compliance?  

Privacy laws can change over time. That’s why it’s a good idea to review your compliance at least once per year, or whenever you update how your site collects or uses data.

For the best results, you can make this part of your regular WordPress maintenance routine.

Can I use the same compliance tools for UCPA and GDPR?

Yes, a good compliance tool should address multiple privacy regulations. For example, WPConsent can help you comply with the UCPA, GDPR, the Brazilian General Data Protection Law (LGPD), Australia’s Privacy Principles (AAP), and many more international laws. 

However, it’s worth noting that every tool is unique. Having said that, it’s important to do your research to ensure you’re meeting the specific rules of each regulation.

Additional Resources for UCPA Compliance

Taking a proactive approach and continuously learning is absolutely essential for maintaining UCPA compliance over the long term. Data privacy laws can evolve over time, and staying informed is crucial for protecting both your website and your audience.

That said, I’ve collected some helpful resources you can use to continue your learning journey and keep your WordPress site compliant:

• The Ultimate Guide to WordPress and CCPA Compliance. Find out how to make your site compliant with another important privacy law: the California Consumer Privacy Act (CCPA). 
• Beginner’s Guide to PDPL Compliance for WordPress Websites: Is there a chance some of your visitors and users might live in Saudi Arabia? Then you may also need to comply with the Personal Data Protection Law (PDPL)
• How to Make Google Fonts Privacy-Friendly
• How to Know if Your WordPress Website Uses Cookies
• How to Stop Storing IP Addresses in WordPress Comments
• The Ultimate WordPress Security Guide – Step by Step

I hope this ultimate beginner’s guide to WordPress UCPA compliance has helped you understand this important privacy law. Next, you may want to see our expert picks for the best WordPress security plugins or our guide on how to keep personally identifiable info out of Google Analytics.  

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post UCPA Compliance in WordPress: The Ultimate Beginner’s Guide first appeared on WPBeginner.

I’ve helped WordPress users navigate a lot of different privacy laws, but Saudi Arabia’s Personal Data Protection Law (PDPL) still surprises many website owners.

If your site collects personal information from people in Saudi Arabia (and it probably does), then PDPL compliance isn’t optional.

Contact forms, newsletter signups, user accounts, blog comments — all of these fall under the law’s requirements, even if you don’t live in Saudi Arabia.

I hear from readers all the time who didn’t realize this until they were at risk of penalties.

The good news? Getting compliant doesn’t have to be complicated or expensive.

I’ve spent quite a lot of time researching the PDPL and testing WordPress tools to make this guide as beginner-friendly as possible. I’ll show you exactly how to protect your business, stay on the right side of the law, and earn your audience’s trust.

What Is the Personal Data Protection Law (PDPL)?

Saudi Arabia’s Personal Data Protection Law (PDPL) is a privacy law that protects the personal information of people living in Saudi Arabia. It sets clear rules for how businesses collect, use, and store that data.

Like other privacy laws — including the GDPR — the PDPL doesn’t just apply to local businesses. It can affect websites, blogs, and online stores around the world.

The key factor is whether your site handles data from people in Saudi Arabia. If your audience is global, then there’s a good chance the PDPL applies to you.

That’s why it’s important to understand what this law covers and what steps you can take to stay compliant.

Why WordPress Users Should Care About PDPL Compliance

Not following the PDPL can lead to serious consequences. Fines can reach up to SAR 5 million (about $1.3 million USD) per violation. That amount can double for repeat offenses.

If you unlawfully share sensitive data, especially with the intent to harm someone, the penalties are even more severe. You could face up to two years in prison and fines of SAR 3 million (around $800,000 USD).

But PDPL compliance isn’t just about avoiding legal trouble — it’s also about trust.

When you give visitors more control over their personal data, you show that your site respects their privacy. Over time, building trust can get you more signups, conversions, and sales, helping to grow your online business.

By contrast, failing to comply with PDPL can really damage your reputation.

And remember, the PDPL might apply to you even if you don’t live in Saudi Arabia. Just like GDPR and the California Consumer Privacy Act (CCPA), it’s based on whose data you collect, not where you’re located.

With all that said, almost all WordPress users should care about PDPL compliance.

How PDPL Affects Your WordPress Site

The first step to PDPL compliance is understanding what counts as personal data.

That includes anything that can identify someone, such as their name, email address, IP address, physical address, or even their browsing history through cookies.

As a WordPress site owner, here are some of the key rights and responsibilities you need to know:

• Right to Be Informed: You must clearly tell visitors what data you collect, how you use it, and whether you share it with third parties. This info should be easy to find — don’t make people dig through your site to locate it.
• Right to Access: Users can request a copy of the personal information you’ve collected about them.
• Right to Correction: If someone’s data is inaccurate or incomplete, they have the right to ask you to update it.
• Right to Delete: People can ask you to delete their personal data.
• Right to Object: Users can say no to how you’re using their personal information.
• Right to Data Portability: Individuals can request their data in a machine-readable format and transfer it to another service.

Throughout this guide, I’ll show you exactly how to support these rights using simple tools and beginner-friendly tips.

Beginner’s Guide to PDPL Compliance for WordPress Websites

Navigating compliance can feel overwhelming, especially when the stakes include damaged reputations, steep fines, or even jail time.

But at its core, the PDPL is about being clear and transparent with your users. It’s all about giving people control over how you collect and use their personal information.

With that in mind, let’s walk through the steps you can take to meet the PDPL’s requirements.

Perform Regular Data Audits

The first step to PDPL compliance is knowing what personal data you collect and how you handle it. That means doing a full data audit of your WordPress site.

A good audit shows whether your current practices match PDPL rules — and where you may need to make changes.

To help you get started, here are some key questions to ask:

• What personal data do I collect? This could include names, email addresses, IP addresses, payment details, and more.
• How do I use this data? Look at how you process information, whether you share it with team members or third-party tools like ad networks or email services.
• Do I really need this data? If you’re collecting something you don’t actually use, then it’s better to stop.
• How secure is it? Review your WordPress security, check who has access, and consider using security plugins to add extra protection.

After the audit, be sure to write down your findings. Keep a record of what you collect, how you use it, and what steps you’ve taken to stay compliant.

This documentation helps prove you’re serious about privacy, which is important if you’re ever audited or asked to explain your practices.

As a general rule, it’s smart to do a new audit at least once a year. You should also review your data handling anytime you change how your site collects or uses personal information.

And since privacy laws can change, it’s a good idea to re-check everything whenever the PDPL is updated.

Collect Less Data 

Once you’ve reviewed the data you collect, the next step is to ask: Do I really need all of it?

The PDPL says you should only collect data that’s relevant, necessary, and tied to a specific purpose. That means no gathering extra information just in case you might need it later.

If something isn’t essential, then you should stop collecting it.

This principle is called data minimization, and it’s not just about compliance. It also makes your life easier.

When you collect less data, it’s simpler to stay organized and respond to user requests. For example, if someone asks you to delete their data or send them a copy, you’ll have less to dig through.

So, as you go through your forms and plugins, look for anything you can remove or simplify.

Create a Privacy Policy 

Your privacy policy is where you explain what personal data you collect, how you use it, and who you share it with. Think of it as your website’s promise to be transparent with visitors.

Under the PDPL, having a clear and accessible privacy policy isn’t optional — it’s required.

The good news is that WordPress comes with a built-in privacy policy generator. You can use it as a starting point and customize it for your site.

You can also check out the WPBeginner privacy policy as an example.

If you use our template, make sure to replace all mentions of WPBeginner with your own blog or business website.

We also have a complete step-by-step guide on how to add a privacy policy in WordPress if you need help getting started.

If you already have a privacy policy, now’s the time to update it. Make sure it includes your users’ PDPL rights, like the Right to Be Informed and Right to Access, along with clear instructions for how they can exercise those rights.

For example, you could link to a form where users can request a copy of their data, or show them how to ask for deletion.

And don’t forget to review your privacy policy regularly to keep it accurate as your site grows and evolves.

Add a Cookie Popup

Under the PDPL, you must get explicit consent before placing cookies that collect personal data, except for cookies that are strictly necessary.

This means you need to let visitors know about your cookie practices and get their clear consent before using non-essential cookies.

The best way to do this is by adding a cookie popup to your WordPress website.

A well-designed popup helps you support key PDPL rights, starting with the Right to Be Informed. It clearly tells users what types of cookies you use, what data those cookies collect, and why you’re collecting it.

Your popup can also support the Right to Object. Users can simply click ‘Reject’ to refuse non-essential cookies without digging through settings.

There are lots of cookie banner plugins out there, but I recommend using WPConsent. It’s a powerful WordPress privacy plugin built to help you meet PDPL, GDPR, and similar privacy standards.

In fact, we use WPConsent on all our websites, including WPBeginner. It’s easy to set up and handles cookie banners, consent logs, and more.

To get started, install and activate the WPConsent plugin like you would with any WordPress plugin.

WPConsent will automatically scan your site and list all the cookies it finds.

From there, the setup wizard helps you customize your popup. As you make changes, you’ll see a live preview so you know exactly how it will look on your site.

You can adjust the layout, position, font size, button style, colors, and even add your own logo.

Once you’re happy with the design, just save your changes. The cookie banner will now appear on your site and begin collecting consent from your visitors.

Create a Dedicated Cookie Policy 

In addition to using a cookie popup, I also recommend creating a separate cookie policy page. This gives you a clear place to explain exactly how your site uses cookies and what kind of data you collect through them.

By writing a dedicated policy, you’re supporting the PDPL’s Right to Be Informed and building trust with your visitors.

Your cookie policy should list the different types of cookies your site uses, such as essential, analytics, or marketing cookies. You can also describe what these cookies do, like tracking your visitors or showing personalized ads.

I also suggest explaining what kind of personal information these cookies collect. That could include IP addresses, browsing behavior, or referral URLs.

Try to avoid technical jargon. Instead, use simple, clear language so anyone can understand your policy.

If you’re using WPConsent, you’re in luck. The plugin can automatically generate a detailed cookie policy for you. Just go to WPConsent » Settings and choose the page where you want the policy to appear.

WPConsent will create the content for you, based on the cookies it found during the scan.

You can then display this content using a shortcode on your selected page.

Once the policy is live, make sure visitors can find it. I recommend adding a link in your website footer or right inside your privacy policy.

You can also include a link in your cookie popup so that people can read the full policy before choosing their cookie preferences.

If you created your popup with WPConsent, the link is already built in. When someone clicks the ‘Preferences’ button, they’ll see a link to your cookie policy.

Then, they’ll need to select the ‘Cookie Policy’ link. 

And that’s it! WPConsent will take them straight to the right page.

Block Third-Party Scripts 

One of the trickiest parts of PDPL compliance is dealing with third-party tracking tools. I’m talking about services like Google Analytics and Facebook Pixel.

These tools often collect personal data, such as IP addresses, location info, or behavior across pages. That means they fall under the PDPL, and you need to get consent before loading their scripts.

That’s why I recommend setting up automatic script blocking. This keeps those scripts from running until a visitor has clearly opted in.

If you’re using WPConsent, then you’re already covered. It comes with automatic script blocking built right in.

Behind the scenes, it detects and pauses common tracking scripts like Google Analytics, Google Ads, and Facebook Pixel — without breaking your website.

Track and Log Visitor Consent

Websites need to collect and log cookie consent data to comply with privacy laws and be able to prove that they obtained valid consent from users. This comes in handy in case of audits, complaints, or legal investigations.

This practice of logging visitor consent protects your business, helps build trust with your visitors, and also provides solid evidence that you’re complying with the PDPL.

If you’re using WPConsent, the plugin takes care of this for you. It automatically logs each consent event along with key details like the visitor’s IP address, what they agreed to, and the date and time.

You can see all this information right in your WordPress dashboard. Just go to WPConsent » Consent Logs.

Then, if you ever need to share the log with a legal team or an auditor, you can export the data directly from your dashboard.

Allow Users to Withdraw Consent 

The PDPL states that people have the right to change their minds and withdraw consent at any time. To stay compliant, you need to give your visitors a simple and visible way to do that on your website.

I recommend using WPConsent’s Do Not Track add-on. It lets you create a dedicated ‘Do Not Track’ page in just a few clicks.

Once you install the add-on, just go to WPConsent » Do Not Track » Configuration to set up your form.

Visitors can then go to this page and fill out a short form to withdraw their consent.
It’s quick, user-friendly, and shows that you respect their privacy choices.

After setup, you can choose the page where this form appears, and WPConsent will handle the rest behind the scenes.

WPConsent also stores all these requests directly in your WordPress database. That means you stay in control of the data and don’t have to rely on third-party services to track user consent changes.

Plus, the plugin logs every request automatically. So if you’re ever audited, you’ll have clear documentation showing that you honored your visitors’ decisions.

Alternatively, you can use WPForms to create a data deletion form on your site. Unlike WPConsent, WPForms lets you fully customize the form the way you want.

It also comes with a dedicated ‘Right to Erasure Request Form’ template. This template gives you a solid foundation, so you can add this crucial form to your site quickly and easily. This directly addresses the ‘Right to Delete’ I mentioned earlier.

You can customize this template in WPForms’ drag-and-drop editor, which makes it easy to add, remove, and edit fields.

When you’re happy with the form, you can add it to your site using either a shortcode or the WPForms block.

After adding the form to your site, you need to make it easy for visitors to find. For example, you can link to the form from your privacy policy page, or even embed it directly there.

You can also put a link in your website’s footer. The goal is simple: make it easily accessible to your website visitors.

Next, you will need to review any user requests for data deletion.

Luckily, WPForms isn’t just a form builder. It also comes with a powerful entry management system that makes it easy to track form submissions.

To review your entries, simply head over to WPForms » Entries. Here, you’ll see a list of all the forms across your WordPress website.

Simply find your data erasure form and click it.

You’ll now see all your ‘delete data’ requests.

So, what happens when you spot a new deletion request?

The good news is that WordPress itself comes with a built-in Erase Personal Data tool. This tool lets you erase all the user’s personal information, so you don’t need to install any extra WordPress plugins.

Just head over to Tools » Erase Personal Data to access this tool.

In the ‘Username or email address’ field, you need to type in the user’s information you want to remove.

This tool even has a handy ‘Send personal data erasure confirmation email’ setting. This will automatically let the user know that you’ve completed their request, keeping them informed and building more trust.

Handle Data Access Requests Efficiently

Under the PDPL, visitors have the right to ask for a copy of all the personal information you’ve collected about them. Thankfully, you can handle these ‘data access requests’ in pretty much the same way as the ‘data deletion’ requests we just explored.

The easiest way to support this is by adding a request form to your site. I recommend using WPForms, which includes a ready-made Data Request template.

Just select the template and customize it in the drag-and-drop editor. You can easily adjust the fields as needed to collect the information you need to fulfill each request.

Once the form is live, WPForms will log each submission inside your WordPress dashboard. That way, you can respond quickly when a new request comes in.

To view entries, go to WPForms » Entries and select your data request form.

You’ll now see all the entries submitted through this form.

When you get a new request, you can fulfill it using WordPress’ built-in Export Personal Data tool. This lets you export all the known data for any user, packaged conveniently in a .zip file.

To create this .zip, just head over to Tools » Export Personal Data.

Just enter the user’s email or username, and WordPress will generate a downloadable file with all the personal data you’ve collected.

Once it’s ready, you can send the zip file directly to the person who requested it.

Support the ‘Right to Correction’

The PDPL also gives users the right to ask you to fix or update their personal information if something is wrong or incomplete.

This might happen after someone reviews their data and spots a mistake. Or maybe they’ve moved or changed their phone number and want you to update their profile.

Once again, the easiest way to accept these requests is by adding a dedicated form to your site.

I recommend WPForms for this, too. It includes a Personal Information Form template that works great for correction requests.

This form comes with many essential fields already built in, such as legal name, preferred nickname, email address, home phone, and cell phone. 

The template even includes an “Update Existing Record” checkbox, so users can let you know they’re submitting a change to their existing profile.

However, every website stores different information, so you may want to customize the form to collect other details. In that case, simply open the template in the WPForms editor and then add more fields to the form using drag and drop.

You can then fine-tune these fields using the left-hand panel. Just repeat these steps until the form collects all the information users might want to edit.

Once you’re done, go ahead and publish the form on your site like you would with any other form.

Make sure users can find this form easily. I usually link to it from the privacy policy or place it in the footer so it’s always accessible.

As always, WPForms displays all submitted form entries directly in your WordPress dashboard. This makes it easy to spot data correction requests as soon as they arrive, so you can act on them quickly.

How you update this information may vary depending on the tools you’re using. For example, you might need to update a record in your customer relationship management (CRM) app or email management software.

If the information is stored directly in WordPress, then you may just need to go to Users » All Users in your WordPress dashboard.

Here, find the user profile you need to update and click its ‘Edit’ link.

You’ll now see all the essential information WordPress has stored for that user.

From here, you can make any necessary changes and save the user’s updated profile.

WordPress and PDPL Compliance: FAQs

Understanding online privacy can be a big challenge. So, you might still have some questions about how the PDPL affects your WordPress website.

But don’t worry! At WPBeginner, we’re here to help you understand this important privacy law.

In this section, I’ll cover the most common questions we get asked about PDPL compliance, so  you can get the answers you need.

What happens if my website is not PDPL compliant?

If your website doesn’t comply with the PDPL, you could face serious consequences. That includes large fines, which may reach millions of Saudi Riyals. In severe cases, criminal charges like imprisonment may also apply.

Beyond the legal and financial risks, breaching the PDPL can seriously harm your organization’s reputation. If you don’t seem to care about user privacy, then your audience will quickly notice. When that happens, they will stop trusting you and will almost certainly take their business or readership elsewhere.

Does the PDPL only apply to businesses in Saudi Arabia?

No, the PDPL doesn’t just apply to Saudi-based businesses. If your website collects personal data from someone living in Saudi Arabia, then you’re required to follow the PDPL, even if your business is located elsewhere.

How can I balance user experience with PDPL compliance?

Following the PDPL doesn’t mean you have to sacrifice the user experience. In fact, giving visitors control over their data is a key part of good UX.

Here’s how I recommend balancing both:

• Show a clear cookie popup that explains how you use cookies in simple terms.
• Write a privacy policy that’s easy to read and free of legal jargon.
• Add forms that let users request their data or ask for it to be deleted, so they feel respected and in control.

Are there any exemptions to the PDPL for small websites?

The PDPL generally applies to any website that collects or processes personal data from users in Saudi Arabia, no matter the size. That means most WordPress site owners need to follow it.

There may be exceptions in very specific cases, but these aren’t always clear. If you’re unsure whether the PDPL applies to you, I recommend talking to a legal expert.

What are the key steps I should take to comply with the PDPL?

Every site is different, but here are the basics I always recommend:

• Create clear privacy and cookie policies that explain your practices in plain, user-friendly language.
• Run regular data audits to understand what personal data you collect, where it’s stored, and who can access it.
• Ask for clear, explicit consent before collecting data, and give users a way to withdraw it. A cookie popup can help with this.

By putting these measures into practice, your website will be much closer to meeting the PDPL’s core requirements. 

Additional Resources

Keeping your WordPress site perfectly aligned with the PDPL isn’t a one-time task. In fact, it’s something that needs your ongoing attention. 

To help you continue on this journey, here are some helpful resources you can check out:

• Saudi Arabia’s National Data Management Office – Get the latest information and updates about the PDPL.
• How to Know if Your WordPress Website Uses Cookies
• How to Keep Personally Identifiable Info Out of Google Analytics
• How to Make Google Fonts Privacy Friendly
• How to Stop Storing IP Addresses in WordPress Comments

I hope this beginner’s guide to PDPL compliance for WordPress websites has helped you understand this important privacy law. Next, you may want to see our expert picks for the best GDPR plugins to improve compliance or our guide on how to perform a security audit.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Beginner’s Guide to PDPL Compliance for WordPress Websites first appeared on WPBeginner.

When I launched my first WordPress website, I wasn’t thinking about privacy laws. Like most beginners, I was focused on creating helpful content and getting more traffic.

But times have changed. Now, I hear from many small business owners who are worried about data privacy. Laws like the California Consumer Privacy Act (CCPA) sound intimidating, and with fines reaching $7,500 per violation, it’s easy to see why.

If you’ve felt that same pressure, you’re not alone. Trying to stay compliant while growing your website can feel overwhelming.

That’s exactly why I put this guide together. I’ll walk you through a beginner-friendly, step-by-step plan to help you meet CCPA requirements without getting lost in legal jargon. You’ll learn what data your site collects, how to manage it properly, and which tools can help you stay compliant.

What is the California Consumer Privacy Act (CCPA)? 

Under the California Consumer Privacy Act (CCPA), California residents have the right to control how companies collect and use their personal information.

It’s also important to know that the CCPA’s definition of ‘personal information’ is very broad. It includes things like names, email addresses, browsing history, and even biometric data. 

Just like other privacy laws, such as the General Data Protection Regulation (GDPR), CCPA doesn’t just affect businesses based in California.

It can actually affect many WordPress websites, blogs, and organizations all over the world. If you handle data related to people living in California, then the CCPA may apply to you, regardless of your location.

Now, before you start to worry, it’s important to know that the CCPA doesn’t apply to every single website. It’s mainly aimed at larger businesses.

Generally, your for-profit business needs to comply with the CCPA if it meets one or more of these conditions:

• Has an annual gross revenue of over $25 million.
• Buys, sells, or shares the personal information of 100,000 or more California residents or households per year.
• Gets 50% or more of its annual revenue from selling or sharing California residents’ personal information.

Does your website or business meet these criteria? Then it’s absolutely essential you understand what the CCPA is and what it requires.

Why Should WordPress Users Care About CCPA Compliance?

Ignoring the CCPA can have some pretty serious consequences, including large fines. For example, if you intentionally breach this law, you could be fined as much as $7,500 per violation. 

Even if you break the rules by mistake, the consequences can still be tough. Non-intentional CCPA violations can cost you up to $2,500 per incident. So, even an accident can lead to huge financial penalties.

Plus, complying with the CCPA is about more than just avoiding fines. By giving visitors more control over their personal information, you’re proving that you’re trustworthy. This can get you more signups, conversions, and sales, helping to grow your online business.

By contrast, breaking the CCPA can really hurt your reputation, even if the violation was a complete accident. 

How CCPA Affects Your WordPress Site

CCPA compliance is a big topic, but as a broad overview, there are three core principles that will affect you as a WordPress blog or website owner: 

• The Right to Know: Users can ask what personal data you collect about them.
• The Right to Delete: Users can ask you to delete their personal data.
• The Right to Opt-Out: Users can tell you not to sell their personal information to other companies. 

In this ultimate guide, I will share many tips, techniques, and tools to help you comply with each of these core CCPA principles.

How to Improve Your CCPA Compliance in WordPress

Navigating CCPA compliance can feel like a complex task. But at its core, it’s really all about being clear and open with your users. You also need to give them ways to control how (and if) you collect and use their personal information.

I can’t guarantee that these are the only steps you’ll need to take, but following this guide will put you on the right path to compliance.

That said, let’s get started! You can click the links below to jump ahead to any section:

Perform a Data Audit

As with most data compliance laws, the first step is to identify and document all the different types of personal data you collect, process, and store. This means performing a complete data audit of your website.

I recommend starting by listing all the WordPress plugins and tools that gather data on your site, such as analytics plugins, form builders, and SEO plugins.

You can then carefully evaluate how each one handles user information.

For example, if you’ve created a quote request form on your website, then your form builder plugin might collect the visitor’s name, company name, and job title.

To go a bit deeper, try asking yourself these questions for each tool:

• What specific personal data does it collect? This might be names, email addresses, IP addresses, payment details, or any other form of personal information.   
• Where is this data stored? Is it stored locally on your server or sent to a third-party service? 
• Why is this data being collected? Is it essential, or non-essential? And how are you using that data? 
• How long is this data kept? Do you have a data retention policy for it?
• Is this data shared with anyone? In particular, are there any service providers or advertisers involved? 

This may immediately reveal areas where you need to adjust your data handling practices to comply with CCPA. This could involve changing what data you collect, how long you keep it, or who you share that information with.

Collect Less Data 

There’s an easy way to protect your users’ privacy: avoid collecting information you don’t actually need. This is called data minimization. 

It means you only gather the information that’s absolutely essential for your site to work properly. By doing this, you instantly make CCPA compliance much simpler. 

After performing a data audit, I recommend looking critically at all the data you currently collect. Do you really need every piece of information you ask for? 

Data minimization also plays a big part in building trust with your audience. By not asking intrusive questions or gathering unnecessary personal details, you clearly demonstrate that you respect their privacy. This, in turn, will make users feel more confident and comfortable interacting with your website.

Create a Privacy Policy 

A privacy policy is a page that clearly explains what personal data you collect, how you use it, and who you share that information with.

Creating a detailed and comprehensive privacy policy is essential for CCPA compliance, as it helps visitors understand how you collect, store, and use their personal information. 

The good news is that WordPress comes with a built-in privacy policy generator that you can use to get started by going to Settings » Privacy in your WordPress dashboard.

Alternatively, you can always refer to our WPBeginner privacy policy page as a strong starting point.

If you use our template, then just remember to replace all references to WPBeginner with the name of your business website or blog. 

We also have a complete, step-by-step guide on how to add a privacy policy in WordPress. 

Do you already have a privacy policy in place? Then I still recommend updating it with specific information about the CCPA. In particular, you’ll need to explain your users’ rights under the CCPA, such as their Right to Know, Right to Delete, and Right to Opt-Out.

Even more importantly, you must clearly tell visitors how to exercise their CCPA rights.

For example, you could link to a contact form where they can ask for a copy of their data (their Right to Know). Alternatively, you might show them how to request that you delete all their personal information (their Right to Delete). 

Finally, it’s important to regularly review and update your privacy policy. This helps you make sure it always accurately represents your current data handling practices and stays compliant with evolving laws. 

Add a Cookie Popup

Unlike some other privacy laws, the CCPA doesn’t always require users to actively opt in to data collection.

However, the CCPA strongly emphasizes two key points: users have the right to know about data collection, and they have the right to opt out if they choose.

The good news is that a cookie popup can help you achieve both of these important goals. 

A well-designed popup can clearly inform visitors about the types of cookies you use, what data they collect, and why you’re collecting it (their Right to Know). It can also give users a straightforward and easy way to exercise their Right to Opt Out.

There are many different cookie banner plugins on the market. However, I highly recommend using WPConsent because it makes adding a cookie popup or banner to your site incredibly simple.

WPConsent is a privacy compliance plugin designed to help you meet many different privacy standards, including the CCPA. 

We actually use WPConsent to display cookie banners and manage user consent across all our own websites, including WPBeginner. This firsthand experience has shown us just how effective and user-friendly WPConsent is.

To get started, you simply install and activate the plugin, as normal.

Upon activation, WPConsent will scan your entire site for active cookies and record all the ones it finds. 

Next, WPConsent’s helpful setup wizard will show you how to customize your cookie popup.

As you make changes, WPConsent will display a live preview, allowing you to see exactly how the banner will appear on your WordPress website.

You can then adjust the layout, position, font size, button style, colors, and even add your own custom logo.

When you’re happy with how everything looks, just save your changes, and you’re done. The cookie banner will now appear on your WordPress website.

For details, see our guide on how to add a cookie popup in WordPress.

Write a Separate Cookie Policy 

In addition to a popup or banner, it’s also a good idea to create a cookie policy with specific details about how your site uses cookies. This helps visitors better understand how you collect and use their personal information.

In your cookie policy, you should clearly list the different types of cookies your site uses, like essential, analytics, or marketing cookies. You can also explain their purpose, such as tracking website visitors or delivering targeted advertisements. 

I also recommend explaining what personal information these cookies collect, like IP addresses or browsing history.

To encourage visitor trust, you should keep your cookie policy easy to understand. This means avoiding technical terms or legal jargon. Instead, use clear and straightforward language that anyone can follow.

Visitors should be able to find your cookie policy easily. I recommend adding a link to it within your main privacy policy and also inside your cookie banner.

Thankfully, a tool like WPConsent can handle all this for you. As I’ve already shown, WPConsent can scan your site and identify all active cookies. 

But WPConsent can also use this information to generate a cookie policy. You can find this setting by going to WPConsent » Settings.

Within the plugin’s settings, simply select the page where you want to display the cookie policy.

WPConsent will then go ahead and add this policy to your chosen page. It’s as easy as that!

Are you using WPConsent to display a cookie popup? Then visitors can easily access this cookie policy directly.

They simply have to click on the ‘Preferences’ button.

Then, they’ll need to select the ‘Cookie Policy’ link.

And that’s it! WPConsent will take them straight to the right page.

Block Third-Party Scripts 

One of the trickiest things about CCPA compliance is that it also applies to any external tracking tools you’re using on your site. This includes things like Google Analytics and Facebook Pixel.

That’s because these tracking tools often collect data from your visitors. According to CCPA, you’re responsible for managing how these third-party tools collect, store, and use this data. You also need to let visitors opt out of these third-party tools, if they choose.

So, how do you control external tracking tools? I recommend using automatic script blocking.

This feature stops tracking scripts from loading until the visitor clearly gives their consent. This helps you meet the CCPA’s Right to Know requirement, as visitors clearly understand what they’re agreeing to.

Here, you’re also making third-party tracking opt-in rather than just opt-out. This approach goes beyond the basic standards set by the CCPA.

By taking things one step further, you’re demonstrating a strong commitment to protecting visitor privacy. It shows that your priority is user data protection, rather than simply meeting the minimum standards outlined by the CCPA.

Thankfully, WPConsent has an automatic script blocking feature that works out of the box. Behind the scenes, it automatically detects and blocks common tracking scripts like Google Analytics, Google Ads, and Facebook Pixel, without causing your site to break. 

As soon as the visitor gives their consent, WPConsent executes the script instantly. This means it provides a truly seamless user experience because it doesn’t need to reload the page.

Track and Log Visitor Consent

Even if you’re following CCPA regulations perfectly, there’s always a chance your data handling practices might be questioned. You could even get audited by regulators.

If that happens, you’ll need to prove that you’re respecting your visitors’ choices. With that in mind, it’s super important to track and log user consent.

By keeping a comprehensive log, you’ll always have concrete proof that you’re complying with all the CCPA’s requirements.

Once again, WPConsent does the hard work for you by automatically logging user consent. It records all essential details, including the user’s IP address, their specific consent choices, and the date and time when those choices were registered.

WPConsent then displays all this information directly within your WordPress dashboard. You can find it by going to WPConsent » Consent Logs.

Do you need to share this log with someone else, such as an auditor? You can simply export it from your WordPress dashboard, making it easy to provide proof of your compliance.

Build Trust with Opt-Outs

Under the CCPA, you must give visitors a way to opt out of the sale or sharing of their personal information.

The easiest way to do this is by using WPConsent’s Do Not Track add-on. This lets you add a dedicated ‘Do Not Track’ page to your site with just a few clicks. 

You can find it by going to WPConsent » Do Not Track » Configuration in your dashboard.

Visitors can simply head over to this page and opt out of selling or sharing their personal data.

This straightforward approach enables visitors to exercise their rights without confusion or delay, providing a fantastic user experience. 

Even better, WPConsent stores all these requests locally in a custom table directly on your site.

In this way, you maintain full control over this sensitive data, and you’re not relying on external services to store crucial compliance records.

And WPConsent records all user requests. This means you can provide clear proof of compliance if you’re ever audited or a user asks about their opt-out status.

Support the ‘Right to Delete’

As I’ve already mentioned, the CCPA clearly states that users can request that you delete their personal data.

There are several ways to do this, but I recommend adding a data deletion form to your site. You can easily do this using a powerful form builder plugin like WPForms. 

In fact, WPForms has a dedicated Right to Erasure Request Form template that provides a great starting point, helping you set up this important compliance feature quickly and easily. 

After adding this form to your site, I recommend linking to it from your privacy policy page. Alternatively, you can embed it directly on the page. Whatever approach you take, the key is to ensure that visitors can easily find the form.

WPForms also has a powerful entry management system. This means you can easily filter all the submissions from your various forms and identify any data deletion requests that need to be actioned quickly.

To review your entries, simply head over to WPForms » Entries. Here, you’ll see a list of all the forms across your WordPress website.

Simply find your data erasure form and click it.

You’ll now see all your ‘delete data’ requests.

So, what happens when you receive a data deletion request? 

The good news is that WordPress has a built-in Erase Personal Data tool. Just head over to Tools » Erase Personal Data to access it.

In the ‘Username or email address’ field, type in the user’s information you want to remove.

This tool even includes a ‘Send personal data erasure confirmation email’ setting, which lets the user know when you have completed their request. 

Handle Data Access Requests Efficiently

Users should be able to request a copy of all the personal information you’ve collected about them. Thankfully, you can handle this in much the same way as the data deletion requests we just covered. 

To start, you can add a dedicated form to your site using WPForms. Once again, WPForms makes things very straightforward by offering a ready-made Data Request template.

This template is designed to gather all the information you need to fulfill the user’s request efficiently.

After adding this form to your site, WPForms will automatically log and display all these requests directly in your WordPress dashboard. This makes it easy to identify data access requests as they come in, so you can act on them quickly.

Once again, to see these submissions, go to WPForms » Entries. Here, select your data request form.

You’ll now see all the entries for this form.

You’ll also be happy to learn that WordPress has a built-in Export Personal Data tool. You can use this tool to export all the known data for any user, conveniently packaged as a .zip file.

To create this .zip, simply head over to Tools » Export Personal Data.

You can now type in the person’s username or email address to find the correct record.

Then, simply share the .zip file with the person who made the request.

WordPress and CCPA Compliance: FAQs

Online privacy is a serious topic, so I’m not surprised if you still have some questions about CCPA compliance and how it affects your WordPress website. 

In this section, I’ll cover the most frequently asked questions WPBeginner gets on this topic and offer some straightforward, practical advice.

How does CCPA affect how I use cookies on my WordPress website?

To comply with CCPA, you must clearly tell visitors how your site uses cookies for tracking. 

It’s also important to remember that the CCPA generally takes an opt-out approach to cookies, rather than an opt-in one. This means you can still use cookies by default, but you must allow visitors to opt out if they choose. 

The CCPA also gives users the right to opt out of their personal information being sold and shared.

The issue is that the definition of ‘sale or sharing’ is very broad, and may include data your website makes available to other companies via cookies. Targeted ads are a perfect example of this. 

So, if your cookies might lead to the ‘sale or sharing’ of data, then it’s even more important to offer a clear and easy way for visitors to opt out. 

What happens if I fail to comply with CCPA?

Non-compliance can lead to serious consequences for your WordPress site and business. You might face big financial penalties, with fines going up to $7,500 for each intentional violation. 

Even if you breach the CCPA by mistake, you can still be fined up to $2,500 per incident. These fines can add up very quickly, especially if the violation affects many users.

In addition to fines, breaching the CCPA can damage your reputation. 

In today’s digital world, users care deeply about their privacy. If your audience thinks you don’t care about their privacy, then they’ll lose trust in your brand, and you’ll struggle to grow your online business.

How often should I review my CCPA compliance?

Every website is different, but I generally recommend reviewing your CCPA compliance at least once per year.

It’s also really important to review your compliance every time you make big changes to how you handle user data. 

Additional Resources

Staying informed and proactive is essential for maintaining CCPA compliance on your WordPress site.

The following resources offer valuable insights and practical tools to help you keep up with evolving privacy regulations and best practices:

• Official CCPA Website – Get the latest documentation and updates about the CCPA directly from the California Attorney General’s office.
• How to Make Google Fonts Privacy Friendly
• How to Keep Personally Identifiable Info Out of Google Analytics
• How to Know if Your WordPress Website Uses Cookies
• How to Stop Storing IP Addresses in WordPress Comments
• The Ultimate WordPress Security Guide – Step by Step

I hope this ultimate guide to WordPress CCPA compliance has helped you understand this important privacy law. Next, you may want to see our expert picks for the best WordPress security plugins or our guide on how to add WordPress analytics without cookies. 

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post The Ultimate Guide to WordPress and CCPA Compliance first appeared on WPBeginner.

Running a car rental business without a proper website is like trying to drive with the parking brake on – you’re just making things harder for yourself. I learned this firsthand when helping a friend create a website for his rental company.

Whether you’re starting fresh or upgrading an existing rental business, creating a professional website doesn’t have to be complicated or expensive. With WordPress, you can build a fully functional car rental site that handles everything from showing off your vehicles to processing bookings.

In this guide, I’ll show you the exact steps to create your car rental website in WordPress. I’ve done all the research and testing, so you can skip the headaches and get straight to growing your business.

Why Build a Car Rental Website with WordPress?

Are you fed up with juggling multiple phone calls and emails from customers who are trying to get information about your car rentals? 

A WordPress website can be a game-changer for your business, providing a one-stop shop where customers can find everything they need.

A good website can handle all the heavy lifting: customers can browse your fleet of vehicles, compare different packages, read reviews, and even reserve a car directly through your site. This not only saves you time but also improves the overall customer experience.

Plus, a car rental website is your chance to get seen by a whole new crowd. 

Think about it: people are constantly searching online for things like ‘car rentals near me,’ ‘affordable SUVs,’ or ‘weekend car deals.’ If you don’t have a website, then these people won’t find you. It’s that simple. 

A car rental website acts like a 24/7 billboard, showing off your fleet and prices to potential customers who are actively looking for what you have to offer. 

That said, let’s help you create a car rental website. I cover a lot in this guide, so feel free to use the quick links below to jump straight to the section you want to learn about:

You’ll notice I have some “optional” steps, but I highly recommend you try them if you really want your website to drive sales and boost revenue.

Step 1: Choose Your Car Rental Website Builder

First things first, before building a car rental website, you’ll need a powerful platform that can handle lots of traffic and give your customers a smooth ride. That’s why I recommend WordPress. 

There are lots of different website builders out there, but WordPress stands out for business owners seeking a user-friendly, reliable, and budget-friendly solution.

In the car rental industry, every cent counts. The awesome thing about WordPress is that it’s open-source and totally free to use. That means more money to spend elsewhere – whether that’s marketing, keeping your fleet in tip-top shape, or buying new vehicles.

​​For more on this topic, see our article on why WordPress is free.

Here’s where it gets really good: WordPress has a massive plugin library, with over 59,000 plugins on WordPress.org alone.

Think of plugins as little add-ons that do specific things. For your car rental website, you might use car plugins to manage bookings, showcase customer reviews, and display eye-catching photos of your fleet.

With the right plugins, you can really streamline your business and boost those bookings.

And get this: according to our blogging statistics, WordPress powers almost 43% of all websites. That’s a huge number, proving just how reliable and scalable it is. Perfect for growing your business online! 

Now, let’s get a bit more technical: there are two types of WordPress software, so it’s important to pick the right one.

First up is WordPress.com, which is a blog hosting platform. Then there’s WordPress.org, also known as self-hosted WordPress. For a car rental website, I recommend WordPress.org because it gives you the freedom to use all those must-have WordPress plugins without an expensive plan.

For a deeper dive into why I consistently recommend WordPress, see our complete WordPress review.

☝ Have you already created a site on WordPress.com? Don’t worry! I have a step-by-step guide on how to migrate your website from WordPress.com to self-hosted WordPress, ensuring a smooth transition for your car rental business.

Step 2: Set Up Your Website Hosting

Before you can create a professional and user-friendly car rental website, you’ll need a few things in place. 

First up, you need a domain name. This will be your online address, where potential customers can see your cars, check your rates, and book rentals. 

You’ll also need a web hosting plan, which is where your website lives online. You’ll want to make sure you pick a reliable host that keeps your site running 24/7. After all, if your car rental website experiences downtime, you’ll almost certainly miss out on bookings.

To make your life easier, we’ve hand-picked some of the best WordPress hosting you can buy. 

A domain name typically costs $14.99/year, and hosting costs start from $7.99/month. This may sound manageable, but it tends to add up over time.

Here’s the good news: WPBeginner has an exclusive deal with Bluehost. They’ve agreed to offer WPBeginner readers a huge discount on web hosting, plus a free domain. You can click the button below to get started for as little as $1.99 per month. 

Once you’re on the Bluehost website, just click the green ‘Get Started Now’ button.

This takes you to the pricing page, where you can choose a hosting plan.

For a car rental website, I recommend picking either the ‘Basic’ or ‘Choice Plus’ plan, as they have everything you need.

After choosing a plan, go ahead and click ‘Continue.’

Next, it’s time to choose a domain name for your car rental website. 

Remember that a domain is your online address, so it should be easy to remember and say, and fit your brand. The name of your car rental business is usually a good option.

For example, if your rental business is called Speedy Rides, then speedyrides.com is a solid choice.

However, if that domain name isn’t available, then you can experiment by adding helpful information like location or the type of vehicles you rent.

For instance, if you specialize in luxury cars in Austin, then you could try SpeedyLuxuryRides.com or SpeedyRidesAustin.com.

The key is keeping it relevant and easy to understand. Play around with different combinations until you find something you like.

💡 Struggling for inspiration? Check out our guide on how to choose the best domain name.

Now, go ahead and click the ‘Next’ button after choosing a domain name.

Bluehost will now ask for your account information, such as your name and email address. You’ll also get a chance to buy some optional extras.

I typically don’t recommend buying these extras right away if you’re trying to keep costs down. Plus, you can always buy them later if your car rental business needs them.

That done, simply type in your payment information to complete the purchase.

After a few moments, you’ll get an email with instructions on how to log in to your web hosting control panel. This is the dashboard where you can manage your car rental site, including setting up email notifications and asking for WordPress support.

Step 3: Install WordPress on Your Web Hosting

When you sign up using the Bluehost discount link, Bluehost will install WordPress on your domain name automatically.

Give it a few minutes to load, and then click the ‘Edit site’ button so you can set up your new website.

At this point, a window will appear asking if you want to migrate a WordPress site or start a new setup.

Since you’re creating a new car rental site, click the ‘Start Setup’ button.

The setup wizard will now ask for some basic information, such as the type of website you’re building.

You can now choose the category that best fits your site. For a car rental site, you’ll typically select ‘Business,’ but you can choose any category you want. After that, click ‘Continue Setup.’

Once you’ve gone through the entire Bluehost WordPress setup wizard, click on ‘Complete Setup.’

Bluehost will now take you to the WordPress admin area.

You can also log in to the WordPress dashboard by heading to yoursite.com/wp-admin/ directly in your web browser.

Are you using a different WordPress website host such as SiteGround, Hostinger, HostGator, or WP Engine? See our complete guide on how to install WordPress for step-by-step instructions. 

Now that the setup is out of the way, you’re ready to start building your car rental website. 

Step 4: Select a WordPress Car Theme

So, you’ve got your domain and hosting – now it’s time to make your website look fantastic.

After all, it’s the first thing potential customers will see, so it’s important to make a great first impression. 

WordPress comes with a default theme, but it’s not ideal for a professional car rental site. 

When choosing a theme for your rental website, you should look for something that reflects your brand identity. Are you aiming for a luxurious and sophisticated feel, or do you specialize in budget-friendly vehicles?

You should also think about the content you’ll be showing.

Do you have a ton of car photos taken by a professional photographer? Then, make sure your WordPress theme can handle a big gallery. 

Want to display your cars in a listing format? Look for a theme that supports this layout and perhaps even has built-in searching and filtering options.

To help you out, my team has collected the best themes for car dealerships and the best themes for auto repair shops.

Many of these themes have features designed specifically for the automotive industry, such as a built-in Vehicle Identification Number (VIN) decoder. 

Don’t worry if you’re not technical! We’ve created a step-by-step guide on how to install a WordPress theme, so your car rental website will look great in no time.

After installing your theme, you can customize it by heading over to Appearance » Customize in the WordPress dashboard. This will launch the theme customizer, where you can fine-tune the theme settings and see your changes in the live preview.

Are you using one of the newer full-site editing (FSE) themes? Then you’ll need to go to Appearance » Editor instead. This launches the full site editor, where you can add, remove, and edit the blocks in your WordPress theme. It’s super intuitive. 

Another option is using a website and landing page builder plugin like SeedProd.

SeedProd is a drag-and-drop page builder that’s super popular and easy to use. We’ve used it to build many of our partner websites, including the Duplicator, WPForms, and WP Charitable websites.

With SeedProd, you can create stunning landing pages, homepages, and even entire websites. 

It also comes with ready-made templates designed specifically for the automotive industry.

There’s even a dedicated car rental template that you can use.

As you can see, this template has a ready-made section where you can display your fleet. 

You can easily upload your own photos and details, so it’s super simple for customers to find what they’re looking for.

The template also has a ‘Reserve Now’ call to action button that you can customize to seamlessly integrate with your booking or inventory management system (more on that later!)

Alternatively, you can use SeedProd’s AI website builder to create a completely custom theme in just a few seconds. For details, see our guide on how to make a WordPress website with AI.

Step 5: Create a Custom Home Page

WordPress has two default content types called posts and pages. Website owners typically use posts to create articles and blogs, but this creates a bit of a problem for you.

By default, WordPress will display a list of blog posts on your homepage. Regardless of your blogging plans, you don’t want a list of posts to be the first thing potential customers see. 

That’s why I recommend creating a custom home page that includes a quick rundown of your company, a peek at your vehicles (think pictures and specs), your rates, and other important information.

You might even include customer testimonials and reviews to build trust and credibility (more on that later!) Basically, you want to wow your visitors, and a list of blog posts just won’t cut it.

To help you out, we’ve created a complete guide on how to create a custom homepage. Simply follow this guide, and you’ll have the perfect ‘welcome mat’ for your visitors and potential customers.

Once you’re happy with how the page looks, you can set it as your homepage. To do this, head over to Settings » Reading in the WordPress dashboard.

Here, scroll to the ‘Your homepage displays’ setting and select ‘A static page.’

Next, open the ‘Homepage’ dropdown and select the page you created earlier.

Now, your customers will see a welcoming home page that includes all the essential information about your car rental business.

Step 6: Add More Pages

When designing your car rental website, it’s important to share as much information as possible. This will help potential customers understand what your business has to offer, so they can make an informed decision about whether you’re right for them.

Want to show off your fleet of vehicles? No problem. Need to share your rates and pricing? Easy. FAQs, maps, and other key details? WordPress can handle it all.

But before you start adding all that awesome content, let’s talk about organization. Your website must be easy to navigate so that customers can find what they need quickly. That means setting up different pages for different types of information.

For example, you might create a dedicated page for your vehicles where you display photos and descriptions. Another page might focus on rates and pricing, including any deals you’re currently running. 

Thankfully, it’s super easy to add more pages to WordPress. Just head over to Pages » Add New Page.

This opens the WordPress content editor, where you can add a title, type in the body text, add a featured image, and more. 

Once you’re happy with a page, just hit the ‘Publish’ button to make it live. 

Want more creative control over your page layouts and designs? Then, be sure to check out our guide on how to create custom pages in WordPress.

Step 7: Add a Contact Us Form

Want to help customers get in touch? A contact form is your answer!

It’s the simplest way for visitors to ask questions, voice concerns, or make requests—whether they are about booking, rates, or just providing helpful feedback. 

The easiest way to add a contact form to your WordPress website is by using the WPForms plugin. 

We use WPForms to power all our forms across WPBeginner, including our contact form, so we’re confident it’s a great fit for your car rental website.

To learn more about this popular contact form plugin, check out our detailed WPForms review. 

After installing the plugin, you’ll notice that it comes with a ready-made Simple Contact Form template. You can quickly customize this form in WPForms’ drag-and-drop editor.

Then, just add the form to any page, post, or widget-ready area using the WPForms block. It’s that simple! 

Step 8: Add a Click-to-Call Button

Have you already added a contact form to your site? Great!

But sometimes, customers need you now. Think: car trouble, accidents – all times when waiting for a response just won’t cut it.

That’s where a click-to-call button comes in. It lets folks dial your number in one click from their phone or computer, no typing needed. 

Even when it’s not an emergency, some people may just prefer a phone call.

A click-to-call button makes it easier for these people to call your business, and more calls mean more bookings and more money in your pocket.

Ready to add a click-to-call button to your site? Check out our step-by-step guide on how to add a click-to-call button in WordPress.

Step 9: Accept Online Reservations

This might be the most important step for your car rental website. If you really want to grow your business, then you absolutely need to let visitors book vehicles directly on your website.

This is typically much quicker and easier than calling customer service or visiting your rental lot in person. It’s better for the customer and for you.

There are a few ways to add online reservations, but I highly recommend the free VikRentCar plugin. Why? Because it’s designed specifically for car rental websites.

It’s packed with features you won’t find in generic booking plugins. This includes the option to define pickup and dropoff locations, dates, and times for smooth bookings.

You can also show off your vehicles in a grid or list, making it easy for customers to browse your entire fleet. 

The first thing you need to do is install and activate the VikRentCar plugin on your website. There’s also a premium version of the VikRentCar plugin that comes with extra features like rental restrictions, seasonal pricing, an integrated payment system for 60+ payment gateways, and more.

For more details, you can follow our guide on how to install a WordPress plugin.

Upon activation, select ‘VikRentCar’ from the left-hand menu.

Here, you’ll see a setup wizard that will walk you through all the steps to get your online reservations up and running. Now, let’s go over these steps.

Set Up Your Pricing Plans

The first step is setting up your pricing plans. Make sure to think about the plan options you’d like to offer before you continue.

For instance, you’ll likely want a ‘Base Plan’ and then maybe another that comes with rental insurance or other add-ons.

When you’re ready, click the ‘Configure’ button under ‘Types of Price.’

You’ll need at least one pricing plan in order to show rates to your customers.

With that in mind, go ahead and click on the ‘New Price’ button.

Now, fill in the details for your first price type. You can also add attributes, but that’s optional.

When you’re happy with the information you’ve entered, click the ‘Save’ button.

Just repeat these steps for all the pricing plans you want to offer. 

Once that’s done, click the ‘Dashboard’ icon to return to the main setup wizard.

List Your Rental Cars

Now it’s time to create a profile for each car model in your fleet. Think of it as a little info sheet for each type of car you have.

To start, click the ‘Configure’ button under ‘Cars.’

Once again, this takes you to a new screen.

Here, click on the ‘New Car’ button.

Now, fill in all the details for this car. This includes:

• The name of the car.
• The total units you have.
• Whether it’s available or not.
• Additional information you want to show potential customers, like images.

Simply work your way down this page and fill in all the info.

Don’t forget to click ‘Save’ to store your changes.  

Customize Your Car Rental Fares

When you click ‘Save,’ VikRentCar will ask you to enter the daily rental cost for each pricing plan you created earlier.

Just type in the price for each plan, then click ‘Insert Fares’ to save this information. 

After you hit ‘Insert Fares,’ you’ll see a table where you can adjust your prices for specific rental periods for each price level. 

There are options for ‘Daily Fares, ‘Extra Hours Charges,’ and ‘Hourly Fares.’

If you keep scrolling through, you’ll see the standard pricing.

By default, VikRentCar multiplies the daily rate by the number of rental days.

However, you can customize this by scrolling back up to the ‘Daily Fares,’ ‘Extra Hours Charges,’ and ‘Hourly Fares’ tabs and making some changes.

For example, you might offer a discount for rentals longer than 3 days and then an even bigger discount after 7 days.

In that case, you’d need to set specific prices for daily ranges 1-3, 3-7, and so on.

You might also add hourly rates in order to attract more customers.  

As you type in different prices, the list of fees below will update instantly. 

This makes it easy to play around with different pricing to see how it affects your total costs.

I recommend taking some time to explore the table and the different tabs. This will help you find that sweet spot – pricing that’s competitive for customers but also covers your costs and makes you money.

Once you’re happy with your pricing, click ‘Quit Inserting’ to return to the main dashboard. 

Now, simply repeat these steps to add all the cars and pricing information to your site.

Choose Pickup & Dropoff Times & Locations

With that done, let’s set up your pickup and dropoff times by selecting the calendar icon in the toolbar. Then, click ‘Calendar’ in the dropdown menu.

Here, you can set your pickup and dropoff times.

Once you’re happy with the times, click the ‘Back’ button. 

Next up, let’s add your locations. 

Click the key icon in the toolbar, then select ‘Pickup/Dropoff Locations.’

On the next screen, click on the ‘New Location’ button.

Now, you can enter all the details for each pickup and dropoff location you offer.

When you’re ready, just click ‘Save’ to store your changes.

There are more settings you can explore, but this is enough to create a simple car rental system.

Add Your Booking Calendar to Your Website

That said, it’s time to add your car rental booking calendar to your site using VikRentCar’s built-in shortcode generator. Click the car icon to return to the main dashboard.

Then select the ‘Shortcodes’ button.

On the next screen, select ‘New.’

This takes you to the shortcode builder.

The easiest way to create a shortcode is to select the content you want to display from the ‘Type’ dropdown menu.

For example, you can select Locations List, Search Form, General Availability, Promotions, and more.

Typically, though, you’ll want to start by showing your available cars, so in that case, you’d need to select ‘Cars List’ from the ‘Type’ dropdown menu.

VikRentCar will then show some settings under ‘Details’ where you can make some customizations.

Simply work through these options and adjust them to your liking.

You can choose to display your vehicles in a list or a grid. You can also pick the order in which they appear and how many cars VikRentCars shows per page. 

When you’re happy with how the shortcode is set up, give it a descriptive name. This will help you identify the shortcode later in your dashboard.

Then, click on ‘Save & Close.’ 

With that done, VikRentCar will display a dashboard with all the shortcodes you’ve created.

To add this content to an existing page or post, click the icon under ‘Shortcode.’

You can now copy the shortcode and paste it into any page, post, or even a widget area on your site. If you’re not sure how, then check out our guide on how to add a shortcode in WordPress. 

Alternatively, if you want to add this content to a brand new page, then click the ‘Create page’ button.

This will automatically create a new page and insert the shortcode for you. Super easy!

By following these steps, you’ll have your car rental system up and running on your WordPress site in no time.

Step 9 Alternative: Use a Simple Car Rental Booking Form

If you want a quick and easy way to rent out your cars, then you can also create a rental form using WPForms. This way, visitors can enter all their requirements, and you can review each request manually.

WPForms even has a ready-made Truck Rental Agreement form template that you can customize and add to your site with just a few clicks. 

This approach tends to work best when you have a smaller fleet of vehicles. You could even accept payments directly through the form or process the rental request before sending customers to a dedicated WordPress payment form on your website.

💡Related Post: Learn how to offer equipment rentals in WordPress.

Step 10: Create a Stunning Vehicle Display

Photos are a great way to impress potential customers with the sheer variety and quality of your car rental options. You should already have high-quality photos of all your vehicles. Now it’s time to show them off!

But here’s the catch: too many big photos can really slow down your site. And a slow site? That’s a surefire way to frustrate visitors and may even drive potential customers away.

That’s why smart business owners use a slider plugin that’s optimized for performance. Envira Gallery is our pick because it lets you upload unlimited photos, create slick sliders, and organize your vehicles into albums.

This means customers can scroll through your entire fleet, seeing every detail without your site malfunctioning or slowing down. It’s the perfect way to show off your vehicles and give customers a better understanding of what you have to offer. 

Want to learn more? Check out our detailed Envira Gallery review, where we downloaded this popular plugin and put it to the test.

Ready to dive in? Our guide on how to create a responsive image gallery has step-by-step instructions to help you get started. 

Step 11: Guide Customers to Your Door

Even after you have a website, some people may still prefer to see your vehicles before booking, or they might opt for direct pickup.

You can make it easy for those people to find you by adding a Google Map to your site. 

You can embed an interactive Google Map directly in your site using a map plugin or a code snippet.

We cover both methods in our guide on how to add a Google Map in WordPress, so you can choose the method that suits you the best. 

Step 12: Showcase Your Rental Options

It’s essential to clearly communicate your pricing, packages, and any additional fees to customers. Being upfront makes you seem more trustworthy and helps customers avoid any nasty surprises.

For the best results, your pricing table should display all the rental options with their prices right next to them. You might also create tables for different car types (such as economy, compact, luxury) and different rental durations (like daily, weekly, monthly). 

That way, customers can compare their options quickly and find the right package for them.

Ready to create an easy-to-read pricing table without writing a single line of code? Head over to our complete guide on how to add pricing tables in WordPress.

Step 13: Display Customer Reviews

When was the last time you bought a product or signed up for a service without checking the reviews first? Before you buy anything, you probably want to know what others think, and so do your car rental customers. 

If you already have reviews on platforms like Google Business Profile, Facebook, or Yelp, then you can display them directly on your site using Smash Balloon Reviews Feed.

This plugin can fetch testimonials from all the top review platforms and embed them on your site. It will even fetch new reviews automatically. 

You can customize the review feed to perfectly fit your website so everything looks professional and consistent. 

For complete step-by-step instructions, see our guide on how to show Google, Facebook, and Yelp reviews on your site.

Don’t have any reviews yet? It’s time to change that! You can use WPForms to add a review form to your site. 

The plugin even has a Review Form template that lets you collect star ratings, recommendations, pros and cons, and other feedback from your customers.

Want feedback on specific staff members? 

WPForms also has a Customer Service Review template that you may find helpful.

For detailed instructions, see our guide on how to add a client feedback form in WordPress.

Once you start collecting feedback, I recommend creating a dedicated customer review page.

Step 14: Create a Navigation Menu

Now that you’ve added some useful content to your car rental website, it’s time to make it easy for customers to find what they need.

A well-organized navigation menu will help customers quickly locate the information they’re looking for, such as your location, vehicle inventory, or rental policies.

Don’t worry – adding menus and even sub-menus in WordPress is surprisingly straightforward.

For a comprehensive, step-by-step guide, check out our detailed post on how to add a navigation menu.

Step 15: Add Social Media Feeds (Optional)

Are you active on social media? Then, you already know how important it is to keep your audience in the loop. 

But did you know you can bring all that social buzz right onto your website?

You can embed social media feeds directly in your WordPress website using a plugin like Smash Balloon. 

This can keep your site fresh and dynamic, even when you’re busy with other tasks. This way, your visitors will always see your latest social content, even if they’re not following you on platforms like Facebook and Instagram.

It’s perfect for keeping visitors engaged and informed. 

Displaying social media content directly on your website also directs traffic to your social profiles, so you may get more followers, too!

Want to learn more before downloading Smash Balloon? Just check out our in-depth Smash Balloon review. 

Step 16: Publish Valuable Content (Optional)

It’s not essential, but starting a blog is a great way to show off your expertise, get new customers, and keep existing customers coming back to your business. 

You might keep things straightforward and use your blog to share company updates or industry news. This is an easy way to build a relationship with your audience. Plus, you can add relevant industry keywords to your website so people can find your services more easily.

Regularly publishing this content can also keep your site fresh and up-to-date, which is a key way to improve your search engine rankings. 

If you have more time to blog, then you could get creative and produce high-quality, original content.

For example, you might review different types of vehicles, sharing your thoughts on their pros and cons, features, and performance. This can help your customers make informed decisions when choosing a rental vehicle. 

You might even offer advice on related subjects, like what to pack for a road trip or how to stay safe while traveling.

This valuable content increases your chances of appearing in search results and being shared on social media. This means more visitors, more bookings, and more revenue. 

Ready to start blogging? See our guide on how to create a separate page for blog posts in WordPress.

After that, I recommend checking out our blog post idea generator for some extra inspiration.

Step 17: Use FOMO to Drive Car Rental Reservations (Optional)

As a car rental business, increasing bookings is always a top priority, and FOMO can be your secret weapon.

FOMO, or ‘fear of missing out,’ is a term for anxiety about missing out on something exciting and trendy. If visitors think that your cars are in high demand, then they’re more likely to book immediately rather than delay. 

That’s where TrustPulse comes in. 

TrustPulse can display real-time user activity notifications on your car rental website. For example, it can show a popup every time someone rents a vehicle from you. You can even display the total number of bookings within a certain time frame to really prove your popularity.

TrustPulse also tracks customer activity on individual listings, so you can show how many people viewed a particular vehicle. This creates a sense of urgency, encouraging visitors to book before the vehicle is gone.

Essentially, TrustPulse highlights the popularity of your rentals, motivating people to book right now. 

We’ve seen firsthand how this strategy can convince visitors to make a purchase. To learn more, see our complete TrustPulse review.

Ready to get started? Check out our guide on how to use FOMO on your WordPress site. It will show you how to set up TrustPulse and start boosting your bookings. 

Bonus Tips: How to Grow Your Car Rental Website

Congratulations! You now have a professional-looking car rental website. Now, let’s get that website working hard for you, bringing in more traffic and turning visitors into paying customers.

Here are some extra tips to really boost your car rental business:

• Use AIOSEO to climb those search engine rankings. This plugin can help people find your website when they’re searching for things like ‘car rentals near me,’ ‘rent a car today,’ or any other phrases you want to target. See our ultimate WordPress SEO guide for details.
• A slow-loading website can frustrate visitors and make a terrible first impression. To make your site lightning fast, check out our guide on how to boost WordPress speed and performance.
• Understanding customer behavior is crucial for driving bookings and revenue. MonsterInsights lets you monitor your website’s performance by tracking visitor numbers, engagement, and conversion rates. You can then use these insights to fine-tune your car rental site and watch your revenue soar. For details, see our guide on how to install Google Analytics in WordPress.

I hope this article has helped you learn how to make a car rental website with WordPress. You may also want to check out our expert picks of the must-have WordPress plugins for all business websites or our guide on how to sell car parts in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Make a Car Rental Website with WordPress (Step by Step) first appeared on WPBeginner.