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I compared McDonald's long-awaited Snack Wraps with Popeyes' chicken wraps. Both were delicious, but one is poised to win the wrap battle.

mcdonalds snack wraps and popeyes chicken wraps
I compared McDonald's new Snack Wraps with Popeyes' chicken wraps. The fan-favorite was more flavorful.

Erin McDowell/Business Insider

  • McDonald's Snack Wraps are back on menus after being discontinued in 2016.
  • Popeyes offers its own version of the iconic wraps.
  • I compared both chains' chicken wraps and was torn about which wrap was most worth ordering again.

The Snack Wrap is officially back after years of anticipation.

McDonald's Snack Wraps returned to nationwide menus on July 10 after almost a decade of fans begging for their comeback.

The wraps, which are a fan-favorite among McDonald's customers, disappeared from many menus in 2016 before being officially discontinued by the chain in 2020 amid the COVID-19 pandemic and efforts to downsize menus.

Since then, other chains, from Burger King to Popeyes, have released their own chicken wraps to fill the void for customers still hungry for the beloved Snack Wraps.

And now, it's an all-out chicken wrap battle.

Upon the release of McDonald's new Snack Wraps, Popeyes β€”Β which launched its own lineup of wraps in June β€” advertised a promotion to give away a chicken wrap with any purchase of $5 or more until July 13.

Both chains' wraps have a similar price point. But which chain is poised to win the wrap wars?

I tried McDonald's and Popeyes' lineup of chicken wraps to determine which one was most worth snacking on. Here's how they compared.

McDonald's Snack Wraps returned to menus last week.
mcdonalds snack wraps

Erin McDowell/Business Insider

They are priced at $2.99, excluding tax.

The paper wrapper showed what kind of wrap was inside, either the spicy version or the ranch version.

The Snack Wraps featured a thick tortilla.
mcdonalds snack wraps

Erin McDowell/Business Insider

Both the spicy and ranch Snack Wraps are made with McDonald's new chicken tenders, shredded lettuce, and shredded cheese.

The ranch version appeared on McDonald's original lineup of Snack Wraps.
mcdonalds snack wraps

Erin McDowell/Business Insider

This time, however, it's made with the chain's new chicken tenders, which launched in May.

The ranch sauce was rich and flavorful, and coated every inch of the chicken tender, tortilla, and toppings.

The ranch wrap tasted light, but still had a substantial amount of flavor.
mcdonalds snack wraps

Erin McDowell/Business Insider

The creamy ranch balanced out the fresh-tasting lettuce and the crispy chicken tender, while the tortilla held it all together for easy snacking on the go.

The spicy Snack Wrap is made with a new spicy-pepper sauce.
mcdonalds snack wraps

Erin McDowell/Business Insider

This is the newest iteration of the Snack Wrap. When Snack Wraps first left the menu in 2016, they were available with a ranch or honey-mustard sauce.

When I opened this wrap, a pretty generous amount of sauce was slathered on the chicken tenders, shredded cheese, and shredded lettuce.

The chicken tender was crispy, while the lettuce added freshness.
mcdonalds snack wraps

Erin McDowell/Business Insider

I was impressed by the size of these wraps. Despite being snack-sized, I found one of the wraps filling enough for a quick and easy lunch.

The spicy sauce did pack a punch β€” it didn't leave my mouth tingling from the heat, but it had enough kick to justify the spicy name.

That said, I wish there had been more sauce. Some bites were completely dry and lacked any of the spicy, savory sauce.

I could see why the McDonald's Snack Wraps are so popular.
mcdonalds snack wraps

Erin McDowell/Business Insider

For a quick, reasonably healthy lunch, these wraps deliver. Crispy chicken, bold flavors, and a budget-friendly price β€” no wonder fans have been demanding their comeback for years.

I tried Popeyes' lineup of wraps to see if they could hold a candle to the iconic Snack Wraps.
popeyes chicken wraps

Erin McDowell/Business Insider

The wraps are priced at $3.99, excluding tax. They're available in three different flavors: classic, spicy, and honey mustard.

Popeyes doesn't have custom wrappings for each kind of wrap. Instead, the different flavors were written in pen on the paper wrapping.

Like the Snack Wraps, these chicken wraps come in a tortilla. However, I preferred the one used at McDonald's.
popeyes classic chicken wrap
popeyes classic chicken wrap

Erin McDowell/Business Insider

While the McDonald's tortilla was thick and held the wraps together perfectly, the wraps I got from Popeyes were made a bit more haphazardly.

I was worried that if I were truly on the go, they might fall apart.

The classic chicken wrap from Popeyes is made with mayonnaise.
popeyes classic chicken wrap
popeyes classic chicken wrap

Erin McDowell/Business Insider

The wrap is made with one of Popeyes' chicken tenders, mayonnaise, shredded cheese, lettuce, and pickles.

The classic wrap's flavor profile, thanks to the mayonnaise and crunchy pickle slices, somewhat reminded me of the chain's famous chicken sandwich.

The wrap could have used a touch more flavor.
popeyes classic chicken wrap
popeyes classic chicken wrap

Erin McDowell/Business Insider

While I thought the chicken tender was crunchy and juicy, and I loved the addition of the pickles, the mayonnaise lacked flavor compared to McDonald's ranch-smothered wrap.

Popeyes also has a honey-mustard version.
popeyes honey mustard chicken wrap
popeyes honey mustard chicken wrap

Erin McDowell/Business Insider

McDonald's used to sell a honey-mustard version of its Snack Wrap, but that flavor didn't make its way back onto menus this time around.

I loved the slightly spicy flavor of the honey-mustard wrap.
popeyes honey mustard chicken wrap
popeyes honey mustard chicken wrap

Erin McDowell/Business Insider

The pickles and tangy honey mustard packed a lot of flavor into this wrap, while the chicken tender was thick and filling.

I would love to see McDonald's bring back a honey mustard version of its Snack Wrap to compare the two.

Overall, I preferred Popeyes' spicy chicken wrap to McDonald's Snack Wrap. But the tortilla let me down.
popeyes spicy chicken wrap
popeyes spicy chicken wrap

Erin McDowell/Business Insider

While the McDonald's tortilla was thick and had a wheaty flavor, the Popeyes tortilla tasted noticeably dry and bland.

However, when it came to the other elements of the spicy wraps β€” from the lettuce to the amount of sauce β€” I thought Popeyes far surpassed McDonald's.

The spicy sauce completely coated every inch of the wrap.
popeyes spicy chicken wrap
popeyes spicy chicken wrap

Erin McDowell/Business Insider

It packed enough heat to be both flavorful and manageable, and the pickles added the perfect balance of texture.

Out of all five wraps I tried from both chains, this is the one I'm dying to order again.

The chicken wraps from Popeyes did measure up to the Snack Wraps, but fell short in a few areas.
popeyes chicken wraps

Erin McDowell/Business Insider

While I'm still dreaming about Popeyes' spicy chicken wrap, the chain overall fell short compared to McDonald's in terms of value and the quality of the tortilla used in the wraps.

Popeyes' chicken wraps cost $1 more than the Snack Wraps, but they're pretty comparable in terms of size and ingredients.

I liked the addition of pickles in the Popeyes wraps and the sheer amount of sauce used in the spicy wrap, but it wasn't enough to justify the higher price tag.

While I'll definitely order both chains' chicken wraps again, I walked away thinking that the Snack Wrap is iconic for a reason. Other chains' attempts to replicate its magic are in for an uphill battle.

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What it costs to open 12 of the biggest fast food chains in the US, from Chick-fil-A to McDonald's

A Chick-fil-A restaurant
A Chick-fil-A restaurant

Michael Siluk/UCG/Universal Images Group via Getty Images

  • Becoming a franchisee for a fast food restaurant is one road to running a business.
  • But costs and requirements vary widely depending on the restaurant chain.
  • Business Insider compiled a list of financial requirements to become a franchisee for 12 major fast food chains.

A fast food franchise can be a lucrative business.Β 

One top performing Chick-fil-A restaurant reported sales of over $17 million in 2021, more than double the average per unit sales volume for the chain, according to Chick-fil-A's 2022 franchise disclosure document. Other chains also say that franchisees can earn millions of dollars a year from a single store.

Opening a franchise requires a hefty amount of cash to cover the startup costs, though. Many chains require franchise fees in the tens of thousands of dollars as well as personal worth requirements in the hundreds of thousands, for instance.

There are also ongoing monthly fees for royalties, advertising, and other services that often get deducted from sales.

Business Insider compiled a list of some basic financial requirements for becoming a franchise owner of 12 of the biggest fast food chains in the US based on public filings. The values below are based on "traditional" franchise locations, meaning they are stand-alone restaurants as opposed to units in airports, malls, universities, or other buildings.

Following the name of each restaurant chain are the average total startup costs to open one restaurant in the US.

Arby's: $644,950 to $2.4 million
The outside of an Arby's franchise.
An Arby's restaurant

Associated Press

Total startup costs: $644,950 to $2.4 million

Minimum liquid asset requirement: $500,000

Minimum net worth requirement: $1 million

Franchise fee: A $12,500 development fee, a $37,500 license fee

Ongoing fees: Arby's charges a royalty fee of either 4% or 6.2% of sales, depending on store type, plus an advertising and marketing service fee of 4.2% of sales.Β 

Average per-unit sales: $1.1 million to $1.6 million, depending on store type, per franchisee disclosure document

Burger King: $363,400 to $4.7 million
burger king
Starting up a Burger King franchise requires a net worth of at least $1 million.

Damian Dovarganes/AP

Startup costs: $363,400 to $4.7 million

Minimum liquid asset requirement: $500,000

Minimum net worth requirement: $1 millionΒ 

Franchise fee: $50,000 for a 20-year franchise agreement

Ongoing fees: Burger King charges a 4.5% royalty fee and a 4.5% advertising fee (based on monthly gross sales).

Average per-unit sales: $1.66 million for traditional stores, $1.32 million for non-traditional stores, per franchisee disclosure document

Chick-fil-A: $426,735 to $2.3 million
Chick-fil-A
Chick-fil-A employees at a restaurant

Andrew Renneisen/Getty Images

Startup costs: $426,735 to $2.3 million

Minimum liquid asset requirement: none

Minimum net worth requirement: none

Franchise fee: $10,000Β 

Ongoing fees: Chick-fil-A franchisees pay a "base operating service fee" of 15% of sales. Chick-fil-A limits its rent charges to 6% of sales.Β 

However, it's important to note that Chick-fil-A prohibits most of its franchisees from opening multiple units, which can limit potential profits, and franchisees must devote their full time and attention to operating the business. A Chick-fil-A spokesperson previously told BI it selects "a relatively small number of franchisees to operate multiple units."

Average per-unit sales: In 2024, most locations averaged about $9.3 million in annual sales.

Dairy Queen: $1.5 million to $2.5 million
Old, neon Dairy Queen sign
A vintage Dairy Queen sign

WikiMedia Commons

Startup costs: $1.5 million to $2.5 million

Minimum liquid asset requirement: $400,000

Minimum net worth requirement: $750,000

Franchise fee: $45,000

Ongoing fees: Dairy Queen charges a 4% royalty fee and between 5% to 6% in marketing fees.

Average per-unit sales*: $1.2 million

*2023 figures according to QSR Magazine.

Dunkin' Donuts: $526,900 to $1.8 million
Dunkin' Donuts
People waiting outside of a Dunkin' restaurant

Nick Ut / AP Images

Startup costs: $526,900 to $1.8 million

Minimum liquid asset requirement: $250,000

Minimum net worth requirement: $500,000

Franchise fee: $40,000 to $90,000

Ongoing fees: Dunkin' Donuts charges 5% of gross sales for advertising fees and a royalty fee of 5.9% of gross sales.

Average per-unit sales: $1.3 million in 2024, per franchisee disclosure document

KFC: $1.9 million to $3.8 million
KFC Kentucky Fried Chicken
People standing in line at a KFC location

Wilfredo Lee / AP Images

Startup costs: $1.9 million to $3.8 million for a traditional outlet

Minimum liquid asset requirement: $750,000

Minimum net worth requirement: $1.5 million

Franchise fee: $45,000

Ongoing fees: KFC charges franchisees about 10% of gross revenues (4% to 5% for royalties and 5% for advertising).

Average per-unit sales: $1.3 million, per franchisee disclosure document

McDonald's: $1.5 million and $2.7 million
McDonald's
A sign outside of a McDonald's restaurant

AP

Startup costs: $1.5 million and $2.7 million

Minimum liquid asset requirement: $500,000Β 

Franchise fee: $45,000

Ongoing fees: Base rent depends on when the restaurant opened, along with the acquisition and development costs. The rent for most new McDonald's restaurants ranges between 10% of total gross sales to 15.75% for new restaurants that have opened since January 1, 2020.Β 

Additionally, there are numerous monthly and annual fees franchisees must pay, including a royalty fee of 4% or 5% of sales and an advertising and promotion fee that is a minimum of 4% of gross sales. Franchisees also pay annual fees for various software and digital equipment, such as a $150 annual fee for using self-ordering kiosks.

Average per-unit sales: $4 million

Papa John's: $272,915 to $989,415
papa john
Papa John's pizza

Kate Taylor

Startup costs: $272,915 to $989,415

Minimum liquid asset requirement: $250,000

Minimum net worth requirement: $750,000

Franchise fee: $25,000

Ongoing fees: Papa John's charges a monthly royalty fee of 5% of net sales. Papa John's also requires that franchisees spend 6% of net monthly sales on marketing.

Average per-unit sales: $1.1 million

Sonic: $1.7 million to $3.4 million
Sonic
The sign outside of a Sonic restaurant

Hollis Johnson/Business Insider

Startup costs: $1.7 million to $3.4 million

Minimum liquid asset requirement: $500,000

Minimum net worth requirement: $1 million

Franchise fee: $30,000 of the $45,000 initial license fee credited via royalty.

Ongoing fees: Sonic charges a royalty fee of up to 5% of gross sales and advertising fees of at least 3.25%.

Average per-unit sales: $1.6 million

Subway: $199,135 to $536,745
subway sandwich store
The window of a Subway restaurant

Wikipedia

Startup costs*: $199,135 to $536,745

Minimum liquid asset requirement: $100,000Β Β 

Minimum net worth requirement: $150,000Β 

Franchise fee: $15,000

Ongoing fees: Subway franchisees pay weekly fees based on gross sales, which include an 8% royalty fee and 4.5% fee for advertising.

Average per-unit sales: $490,000 in 2023, according to Technomic

Taco Bell: $1.9 million to $4.3 million
Taco Bell
Customers line up at a Taco Bell restaurant inside Miami International Airport in Miami.

AP/Wilfredo Lee

Startup costs: $1.9 million to $4.3 million

Minimum liquid asset requirement: $2 million

Minimum net worth requirement: $5 million

Franchise fee: $45,000

Ongoing fees: Taco Bell charges a period franchise fee equal to 5.5% of gross sales and a period marketing fee equal to 4.25% of gross sales.

Average per-unit sales: $2.1 million in 2023, according to QSR Magazine

Wendy's: $1.5 million to $3 million
Wendy's
The drive-thru lane at a Wendy's restaurant

AP

Startup costs: $1.5 million to $3 million for a cash purchase, though the fee can be lower depending on financing options

Minimum liquid asset requirement: $500,000

Minimum net worth requirement: $1 millionΒ 

Franchise fee: $50,000

Ongoing fees: The advertising fee is 4% of gross sales and covers both national and local advertising. The royalty fee is 4% to 6% of gross sales.

Average per-unit sales: $2.1 million for franchise locations

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