Back when Meta first introduced its Twitter competitor Threads, many noted that the company had failed to secure the threads.com domain and instead launched the website at threads.net. At the time, the Threads dot com domain belonged to a messaging app startup that said it was reluctant to rebrand its business.

But that startup was later acquired by Shopify and Meta did eventually acquire the coveted threads.com domain for an undisclosed amount. Now, Meta is finally moving Threads’ website to threads.com, and adding some much needed functionality to the web version of Threads.

The update adds a new composer that pops up in its own window so you can continue to browse your feeds as you type out a new post. It also allows you to scroll your various custom feeds in a single-column view (much like Threads’ mobile app), and finally adds a menu shortcut for saved posts. (Previously, the only way to view saved posts on web was to add it as a pinned column.)

Screenshot via Threads

Meta is also stepping up its efforts to lure users directly from X. The company says it’s testing a new feature that allows users to upload a list of people they follow on X and find the corresponding accounts on Threads. The feature, currently labeled as being in “beta,” sounds a bit clunky according to Meta’s in-app description. It notes that downloading data from X can take as long as three days, so it’s not exactly a simple process. But in addition to giving users a way to find familiar accounts on Threads, it could also give Meta some valuable insight into users’ habits on other platforms.

This article originally appeared on Engadget at https://www.engadget.com/social-media/threads-is-moving-to-threadscom-and-adding-a-bunch-of-new-web-features-190006238.html?src=rss

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Meta is finally acknowledging that Facebook’s feed is filled with too many spammy posts. In an update, the company says it plans to start “cracking down” on some of the worst offenders. “Facebook Feed doesn’t always serve up fresh, engaging posts that you consistently enjoy,” the company writes. “We’re working on it.”

Specifically, Meta says it will lower the reach of creators that share posts with "long, distracting captions” as well as posts with captions that are irrelevant or unrelated to the shared content. These accounts will also no longer be eligible for monetization. Likewise, the company says it’s taking “more aggressive” steps to combat “spam networks that coordinate fake engagement.” This includes making comments from these accounts less visible, and removing Facebook pages meant to “inflate reach.” Meta is also testing a feature that allows users to anonymously downvote comments in order to flag them as not “useful.”

The update comes as Meta is trying to revamp Facebook to make it more appealing to “young adults.” The company recently brought back a tab for friends content, in an update Mark Zuckerberg described as making the platform more like “OG Facebook.” Notably though, Meta’s update doesn’t mention one of the more persistent forms of engagement bait that’s emerged on Facebook over the last year: AI slop.

The phenomenon, which has been extensively documented by 404 Media, involved bizarre, often nonsensical AI-generated images — like the now infamous “Shrimp Jesus” — that serve little purpose other than to farm engagement for people trying to make money on or off Facebook. These spammers are often aided by Facebook’s own algorithm, which boosts the posts, researchers have found.

AI slop and engagement bait aren’t the only types of low-quality posts that have overwhelmed users’ Facebook feeds in recent years. I regularly see posts from pages that seem to do nothing but screenshot old Reddit posts from r/AITA, or recycle old news about celebrities I don’t follow or particularly care about. Meta’s reports on the most widely-viewed content on its platform regularly feature anodyne posts that are engineered to rack up millions of comments, like those that ask users to comment “amen” or solve basic math equations. Posts like that may not fit neatly into Meta’s latest crackdown, though it’s unlikely many Facebook users are actually enjoying this content.

The company does note it’s also trying to “elevate” the creators that are actually sharing original content, including by cracking down on accounts that steal their work. But given how much easier it is to make AI slop than good original content, it could be a long time before Meta is able to get Facebook’s spam problem under control.

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-finally-acknowledges-that-facebook-has-a-major-spam-problem-175304372.html?src=rss

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Facebook acquired Instagram in 2012 for $1 billion, but tensions between Mark Zuckerberg and the app’s founders persisted for years afterward. On Tuesday, Instagram’s former CEO and cofounder Kevin Systrom took the stand in Meta’s antitrust trial in Washington, D.C. and offered a firsthand account of how Zuckerberg viewed the photo-sharing app as a “threat” to Facebook.

Systrom, who ran Instagram until 2018, said that Zuckerberg slowed hiring and other investments into Instagram despite its success. Zuckerberg, Systrom testified, "believed we were a threat to their growth," and as a result "was not investing" in the photo-sharing app, according to testimony reported by The New York Times. As The Times notes, Instagram had only a fraction of the employees as Facebook even after reaching 1 billion users. "As the founder of Facebook, he felt a lot of emotion around which one was better, meaning Instagram or Facebook," Systrom reportedly said. 

Tensions between Instagram’s founders and Zuckerberg over company resources have been previously reported, but Systrom’s testimony is the first time he’s publicly spoken in detail about the issues that ultimately led him to resign from the company. On the stand Tuesday, Systrom said that Zuckerberg “believed we were hurting Facebook’s growth,” according to Bloomberg.

Facebook’s acquisition of Instagram is central to the FTC’s case against Meta. The government has argued that Meta’s purchase of WhatsApp and Instagram were anticompetitive and that the social media company should be forced to divest the businesses. Systrom’s testimony comes a week after Zuckerberg took the stand and defended Meta’s $1 billion Instagram acquisition. However, a 2018 email from Zuckerberg that surfaced earlier in the trial showed that the Facebook founder was aware as early as 2018 that he could be forced to spin off the services into independent entities.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagrams-former-ceo-testifies-zuckerberg-thought-the-app-was-a-threat-to-facebook-202112282.html?src=rss

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Earlier this year, right as TikTok and other ByteDance apps were temporarily pulled from Apple and Google’s app stores, Meta announced that it was working on a new video editing app tailored to Instagram creators. That app, called Edits, is now finally rolling out as Meta continues to try to leverage the uncertainty surrounding TikTok’s future to draw more creators to its apps.

As previewed in its earlier app store listings, Edits promises much more advanced editing tools than what’s been available in Meta’s apps. The in-app camera allows creators to capture up to 10 minutes of video and publish to Instagram in “enhanced quality.” It also features popular editing effects like green screen and Instagram’s extensive music catalog.

In keeping with Meta’s current focus on AI, Edits comes with a couple AI-powered features as well. The “animate” feature allows users to create a video from a static image, while “cutouts” enables video makers to “isolate specific people or objects with precision tracking.” And unlike ByteDance’s popular editor CapCut, Edits doesn’t export videos with a watermark of any kind (Instagram downranks videos with visible watermarks).

While Edits is launching months after CapCut came back online in the US, Meta is adding some Instagram-specific features to lure Reels creators. This includes in-app post analytics, as well as the ability to import audio tracks they’ve previously saved in the app. And it sounds like Instagram creators can look forward to more specialized features in the future. In a blog post, the company notes that the current version of the app is merely “the first step” for Edits, and that it plans to collaborate with creators on more functionality going forward.

Edits is out now in the App Store and Google Play.

This article originally appeared on Engadget at https://www.engadget.com/social-media/instagram-is-rolling-out-edits-its-capcut-competitor-163045930.html?src=rss

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As lawmakers, regulators call for social media companies to do more to protect the mental health of their youngest users, teens’ perception of social media also seems to be changing. A growing number of teens say that social media is harmful and takes up too much of their time, according to a new report from Pew Research.

The report, which was based on a survey of 1,391 teens and parents in the United States, sheds light on how teens’ perspective on social media has changed amid increasing calls to hold online platforms accountable for the alleged harms they’ve done to their youngest users.

According to the report, 48 percent of teens now view social media as a “mostly negative” influence on other people their age. That’s a significant jump from the last time Pew polled teens on the question in 2022, when just under a third of teens said the same. The number of teens who view social media as “mostly positive” also decreased, from 24 percent in 2022 to 11 percent in the latest poll. “Teens’ views of the impact of social media on their peers has grown increasingly negative,” Pew’s researchers note.

Interestingly, teens are significantly less likely to report that social media is harmful to themselves specifically. Only 14 percent of teens polled by Pew reported that social media “negatively affects them personally.” Pew’s researchers don’t speculate on the reason for that disparity, though the report notes that there have been growing conversations about the effect social media has on teen mental health, including a warning last year from the US Surgeon General.

Pew’s report also suggests that teens are becoming increasingly aware of how much time they spend on social media platforms. Forty-five percent of teens said they "spend too much time” on social media, up from 27 percent who said the same in 2023. A similar proportion of teens said that social media negatively affects their sleep (45 percent) and productivity (40 percent). And 44 percent of teens report that they’ve “cut back” their smartphone and social media use overall.

While this report is unlikely to settle the long-running debate about whether social media is more helpful or harmful to young people, the fact that teens’ views are shifting is telling. At a time when some lawmakers have proposed banning younger kids from social media altogether, Pew’s report suggests that adults aren’t the only ones worried about the issue.

This article originally appeared on Engadget at https://www.engadget.com/social-media/teens-are-becoming-more-worried-about-the-effects-of-social-media-113027657.html?src=rss

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As TikTok continues to wait for a deal that will secure its future in the United States, the company is embracing a crowd-sourced approach to fact-checking. The service is adding “Footnotes,” a Community Notes-like feature that will allow contributors to add “more context” to videos on the platform.

“Footnotes offers a new opportunity for people to share their expertise and add an additional layer of context to the discussion using a consensus-driven approach,” TikTok’s head of operations and trust and safety Adam Presser wrote in a blog post.

The update, which has apparently been on the company's roadmap since last year, makes TikTok the latest platform to add a version of the crowd-sourced notes popularized by X. However unlike Meta, which recently began publishing Community Notes on its apps, TikTok’s update isn’t coming with a change to its moderation policies or its fact-checking partnerships. Instead, the company describes the change as a way for users to “add helpful details that may be missing.” Footnotes won’t affect a video’s algorithmic ranking or its ability to appear on the “For You” page.

Presser says that the company will use a “bridge-based ranking system designed to find agreement between people who usually have different opinions, inspired by the open-sourced system that other platforms use.” That’s clearly a reference to X, which created a ranking system that requires contributors to rate each other’s notes before they become publicly visible. Meta has adopted X’s Community Notes algorithm for its own apps. But while TikTok’s approach may be inspired by X, the company plans to use its own algorithm for Footnotes.

It’s not yet clear exactly what Footnotes will look like on TikTok or how prominent they will be. Like Community Notes on X, Footnotes are required to cite a source, whether it's another TikTok video or a third-party website. 

The company is kicking off its experiment by allowing users in the US to sign up to become contributors. Footnotes contributors must be 18 or older with an account at least 6 months old and without a recent history of a Community Guidelines violation. Over the next few months, contributors will be able to start writing notes and rating notes from others. It will be a few months before any Footnotes appear publicly in the US. The company hasn’t indicated when Footnotes may roll out globally.

The change comes at a time when TikTok’s future in the US is still somewhat uncertain. President Donald Trump recently gave the company another 75-day extension to strike a deal that will allow it to remain in the US. Reports indicate that the White House favors a deal involving TikTok’s existing US investors, though it’s unclear how Trump’s tariffs on China have affected the negotiations.

This article originally appeared on Engadget at https://www.engadget.com/social-media/tiktok-is-adding-footnotes-its-take-on-community-notes-140040044.html?src=rss

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Meta is bringing its “teen accounts” to Facebook and Messenger. Like on Instagram, the company will begin automatically moving younger teens to the new accounts, which come with mandatory parental control features and restrictions on who they can message and interact with.

The company first introduced the feature on Instagram last fall and now has 54 million teens with the more locked-down accounts. (Instagram requires teens between the ages of 13 and 15 to use a teen account and has in-app tools meant to catch those lying about their ages.) Teen accounts on Facebook and Messenger will operate similarly. Teens won’t be able to interact with unknown contacts or change certain privacy settings unless a parent approves the action. Parents will also be able to monitor their child’s screen time metrics and friends list.

Meta is also adding new safety features to teen accounts on Instagram. With the change, teens under 16 will need parental permission to start a live broadcast. The app will also prevent younger teens from turning off nudity protection — the feature that automatically blurs images in direct messages that contain “suspected nudity” — unless they get parental approval.

Those may seem like obvious safeguards (they are) but they at least show that Meta is closing obvious gaps in its teen-focused safety features. The company has come under intense scrutiny over the effect its apps, particularly Instagram, have on teens in recent years. Dozens of states are currently suing Meta over alleged harms to younger users.

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-brings-teen-accounts-to-facebook-and-messenger-100042497.html?src=rss

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Early this year, Mark Zuckerberg announced that Meta would be ditching its long-running fact checking program, claiming that it has enabled too much “censorship” on the company’s apps. Now, Meta has set an end date for fact-checking on Facebook, Instagram and Threads (at least for its US users). 

“By Monday afternoon, our fact-checking program in the US will be officially over,” Meta’s recently elevated policy chief Joel Kaplan announced in a post on X. “That means no new fact checks and no fact checkers.”

Instead, Meta has been slowly ramping up Community Notes. Meta began allowing potential contributors to sign up in February. It began testing the system, which will initially be powered by the same algorithm as Community Notes on X, earlier this month. But the crowdsourced fact checks have yet to appear publicly on posts. It sounds like that’s also about to change with the official end of Meta’s existing fact checking partners. “The first Community Notes will start appearing gradually across Facebook, Threads & Instagram, with no penalties attached,” Kaplan said.

Though Meta has said it wants to eventually end fact checking entirely, the company has said relatively little about its plans for Community Notes outside of the US. That may be because officials in other countries, like Brazil and the European Union, have already expressed concern about how the change could affect the flow of disinformation around the world.

Meta’s push to end fact checking in the US came early this year alongside several other policy changes that marked a notable rightward shift for the social network just as President Donals Trump took office. The company also ended corporate DEI programs, rolled back hate speech protections on its services and added a close Trump ally to its board.

This article originally appeared on Engadget at https://www.engadget.com/social-media/meta-is-entering-its-post-truth-era-on-monday-202858791.html?src=rss

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Sarah Wynn-Williams, the former Facebook policy director behind a best-selling memoir about her time at the company, will testify at a Senate Judiciary subcommittee hearing next week. The testimony will be Wynn-Williams’ first public remarks since Meta initiated emergency arbitration proceedings in an attempt to prevent her from promoting the book.

Wynn-Williams’ upcoming appearance at Congress was confirmed by Senator Josh Hawley, who said in a statement that she would testify about “allegations that Facebook cooperated with the Communist regime in China to build censorship tools, punish dissidents, and make American users’ data available for Chinese use.”

In her book, Careless People, Wynn-Williams recounts Meta executives’ interactions with world leaders and government officials as Facebook’s influence expanded globally in the early 2010s. Her account has resurfaced information about Facebook’s attempts to operate in China, and revealed new details about its overtures to Chinese government officials.

“We do not operate our services in China today. It is no secret we were once interested in doing so as part of Facebook’s effort to connect the world,” Meta spokesperson Dani Lever said in a statement. “This was widely reported beginning a decade ago. We ultimately opted not to go through with the ideas we'd explored, which Mark Zuckerberg announced in 2019."

Prior to her book’s publication, Wynn-Williams also filed whistleblower complaints with the Securities and Exchange Commission and the Department of Justice about alleged misconduct at the company. While the precise details of those complaints haven’t been made public, next week’s hearing will be a significant opportunity for her to speak publicly about what she witnessed.

The hearing, titled, “A Time for Truth: Oversight of Meta’s Foreign Relations and Representations to the United States Congress,” is scheduled for April 9, at 2:30pm ET.

This article originally appeared on Engadget at https://www.engadget.com/social-media/careless-people-author-sarah-wynn-williams-will-testify-at-a-senate-hearing-next-week-172509027.html?src=rss

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TikTok may be back online and in app stores, but its future in the United States is still far from certain. President Donald Trump’s executive order delaying enforcement of the ban was only a temporary reprieve for the company and the clock is once again running out on a potential ban.

While ByteDance was once resistant to the idea of selling TikTok’s US business, that seems to have changed since Trump took office. A ByteDance investor said early this year that striking a deal to keep TikTok in the US is “in everybody's interest." Officials in China also suggested they were “open” to a deal, according to The Wall Street Journal.

A number of people and companies have signaled some interest in TikTok. Trump himself has said he would like to see a “bidding war” for the app and that the US government should own a stake in the company. What an eventual deal may look like, though, is unclear. These are the offers we currently know about. On March 9, Trump said the administration was "dealing with four different groups" on a potential deal, though he didn't name names. 

Trump’s executive order gave the company 75 days to come to an agreement, though he has recently said he would "probably" extend the deadline if a deal isn't reached by April 5.

Oracle + new US investors

NPR reported in January that Oracle was working with Trump Administration officials on “a plan to save TikTok that involves tapping software company Oracle and a group of outside investors to effectively take control of the app's global operations.” Under this arrangement, ByteDance “would retain a minority stake in the company” but Oracle would oversee “the app's algorithm, data collection and software updates.”

Recent reports suggest that a new investors, including Silicon Valley heavyweight Andreesen Horowitz, would join TikTok's existing US investors to form a new entity. It could be called "TikTok America," according to a report in The Information. This option is likely appealing because it wouldn't require a new owner to attempt to re-architect the app's algorithm and because TikTok has an existing partnership with Oracle. The cloud company already hosts TikTok’s US user data and the company was a key part of TikTok’s original negotiations to remain operational in the US under a plan called Project Texas. (Those negotiations abruptly fell apart in 2022.)

Trump also previously signed off on a deal for Oracle and Walmart to acquire a 20 percent stake in TikTok in 2020, when the president tried to ban the app during his first term. That deal never materialized.

Microsoft

Microsoft is reportedly also interested in playing a role in TikTok’s future, according to the same NPR story, which said Microsoft was among the “other potential investors” involved in the talks with Oracle. Trump seemingly confirmed this. When asked directly if Microsoft was interested in buying TikTok, Trump responded “I would say yes.”

As with Oracle, this isn’t the first time Microsoft has attempted to acquire the social media company. Microsoft was in talks to buy TikTok in 2020 and take over its US business, but the deal abruptly fell apart. Microsoft CEO Satya Nadella later described it as “the strangest thing I’ve ever sort of worked on.”

Perplexity AI 

Just before TikTok briefly went offline, Perplexity AI threw its hat into the ring, offering a deal to ByteDance that “would “create a new entity combining Perplexity, TikTok US and New Capital Partners.”

Since then, Perplexity has tweaked its proposal. The company put out a detailed plan outlining how it would rebuild the app's core recommendation algorithm, integrate shortform videos into its search engine and bring a Community Notes-like fact checking feature to the service. 

Project Liberty

Another set of investors that’s proposed a bid to buy TikTok is a group known as Project Liberty. Led by investor Frank McCourt, it includes Kevin O’Leary of Shark Tank fame. The group initially came forward before the ban took effect.

In March, Reddit cofounder Alexis Ohanian announced that he was joining the Project Liberty bid to acquire TikTok's assets. "I'd love to see an app where users actually own their data and where creators have real control," he wrote in a short post on X that hinted at a potential tie-in with... the blockchain. "Imagine bringing all those users seamlessly onchain..." An accompanying video referenced the possibility of "decentralized distribution," but didn't offer details.

O’Leary previously told CNBC that deals involving a government stake may not comply with the law. “That 50/50 deal, I would love to work with Trump on, so would every other potential buyer ... But the problem with some of these ideas is they are inconsistent with the ruling of the Supreme Court,” he said. “I would love to do a deal, if the law provided for it, but I don’t have the luxury of breaching the order of Congress.” Later, he said that the deal "changes by the hour," writing on X that "it's clear to me now that we're going to have to do a dance between the original owners, the founders of ByteDance itself, and interpreting the law of what Congress and Supreme Court has upheld."

MrBeast

YouTuber MrBeast, also known as Jimmy Donaldson, joked on X about buying TikTok ahead of the initial ban. He later said that “so many billionaires” had reached out to him about making an offer that he was going to try to actually pull it off.

At least one group has already confirmed his involvement, along with other “high-net-worth individuals” looking to make an “all-cash offer.” That group, led by employer.com founder Jesse Tinsley also reportedly includes Roblox CEO David Baszucki. According to Bloomberg, together they have put together “significantly” more than $20 billion for a bid, though it’s not clear how seriously their offer is being considered. Bloomberg noted that there’s also a possibility that MrBeast may attach himself to other bids.

Amazon

Amazon reportedly made a last-ditch bid to buy TikTok, according to reports in The New York Times and Wall Street Journal. The online retailer reportedly approached Vice President JD Vance and Commerce Secretary Howard Lutnick about the offer, which doesn't seem to be under serious consideration. Amazon declined to comment on the reports.

AppLovin

Another company to make a last-minute offer is AppLovin, a Silicon Valley company that makes software for app developers. The Wall Street Journal reported that the firm also has backing from Steve Wynn, a casino mogul and Trump donor. "AppLovin’s pitch to the Trump administration, which would be funded by Wynn, was that it could solve national security concerns and unleash economic growth as a job creator," The WSJ reported.

OnlyFans CEO Tim Stokely

Yet another eleventh hour bid for TikTok reportedly comes from OnlyFans CEO Tim Stokely. Reuters reports that Stokely (via a startup he runs called Zoop) partnered with the Hbar Foundation, a cryptocurrency firm, to bid on TikTok. 

"Our bid for TikTok isn't just about changing ownership, it's about creating a new paradigm where both creators and their communities benefit directly from the value they generate," one of Zoop's executives told the publication.

What’s next?

So where does all this leave TikTok? For now, the company is still in limbo. Even if a tentative deal is announced ahead of the April 5 deadline, ByteDance and Chinese officials would also need to sign off on any agreement in order for it to move forward.

Update, March 10, 2025, 6:55PM ET: This story has been updated to add new statements from President Trump, as well as to add details about Reddit founder Alexis Ohanian joining the Project Liberty bid.

Update, April 2, 2025, 6:47PM ET: This story has been updated with new information regarding proposals involving Oracle and Perplexity AI. It's also been updated to reflect reported bids from Amazon, AppLovin and OnlyFans CEO Tim Stokely.

This article originally appeared on Engadget at https://www.engadget.com/social-media/what-will-happen-to-tiktok-a-look-at-the-potential-buyers-000110723.html?src=rss

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Amazon has reportedly joined the growing list of suitors angling to acquire TikTok as a new ban deadline approaches. According to The New York Times, the retailer has made a “last-minute bid” to buy the app, and has approached Vice President JD Vance and Commerce Secretary Howard Lutnick about the offer.

It’s not clear why Amazon is making an offer this late in the process. TikTok is currently facing an April 5 deadline to strike a deal, though President Donald Trump has said he would likely extend it if necessary. The Times reports that White House officials don’t seem to be “seriously” considering the longshot bid. Amazon declined to comment.

Amazon joins several other companies and investors that have proposed bids. The group includes YouTuber MrBeast (with backing from a group that includes Roblox CEO David Baszucki), Reddit cofounder Alexis Ohanian (who joined a group of investors known as “Project Liberty”) and Perplexity AI, which has proposed integrating the shortform video into its search engine.

Even with the deadline just days away, we still don't know exactly when a decision will be made about TikTok’s future. Trump has said he wants to announce a deal before the Saturday deadline.

This article originally appeared on Engadget at https://www.engadget.com/social-media/amazon-reportedly-wants-to-buy-tiktok-now-too-173957102.html?src=rss

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