Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening.  Musk, who purchased Twitter […]

Five former Madwell employees have been tapped to form a millennial and Gen Z-focused division within the full-service agency Gravity Global.

The investigation comes amid an influx of conservative scrutiny around advertisers’ decisions to cut spend on platforms like X.

Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to handle more nuanced or complex questions than AI […]