• The tooth fairy is paying 14% less than they did last year, marking the biggest decline in 27 years. The average child received $5.01 per tooth in the U.S., which was the lowest amount of any tracked country.

Times are tight for the mythical beings of childhood. Santa Claus will likely be bringing fewer toys this holiday season, as tariffs and economic uncertainty make his helpers more budget conscious. Now, even the tooth fairy is cutting back.

Delta Dental, for the past 27 years, has been tracking how much the tooth fairy leaves under children’s pillows as they lose teeth. And the most recent study shows an average price per tooth of $5.01 in the U.S. That’s a 14% decline from last year’s $5.84—the biggest on record.

In addition, the tooth fairy isn’t giving additional gifts as frequently. Last year, 21% of kids said they’d received “something else” along with the cash. This year, that number has fallen to 16%.

“Since 1998, Delta Dental has tracked Tooth Fairy giving as a timely reminder for families that good oral health is an essential part of a child’s overall well-being,” Delta Dental wrote in a press release.

The 2025 drop also means that for the first time since 2000, the S&P index has outperformed the Tooth Fairy Index (of rises and drops in the amount left per tooth). This marks the first year the real-world market has outperformed the tooth fairy.

Tooth prices have still seen big gains in the 21st Century. In 2000, a tooth went for a little less than $2, meaning it has seen a gain of more than 150% in that time.

Curious what the tooth fairy pays in other countries? (Spoiler: Kids in other countries are doing better than American children.) Here’s the current average.

Japan – ¥ 752 ($5.12)

Ireland – € 4.80 ($5.62)

Spain – € 4.80 ($5.62)

England – £ 3.97 ($5.39)

Canada – $ 7.13 ($5.17)

Brazil – R$ 28.68 ($5.31)

Costa Rica – ₡ 2535.44 ($5.02)

This story was originally featured on Fortune.com

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• 1.3 million people tuned into the first hour of Taylor Swift’s podcast appearance. That’s nearly twice the number of those who initially tuned into Trump’s appearance on Joe Rogan’s podcast. Trump, who had a nine-month head start, has more overall listeners, but Swift’s appearance is catching up quickly.

Back in May, President Trump took to social media to declare Taylor Swift was “no longer ‘HOT.’” He might want to rethink that position.

The pop star’s appearance on the New Heights podcast this week attracted 1.3 concurrent million viewers in its first hour. That’s just shy of twice the number of those who tuned into The Joe Rogan Experience last October, when Trump was a guest. Trump’s appearance brought in 800,000 viewers in its first hour.

Swift’s appearance also led to a massive boost in subscribers for the Travis and Jason Kelce podcast, with the total jumping from 2.85 million to 2.91 million people. The appearance was such an event that it overwhelmed YouTube. An hour and 44 minutes into the podcast, the live premiere cut to black. The show’s official account on X/Twitter posted minutes later that the stream “will be back shortly” once technical issues were corrected.

In the longer run, Trump’s appearance still has more overall views. To date, it has been watched 59 million times in the past nine months. Meanwhile, as of Friday morning, the YouTube version of the New Heights podcast had hit 15 million viewers. Swift could catch up swiftly, though. On Thursday, Spotify said the New Heights episode, where she announced her new album and gave fans insight into her life, was one of its most popular podcasts of the past year, increasing the average number of listeners by 3,000%.

Trump has had something of a one-sided feud with Swift since 2020, when she endorsed Biden in the presidential race. He attempted to revive that in May and then again early August, calling the singer “woke” and claiming: “Ever since I alerted the world as to what she was by saying … that I can’t stand her (HATE!). She was booed out of the Super Bowl and became, NO LONGER HOT.”

Swift has not replied to Trump’s taunts.

This story was originally featured on Fortune.com

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• DermaRite Industries has recalled several soaps and antiseptic cleaners. The soaps could be infected with a bacteria that could lead to sepsis for immunocompromised people. Consumers are being encouraged to stop using the affected items immediately.

Washing your hands is the best way to kill germs—most of the time. But a New Jersey manufacturer of hand soap has issued an urgent recall after discovering four of its products could include Burkholderia cepacia complex (Bcc), a bacterial group that can cause chronic lung infections and be potentially deadly to people who are immunocompromised. For those patients, the infection could spread into blood stream leading to life-threatening sepsis.

DermaRite Industries, the company behind the recall, says it has not yet received any reports of illnesses or worse. Consumers in possession of the recalled items can email [email protected]. They’re advised to stop using them immediately.

Several soaps, external-pain management products, antimicrobial foam soaps and antiseptic cleansers were included in the recall. If you’re a DermaRite user, you’ll need to check your product’s brand names and lot numbers to identify whether they’re included.

Here’s a look at the recalled products:

DermaKleen (antiseptic lotion soap with vitamin E)

Packaging: 800ml, 12/case; 1000ml, 10/case

Reorder #0090BB and #0092BB

Expires between July 2025 and February 2027

Variety of lot numbers

DermaSarra (external analgesic cream)

Packaging: 7.5oz tube, 24/ case

Reorder #00188

Expires February 2026

Lot number 40187.2

KleenFoam (antimicrobial foam soap)

Packaging: 1000ml, 6/case

Reorder #0093F

Expires between August 2025 and January 2027

Variety of lot numbers

PeriGiene (antiseptic perineal cleanser)

Packaging: 7.5oz bottle, 48/ case

Reorder #00198

Expires between November 2025 and January 2027

Variety of lot numbers

This story was originally featured on Fortune.com

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• Match Group has agreed to pay $14 million to the FTC. The payment will settle charges of deceptive advertising practices. Match will change some business practices as part of the settlement. The company recently laid off 13% of its staff.

Match Group, the parent company of Match.com, Tinder, Hinge, OkCupid, and PlentyOfFish, has agreed to pay $14 million to settle a complaint with the Federal Trade Commission about deceptive advertising practices.

The FTC sued the dating-site company in 2019, accusing it of using misleading ads to drive subscriptions, which were then difficult for people to cancel. Customers who tried to dispute billing charges also complained about being locked out of their accounts.

Match, the FTC alleged, had told customers they could get a free six-month subscription if they didn’t “meet someone special,” but failed to disclose the customers would need to meet numerous requirements before that guarantee would be honored. As part of the agreement, Match has agreed to clearly disclose those terms moving forward.

In addition, the company will make it easier to cancel subscriptions and refrain from retaliating against customers who file disputes.

“Match Group admits no liability as part of this resolution and was fully prepared to take the case to trial, but opted to resolve the case to put the matter behind it,” the company said in a statement. “The FTC’s outdated claims are entirely moot, as the alleged practices at issue ended years ago or are based on mischaracterizations that do not reflect our business today.”

The settlement is just the latest in a string of bad news for Match. In May, it announced plans to lay off 13% of its workforce, cutting approximately 325 jobs. In addition, an investigation earlier this year claimed that it had failed to act on reports of sexual assault.

Match Group has seen its stock price tumble nearly 70% over the past five years (though it is 13% higher year to date in 2025). Bank of America analysts said in a Feb. 5 note that Spencer Rascoff’s appointment as CEO could be a positive for the company, but noted “the online dating industry faces continued headwinds to user growth.”

Rascoff, in March, posted an open letter on LinkedIn, where he said the company’s dating apps were falling short and don’t feel like places “to build real connections.” He has called on Match employees to offer feedback on how to best improve the services.

This story was originally featured on Fortune.com

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