The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate.

State Farm is gearing up for its biggest season yet of Gamerhood, its reality TV-style show on Twitch and YouTube, where gaming creators compete in physical and virtual games that are inspired by insurance mishaps.

Ahead of Amazon Prime Day, the retailer is raising commission for creators in its influencer program across thirteen types of products. 

Kraft Heinz and Nissan have tapped into Bravo's culture.