If you want to get a head start on back-to-school shopping — or upgrade your Apple gear — there are already some great deals worth exploring ahead of Amazon Prime Day. From earbuds and laptops to tablets, the early deals are already starting to trickle in. Prices might drop even further during Amazon’s four-day sales event, sure, but gadgets like the latest AirPods and iPad Air are already matching their all-time low, giving you a solid chance to save before the four-day shopping event officially kicks off on July 8th. Even better, you don’t need to be an Amazon Prime member to take advantage of the current deals, as retailers other than Amazon are offering the same discounts across the board.

Below, we’ve gathered the best discounts across a variety of categories to make your shopping easier. To help you make an informed decision, we’ve also included notes on historical pricing trends, so you can see how they stack up against previous deals. We’ll be updating this guide as Prime Day approaches, too, so be sure to bookmark this page or keep an eye on all of our daily deals coverage.

The best earbud and headphone deals

• The AirPods 4 with ANC are currently on sale for $148.99 ($30 off) at Amazon, Walmart, and Best Buy, which is their second-best price to date and just $10 shy of their all-time low. Apple’s step-up earbuds are identical to the standard AirPods 4 but include active noise cancellation, though it’s not quite as effective as that of the latest AirPods Pro. They also offer a transparency mode, wireless charging, and a case with a built-in speaker that makes tracking easy via Apple’s Find My feature. Read our review.

• You can buy the Beats Studio Pro for around $179.95, down from $349.99, at Amazon, Target, and Best Buy, which is $20 shy of their best price to date. The over-ear headphones boast noticeably improved noise cancellation and sound over their predecessor, along with support for lossless audio over USB-C. And, like many other Beats headphones and earbuds, they offer native support for both iOS and Android software features. Read our review.
• If you don’t need active noise cancellation, the Beats Solo 4 are also on sale for around $129.95 ($70 off) at Amazon, Best Buy, and Target, which is $30 shy of their best price to date. The comfortable headphones build upon the prior model with better, bass-rich sound and support for spatial audio. They also now offer lossless audio via USB-C and an extended battery life of 50 hours. Read our review.

The best iPad and Apple Pencil deals

• You can buy the latest iPad with Wi-Fi and 128GB of storage at Amazon and Walmart starting at $299 ($50 off), which matches its best price to date. The 11th-gen model is a pretty minor upgrade over the 2022 iPad with twice as much base storage and an A16 Bionic chip, which, while faster, doesn’t support any of Apple’s AI-based Apple Intelligence feature. Read our review.
• The Apple Pencil (USB-C) is available from Woot for just $59.99 ($20 off) until July 1st. That’s one of the best prices we’ve seen on the comfortable Apple stylus, which can magnetically attach to the side of most iPad models from within the past three years or so. It also offers tilt sensitivity, though it lacks the Apple Pencil Pro’s pressure sensitivity and support for wireless charging.

The best MacBook deals

• The M4-powered MacBook Air 13 is available at Amazon and B&H Photo with a 10-core CPU, eight-core GPU, 16GB of RAM, and 256GB of storage starting at just $849 ($150 off), which is $50 shy of its all-time low. The latest Air is faster than its predecessor thanks to the addition of Apple’s newer M4 chip, and now offers double the base RAM at 16GB. It also features a sharper 12-megapixel Center Stage webcam and supports two external displays with the lid open, making it even better for multitasking. Read our review.
• If you prefer the 15-inch Air, the entry-level configuration with the M4 chip, a 10-core GPU, 16GB of RAM, and 256GB of storage is down to its all-time low of $1,049 ($150 off) at Amazon. The larger Air is identical to its smaller sibling, only it features a better six-speaker sound system and comes with the option of either a 35W Dual USB‑C Port Compact Power Adapter or a 70W USB‑C Power Adapter.

The best Apple Watch deals

• You can buy the latest 40mm, GPS-enabled Apple Watch SE at Amazon and Walmart for $189, which is $40 shy of its best price to date. Apple’s entry-level wearable is great for tracking the essentials, including your heart rate and sleep quality, and offers fall/crash detection, Apple Pay, and other conveniences. While it lacks the Series 10’s temperature sensor, EKG, and depth tracking, the SE still delivers excellent value if you don’t need advanced health features. It will also support the next iteration of watchOS, watchOS 26, when it arrives in the fall with its new wrist flick gesture and AI-powered “Workout Buddy.” Read our review.

Air tags and other miscellaneous deals

• You can buy the Anker MagGo Wireless Charger (Pad) at Amazon for $19.19 ($10 off) right now, which matches the charger’s best price to date. Anker’s Qi2-certified charging pad can deliver up to 15W of power to MagSafe-compatible iPhones, including the newer iPhone 16 models. It also comes with a five-foot cable; however, you will still need to supply your own AC adapter unless you spring for the $24 bundle.

• Anker’s MagGo Wireless Charging Station (Foldable 3-in-1) is available for an all-time low of $82.49 (about $28 off) at Amazon and directly from Anker (with code WS7DV2KWSEEN). The Qi2-certified charger can deliver up to 15W of power to compatible iPhone models while simultaneously charging a pair of AirPods and an Apple Watch. Its foldable, lightweight design also makes it convenient for travel or keeping your nightstand clutter-free.

Amazon Prime Day is one of the biggest shopping events of the year outside of Black Friday and Cyber Monday, and in 2025 it’s even longer than usual. It’s running from July 8th through the 11th. The four-day shopping affair will grant Prime members access to some of the best prices of the year on Amazon devices, as well as products from Sony, Sonos, Microsoft, Apple, Withings, and other well-known brands. This applies to items spanning a range of categories, including gaming peripherals, laptops, 4K TVs, phones, PC accessories, and more.

As always, you can count on us to publish only the best deals during Prime Day — as well as any worthwhile ones featured at Walmart, Best Buy, Target, and other competing retailers. That said, if you want to be sure you catch any and all deals that are most important to you — or be among the first to know of certain price drops — we’ve compiled some helpful tools and advice.

Below, we’ve spelled out a few of our best deal-hunting tips, from how to use automated price trackers to the different ways you can set up your own personalized deal alerts. All of these methods and tools are free to use, and once you put in just a little bit of work, you can rest easy knowing that you don’t need to take much action until it comes time to make a purchase.

Use a price-tracking tool or deal aggregator

CamelCamelCamel

CamelCamelCamel tracks the price of every product sold on Amazon and can send you alerts only when they reach the price that’s right for you. Once a product reaches the desired price you’ve set (or goes below it), you’ll get an email about it. CamelCamelCamel only works for products on Amazon, so you’ll need to use one of the other methods below if you want to track price movement at Walmart, Best Buy, Target, and other retailers.

To track prices and get alerts via email, you’ll first need to create a free account. We also suggest installing the site’s browser extension, called The Camelizer, which lets you see pricing trends on a product-by-product basis, and allows you to set your desired price without navigating away from Amazon. It’s fantastic and easy to use.

And, if you already have a wishlist saved on Amazon, you can import it into CamelCamelCamel.

Slickdeals

Slickdeals aggregates some of the best deals around the internet, as discovered by its team and community of users. It’s a great place to find a curated set of deals on things you might be interested in. The site also allows you to create deal alerts based on keywords, but they work a little differently on Slickdeals than they do on the above sites.

You can type in a product name, like “Sonos Era 100” or a retailer’s name, and once it’s added to your list, you’ll be notified of a deal alert if it meets your criteria. You can set it to alert you to any deal related to your keyword, or you can filter out deals so that you’ll be notified if, for example, the deal is popular enough to make it to Slickdeals’ front page or earned a high rating from the community. Setting these keywords a little too broadly may result in frequent notification pings and emails, though, so you’ll need to use some discretion and find the right balance of how aggressively you want Slickdeals to notify you.

Keepa

Keepa is another handy tool you can use to track and compare Amazon prices over time. Like CamelCamelCamel, Keepa provides charts that track pricing trends and will alert you when it finds a deal. You can also import any wishlists you’ve previously saved on Amazon.

Unlike CamelCamelCamel, however, you don’t necessarily need to create an account in order to track prices with Keepa. You just need to install the extension, and Keepa will automatically add a price history graph to supported product listings. The embedded extension features different tabs as well, one of which showcases pricing history and another that allows you to specify various pricing details. Once you’ve set your desired price, you’ll then receive price alerts via email, push notification, or RSS.

Set up deal alert notifications through Alexa or the Amazon app

If you’re a Prime member who owns a fourth-gen Echo speaker or a newer model, you can also request that Amazon send you deal notifications up to 24 hours ahead of time on products you’re interested in. Amazon can alert you of price drops on eligible products in your shopping cart or wishlist, as well as anything you’ve marked as “saved for later.” To enable the feature, tap More > Settings > Notifications in the Alexa app, and then tap Amazon Shopping. Then, scroll down to Shopping Recommendations and enable Deal Recommendations. Once done, you’ll receive a notification on both your device and your Echo speaker (the latter in the form of a yellow ring) notifying you of the deal.

Alternatively, you can sign up to receive deal alerts regarding products you’ve recently viewed in the Amazon Shopping app, as well as those related to your recent search history. If you’re a Prime member, you just need to navigate to the Prime Day event page in the mobile app between now and July 8th to create an alert. Once done, you’ll receive push notifications for any deal(s) you’ve subscribed to when the event begins. You can also just open the Amazon Shopping app and tap Settings > Notifications > Deals and Recommendations before toggling “Savings” and / or “Recommendations.”

Look for deals outside of Amazon

Prime Day is meant to show off Amazon’s huge retail presence, so, naturally, other retail chains take notice. Because of this, you can sometimes find better deals at retailers like Target, Walmart, and Best Buy. At the very least, they may be able to match Amazon’s pricing if you ask.

If Amazon’s upcoming sale doesn’t have everything you want or if you just want to make sure you’re getting the best deal, shop around a bit. For example, Target plans to run a “Circle Week” promo for members of its free Target Circle program starting on July 13th through the 19th. Best Buy, too, will be participating with its own “Black Friday in July” event taking place between July 7th and the 13th. Walmart will likely be hosting its own sale, too. And as usual, you’ll be able to find all of our deals coverage in and outside of Amazon here.

Trust the experts

We’re a discerning bunch here at The Verge, so don’t fret if you’re going into this without any prep. We’ll be corralling the best tech deals and keeping our coverage up to date in the run-up to the main event. So mark July 8th on your calendar, sign up for Amazon Prime and our new and improved Verge Deals newsletter, and maybe start putting aside a little spending cash.