In some ways, Getty Images has emerged as one of the most steadfast defenders of artists' rights in AI copyright fights. Starting in 2022, when some of the most sophisticated image generators today first started testing new models offering better compositions, Getty banned AI-generated uploads to its service. And by the next year, Getty released a "socially responsible" image generator to prove it was possible to build a tool while rewarding artists, while suing an AI firm that refused to pay artists.

But in the years since, Getty Images CEO Craig Peters recently told CNBC that the media company has discovered that it's simply way too expensive to fight every AI copyright battle.

According to Peters, Getty has dumped millions into just one copyright fight against Stability AI.

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