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From Molly Baz to ‘The OG Influencers’: Bobbie Spotlights Everyday Moms
5 May 2025 at 11:55
Formula brand Bobbie returns to Times Square, site of its groundbreaking Molly Baz billboards, with non-internet-famous moms as ad stars.
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Bubba Enlists an Alien and a Yeti to Tout Its Burgers as Meat Makes a Comeback
23 April 2025 at 12:19
A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.
Hershey Will Break Into Hollywood as Founder Gets the Biopic Treatment
9 April 2025 at 10:07
Milton Hershey and his wife, Catherine "Kitty" Hershey, have inspired a Hollywood feature film chronicling their relationship, candy empire and philanthropy.
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Adweek
- Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers’ as Hershey Steps up Marketing
7 April 2025 at 07:00
Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.
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- Ryan Reynolds’ Maximum Effort Debuts a Wine Brand With Deadpool’s Lovably Hideous Dog
Ryan Reynolds’ Maximum Effort Debuts a Wine Brand With Deadpool’s Lovably Hideous Dog
4 April 2025 at 05:35
Ugly Estates, a collab between Gallo and Maximum Effort, drops a new modestly-priced boxed wine brand into a growing category.
