BDG’s Cost-Cutting Era Is Over. Now It’s Targeting Record Profits Adweek By:Mark Stenberg 5 May 2025 at 10:57 After years of shuttering brands and reducing headcount, BDG has transformed into a media company built for the new media landscape.
Business Insider Founder Launches Regenerator, a New Publication Adweek By:Mark Stenberg 16 April 2025 at 16:28 The Substack-based brand plans to adopt a freemium model as it scales.
Atlas Obscura Names Former WSJ Exec Louise Story As New CEO Adweek By:Mark Stenberg 9 April 2025 at 07:00 The travel publisher generated $16.7 million in 2024
Prime Video’s Low Engagement Is Amazon’s Big Opportunity Adweek By:Mark Stenberg 4 April 2025 at 07:37 Viewer engagement with Prime Video is comparatively low but rising, providing the company with an opportunity to monetize its massive subscriber base with advertising.