Americans are worried about the economy. They're vacationing in Europe anyway.
Marco Bottigelli/Getty Images
Some Americans are traveling to Europe this summer despite their concerns about the economy.
Travelers are budgeting, but many aren't giving up bucket-list trips abroad, a Deloitte survey found.
Euro summer is a priority, especially for millennials and Gen Z, a travel content creator said.
The American dream may be struggling, but for many, the Euro summer dream is alive and well.
Jimin Shim, a millennial copywriter who lives in Denver, has plenty of concerns about the economy, from stock market volatility that she feels has been brought on by the current administration to a tough job market.
Still, she's vacationing in Portugal later this month, and treating her mom to the trip too.
"Traveling is very important to me. I try to do at least one international trip a year and then maybe a couple of domestic trips," she told Business Insider. "And because I know that that is a priority for me, it's something that I budget for and am saving up for all year round."
While there's been some softening in leisure travel demand this year, data and surveys suggest Shim is one of many Americans who are weighing their international travel plans against their worries about the economy and saying, "book it."
The extent to which Americans are pulling back on international trips this summer is not fully clear.An analysis from Cirium, an aviation analytics company, found summer bookings from the US to Europe were down nearly 10% from January to May compared to last year.Meanwhile, a summer travel survey from Deloitte, released in May, found more Americans were traveling internationally this summer compared to 2024, with most headed to Europe. And a recent data analysis by Allianz Partners, a travel insurance and assistance company, found summer travel from the US to Europe would increase by 10% in 2025.
The economy isn't the only reason Americans might rethink travel to Europe this summer. The weakening US dollar doesn't go as far as it used to, and some Americans are worried about their safety or not feeling welcomed abroad due to the current administration's approach to foreign policy.
Americans are also waiting longer to book their trips, which could complicate the picture.
Still, it's clear that many Americans are traveling abroad despite the downturn in consumer sentiment.
"I think you're seeing a hesitancy," Amir Eylon, president and CEO of Longwoods International, a market research consultancy that specializes in the travel tourism industry, told BI. "I still believe a majority of American travelers who were planning to go abroad are still going to go abroad."
The enduring appeal of Euro summer
An Aperol spritz is a mainstay of Euro summer.
Alexander Spatari/Getty Images
Eylon said that while there are indications of a slowdown, it does not look like a "game-changing" shift. His firm's monthly consumer sentiment survey of 1,000 travelers found the number of American travelers who said they were very likely to take an international trip in the next 12 months declined from 25% in January to 19% in May.
He noted travelers seemed to be in a "wait and see" mode this spring, echoing what other industry experts have said and previously told BI — that travelers are booking closer to travel dates, in part as they search for good deals.
Eylon said it is possible there will be an overall decline in Americans visiting Europe this year, but it's too soon to tell the full picture. He thinks those canceling or ditching trip plans will be in the minority.
"American travelers view it as a need more than a want," he said of travel, adding that many see it as a "right."
Meredith Pierce, a travel content creator based in Atlanta, said that's exactly how she and many other millennials and Gen Zers view travel, including to Europe. Pierce posts a lot of popular "Euro summer" content and sees it as a persistent and lasting travel trend, even when folks have financial concerns.
"Everyone loves the idea of sipping an Aperol spritz and looking at the Mediterranean," Pierce said, "especially if maybe you are stressed in your day-to-day life because of politics or the economy or budgets, or anything like that. A bit of escapism I think comes into play there as well."
The hesitancy fueled by economic uncertainty could also make it a bit more affordable to travel to Europe this summer.Eylon noted the slowdown in leisure travel led to some declines in airfare prices, which may have pushed some hesitant Americans to take the plunge.
When economic concerns, largely fueled by Trump's tariff policy, intensified in March and April, some airlines suspended their forecasts for the year, and flight prices declined.
Rather than get spooked by the economic uncertainty, Pierce believes plenty of people pounced. Her "Euro summer" content from last year started going viral, and she was getting flooded with DMs and questions from people who found a cheap flight to Europe and were suddenly planning their trips.
Pierce said some budget-conscious travelers are opting for more affordable and under-the-radar destinations in Europe, such as Albania or Poland, which feature similarly picturesque scenes but at a lower cost than Italy or Paris.
More frugal spending once they get to their destination
Many Americans prioritize travel, especially to bucket list destinations.
Marco Bottigelli/Getty Images
Deloitte's summer travel survey noted that many American travelers already had their big summer trips partially or even fully booked by April, when concerns around tariffs and the economy intensified. The survey also found that while consumers' sense of financial well-being was down year-over-year in April, slightly more Americans planned to take leisure vacations this summer compared to 2024.
Deloitte found travelers looking to save were cutting back on in-destination spending as well as opting for more affordable lodging and flight classes.
The survey also found that while some are being more frugal, many Americans are prioritizing bucket list trips and international travel, or trips that are otherwise special in some way.
Deloitte found 42% of air travelers were flying internationally on their longest summer trip, compared to 38% in 2024. Those traveling internationally were also more likely to increase their travel budget compared to last year.
Shim, the copywriter from Denver, also has a special reason for making her Portugal trip work this year, despite her financial concerns. Her family has been going through a tough time after her grandfather's death last year. This vacation is a way to spend quality time with and treat her mom, who has never been to Europe, and take the first trip that's just the two of them.
"I also think that sometimes in these times of uncertainty and tumultuousness and a lot of tension and division, traveling and spending quality time with family who loves you is a great way to just take care of your mental and emotional health too," she said, "which I think is also very important to do."
Do you have a story to share about your summer travel plans? Contact this reporter at [email protected].
Musk said in a post on X Thursday that SpaceX "will begin decommissioning its Dragon spacecraft immediately" in light of Trump's statement that floated canceling the billionaire's government contracts and subsidies.
The SpaceX CEO included a screenshot of Trump's earlier Truth Social post, which said terminating Musk's government contracts would be the "easiest way to save money in our Budget, Billions and Billions of Dollars."
Musk walked that decision back around five hours later.
"This is a shame this back and forth. You are both better than this. Cool off and take a step back for a couple days," X user Fab25june wrote on the platform.
"Good advice. Ok, we won't decommission Dragon," Musk said.
SpaceX's Dragon spaceships are used to transport NASA astronauts and supplies to and from the International Space Station.
In a statement to Business Insider, Bethany Stevens, NASA press secretary, said: "NASA will continue to execute upon the President's vision for the future of space. We will continue to work with our industry partners to ensure the President's objectives in space are met."
The White House did not respond to a request for comment.
The comments came as the feud between the former allies exploded on Thursday, with Trump and Musk publicly trading insults on their respective social media platforms, Truth Social and X.
Musk's government contracts are worth billions, with SpaceX working closely with NASA. SpaceX's Dragon spacecraft, designed to be reusable, can carry up to seven passengers to and from orbit and is the first private spacecraft to transport humans to and from the ISS, the company says.
Since 2020, NASA has relied on SpaceX's Dragon to transport astronauts to and from orbit. The agency, which retired its space shuttle program in 2011, depended on Russian Soyuz spacecraft for crewed missions prior to partnering with SpaceX.
In 2024, NASA announced SpaceX was awarded a $843 million contract to help decommission the ISS by the early 2030s. The plan involved using a larger, super-powered Dragon spaceship to push the ISS out of orbit, eventually landing in a remote part of the ocean. NASA planned to transition to using privately-owned space stations in the future.
Steve Bannon, who served as the White House chief strategist in Trump's first term, said in an interview Thursday that Trump should act immediately in response to Musk's announcement about decommissioning the Dragon spacecraft.
"President Trump tonight should sign an executive order calling for the Defense Production Act," Bannon said, referring to a federal law that grants the president authority to influence or control domestic industry in the name of national defense,"and seize SpaceX tonight before midnight."
President Donald Trump and Elon Musk have had their ups and downs over the years.
(Photo/Alex Brandon)
Elon Musk and Donald Trump have had a tumultuous relationship over the years.
While the two traded barbs during Trump's first presidency, they've become political allies.
Musk officially joined the administration, but recently criticized Trump's "big, beautiful bill."
Elon Musk and Donald Trump have had something of an on-again-off-again relationship over the years.
The world's richest person and the two-time president of the United States weren't always close, but became singularpolitical allies, with Musk calling himself "first buddy" following Trump's 2024victory and donating more than $200 million toward pro-Trump super PACs.
At the beginning of Trump's second term, Musk was frequently seen on the president's side and served as the de facto head of theWhite House DOGE office, the cost-cutting initiative that made waves throughout the federal government.
In May, Musk started to separate himself somewhat from Trump, saying he'd devote more time to his businesses and spend less money on politics.
"I feel a bit stronger that he is not the right guy. He doesn't seem to have the sort of character that reflects well on the United States," Musk said.
The billionaire added that Hillary Clinton's economic and environmental policies were the "right ones."
December 2016: Musk appointed to Trump's advisory councils
Donald Trump on Tuesday escalated his feud with Elon Musk in a series of Truth Social posts belittling the billionaire.
Evan Vucci/AP Photo
After he won the presidency, Trump appointed Musk to two economic advisory councils, along with other business leaders like Uber CEO Travis Kalanick.
Musk received criticism for working with the controversial president, but he defended his choice by saying he was using the position to lobby for better environmental and immigration policies.
"You have to give him credit," the former president said, referring to Tesla becoming more valuable than Ford and General Motors. "He's also doing the rockets. He likes rockets. And he's doing good at rockets too, by the way."
Trump went on to call Musk "one of our great geniuses" and likened him to Thomas Edison.
May 2020: Trump backs up Musk in feud with California's COVID-19 rules
Elon Musk meets Donald Trump at NASA's Kennedy Space Center in Cape Canaveral, Florida.
REUTERS/Jonathan Ernst
As the pandemic gripped the US in early 2020, Musk clashed with California public-health officials who forced Tesla to temporarily shut down its factory there. Trump voiced his support for Musk.
"California should let Tesla & @elonmusk open the plant, NOW," Trump tweeted in May 2020. "It can be done Fast & Safely!"
Musk called the ban a "morally bad decision" and "foolish to the extreme" in an interview with the Financial Times. Twitter kicked Trump off its platform following the January 6, 2021, attack on the US Capitol.
The Tesla billionaire has called himself a "free speech absolutist," and one of his key goals for taking Twitter private was to loosen content moderation.
July 2022: Trump calls Musk a 'bullshit artist'
Former US President Donald Trump speaks during a "Save America" rally in Anchorage, Alaska, on July 9, 2022
Patrick T. Fallon/AFP via Getty Images
In July, Trump took aim at Musk, saying the businessman voted for him but later denied it.
"You know [Musk] said the other day 'Oh, I've never voted for a Republican,'" Trump said during a Saturday rally in Anchorage, Alaska. "I said 'I didn't know that.' He told me he voted for me. So he's another bullshit artist."
On Monday, Musk tweeted that Trump's claim was "not true."
July 2022: Musk says Trump shouldn't run again
Elon Musk co-founded PayPal after his startup X.com merged with Peter Thiel's Confinity.
"I don't hate the man, but it's time for Trump to hang up his hat & sail into the sunset. Dems should also call off the attack – don't make it so that Trump's only way to survive is to regain the Presidency," he tweeted.
He continued: "Do we really want a bull in a china shop situation every single day!? Also, I think the legal maximum age for start of Presidential term should be 69." Trump is 76 years old.
July 2022: Trump lashes out
Former President Donald Trump gave the keynote address at the Faith and Freedom Coalition's annual conference in Nashville.
Seth Herald/Getty Images
Trump then went on the offensive, posting a lengthy attack on Musk on Truth Social, the social media company he founded.
"When Elon Musk came to the White House asking me for help on all of his many subsidized projects, whether it's electric cars that don't drive long enough, driverless cars that crash, or rocketships to nowhere, without which subsidies he'd be worthless, and telling me how he was a big Trump fan and Republican, I could have said, 'drop to your knees and beg,' and he would have done it," Trump said in a post that criticized two of Musk's ventures, Tesla and the rocket company SpaceX.
October 2022: Trump cheers Musk's Twitter deal but says he won't return
Following Musk's official buyout of Twitter on Thursday, Trump posted to Truth Social, cheering the deal.
"I am very happy that Twitter is now in sane hands, and will no longer be run by Radical Left Lunatics and Maniacs that truly hate our country," he said. He added that he likes Truth Social better than other platforms, echoing comments from earlier this year in which he ruled out a return to Twitter.
On Monday, Musk joked about the potential of welcoming the former president back to his newly acquired platform.
"If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!," the Tesla CEO tweeted.
May 2023: Musk hosts Florida Gov. Ron DeSantis' glitchy debut
Musk and other right-leaning voices in Silicon Valley initially supported Florida Gov. Ron DeSantis. DeSantis ended 2022 as Trump's best-positioned primary challenger. In November 2022, as DeSantis was skyrocketing to acclaim, Musk said he would endorse him. In March 2023, after enduring Trump's attacks for months, DeSantis prepared to make history by formally announcing his campaign in an interview on Twitter.
The initial few minutes were a glitchy disaster. Trump and his allies ruthlessly mocked DeSantis' "Space" with Musk and venture capitalist David Sachs. DeSantis' interview later proceeded, but his campaign was dogged for days with negative headlines.
Tesla CEO Elon Musk looks into his phone as he live streams a visit to the US-Mexico border in Eagle Pass, Texas.
John Moore/Getty Images
September 2023: A Trump-style border wall is needed, Musk says
Musk live-streamed a visit to the US-Mexico border on Twitter, which he had rebranded as "X." Musk said that one of Trump's signature policies was necessary during his visit to Eagle Pass, Texas, to get a first-person look at what local officials called a crisis at the border.
"We actually do need a wall and we need to require people to have some shred of evidence to claim asylum to enter, as everyone is doing that," Musk wrote on X. "It's a hack that you can literally Google to know exactly what to say! Will find out more when I visit Eagle Pass maybe as soon as tomorrow."
Like Trump and others on the right, Musk had criticized the broader consensus in Washington for focusing too much on Russia's unprovoked war against Ukraine in comparison to domestic issues like migration.
March 2024: Trump tries to woo Musk, but the billionaire says he won't give him money.
Trump tried to woo Musk during a meeting at the former president's Mar-a-Lago resort. According to The New York Times, Trump met with Musk and a few other GOP megadonors when the former president's campaign was particularly cash-strapped. After the Times published its report, Musk said he would not be "donating money to either candidate for US President."
It wasn't clear who Musk meant in terms of the second candidate. He had repeatedly criticized President Joe Biden, who looked poised to be headed toward a rematch with Trump.
July 2024: Musk endorses Trump after the former president is shot
Musk said he "fully endorsed" Trump after the former president was shot during a political rally ahead of the Republican National Convention. The billionaire's endorsement marked a major turning point in his yearslong political evolution from an Obama voter. Days later, it would come to light that Musk pressed Trump to select Ohio Sen. JD Vance as his running mate.
Trump announced Vance as his vice presidential pick at the Republican National Convention.
The ticket, Musk wrote on X, "resounds with victory."
It wasn't just his public support that Musk was offering. In July, The Wall Street Journal reported Musk had pledged roughly $45 million to support a pro-Trump super PAC. Musk later said he would donate far less, but his rebranding into a loyal member of the MAGA right was complete.
August 2024: Trump joins Musk for a highly anticipated interview
Trump, who ended the Republican National Convention primed for victory, stumbled after Biden abruptly dropped out of the 2024 race. The former president and his allies have struggled to attack Vice President Kamala Harris, now the Democratic presidential nominee.
Amid Harris' early media blitz, Trump joined Musk on a two-hour livestream on X that garnered an audience of over 1 million listeners. The conversation covered topics ranging from a retelling of Trump's assassination attempt to illegal immigration to Musk's potential role with a government efficiency commission.
In August, Trump began floating the idea that he "certainly would" consider adding Musk to his Cabinet or an advisory role. The Tesla CEO responded by tweeting an AI-generated photo of himself on a podium emblazoned with the acronym "D.O.G.E"—Department of Government Efficiency.
"I am willing to serve," he wrote above the image.
September 2024: Musk says he's ready to serve if Trump gives him an advisory role
In September, Trump softened the suggestion of Musk joining his Cabinet due to his time constraints with running his various business ventures, the Washington Post reported. However, he also said that Musk could "consult with the country" and help give "some very good ideas."
"I can't wait. There is a lot of waste and needless regulation in government that needs to go," he wrote.
He later said on X that he "looked forward to serving" the country and would be willing to do with without any pay, title, or recognition.
October 2024: Musk speaks at Trump rally in Butler, Pennsylvania
Elon Musk spoke at Donald Trump's rally in Butler, Pennsylvania.
Photo by Anna Moneymaker/Getty Images
Musk joined Trump onstage during the former president's rally, hosted on October 5 in the same location where Trump survived an assassination attempt in July. Musk sported an all-black "Make America Great Again" cap and briefly addressed the crowd, saying that voter turnout for Trump this year was essential or "this will be the last election."
"President Trump must win to preserve the Constitution," Musk said. "He must win to preserve democracy in America."
The next day, Musk's America PAC announced that it would offer $47 to each person who refers registered voters residing in swing states to sign a petition "in support for the First and Second Amendments."
By October, the PAC had reportedly already spent over $80 million on the election, with over $8.2 million spread across 18 competitive House races for the GOP.
The Tesla CEO later told former Fox News host Tucker Carlson that he might face "vengeance" if Trump loses the election.
November 2024: Trump wins the presidency and names Musk his administration
President-elect Donald Trump and Tesla CEO Elon Musk have been nearly inseparable since the election, going to social and political events together.
Chris Unger/Zuffa LLC
Musk was by Trump's side on election night at Mar-a-Lago, helping celebrate his victory.
Nearly a week after his 2024 presidential election win, Trump announced that Musk and businessman Vivek Ramaswamy were chosen to lead a newly minted Department of Government Efficiency (or DOGE, as Musk likes to call it, in reference to the meme-inspired cryptocurrency Dogecoin).
"Together, these two wonderful Americans will pay the way for my Administration to dismantle the Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies," Trump said in a statement.
It's unclear whether the department will formally exist within the government, though Trump said the office would "provide advice and guidance from outside of Government" and work directly with the White House and Office of Management & Budget.
Musk responded in a post on X that the Department of Government Efficiency will be post all their actions online "for maximum transparency."
"Anytime the public thinks we are cutting something important or not cutting something wasteful, just let us know!" Musk wrote. "We will also have a leaderboard for most insanely dumb spending of your dollars. This will be both extremely tragic and extremely entertaining."
Outside of administrative duties, Musk has also attended "almost every meeting and many meals that Mr. Trump has had," the New York Times reported, acting as a partial advisor and confidant. The Tesla CEO also reportedly joined Trump's calls with Ukrainian President Volodymyr Zelenskyy and Turkish President Recep Tayyip Erdogan while both men were at the president-elect's Mar-a-Lago club, where Musk seems to have settled in.
"Elon won't go home," Trump told NBC News jokingly. "I can't get rid of him."
The two's close relationship has extended to a more personal friendship. Musk was seen attending Trump's Thanksgiving dinner and on the golf course with Trump and his grandchildren, where Kai Trump said he achieved "uncle status."
December 2024: Trump reaffirms he will be the next President, not Musk
While Musk and Trump are both big personalities, the President-elect made it clear that he'll be the one running the country. President-elect Donald Trump dismissed the notion that he "ceded the presidency" to Musk and said that even if the billionaire wanted to be president, he couldn't because he was born in South Africa.
"No, he's not going to be president, that I can tell you," Trump said at Turning Point USA's annual "AmericaFest" in December. "And I'm safe. You know why? He can't be? He wasn't born in this country."
Trump's comments came after Musk flexed his influence to help shut down a bipartisan emergency spending bill earlier that month. Some Republicans questioned why Trump hadn't been more active in derailing the bill, and Democrats baited the President-elect on social media with posts about Musk "calling the shots" and taking on the role of a "shadow president.
Prior to Trump addressing the subject, Trump's team also looked to shut down the idea that Musk is leading the Republican Party.
"As soon as President Trump released his official stance on the CR, Republicans on Capitol Hill echoed his point of view," Karoline Leavitt, a spokesperson for the Trump-Vance transition, told BI. "President Trump is the leader of the Republican Party. Full stop."
January 2025: Musk and fellow billionaires celebrate Trump's inauguration
Elon Musk spoke onstage during an inauguration event at Capital One Arena.
Christopher Furlong/Getty Images
Trump was sworn into office on January 20. Several tech leaders were in attendance, including Meta's Mark Zuckerberg, Amazon's Jeff Bezos, and Google's Sundar Pichai. The "first buddy" was also front and center for Trump's inauguration.
Musk took the stage to celebrate at an inauguration event at the Capital One Arena, where he sparked accusations over a gesture he made that some said resembled a Nazi salute. Musk denied the allegations.
"Hopefully, people realize I'm not a Nazi. Just to be clear, I'm not a Nazi," he said during an interview with Joe Rogan.
February 2025: The White House says Musk isn't running DOGE
Elon Musk is undoubtedly the face of DOGE. It remains clear who exactly is running it.
Saul Loeb/AFP/Getty Images
Though Musk has been the face of the DOGE effort, White House court filings said he has "no actual or formal authority to make government decisions himself."
In the filing, Musk is described as a senior advisor to Trump with "no greater authority than other senior White House advisors." Officials have also called him a "special government employee."
Trump told reporters they can call Musk "whatever you want."
"Elon is to me a patriot," Trump said in February. "You could call him an employee, you could call him a consultant, you could call him whatever you want."
Later that month, a White House official told BI that Amy Gleason, who previously worked for US Digital Service, is the acting DOGE administrator.
March 2025: Trump buys a Tesla and calls out protesters
Trump and Musk sit inside a red Tesla Model S in front of the White House.
Andrew Harnik/Getty Images
Despite court filings and White House officials stating otherwise, Trump told Congress that Musk is the leader of the DOGE office.
"I have created the brand-new Department of Government Efficiency, DOGE, perhaps you've heard of it, which is headed by Elon Musk, who is in the gallery tonight," Trump said during his speech on March 4.
Those questioning the constitutionality of DOGE were quick to respond by letting a federal judge know about their claims that Musk is in charge.
Meanwhile, calls for a Tesla boycott are growing as Musk becomes more involved in Trump's presidency. Protests, boycotts, and vandalism at Tesla dealerships across the US have spread since the beginning of 2025.
Trump stepped in to defend Musk's electric car company on Tuesday, with Teslas on the South Lawn of the White House. In a post on Truth Social, he wrote that he'd purchase a car to show support amid the public outcry.
"The Radical Left Lunatics, as they often do, are trying to illegally and collusively boycott Tesla, one of the World's great automakers, and Elon's 'baby,' in order to attack and do harm to Elon, and everything he stands for," the president wrote.
April 2025: Musk announces he's stepping back from DOGE
Elon Musk said he was going to spend more time on Tesla.
Samuel Corum via Getty Images
Three months into DOGE's mission to reshape the federal workforce, Musk announced that he would be stepping back from the effort. He broke the news during an underwhelming Tesla earnings call, where earnings per share were down 71% year over year.
"Starting next month, I will be allocating far more of my time to Tesla," Musk said during the call. He added that "the major work of establishing the Department of Government Efficiency" had been completed.
At the time, Musk said he would keep spending one or two days each week on governmental duties, so long as Trump wanted him to do so.
May 2025: Musk says he'll be spending less on politics, criticizes the Republican agenda, and announces he's leaving government for good
Musk said he'd be spending a "lot less" on political campaigns in an interview at the Qatar Economic Forum.
Bloomberg
By May, Musk started to step back from his political activity overall. During an interview at the Qatar Economic Forum, he said he thinks he's "done enough" in terms of political contributions.
"In terms of political spending, I'm going to do a lot less in the future," he said, adding that he didn't "currently see a reason" to pour money into politics. Previously, Musk had said his super PAC would contribute to 2026 midterm efforts.
A few days later, Musk told a reporter that he "probably did spend a bit too much time on politics," and that he'd "reduced that significantly in recent weeks."
Musk took a decidedly more critical tone regarding the overall Republican agenda. In an interview with CBS in late May, he said he wasn't pleased with Trump and House Republicans' "big beautiful" spending bill.
"I was disappointed to see the massive spending bill, frankly, which increases the budget deficit, not just decrease it, and undermines the work that the DOGE team is doing," Musk said.
And then, on May 28, Musk cut ties with DOGE and the Trump administration. The White House confirmed that it had started Musk's off-boarding process.
"As my scheduled time as a Special Government Employee comes to an end, I would like to thank President @realDonaldTrump for the opportunity to reduce wasteful spending," Musk wrote in a post on X. "The @DOGE mission will only strengthen over time as it becomes a way of life throughout the government."
Under federal law, special government employees can't serve for more than 130 days a year. Musk left the administration 128 days after the inauguration.
June 2025: Musk and Trump escalate attacks, after Tesla CEO delivers sharp rebuke against the 'Big Beautiful Bill.'
Musk spoke out against Trump's spending bill.
ALLISON ROBBERT/AFP via Getty Images
Days after stepping away from his job in the White House, Musk delivered his harshest criticism yet of the GOP spending proposal called the "Big Beautiful Bill."
"I'm sorry, but I just can't stand it anymore," Musk wrote on X on June 3. "This massive, outrageous, pork-filled Congressional spending bill is a disgusting abomination. Shame on those who voted for it: you know you did wrong. You know it."
Some congressional Republicans, including Sens. Rand Paul and Mike Lee, posted that they agreed with Musk. Meanwhile, Trump has consistently defended the bill on Truth Social, including just hours before Musk's critical post on X.
In an interview with CBS News that aired June 1, Musk said, "I'm a little stuck in a bind where I'm like, well, I don't want to speak up against the administration, but I also don't want to take responsibility for everything the administration's doing."
Musk began to dig up old tweets from Trump, including one where the president said in 2013, "I cannot believe the Republicans are extending the debt ceiling—I am a Republican & I am embarrassed!"
Musk quote-tweeted it with the message, "Wise words," taking a dig at Trump's very different stance on the debt ceiling today.
Trump first shot back with a softer/more diplomatic response, saying that the CEO and he "had a great relationship," but he wasn't sure if it would continue.
Musk shot back within minutes on X, saying that while he thought the EV phase-out was unfair, what he really took issue with was the "MOUNTAIN of DISGUSTING PORK in the bill."
The tone soon took a sharp turn after the president threatened on the same day to terminate the federal contracts that Musk's companies, including SpaceX and Tesla, rely on, and Musk began to take credit for Trump's 2024 electoral victory.
In response to Trump's threat to cancel the government contracts, Musk said on X that he'd immediately decommission SpaceX's Dragon spacecraft, which provides NASA transport to and from the International Space Station.
Content about luxury bag dupes is surging on social media, a report from Plot found.
Jeremy Moeller/Getty Images
Mentions of luxury bag dupes surged on social media from February to April, a report from Plot said.
Gen Z views dupes more positively than millennials, the report found.
Louis Vuitton and Hermes were the most discussed brands for dupes among Gen Z and millennials.
Content about luxury bag "dupes" — or similar products at a more affordable price point — surged on social mediain April, according to a new report, with users looking for alternatives to some famous brands more than others.
The recent report from Plot, a management platform for social media teams, found posts about luxury bag dupes increased tenfold between February and April this year. Plot used an AI tool to analyze 1,718 videos on TikTok and Instagram that mentioned luxury bag dupes or similar terms, like replicas or fakes, as well as more than 1,200 user comments.
Plot's report said Gen Z tends to have a more positive association with dupes than millennials, who also seek out dupes but are more critical of dupe culture. The term "dupes" generally refers to comparable alternatives to a specific product, while calling something a "fake" typically means a product is trying to pass itself off as the original version.
For both millennials and Gen Z, Plot found there were two brands for which dupes were discussed the most: first, Louis Vuitton, and second, Hermes.
For Gen Z, the next most commonly discussed luxury bag dupes were for Chanel, which wasdiscussed as much as Hermes, followed by Coach and Gucci, the Plot analysis found. For millennials, it was Gucci and Chanel. The brands didn't respond to Business Insider's request for comment.
Dupes are especially popular with Gen Z, who often share alternatives to pricey products on social media. A Business Insider and YouGov survey conducted in 2023 found that 70% of Gen Z respondents said they sometimes or always buy less expensive knock-offs of brand-name products.
Susan Scafidi, director of the Fashion Law Institute at Fordham Law School, recently told Vogue Business that the word dupe is being used in place of more negative terms, like copycat or knock-off.
"Not coincidentally, some younger consumers in particular have come to view dupes as a sign of shopping savvy, indicating that the buyer has the sartorial knowledge to recognise the original but the financial cleverness to buy the copy instead," she said.
Do you have a story to share about luxury dupes? Contact this reporter at [email protected].
Businesses, large and small, are hoping to retain consumer trust by showing how much tariffs imposed on countries by President Donald Trump increase prices.
Dado Ruvic/REUTERS
A business owner is labeling tariff costs as a separate line on the price tag of his electric bikes.
Businesses, large and small, are hoping to retain consumer trust by showing how much tariffs increase prices.
Business experts say consumer awareness of tariffs could spell trouble for Trump's polling rates.
When Jared Fisher found out his major supplier of electric bikes was raising its prices by 10%, he had a choice to make: eat the cost or pass it along to his customers.
"If you cut 10% into a bicycle margin, then you might as well get ready to have your exit strategy for your business because you're not going to be able to operate," Fisher, who owns several bike shops in Nevada and Utah, told Business Insider. "There's no way."
Instead, Fisher decided to be transparent with his customers about why prices were rising on some of his products. He added a new line item directly to the price tags on bikes hanging in his shops. On one bike he sells for $7,999, the price tag now shows an additional $300 "Government Tariff Charge."
"I have no problem labeling where this tax is coming from on my products," he said. "People need to know that so I have a fighting chance on my end."
On April 2, President Donald Trump imposed a 10% baseline tariff on all imports into the US, as well as additional tariffs on dozens of trading partners. Though some of the higher tariffs — with the exception of those on China and some on Mexico and Canada — are on pause, the sweeping 10% tariffs are still in place. And prices are starting to go up.
From brick-and-mortar retailers to online small businesses, many have told Business Insider that the tariffs are forcing them to pass the cost to consumers, and it's not because they want to.
To make matters worse for smaller operations, they do not have the same bargaining power with suppliers or cash flow as larger retailers like Walmart. Suppliers in some manufacturing hubs like China are also seeing ever-shrinking margins to help absorb the tariff shock.
"Small businesses are basically in danger of going out of business because of these high tariffs," Peter Cohan, associate professor of management at Babson College and a venture capitalist, told BI, "And they're trying to preserve the trust of their customers by being very transparent about why they're raising the prices."
"Maybe they're going to lose customers because of the higher rates, but at least being transparent will help reduce the damage," Cohan added.
Larger businesses may also have considered such transparency measures. After reports that Amazon is going to start displaying how much tariffs are contributing to the price of goods on its platform, White House press secretary Karoline Leavitt called the idea a "hostile and political act." The e-commerce giant denied that it planned to display the cost of tariffs, saying its low-price section, Haul, had considered it for some items but then jettisoned the idea.
Chinese fast-fashion giants Shein and Temu — most affected by the 145% tariffs on China and the canceled de minimus exemptions — posted identical customer notices on their websites, saying that that there will be "price adjustments" because their "operating expenses have gone up" under "recent changes in global trade rules and tariffs."
At the end of April, Temu started adding "import charges" at checkout, which can double the price of the item. By May, Temu's main website appeared to have blocked US customers from seeing products shipped from China, and the site is filled with products marked "local" to signify they are at a warehouse in the US.
"Displaying tariff costs directly on product pages can offer strategic advantages for platforms like Temu and Shein," Nasim Mousavi, assistant professor at Georgia State University Robinson College of Business, told BI. "By itemizing tariffs, these platforms frame price increases as the result of external policy rather than their own pricing decisions."
"This transparency can enhance customer trust, reinforce a value-oriented brand image, and foster the perception that the platform is advocating on behalf of the consumer," Mousavi added.
According to a survey of 1,850 US adult citizens conducted between May 2 and 5 by the Economist and YouGov, 75% of those surveyed think that Trump's tariffs will increase their prices, and 61% would like businesses to display how much of a purchase price goes toward paying tariffs.
"The obvious reason why the White House wouldn't want businesses to show tariff costs is because it makes it obvious how much their policy is costing consumers," said Cohan. "It's going to drive down the poll ratings because consumers will be extremely aware of how much more they're paying and who's causing them to pay it."